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Analysis of Consumer Satisfaction Levels with Bulog Rice in the Cheap Food Movement (GPM) Program in Binjai City: English Wulandari, Suci; Musika Lubis, Mitra
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 1 No. 5 (2024): November 2024
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/kwzzya46

Abstract

The purpose of this research is to determine the level of consumer satisfaction with Bulog rice in the Cheap Food Movement (GPM) program in the city of Binjai. In this research, the method used is a case study approach, utilizing tools such as Importance-Performance Analysis (IPA) and Customer Satisfaction Index. (CSI). The sample size for this study is 30 respondents using the convenience sampling technique. The characteristics for sample collection are as follows: 1.) Bring an ID card with a Binjai address, 2.) and purchase a minimum of 1 package and a maximum of 3 packages of Bulog products in the Cheap Food Movement (GPM) program in Binjai City. The results of this study indicate that, based on the analysis of Importance-Performance (IPA), attributes found in quadrant I (maximum priority) such as the soft texture of the rice, the bright white color of the rice, and the affordable price offered at Rp.55,000/5kg are the main priorities for consumer satisfaction. Additionally, according to the calculation of the Customer Satisfaction Index (CSI), a value of 87.715 was obtained, which falls within the range of > 81%. This indicates that consumers are satisfied with the purchase of Bulog rice in the city of Binjai as part of the Affordable Food Movement program in Binjai.
Analysis Of Consumer Satisfaction Level with Bulog Rice In The Mobile Market Activities Program In Medan City: English Syahfitri, Alfi; Musika Lubis, Mitra
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 1 No. 5 (2024): November 2024
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/cea3vz03

Abstract

Bulog (Logistics Agency) is one of the state-owned public companies engaged in food logistics. The general task of Bulog is to carry out development in the field of logistics management through the management of inventory, distribution, and price control of rice, as well as logistics service efforts in accordance with applicable laws and regulations. This research aims to analyze the factors that influence consumer satisfaction levels and to analyze how consumer satisfaction levels with Bulog rice in the mobile market program in the city of Medan. This research was conducted in the Medan Area and Medan Denai sub-districts. The research method used in this study is of the quantitative type, with the sample determination using the Convenience Sampling technique. In this study, the sample size used is 50 respondents. The data analysis used in this study includes multiple linear regression and the Customer Satisfaction Index (CSI). The results of this study indicate that the Price variable (X1) and the Product variable (X2) significantly affect customer satisfaction with Bulog rice in the mobile market program in Medan City, while the Promotion variable (X3) and the Place variable (X4) do not significantly affect customer satisfaction with Bulog rice in the mobile market program in Medan City. Based on the calculation of the Customer Satisfaction Index (CSI), the satisfaction level obtained is already within the "very satisfied" criteria, which is 86.4%.
The Role of Food Distribution System and Product Innovation on Availability and Affordability of Functional Food in Sukabumi District Sudirjo, Frans; Lubis, Mitra Musika; Priyana, Yana
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1449

Abstract

This study examines the role of the food distribution system and product innovation in enhancing the availability and affordability of functional foods in Sukabumi District. Using a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale of 1 to 5. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to analyze the relationships between variables. The results reveal that the food distribution system has a strong positive effect on affordability and a moderate effect on availability, while product innovation significantly impacts both affordability and availability, with a stronger influence on the latter. The combined explanatory power for affordability and availability demonstrates the critical interplay between distribution efficiency and innovation in ensuring functional food accessibility. These findings provide actionable insights for policymakers, producers, and distributors to address logistical and innovation-related challenges, thereby promoting sustainable food systems in the region.
Education On Consuming Food With Balanced Nutrition In Creating Superior Resources In The Village Lubis, Mitra Musika; Yuliati, Luluk; Asrijal, Andi; Utami, Cahyaning Rini; Gunawan, Untung; Putri, Elvina Triana
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2234

Abstract

This community service was carried out in a number of villages, namely Sukaramai Satu Medan Area village, Wonosari Gempol village, and Gerit Pati village for 40 days by finding problems and solutions as follows. During the forty days of the field service, the service providers implemented vegetable and fruit standards as recommended by the Ministry of Health. The service providers not only socialized the village community theoretically, but also directly provided practices according to the financial capabilities of the service providers. Thus, the service providers believe that education on food consumption with balanced nutrition can create superior human resources in the village.
Analisis Pengadaan Benih Padi Unggul Inpari 32 Dengan Sistem Kemitraan Kelompok Tani Didesa Cinta Damai Kec. Percut Sei Tuan Kab. Deli Serdang (Studi Kasus: UD Damai Tani) Dicky Oloan Manullang; Mitra Musika Lubis; Muhammad Fadly Abdina
CULTIVATE: Journal of Agriculture Science Vol 2, No 1 (2024): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v2i1.456

Abstract

This study aims to: (1) To find out the Inpari 32 Superior Rice Seed Procurement System at UD. Damai Tani (2) To find out about UD's partnership. Damai Tani with Farmer Groups (3) To find out the income of rice farmers and owners at UD. Peasant Peace. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, which was determined purposively. The sampling method was carried out using the Proportional Random Sampling method with 39 respondents. The results of the study revealed that the average income of inpari 32 s rice breeders in Percut Sei Tuan District, Deli Serdang Regency, was IDR 6,164.42 per planting season and the income of UD Damai Tani owners was IDR 45,406,000 from the rice price agreed upon by farmers. Paddy with Owner UD. Damai Tani, namely Rp. 200 from the market price and production received by the owner of UD. Damai Tani is only 5,000 kg/ha. However, rice farmers can sell the rest of their production to middlemen at a much higher price.
Produktivitas dan Efisiensi Usahatani Kopi Arabika di Kecamatan Dolok Pardamean Kabupaten Simalungun Silvia Loren Sidauruk; Mitra Musika Lubis; Siti Sabrina Salqaura; Fastabiqul Khairad
CULTIVATE: Journal of Agriculture Science Vol 1, No 1 (2023): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i1.361

Abstract

This study aims to determine the factors that affect the productivity of Arabica coffee farming and to find out how the level of efficiency of Arabica coffee farming prices is in Dolok Pardamean District, Kabupaten Dolok Pardamean. Simalungun. This research is a quantitative descriptive study. This study uses questionnaire data taken directly from Arabica coffee farmers in Dolok Pardamean District, Simalungun Regency. The sample in this study amounted to 33 samples, using purposive sampling technique and taken proportionally. The analytical method used is Multiple Linear Regression analysis. Based on the results of research on factors that influence productivity and efficiency levels of Arabica coffee farming prices, the authors can conclude that: (1) Factors that affect Arabica coffee farming productivity in Dolok Pardamean District are seed variables (X2) and pesticide variables (X4) had a partial effect on the productivity of Arabica coffee farming, while the labor variable (X1) and fertilizer variable (X3) had no partial effect on the productivity of Arabica coffee farming. (2) The level of price efficiency for each factor of production is 17.96. The results of this calculation indicate that the use of labor productivity factors, seeds, fertilizers and pesticides has not been efficient in terms of optimizing factor input prices.
Pemberdayaan Kelompok Tani Maju Terhadap Petani Jagung Di Desa Belinteng Kecamatan Sei Bingai Kabupaten Langkat Timura, Rezi Ardafi Maulana; Lubis, Mitra Musika
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6039

Abstract

Many social problems have occurred in our beloved country, including poverty. This is a social problem that we must face through joint planning; if not considered and not handled properly, it will hurt the community’s economy, both now and in the future. With this problem, the community can create a way to survive later without considering the negative impacts that can arise or be caused to themselves or those around them. In Belinteng village, Sei Bingai sub-district, Langkat district, there are several farmer group organizations where the farmer groups join and work together to improve the economy. In Belinteng village, there is a problem that exists, namely, that there is no role for farmer groups in the village, so that if a problem arises, the farmers immediately notify the extension worker. Farmer organizations play an important role in the development of the agricultural sector in Indonesia, which is one of the media for solving farmers' problems. In addition, farmer organizations can ensure that farmers unite and work together for the good of fellow farmers and not vice versa, to bring each other down and look weak in front of large companies and modern markets. This study also aims to analyze the level of empowerment of corn farmers through farmer groups and the problems face. How is the level of empowerment of corn farmers through farmer groups in Belinteng village, Sei Bingai sub-district, Langkat district, North Sumatra province? The research method in the journal used in this study is qualitative and quantitative data, while the data sources used are secondary data and primary data.
Analisis Struktur, Perilaku dan Kinerja Pemasaran Kentang (Solanum Tuberosum) di Nagori Hutaraja Kecamatan Purba, Kabupaten Simalungun Damanik, Desy Wulan Sary; Lubis, Mitra Musika; Safitri, Sri Ariani
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6030

Abstract

Potatoes are used as an alternative food ingredient to meet the food and nutritional needs of the community. Having high economic value, potatoes can be processed into various forms of processed food products that can be used as safe substitute food ingredients (Cahyadi et.al 2020). The purpose of this study was to determine the structure, behavior, and marketing performance of potatoes in Nagori Hutaraja. The research method used was qualitative descriptive. Sampling was carried out purposively. The samples in the study were potato farmers, collectors, wholesalers, retailers, and consumers. The data collected in this study were primary data and secondary data. the total number of population which is the result of qualitative or quantitative measurements or calculations regarding the characteristics whose properties are to be studied. The population in this study is all potato farmers in Nagori Hutaraja. The analysis method used in this study was analysis, market structure (market share, market concentration, and barriers to entry and exit of the market), market behavior analysis, and market performance analysis (farmer share and marketing margin)
Peningkatan Kapasitas Guru SMK Pertanian melalui Pemanfaatan AI dalam Modul Pembelajaran Berbasis Proyek Lubis, Mitra Musika; Effendi, Ihsan; Kuswardani, Retna Astusi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 5 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i5.10001

Abstract

This community service activity organized by Universitas Medan Area aims to enhance the capacity of vocational agriculture teachers in developing project-based learning (PjBL) modules integrated with artificial intelligence (AI) technology. The training was conducted over two days at SMK Negeri SPP Asahan and involved teachers from various agricultural expertise areas. Participants were equipped with knowledge and skills to utilize digital platforms such as ChatGPT, Canva AI, and Teachable Machine to design innovative, contextual, and student-centered learning modules tailored to the needs of vocational school students. The results of the activity show that the training effectively improved teachers’ digital literacy, encouraged creativity, and strengthened their preparedness to face learning challenges in the digital era.
IMPROVEMENT OF SOIL BEARING CAPACITY BASED ON MODERATE VOLUME USING RICE HUSK ASH Tika Ermita Wulandari; Mitra Musika Lubis; Hermansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 11 (2023): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i11.285

Abstract

Good soil is soil that has good stability and load-bearing capacity for any construction built on it. However, the existing soil conditions may not possess sufficient load-bearing capacity, necessitating a method to improve it. For instance, in North Sumatra, the soil is relatively soft and predominantly used for agriculture. Rice husk ash is a byproduct of rice farming and exhibits pozzolanic properties, making it a potential alternative for enhancing soil load-bearing capacity. Typically, soft soil is fine-grained, has high moisture content, high saturation, high porosity, high initial pore pressure, low shear strength, and significant potential for settlement under increasing effective stress. This research aims to improve soil load-bearing capacity by using rice husk ash with varying mixtures of 0%, 4%, 8%, 12%, 16%, and 20%. Soil samples were collected in the Lubuk Pakam area of North Sumatra. Testing included soil physical properties, such as soil index properties, and soil mechanics tests conducted in the soil mechanics laboratory at the University of Santo Thomas, Medan.Based on the tests, the soil was categorized as organic soil, highly cohesive, and had high plasticity. According to the USCS classification, it falls into the fine-grained or organic soil category with the symbol PT. The CBR values after 7 days of curing with various lime additions of 0%, 4%, 8%, 12%, 16%, and 20% were found to be 0.98, 1.18, 2.00, 4.80, 13.00, and 18.80, respectively. Therefore, it can be concluded that the higher the proportion of rice husk ash in the mixture, the higher the CBR value. This can potentially enhance farmers' income through rice husk sales.
Co-Authors A. Asrijal Abd. Rasyid Syamsuri Abdul Fajar Haras Abdul Rahman Afriamah Afriamah Ahmad Rafiqi Tantawi Ahmad Sutan Nauli Lubis Amina Intes Asmah Indrawati Bigner Dolok Saribu CNAWP, Rizal Perlambang Damanik, Desy Wulan Sary Darma Bakti Denpharanto Agung Krisprimandoyo Dewa Oka Suparwata Dewi Sartika Laurencia Br. Manurung Diah Retno Dwi Hastuti Dicky Oloan Manullang Doddy Ismunandar Bahari Eka Apriyanti Ellen Lumisar Panggabean Endang Sari Simanullang Etty Sri Hertini Fachry Abda El Rahman Fadi Al-Taani Fastabiqul Khairad Fatma Sarie Fatmawaty Fatmawaty Fitra Aristia Fahmi Lubis Foeza Hafiz Frans Sudirjo Frans Sudirjo Gustami Harahap Harahap, Ahmad Rizki Haras, Abdul Fajar Haryono Haryono Haryono Haryono Hasnudi Hasnudi Hasnudi, Hasnudi Hermansyah Hertini, Etty Sri Ihsan Effendi Ihsan Effendi Intes, Amina Judijanto, Loso Khairul Saleh Koko Junaidi Koko Junaidi Kuswardani, Retna Astusi Kuswarini Sulandjari Loso Judijanto Luluk Yuliati Mardiyah Siregar Mayang Kurniawan Muhammad Chalidin Muhammad Deaprama Aydra Muhammad Fadly Abdina Muhammad Iqbal Muhammad JufriansyahMuhammad Jufriansyah Muhammad Qori Husein Muhammad Rispan Affandi Muhammad Syaiful Muhammad Usman Napat Chai Nia Aldina Lubis Ninik Sri Rahayu Wilujeng Ninik Sri Rahayu, Ninik Sri Novia Ardila Siregar Permatasari, Ella Philip Yudha Gabriel Prayoga, Ryan Priyana, Yana Purba, Wicky Wanansih Putra Lukmana Yunus Hasibuan Putri Helena Panjaitan Putri, Elvina Triana Rahma Sari Siregar Rahmaddin Sahputra Rahmanta Ramadani, Riski Ramlan, Winarto Retna Astuti Kuswardani Retna Astuti Kuswardani M.S Retno Astuti Rika Fitri Ilvira Rinaldi Simamora Ririn Anggreni Pulungan Riska Aprilia Rizal Aziz Rizal Aziz Safruddin Safruddin Sahputra, Rahmaddin Sarie, Fatma Sarim Sarim Sartika Sartika Silvia Loren Sidauruk Siswa Panjang Hernosa Siti Mardiana Siti Mardiana Siti Sabrina Salqaura Siti Wulandari Slamet Riyadi, Slamet Riyadi Sri Ariani Safitri Sri Fajar Ayu Sri Leli Sitorus Stefanus Lugu Suci Wulandari Sulandjari, Kuswarini Syahfitri, Alfi Tika Ermita Wulandari Timura, Rezi Ardafi Maulana Untung Gunawan Utami, Cahyaning Rini Winarto Ramlan Yana Priyana Yogi Indra Pramana Yonny Koentjoro Yoshua Putra Pratama Silalahi Yuni Zanesty Hutapea Yusniar Lubis Zainal Abidin Zainal Abidin