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All Journal Medula JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Kedokteran dan Kesehatan Media Pendidikan Matematika JK Unila (Jurnal Kedokteran Universitas Lampung) E-JRM Organisms: Journal of Biosciences AMMA : Jurnal Pengabdian Masyarakat JOURNAL OF Qualitative Health Research & Case Studies Reports JPM (Jurnal Pengabdian Masyarakat) Ruwa Jurai Media Pendidikan Matematika
Septiani, Linda
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : E-JRM

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Pengaruh Celebrity Endorser dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific (Studi Kasus Pengguna Produk Skincare Skintific di Kota Malang) Septiani, Linda; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study aims to determine and analyze the effect of celebrity endorser and customer experience on repurchase intention mediated by customer satisfaction Skintific Skincare Products for consumers of skincare Skintific products in Malang City. The type of research used is quantitative research with the method of distributing questionnaires, using the Malhotra formula because the population of Skintific users is not known with certainly with sample calcultions using non-probability sampling methods with purposive sampling techniques. The sample in this study amounted to 100 respondents and data processing using the Smart-PLS. This study has met the requirements of validity and reliability. The data analysis used in this study is the descriptive statistical method tests, linierity assumption tests,partial least square (PLS): measurement model (outer model), structural model (inner model) and hypothesis testing. The variables used in this study are the dependent variable of repurchase intention, the independent variables are celebrity endorser and customer experience and intervening variable are customer satisfaction. The results of this study indicate that celebrity endorser and customer experience have no significant effect on repurchase intention, celebrity endorsers and customer experience have a significant effect on customer satisfaction. Customer satisfaction can mediate celebrity endorsers and customer experience on repurchase intention  Keywords: Celebrity Endorser, Customer Experience, Repurchase Intention, Customer Satisfaction
Co-Authors Adisa, Mutiara Putri aflika happy, terza aflika, terza Afriyani, Afriyani Akbar, Muhammad Adzan Nur Alghani, Sulthan Rafi Amalia, Usnida Khoiru Ambarwati, Yuli Ananta, Yoga Andrifianie, Femmy Angga Wijaya, Angga Annasya, Benazhir Saninah Aquila Graham Ari Wahyuni Aslina, Enna Cahyani, Faradhila Azqiah Damayanti, Ervina Dwi Budi Santoso Dyah Wulan Sumekar Rengganis Wardani Endah Setyaningrum, Endah Ety Apriliana Fatahillah, Fatahillah Fitria Saftarina George Pestalozi Ghaitsa Lulua Ginting, Bisart Hanna Mutiara, Hanna Happy, Terza Aflika Hendri Busman Heni Pujiastuti Idris, Mohamad Indri Windarti Intan Kusumaningtyas Intanri Kurniati Jhons Fatriyadi Suwandi Kanedi, M. Kanedi, Muhammad Khairun Nisa Khansa, Moh Chandra Lusina, Septia Eva Marcelia, Selvi Marcellia, Selvi Masherni, Erniza Muhammad Ricky Ramadhian Mulya, Ireniza Pradevi Mumtazah, Dzul Fithria Nuning Nurcahyani Nur Diana Oktavia Ningtias, Nabila Primasari Pertiwi Qanita Arindia, Naifa Hana Qurani, Istiqomatul Rahel, Clara Arta Uli Rahmah, Nisrina Nur Rahmawati, Rahmawati Ramadhana Komala Ramdini, Dwi Aulia Rani Himayani Rasmi Zakiah Oktarlina Ratna Dewi Puspita Sari Ratna, Maya Ganda Rika Lisiswanti Risti Graharti Rizki Hanriko Roro Rukmi Windi Perdani, Roro Rukmi Rosa, Emantis Satrio, Oktavianus Indra Septia Eva Lusina Septian, Astried Setiawan, Gigih Setiorini, Anggi Shinta Dewi, Brigitta Sinaga, Herman Fransiskus Sofyan Musyabiq Wijaya Suryadi Islami Susianti, Susianti Sutarto . SYAIFUL BAHRI Syazili Mustofa TA Larasati Tri Umiana Soleha Winda Trijayanthi Utama, Winda Trijayanthi Wiwi Febriani Yulianti Zefanya, Ezekial