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All Journal Jurnal Sosial Ekonomi Pertanian JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL AGRICA AGRISAINS: Jurnal Ilmiah Magister Agribisnis Pelita Masyarakat Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Agripreneur : Jurnal Pertanian Agribisnis Journal Of Human And Education (JAHE) Sanskara Ekonomi dan Kewirausahaan West Science Interdisciplinary Studies Journal of Business Management and Economic Development Rechtsnormen Journal of Law West Science Interdisciplinary Studies El-Mujtama: Jurnal Pengabdian Masyarakat West Science Agro IJAE Asian Multidisciplinary Research Journal of Economy and Learning Jurnal Agrisep CULTIVATE: Journal of Agriculture Science Techno Agriculturae Studium of Research
Mitra Musika Lubis
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analysis Of Consumer Satisfaction Level with Bulog Rice In The Mobile Market Activities Program In Medan City: English Syahfitri, Alfi; Musika Lubis, Mitra
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 1 No. 5 (2024): November 2024
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/cea3vz03

Abstract

Bulog (Logistics Agency) is one of the state-owned public companies engaged in food logistics. The general task of Bulog is to carry out development in the field of logistics management through the management of inventory, distribution, and price control of rice, as well as logistics service efforts in accordance with applicable laws and regulations. This research aims to analyze the factors that influence consumer satisfaction levels and to analyze how consumer satisfaction levels with Bulog rice in the mobile market program in the city of Medan. This research was conducted in the Medan Area and Medan Denai sub-districts. The research method used in this study is of the quantitative type, with the sample determination using the Convenience Sampling technique. In this study, the sample size used is 50 respondents. The data analysis used in this study includes multiple linear regression and the Customer Satisfaction Index (CSI). The results of this study indicate that the Price variable (X1) and the Product variable (X2) significantly affect customer satisfaction with Bulog rice in the mobile market program in Medan City, while the Promotion variable (X3) and the Place variable (X4) do not significantly affect customer satisfaction with Bulog rice in the mobile market program in Medan City. Based on the calculation of the Customer Satisfaction Index (CSI), the satisfaction level obtained is already within the "very satisfied" criteria, which is 86.4%.
The Role of Food Distribution System and Product Innovation on Availability and Affordability of Functional Food in Sukabumi District Sudirjo, Frans; Lubis, Mitra Musika; Priyana, Yana
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1449

Abstract

This study examines the role of the food distribution system and product innovation in enhancing the availability and affordability of functional foods in Sukabumi District. Using a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale of 1 to 5. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to analyze the relationships between variables. The results reveal that the food distribution system has a strong positive effect on affordability and a moderate effect on availability, while product innovation significantly impacts both affordability and availability, with a stronger influence on the latter. The combined explanatory power for affordability and availability demonstrates the critical interplay between distribution efficiency and innovation in ensuring functional food accessibility. These findings provide actionable insights for policymakers, producers, and distributors to address logistical and innovation-related challenges, thereby promoting sustainable food systems in the region.
Education On Consuming Food With Balanced Nutrition In Creating Superior Resources In The Village Lubis, Mitra Musika; Yuliati, Luluk; Asrijal, Andi; Utami, Cahyaning Rini; Gunawan, Untung; Putri, Elvina Triana
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2234

Abstract

This community service was carried out in a number of villages, namely Sukaramai Satu Medan Area village, Wonosari Gempol village, and Gerit Pati village for 40 days by finding problems and solutions as follows. During the forty days of the field service, the service providers implemented vegetable and fruit standards as recommended by the Ministry of Health. The service providers not only socialized the village community theoretically, but also directly provided practices according to the financial capabilities of the service providers. Thus, the service providers believe that education on food consumption with balanced nutrition can create superior human resources in the village.
Analisis Pengaruh Pertanian Berkelanjutan terhadap Ketahanan Pangan di Daerah Perdesaan: Analysis of the Impact of Sustainable Agriculture on Food Security in Rural Areas Doddy Ismunandar Bahari; Mitra Musika Lubis; Eka Apriyanti; Muhammad Rispan Affandi; Rizal Perlambang
Jurnal Kolaboratif Sains Vol. 8 No. 2: Februari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i2.7073

Abstract

Pertanian berkelanjutan menjadi salah satu solusi dalam menghadapi tantangan ketahanan pangan di daerah perdesaan. Penelitian ini bertujuan untuk menganalisis pengaruh pertanian berkelanjutan terhadap produktivitas, biaya produksi, pendapatan petani, dan diversifikasi tanaman sebagai faktor utama dalam ketahanan pangan. Penelitian ini menggunakan pendekatan mixed-methods dengan metode survei, wawancara mendalam, observasi lapangan, dan studi dokumentasi. Sampel penelitian terdiri dari 50 petani, 10 penyuluh pertanian, 5 pejabat pemerintah daerah, dan 20 rumah tangga perdesaan yang dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa produktivitas petani berkelanjutan meningkat sebesar 40,6% dibandingkan dengan petani konvensional, sementara biaya produksi menurun sebesar 30,7% akibat penggunaan pupuk organik dan pestisida alami. Dari segi ekonomi, pendapatan petani yang menerapkan pertanian berkelanjutan meningkat sebesar 46,4%, yang menunjukkan bahwa sistem ini lebih menguntungkan dalam jangka panjang. Selain itu, petani berkelanjutan memiliki rata-rata 5 jenis tanaman dalam satu musim, dibandingkan dengan petani konvensional yang hanya menanam 2 jenis tanaman, sehingga meningkatkan ketahanan pangan dan mengurangi risiko gagal panen. Penelitian ini menegaskan bahwa pertanian berkelanjutan tidak hanya meningkatkan kesejahteraan petani, tetapi juga memperkuat ketahanan pangan di daerah perdesaan. Oleh karena itu, diperlukan dukungan kebijakan, edukasi, dan insentif untuk memperluas adopsi praktik ini. Dengan pendekatan yang lebih berkelanjutan, sektor pertanian dapat menjadi lebih resilien terhadap tantangan global, seperti perubahan iklim dan krisis pangan.
Analisis Pengadaan Benih Padi Unggul Inpari 32 Dengan Sistem Kemitraan Kelompok Tani Didesa Cinta Damai Kec. Percut Sei Tuan Kab. Deli Serdang (Studi Kasus: UD Damai Tani) Dicky Oloan Manullang; Mitra Musika Lubis; Muhammad Fadly Abdina
CULTIVATE: Journal of Agriculture Science Vol 2, No 1 (2024): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v2i1.456

Abstract

This study aims to: (1) To find out the Inpari 32 Superior Rice Seed Procurement System at UD. Damai Tani (2) To find out about UD's partnership. Damai Tani with Farmer Groups (3) To find out the income of rice farmers and owners at UD. Peasant Peace. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, which was determined purposively. The sampling method was carried out using the Proportional Random Sampling method with 39 respondents. The results of the study revealed that the average income of inpari 32 s rice breeders in Percut Sei Tuan District, Deli Serdang Regency, was IDR 6,164.42 per planting season and the income of UD Damai Tani owners was IDR 45,406,000 from the rice price agreed upon by farmers. Paddy with Owner UD. Damai Tani, namely Rp. 200 from the market price and production received by the owner of UD. Damai Tani is only 5,000 kg/ha. However, rice farmers can sell the rest of their production to middlemen at a much higher price.
Produktivitas dan Efisiensi Usahatani Kopi Arabika di Kecamatan Dolok Pardamean Kabupaten Simalungun Silvia Loren Sidauruk; Mitra Musika Lubis; Siti Sabrina Salqaura; Fastabiqul Khairad
CULTIVATE: Journal of Agriculture Science Vol 1, No 1 (2023): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i1.361

Abstract

This study aims to determine the factors that affect the productivity of Arabica coffee farming and to find out how the level of efficiency of Arabica coffee farming prices is in Dolok Pardamean District, Kabupaten Dolok Pardamean. Simalungun. This research is a quantitative descriptive study. This study uses questionnaire data taken directly from Arabica coffee farmers in Dolok Pardamean District, Simalungun Regency. The sample in this study amounted to 33 samples, using purposive sampling technique and taken proportionally. The analytical method used is Multiple Linear Regression analysis. Based on the results of research on factors that influence productivity and efficiency levels of Arabica coffee farming prices, the authors can conclude that: (1) Factors that affect Arabica coffee farming productivity in Dolok Pardamean District are seed variables (X2) and pesticide variables (X4) had a partial effect on the productivity of Arabica coffee farming, while the labor variable (X1) and fertilizer variable (X3) had no partial effect on the productivity of Arabica coffee farming. (2) The level of price efficiency for each factor of production is 17.96. The results of this calculation indicate that the use of labor productivity factors, seeds, fertilizers and pesticides has not been efficient in terms of optimizing factor input prices.
Sustainability Analysis of Coffee Agribusiness in Indonesia: Environmental, Economic, and Social Perspectives Philip Yudha Gabriel; Mitra Musika Lubis
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7284

Abstract

Sustainable coffee agribusiness is an approach to coffee cultivation, processing, and marketing that considers environmental, economic, and social aspects. This research aims to assess the sustainability of coffee agribusiness by focusing on these three aspects to ensure the coffee industry continues to grow without damaging the ecosystem, improving farmers' welfare, and strengthening economic stability. The research method used is literature review by collecting data from relevant journals, scientific articles, and previous research in the last five years. The results showed that the environmental aspects of coffee agribusiness can be maintained through the implementation of agroforestry systems, reduced use of hazardous chemicals, and better waste management. From an economic perspective, the main challenges faced by farmers are fluctuating coffee prices and high production costs. Solutions include strengthening cooperatives, diversifying processed coffee products, and accessing fair trade certification schemes. Meanwhile, the social aspects of coffee agribusiness sustainability include farmer welfare, women's empowerment, and increased involvement of the younger generation in the sector. Support from the government, private sector, and non-governmental organizations is needed to create policies that support the sustainability of coffee agribusiness. By applying the principles of sustainable agriculture, the coffee agribusiness
Pemberdayaan Kelompok Tani Maju Terhadap Petani Jagung Di Desa Belinteng Kecamatan Sei Bingai Kabupaten Langkat Timura, Rezi Ardafi Maulana; Lubis, Mitra Musika
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6039

Abstract

Many social problems have occurred in our beloved country, including poverty. This is a social problem that we must face through joint planning; if not considered and not handled properly, it will hurt the community’s economy, both now and in the future. With this problem, the community can create a way to survive later without considering the negative impacts that can arise or be caused to themselves or those around them. In Belinteng village, Sei Bingai sub-district, Langkat district, there are several farmer group organizations where the farmer groups join and work together to improve the economy. In Belinteng village, there is a problem that exists, namely, that there is no role for farmer groups in the village, so that if a problem arises, the farmers immediately notify the extension worker. Farmer organizations play an important role in the development of the agricultural sector in Indonesia, which is one of the media for solving farmers' problems. In addition, farmer organizations can ensure that farmers unite and work together for the good of fellow farmers and not vice versa, to bring each other down and look weak in front of large companies and modern markets. This study also aims to analyze the level of empowerment of corn farmers through farmer groups and the problems face. How is the level of empowerment of corn farmers through farmer groups in Belinteng village, Sei Bingai sub-district, Langkat district, North Sumatra province? The research method in the journal used in this study is qualitative and quantitative data, while the data sources used are secondary data and primary data.
Analisis Struktur, Perilaku dan Kinerja Pemasaran Kentang (Solanum Tuberosum) di Nagori Hutaraja Kecamatan Purba, Kabupaten Simalungun Damanik, Desy Wulan Sary; Lubis, Mitra Musika; Safitri, Sri Ariani
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6030

Abstract

Potatoes are used as an alternative food ingredient to meet the food and nutritional needs of the community. Having high economic value, potatoes can be processed into various forms of processed food products that can be used as safe substitute food ingredients (Cahyadi et.al 2020). The purpose of this study was to determine the structure, behavior, and marketing performance of potatoes in Nagori Hutaraja. The research method used was qualitative descriptive. Sampling was carried out purposively. The samples in the study were potato farmers, collectors, wholesalers, retailers, and consumers. The data collected in this study were primary data and secondary data. the total number of population which is the result of qualitative or quantitative measurements or calculations regarding the characteristics whose properties are to be studied. The population in this study is all potato farmers in Nagori Hutaraja. The analysis method used in this study was analysis, market structure (market share, market concentration, and barriers to entry and exit of the market), market behavior analysis, and market performance analysis (farmer share and marketing margin)
Analysis of the People's Rubber Marketing System in Mandailing Natal: Review of Distribution Channels, Margins, and Efficiency Muhammad Iqbal; Mitra Musika Lubis
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 3: July 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i3.8329

Abstract

Smallholder rubber is a leading commodity that plays a vital role in the regional economy, particularly in Mandailing Natal Regency, which is known as one of the main rubber-producing areas in North Sumatra. However, the marketing system for smallholder rubber in this region still faces several structural constraints that significantly affect farmers' income. This article aims to analyze the distribution channels, margin distribution, and marketing efficiency of smallholder rubber in Mandailing Natal using a literature review approach. The data were obtained from various scientific publications, government reports, and agribusiness studies published over the past ten years. The review found two common marketing channel patterns: a long channel (farmers ? local collectors ? wholesalers ? factories) and a short channel (farmers ? wholesalers ? factories). The short channel proves to be more profitable for farmers by reducing intermediaries and increasing marketing efficiency. Additionally, farmers' share of profit margins increases significantly under the short channel. Nonetheless, challenges such as weak farmer institutions, limited market access, and lack of price information remain major obstacles. Therefore, recommended strategies include establishing marketing cooperatives, improving distribution infrastructure, and digitizing price information systems. Enhancing the existing marketing system is expected to improve the welfare of smallholder rubber farmers in Mandailing Natal sustainably.
Co-Authors A. Asrijal Abd. Rasyid Syamsuri Abdul Fajar Haras Abdul Rahman Afriamah Afriamah AHMAD RAFIQI TANTAWI Ahmad Sutan Nauli Lubis Al-Taani, Fadi Asmah Indrawati Bigner Dolok Saribu Chai, Napat CNAWP, Rizal Perlambang Damanik, Desy Wulan Sary Darma Bakti Denpharanto Agung Krisprimandoyo Dewa Oka Suparwata Diah Retno Dwi Hastuti Dicky Oloan Manullang Doddy Ismunandar Bahari Effendi, Ihsan Eka Apriyanti Endang Sari Simanullang Etty Sri Hertini Fachry Abda El Rahman Fastabiqul Khairad Fatma Sarie Fatmawaty Fatmawaty Fitra Aristia Fahmi Lubis Foeza Hafiz Frans Sudirjo Frans Sudirjo Gunawan, Untung Gustami Harahap Haras, Abdul Fajar Haryono Haryono Haryono Haryono Hasnudi Hasnudi Hasnudi, Hasnudi Hermansyah Hertini, Etty Sri Intes, Amina Judijanto, Loso Junaidi, Koko Khairul Saleh Kuswardani, Retna Astusi Kuswarini Sulandjari Loso Judijanto Luluk Yuliati Mardiyah Siregar Mayang Kurniawan Muhammad Chalidin Muhammad Deaprama Aydra Muhammad Fadly Abdina Muhammad Iqbal Muhammad JufriansyahMuhammad Jufriansyah Muhammad Qori Husein Muhammad Rispan Affandi Muhammad Syaiful Muhammad Usman Nia Aldina Lubis Ninik Sri Rahayu, Ninik Sri Novia Ardila Siregar Nurwijayanti Panggabean, Ellen L Philip Yudha Gabriel Prayoga, Ryan Priyana, Yana Purba, Wicky Wanansih Putra Lukmana Yunus Hasibuan Putri Helena Panjaitan Putri, Elvina Triana Rahma Sari Siregar Rahmaddin Sahputra Rahmanta Ramadani, Riski Ramlan, Winarto Retna Astuti Kuswardani Retno Astuti Rika Fitri Ilvira, Rika Fitri Rinaldi Simamora Ririn Anggreni Pulungan Riska Aprilia Rizal Aziz Rizal Aziz, Rizal Sahputra, Rahmaddin Salqaura, Siti Sabrina Sarie, Fatma Sarim Sarim Sartika Sartika Silvia Loren Sidauruk Siti Mardiana Siti Sabrina Salqaura Slamet Riyadi, Slamet Riyadi Sri Ariani Safitri Sri Fajar Ayu Sri Leli Sitorus Stefanus Lugu Suci Wulandari Sulandjari, Kuswarini Syahfitri, Alfi Tika Ermita Wulandari Timura, Rezi Ardafi Maulana Utami, Cahyaning Rini Winarto Ramlan Yana Priyana Yogi Indra Pramana Yonny Koentjoro Yoshua Putra Pratama Silalahi Yuni Zanesty Hutapea Yusniar Lubis Zainal Abidin Zainal Abidin