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Mitra Musika Lubis
Univesitas Medan Area
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Analysis of the People's Rubber Marketing System in Mandailing Natal: Review of Distribution Channels, Margins, and Efficiency Muhammad Iqbal; Mitra Musika Lubis
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS) July 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i3.8329

Abstract

Smallholder rubber is a leading commodity that plays a vital role in the regional economy, particularly in Mandailing Natal Regency, which is known as one of the main rubber-producing areas in North Sumatra. However, the marketing system for smallholder rubber in this region still faces several structural constraints that significantly affect farmers' income. This article aims to analyze the distribution channels, margin distribution, and marketing efficiency of smallholder rubber in Mandailing Natal using a literature review approach. The data were obtained from various scientific publications, government reports, and agribusiness studies published over the past ten years. The review found two common marketing channel patterns: a long channel (farmers ? local collectors ? wholesalers ? factories) and a short channel (farmers ? wholesalers ? factories). The short channel proves to be more profitable for farmers by reducing intermediaries and increasing marketing efficiency. Additionally, farmers' share of profit margins increases significantly under the short channel. Nonetheless, challenges such as weak farmer institutions, limited market access, and lack of price information remain major obstacles. Therefore, recommended strategies include establishing marketing cooperatives, improving distribution infrastructure, and digitizing price information systems. Enhancing the existing marketing system is expected to improve the welfare of smallholder rubber farmers in Mandailing Natal sustainably.
Co-Authors A. Asrijal Abd. Rasyid Syamsuri Abdul Fajar Haras Abdul Rahman Afriamah Afriamah Ahmad Rafiqi Tantawi Ahmad Sutan Nauli Lubis Amina Intes Asmah Indrawati Bigner Dolok Saribu CNAWP, Rizal Perlambang Damanik, Desy Wulan Sary Darma Bakti Denpharanto Agung Krisprimandoyo Dewa Oka Suparwata Dewi Sartika Laurencia Br. Manurung Diah Retno Dwi Hastuti Dicky Oloan Manullang Doddy Ismunandar Bahari Eka Apriyanti Ellen Lumisar Panggabean Endang Sari Simanullang Etty Sri Hertini Fachry Abda El Rahman Fadi Al-Taani Fastabiqul Khairad Fatma Sarie Fatmawaty Fatmawaty Fitra Aristia Fahmi Lubis Foeza Hafiz Frans Sudirjo Frans Sudirjo Gustami Harahap Harahap, Ahmad Rizki Haras, Abdul Fajar Haryono Haryono Haryono Haryono Hasnudi Hasnudi Hasnudi, Hasnudi Hermansyah Hertini, Etty Sri Ihsan Effendi Ihsan Effendi Intes, Amina Judijanto, Loso Khairul Saleh Koko Junaidi Koko Junaidi Kuswardani, Retna Astusi Kuswarini Sulandjari Loso Judijanto Luluk Yuliati Mardiyah Siregar Mayang Kurniawan Muhammad Chalidin Muhammad Deaprama Aydra Muhammad Fadly Abdina Muhammad Iqbal Muhammad JufriansyahMuhammad Jufriansyah Muhammad Qori Husein Muhammad Rispan Affandi Muhammad Syaiful Muhammad Usman Napat Chai Nia Aldina Lubis Ninik Sri Rahayu Wilujeng Ninik Sri Rahayu, Ninik Sri Novia Ardila Siregar Permatasari, Ella Philip Yudha Gabriel Prayoga, Ryan Priyana, Yana Purba, Wicky Wanansih Putra Lukmana Yunus Hasibuan Putri Helena Panjaitan Putri, Elvina Triana Rahma Sari Siregar Rahmaddin Sahputra Rahmanta Ramadani, Riski Ramlan, Winarto Retna Astuti Kuswardani Retna Astuti Kuswardani M.S Retno Astuti Rika Fitri Ilvira Rinaldi Simamora Ririn Anggreni Pulungan Riska Aprilia Rizal Aziz Rizal Aziz Safruddin Safruddin Sahputra, Rahmaddin Sarie, Fatma Sarim Sarim Sartika Sartika Silvia Loren Sidauruk Siswa Panjang Hernosa Siti Mardiana Siti Mardiana Siti Sabrina Salqaura Siti Wulandari Slamet Riyadi, Slamet Riyadi Sri Ariani Safitri Sri Fajar Ayu Sri Leli Sitorus Stefanus Lugu Suci Wulandari Sulandjari, Kuswarini Syahfitri, Alfi Tika Ermita Wulandari Timura, Rezi Ardafi Maulana Untung Gunawan Utami, Cahyaning Rini Winarto Ramlan Yana Priyana Yogi Indra Pramana Yonny Koentjoro Yoshua Putra Pratama Silalahi Yuni Zanesty Hutapea Yusniar Lubis Zainal Abidin Zainal Abidin