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All Journal Jurnal Sains dan Teknologi El-Mashlahah Edukasi: Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Geografi, Edukasi dan Lingkungan Pendas : Jurnah Ilmiah Pendidikan Dasar Technomedia Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Studi Arab Ta'dibuna: Jurnal Pendidikan Islam JURNAL EDUCAZIONE : Jurnal Pendidikan, Pembelajaran dan Bimbingan dan konseling Rayah Al Islam : Jurnal Ilmu Islam Jurnal Elkolind : Jurnal Elektronika dan Otomasi Industri SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL International Journal of Social Science and Religion (IJSSR) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Math-UMB.EDU Journal of Applied Smart Electrical Network and System (JASENS) Jurnal Kolaboratif Sains PTK: Jurnal Tindakan Kelas Indonesian Journal Of Educational Research and Review Journal of Artificial Intelligence and Engineering Applications (JAIEA) Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek Jurnal Magister Akuntansi Trisakti Hikamia: Jurnal Pemikiran Tasawuf dan Peradaban Islam PUBLICA: Jurnal Pengabdian Masyarakat JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI Central Publisher Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Philosophiamundi : Journal of Global Humanistic Studies Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ticom: Technology of Information and Communication Jurnal Komunitas (Komunikasi Tiada Batas) DECODING: Jurnal Mahasiswa KPI The Indonesian Journal of Computer Science Jurnal Abdimas Peradaban AKSELERASI: Jurnal Pengabdian Masyarakat Geo-Image Journal ENCRYPTION: Journal of Information And Technology Jurnal Elektronik Pendidikan Matematika Tadulako INJECT Interdisciplinary Journal of Communication Pedagogi: Jurnal Pendidikan Dasar Limits: Journal of Mathematics and Its Applications
Hariyanto
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Journal : Jurnal Komunitas (Komunikasi Tiada Batas)

 1 
PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI KAMPUNG WISATA BATIK KEDUNGGUDEL DI KABUPATEN SUKOHARJO Gama, Betty; Saputro, Ardean Rio; Hariyanto
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2054

Abstract

Social media provides many benefits to its users. A variety of information is available. One of them is tourist information about Kedunggudel Batik Village in Kenep Village, Sukoharjo Regency. There are several batik artisans, but the ones that still exist today are Batik Ayu Kusuma and Batik Satrio Utomo. Both use Instagram as a promotional medium for their products. The owners of both batik makers are not very skilled in using Instagram. As a result, their batik production are less well-known, and as a result, their high-quality batik with beautiful patterns receives less attention from the public and netizens. Batik Ayu Kusuma and Batik Satrio Utomo do not use influencers or Instagram celebrities as promotional media for their batik. The purpose of this study was to determine how Batik Ayu Kusuma and Batik Satrio Utomo utilize social media as a promotional tool and the obstacles they face in conducting promotions. This study used qualitative research methods. Data analysis used qualitative analysis. Data sources include primary and secondary data. The analysis method uses the Miles and Hubermas model. The results of the study show that the use of Instagram could increase tourist visits to Kedunggudel Batik Village, while the obstacles that occur were not utilizing Instagram social media optimally, not using influencers or Instagram celebrities to promote batik and batik motifs based on local image.
PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI KAMPUNG WISATA BATIK KEDUNGGUDEL DI KABUPATEN SUKOHARJO Gama, Betty; Saputro, Ardean Rio; Hariyanto
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2054

Abstract

Social media provides many benefits to its users. A variety of information is available. One of them is tourist information about Kedunggudel Batik Village in Kenep Village, Sukoharjo Regency. There are several batik artisans, but the ones that still exist today are Batik Ayu Kusuma and Batik Satrio Utomo. Both use Instagram as a promotional medium for their products. The owners of both batik makers are not very skilled in using Instagram. As a result, their batik production are less well-known, and as a result, their high-quality batik with beautiful patterns receives less attention from the public and netizens. Batik Ayu Kusuma and Batik Satrio Utomo do not use influencers or Instagram celebrities as promotional media for their batik. The purpose of this study was to determine how Batik Ayu Kusuma and Batik Satrio Utomo utilize social media as a promotional tool and the obstacles they face in conducting promotions. This study used qualitative research methods. Data analysis used qualitative analysis. Data sources include primary and secondary data. The analysis method uses the Miles and Hubermas model. The results of the study show that the use of Instagram could increase tourist visits to Kedunggudel Batik Village, while the obstacles that occur were not utilizing Instagram social media optimally, not using influencers or Instagram celebrities to promote batik and batik motifs based on local image.
Co-Authors Ade Sobandi, Ade Adit Mohammad Aziz Agus Setiadharma Ahmad Fathoni Ahmad Zaki Emyus Alamsyah, Hapriyan Aldira Sakty, Agustina Alwi, Sayyid Muhamad Arafah, Siti Arief Kurniawan Aziz, Panji B. Surata Baharuddin Paloloang Betty Gama Chirstina Juliane DARSONO Destini, Frida Deviyanti Pangestu Dewi Liesnoor Setyowati Dilla Fusfita Sari Dwipa Handayani Dwiyono Putranto Edi Kurniawan Eges Triwahyuni Evi Ratnasari Fadhilah Khairani Fahrudin Hanafi Fathur Rohman, Fathur Fathurrozi, Ahmad Fauzan Adhim Febriawati, Rizqiana Nur Figana, Dian Firdaus, Ifan Berlian Ginting, Manan Hamizar Ichwanul Muslim Karo Karo Ilmi, Fauziah Ismatul Maula Jenica Noor Lasmaji Junaidi Junaidi Karo karo, Justaman Arifin Kustanto , Prio Maria Natalisa Marini Meidina, Ahmad Rezy Michael Hadjaat Miftahul Falah Minarni Manoppo Muhaimin, Abd Muhamad Rusdi Muhammad Munir Sajali Harahap Muhammad Wasil Muhisom Muti'atur Rohmah, Elif Nabila, Nila Amalia Nawafil, Moh. Nelly Astuti Ngadat Ngadat Nisa, Fauziah Sholikhatun Noeman, Achmad Nonon Saribanon Nurachman, Muhammad Thifal Nurhidayat, Hikmat Oman Sukmana Pascalian Hadi Pradana Pratama, Dias Putra Prayitno Prio Pamungkas, R Wisnu Putra, Fierman Pradityo Utama Putra, Njo Fransiscus Xaverius Anditya Ciptadi Rilla Agustina Robati, Kisti Rofik Rosita Ferdiyana Sabarani, Salsabila Sapta Wira Udaya Saputro, Ardean Rio Shofiyullah Muzammil Sholikhatun Nisa, Fauziah Siddiq, Achmad SITI AMINAH Sowiyah Sowiyah Sri Suprapti3 Sriyanto Suharmadi Sanjaya Suharno Sukayasa Sulis Setiowati Supriyadi, Dedi Susanti, Pipit Aprilia Susilawati, Agnes Dwita Syafrudin, Ulwan Tatang Mitra Setia Triwahyuni, Eges walyono Widiarti Lestariningsih Winda Rachmawati Yuliyanti, Karuna Yunianto