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The Influence of Product Innovation, Product Quality, and Price on Repurchase Decision at Elegant Guitar with Customer Satisfaction as an Intervening Variable Lesmana, Fakhri; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.165

Abstract

MSMEs are the leading sector of the Indonesian economy in achieving Indonesia's National Economic Growth. The problematic phenomenon faced by the MSME industry such as Elegant Guitar is the low level of sales due to weak repurchasing decisions from customers. The purpose of this study is to determine and analyze the effect of product innovation, quality of product, and price on Repurchase decisions through customer satisfaction at Elegant Guitar. This type of research is associative research and the data used is quantitative data. The research sample is 286 Elegant Guitar customers. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that product innovation has a negative and insignificant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, product innovation has a negative and insignificant effect on repurchase decision, product quality has a positive but insignificant effect on repurchase decision, price has a positive and significant effect on repurchase decision, product innovation has a negative and insignificant effect on repurchase decision through customer satisfaction, product quality has a positive but insignificant effect on repurchase decision through customer satisfaction, and price has a positive but insignificant effect on repurchase decision through customer satisfaction.
Siaga New Normal Terhadap Pencegahan Covid-19 di Desa Carawali Kabupaten Sidenreng Rappang Fadli; Sulaeman, Sulaeman; Hasanuddin, Indirwan; purnama AL, Jumiarsih; Sastria, Andi
Indonesian Journal of Community Dedication Vol. 3 No. 2 (2021): Indonesia Journal of Community Deducation
Publisher : STIKES Nani Hasanuddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

COVID-19 di Indonesia pertama kali dilaporkan pada tanggal 2 Maret 2020. Tingkat penularan COVID-19 dapat terbilang cukup tinggi. Tujuan program pengabdian kepada masyarakat ini adalah untuk membantu masyarakat menilai dirinya sendiri terkait COVID-19 di Desa Carawali Kabupaten Sidenreng Rappang dan untuk meningkatkan pengetahuan masyarakat terkait pencegahan COVID-19 melalui penerapan protokol kesehatan serta dan pengetahuan tentang proses kesiapan vaksinasi masyarakat dalam bentuk Siaga New Normal pada masyarakat. Sasaran program ini adalah masyarakat di Desa Carawali Kabupaten Sidenreng Rappang. Adapun program ini terdiri atas pembagian masker, edukasi kesehatan, dan pemeriksaan kesehatan. Hasil kegiatan ini adalah sebanyak 35 orang telah terdaftar sebagai peserta. Berdasarkan hasil dari kegiatan pengabdian kepada masyarakat melalui metode edukasi kesehatan tentang pencegahan COVID-19 dan penerapan protokol kesehatan di masa new normal terdapat peningkatan pengetahuan masyarakat setelah pemberikan edukasi yaitu rata-rata 79,88 dengan kategori baik. Sedangkan hasil pengetahuan tentang vaksinasi COVID-19 menunjukkan peningkatan pengetahuan dengan rata-rata 72,68 dengan kategori cukup baik setelah pemberian edukasi kesehatan. Dalam penerapan siaga new normal, diharapkan kepada pihak pemerintah khususnya Dinas Kesehatan untuk lebih memberikan pendekatan kepada masyarakat melalui berbagai kegiatan dalam memberikan edukasi terhadap kesiapan pemberian vaksinasi kepada masyarakat agar mereka siap 100% untuk menerima vaksinasi COVID-19.
ANALISIS HARGA POKOK PRODUKSI AYAM RAS PETELUR CLOSE HOUSE LAYER 1 STUDI KASUS PT. CAHAYA TIGA PUTRI: Analysis Of The Cost Of Production Of Layer Chikens Close House Layer 1 In Case study PT. Cahaya Tiga Putri Haryono, Iranita; Ardi; Fadli; Sumantri, Iswan
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 20 No. 2 (2024): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/j-agr-sosekpenyuluhan.v20i2.418

Abstract

Salah satu bagian terpenting dalam menjalankan peternakan ayam petelur adalah menghitung biaya produksi. Segala biaya yang diperlukan selama proses produksi untuk menghasilkan telur yang siap untuk dijual termasuk dalam harga pokok produksi. Biaya pakan, pemeliharaan kandang, tenaga kerja, kesehatan hewan, dan penyusutan alat produksi merupakan faktor utama yang mempengaruhi biaya produksi pada peternakan ayam petelur. Tujuan dari penelitian ini adalah untuk mengetahui biaya produksi yang berhubungan dengan usaha peternakan ayam petelur PT Cahaya Tiga Putri. Penelitian ini bersifat deskriptif dan kuantitatif, dan dilakukan di PT Cahaya Tiga Putri. Gaji karyawan, biaya produksi telur, dan biaya pendukung seperti air dan energi merupakan beberapa contoh pengeluaran yang diteliti dalam penelitian ini. Dengan menggunakan metode Whole Costing, teknik analisis data digunakan untuk menentukan harga pokok produksi. Berdasarkan temuan penelitian, biaya produksi per butir telur PT Cahaya Tiga Putri mencapai Rp952. Oleh karena itu, jika perusahaan ini tidak mematuhi harga pasar per butir telur yakni Rp1.834 maka bisa meraup untung besar. Petani dapat menggunakan temuan analisis ini sebagai panduan untuk menilai biaya produksi dan membuat keputusan yang lebih tepat mengenai kapan harus menjual untuk memaksimalkan pendapatan.
Empowering Community Workhsop to Improve Social Welfare through Innovation in Dolok Merawan Fadli; Paidi
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.10354

Abstract

Innovation plays an important role in realizing the ninth goal of sustainable development growths (SDGs), which focuses on increasing industrial capacity and industrial inclusiveness. Partners in this community service program are business actors in the welding workshop sector who have been running their business since 2007. Our Partners still unable to manage their finance. The failures in financial management make it difficult for partners to renew existing equipment. This condition causes the work environment to be not conducive. In addition, the lack of marketing activities means that partners have never received orders from outside their region. This community services want to solve these problems by transferring science and technology as well as additional assistance and capital provided to business actors. The involvement of students in this service program will encourage the implementation of their knowledge by carrying out learning activities outside the campus in the business world. This dedication shows a change in the behavior of business actors, especially in the field of occupational health and safety. Partners have started to separate business and household finances. Unfortunately, the optimization of business digitalization is still not optimal.
Faktor-Faktor yang Mempengaruhi Keputusan dalam Memilih Universitas Negeri di Indonesia: Studi pada Siswa-Siswi SMA Kelas XII Sumatera Utara Wike Vivi; Rulianda P. Wibowo; Fadli
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3321

Abstract

The objective of the research is to find out the main priority which highly influenced students to continue their study to the universities, especially public universities in Indonesia. Various facilities and services provided by the universities become the consideration in choosing the universities according their talent, interest, and selection. These alternatives are presented in 5 (five) criteria and sub-criteria which will be analyzed, and which factor that will become their main priority in choosing the universities according to their willingness and expectation. The research uses AHP method by calculating the weight of priority based on the response to the questionnaires in 111 Grade XII Senior Hight School students as the respondents from high ranking (A) schools in North Sumatera. The result of the research shows that of the five criteria, the criterion of University Image has the highest position with the weight of 0.33. In the highest priority of sub-criterion of University Image is International Accreditation with the weight of 0.24, and in sub-criterion of Tuition is cost of living, in sub-criterion of Tuition is cost of living, in sub-criterion of Location is the university which is located in urban area with the weight of 0.13, the sub-criterion of Facility and Infrastructure provided by the university is IT facility for Learning Media with the weight of 0.16. Therefore, based on the main priority of the criteria and each criterion which have been obtained, it is expected that the management of the public universities in Indonesia know what has to be heeded and improved in the interest of the prospective students.
ARABICA COFFEE PROCESSED PRODUCT DEVELOPMENT STRATEGY IN CENTRAL ACEH DISTRICT Fadli; Emmia Tambarta Kembaren; Khairul Akbar; Aulia Rahman; Ahmad Alwi Piliang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.605

Abstract

Gayo coffee is quite famous in the world because it has a distinctive aroma and enjoyment and if it is cupped or taste tested . Aspects of coffee marketing can be viewed in terms of the type of commodity, actors, supply and demand. In general, the types of coffee marketing products are: (a) coffee grain /labui; (b) arabica coffee beans; (c) coffee grounds, and (d) other processed products. Central Aceh Regency generally produces coffee in the form of Arabica coffee beans (Green bean) while nowadays, the conditions of competition are getting tighter where each country develops their coffee processed products. The strategy for developing Arabica coffee commodities today is expected to be no longer how to increase production, but how a commodity can be processed so that added value is obtained from the processing process. The development of added value in coffee commodities is expected to produce diversified processed coffee products, such as roasted coffee, instant coffee, coffee mix, decaffeinated coffee, soluble coffee, coffee beer (coffee beer), ice coffee which has an important meaning, because it can become a leading commodity that have high competitiveness in the international market. This research was conducted in Central Aceh District. This is because Central Aceh Regency is the main location for processing coffee products in Aceh Province . The research method used is descriptive quantitative research method. The data collection method used was in-depth interviews with several key persons, namely: the trade department, the agriculture office, coffee expert staff, Gayo arabica coffee farmers and four coffee agroindustry green been and coffee powder which has the largest export quota in Bener Meriah Regency, namely KBQB Baburrayyan, Cooperative Oro Coffee, and PT Olam Coffee. The data analysis method used to calculate the added value is the Hayami method. This research resulted in TKT 1 with the output target in the form of (1) scientific publications in index international research journals crossreff with the status accepted, (2) HKI research reports with the status granted, (3) publication of activities in print or online media.
ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH Hefmi Dewi Siahaan; Endang Suilistya Rini; Fadli
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.809

Abstract

Intense competition makes it increasingly difficult for banks to increase the number of customers in their efforts to maintain and increase their market share. So the banks have to work hard to stay competitive,namely through improving customer marketing communications and strengthening brand image. The aims of the research are, 1) To analyze the influence of marketing communications on purchasing decisions for Multipurpose Credit products at PT Bank Sumut Melati Medan Branch, 2) To analyze marketing communications affect the brand image of Multipurpose Credit products at PT Bank Sumut Melati Branch Medan. To analyze the influence of brand image on the decision to purchase Multipurpose Loan products at PT Bank Sumut Melati Medan Branch, 3) To analyze marketing communications affect the purchasing decision of Multipurpose Loan products through brand image at PT Bank Sumut Melati Medan Branch. This research is a descriptive type research with a quantitative approach. The population in this study is 64 people who use Multipurpose Credit products in 2020. Because the population size is very limited, this study did not use a sample, directly observing the population. Based on the hypothesis that has been formulated, all data is processed using the SEM-PLS analysis technique using SmartPLS 3.0 software. Based on the results of the test, it was found that marketing communication variables and brand image have a significant effect on purchasing decisions.
THE EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION TO USERS OF TRANSPORTATION SERVICES ONLINE IN MEDAN CITY Ira Hairani Br. Damanik; Fadli; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.981

Abstract

This study aims to determine and analyze the effect of customer experience on customer loyalty with customer satisfaction as an intervening variable for users of online transportation services in Medan City. The population in this study is the people in Medan City, especially Medan Amplas District who have used Grab, Gojek and Maxim. The sampling technique in this study was non-probability sampling of 180 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Customer Experience had a positive and significant effect on Customer Loyalty, Customer Experience had a positive and significant effect on Customer Satisfaction, Customer Satisfaction had a positive and significant effect on Customer Loyalty,
COMPARATIVE ANALYSIS OF THE PROFITS OF FATTENING SUPER BREED CAWS WITH MADRAS BREEDS IN SIMALUNGUN DISTRICT, NORTH SUMATRA Haryani Sinaga; Fadli; Zuriani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.1933

Abstract

Simalungun Regency is the 4th highest beef producing district in North Sumatra thus making Simalungun Regency very potential in fattening cattle. This study aims to determine the difference between the advantages of fattening cattle using super sheeds and madras sheeds in Simalungun Regency, North Sumatra. The data analysis method used is descriptive quantitative with statistical analysis tools independent sample t-test. The results showed that the profits of the super breeders of cattle fattening business were not the same as the Madras breeds with the average profit per kg obtained by super breeders of cattle fattening of Rp. 466/kg, while the average profit per kg obtained by Madras cattle fattening breeders is Rp. 1,391/kg. This result can be strengthened by the value of t arithmetic (17.011) > t table (2.048) and p value (0.000) < α (0.025), so it can be concluded that the profit of fattening cattle on super breeds is not the same as that of madras seedlings.
THE ECONOMIC REHABILITATION WITH GREENHOUSE DRYING SYSTEM OF COFFEE BEANS DURING PANDEMIC IN GAMPONG REULEUT TIMU, MUARA BATU DISTRICT, NORTH ACEH. Tambarta, Emmia; Fadli; Suryadi; Bustami; Rizal
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 1 (2022): March-June 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.019 KB) | DOI: 10.54443/irpitage.v2i1.120

Abstract

Malikussaleh University (UNIMAL) as a state university in North Aceh has the potential in the form of human resources to play a role in village development. The idea of ​​a greenhouse system for drying coffee beans in Gampong Reuleut Timu was based on the condition of the Corona Virus Disease (COVID-19) Pandemic which dealt a tremendous blow to the economy of the village community. The majority of the people around the institution have house rentals for UNIMAL students. The best solution that academics offer is to turn into small and medium-sized entrepreneurs who can generate additional income. The community can take advantage of their free time by doing a coffee bean drying business with a greenhouse system which has a great opportunity to be developed considering the high intensity of sunlight in North Aceh Regency. The location of this activity is in Reuleut Timur Village, Muara Batu District, North Aceh Regency. The service activity was carried out in two stages, namely an explanation of how to make a greenhouse installation and an explanation of how to dry with a greenhouse system. The outputs are in the form of a service journal system International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Volume 1, Number 2, December 2021, online publications in the Merdeka News mass media, and an Agreement Document with Geuchik, Reulet Timu Village, Muara Baru District. North Aceh District.
Co-Authors AA Sudharmawan, AA Ade Firmansyah Tanjung Aeko Fria Utama FR Ahmad Alwi Piliang Ahmad Jupri Amrizal Andrie Ridzki Prasetyo Anwar Ardi Arlina Nurbaity Lubis Asngadi Asngadi Aulia Rahman Baizah, Zahratul Beby Karina Fawzeea Sembiring Boontra, Molraphaporn Bustami Chandra Montololu, Freddy Dalimunthe, Ritha F. Dandi Tumanggor Dinda Dini Lestari Efendy Eka Andriani Eka Farra Dewi Sitompul Eka Nurminda Dewi Mandalika Eka Sunarwidi Emmanuela, Estevaniya Emmia Tambarta Kembaren Endang Suilistya Rini Endang Sulistya Rini Endang Sulistya Rini Eva Wardah Fadhil Muhammad Barama Fajaryati, Hijroini Fauzan Fahrussiam Fitra Widya Wati Frengki Putra Ramansyah Frida Ramadini Hafizah, Nor Hambali Harnida Wahyuni Adda Haryani Sinaga Haryono, Iranita Hasanuddin, Indirwan Hasibuan, Surya Dinung Hassyati Shabrina Hefmi Dewi Siahaan Heri Kusmanto Heriyanti, Hera Hertiana Husaini Hutapea, Ayuna Valena Inggrita Gusti Sari Nasution Inneke Qamariah Ira Hairani Br. Damanik Irada Sinta Irvan Tasnur Jannah Simatupang, Nur Juanda Jumsu Trisno Kasmawati Kassaming Kembaren, Emmia Tambarta Khairul Akbar Kusumadi Lailatul Najmi Lesmana, Fakhri Liswarni, Yenny Ma'rufi Martinius Maulidina Yuliani Mayasari, Citra Meutia Nauly Milna Muchtar , Yasmin Chairunisa Muhammad Dharma Tuah Putra Nasution Musdi Ni Made Nike Zeamita Widiyanti Nursan, Muhammad Nurul Chaerani Paidi Pakpahan, David Pranata purnama AL, Jumiarsih Qamariah, Inneke rahmania, alvi Ramadani Rantelino, Martini Rezki Zufina Riani Rico Nur Ilham Ridho, Muhammad Arif Ridwan Nurazi Rika Mariska Rini Andriani Rizal Rulianda P. Wibowo Sakral Hasby Puarada Salsabila Nur Khasanah Samiran Sarrun Sastria, Andi Shelly Sylvia Agustina Silviana Umami Siregar , Lamriama Valintina Chrystina Sugih Arto Sukaria Sinulingga Sulaeman Sulaeman Sumantri, Iswan Suryadi Syafrizal Helmi Syafrizal Helmi Situmorang Tapaul Rozi Tata Sutabri Tinambunan, Mey Ramayanti Toalib, Irmayanti Tsania Salsabilla Uly, Nilawati Wike Vivi Yusuf , M. Dede ZULKARNAIN, SITI HAFSAH Zuriani