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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Wardah Psikis : Jurnal Psikologi Islami Jurnal Al-Ijtimaiyyah Gender Equality: Internasional Journal of Child and Gender Studies Journal of Governance and Public Policy Jurnal Studi Komunikasi Madania: Jurnal Ilmu-Ilmu Keislaman Jurnal Noken: Ilmu-Ilmu Sosial Edukasi Islami: Jurnal Pendidikan Islam MUHARRIK: JURNAL DAKWAH DAN SOSIAL Edumaspul: Jurnal Pendidikan Jurnal Ilmu Dakwah Jurnal Peurawi : Media Kajian Komunikasi Islam Pena Justisia: Media Komunikasi dan Kajian Hukum Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal khabar: Komunikasi dan Penyiaran Islam Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Daengku: Journal of Humanities and Social Sciences Innovation Britain International of Humanities and Social Sciences (BIoHS) Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam Journal of Research in Social Science and Humanities KomunikA INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Social Science and Education Komunika: Jurnal Dakwah dan Komunikasi East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Bilqolam Pendidikan Islam Journal of Student Development Informatics Management (JoSDIM) Jurnal Ilmu Komunikasi Dan Media Andalas International Journal of Socio-Humanities (AIJOSH) Jurnal Studi Ilmu Sosial dan Politik Islam & Contemporary Issues Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Riwayat: Educational Journal of History and Humanities Journal of Social Science Utilizing Technology Jurnal Indonesia : Manajemen Informatika dan Komunikasi Polyscopia al-Balagh : Jurnal Dakwah dan Komunikasi Journal of Social Science Utilizing Technology Ameena Journal
Kholil, Syukur
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Syiar: Jurnal Komunikasi dan Penyiaran Islam

 1 
Analysis of the Islamic Broadcasting Communication Strategy of the Tourism and Culture Office of Langkat Regency in the Development of Tangkahan Nature Tourism Andari, Amalia; Kholil, Syukur
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.736

Abstract

Indonesia possesses abundant natural and cultural resources supporting sustainable tourism development, including Tangkahan ecotourism and Halal tourism, which require an integrated communication strategy and community participation. This study examines the implementation of the communication strategy by the Langkat Tourism Office through the theories of Communication Strategy and Integrated Marketing Communications (IMC) to enhance the attractiveness of Tangkahan and raise public awareness of sustainable tourism. This research employs a qualitative case study method with data collection techniques including interviews, observations, and documentation, analyzed through data condensation, data presentation, and conclusion drawing. The data validity is tested using source and technique triangulation. The results indicate that the communication strategy in developing Tangkahan tourism applies the 4A 1P approach, digital promotion, service improvement, and environmental education to strengthen the destination’s competitiveness and support sustainable tourism. The natural beauty, interaction with elephants, and the use of social media are major strengths. However, challenges such as difficult access, geographical conditions, and weather present obstacles, necessitating adaptive, community-based strategies. Positive impacts of this ecotourism include increased community income, job creation, and growing awareness of cultural and environmental preservation. Community involvement in interactions with tourists also reinforces local identity and fosters inclusive and sustainable tourism development. In conclusion, the integrated Islamic communication strategy has successfully developed ecotourism, enhanced the economy, preserved culture, and encouraged community participation in sustainable tourism development. 
Co-Authors Abdul Rasyid Abdurahman Abdurrahman Ahmad Tamrin Sikumbang Aldy Amin, Afriadi Amril Amril Amril Andari, Amalia Anismar Anismar Arifin, Darul Arif`, Khairul Armansyah Matondang, Armansyah Azahari, Helmi Azhar Azhar Azhar, Anang Anas Baihaki Baihaki Balya, Tonna Bangunan, Marasakti Batubara, Ahmad Fauzi Bustami Bustami Dewi Kurniawati Erizal, Nurfan Erwan Efendi Fadly Achmad Farady Marta, Rustono Ferry, Muhammad Fery, Muhammad Fitri Meliya Sari Halihasimi, Halihasimi Hanafi, Muhammad Reza Harahap, Annisa Rosa Mora Harahap, Juliadi Zurdani Harahap, Nursapiah Hasibuan, Achiruddin Hasibuan, Rial Sukma Hasyimsyah Nasution Hildan Mawardi Humaizi, Humaizi Ichwanurrahman, M Indra, Farhan Irwansyah Rezeki, Syailendra Reza Jufrizal Jufrizal Kartini Kartini Katimin Khairani, Leylia Khatibah Khatibah Kustiawan, Winda Lahmuddin Lahmuddin Lahmuddin, Lahmuddin Lahmuddin Lubis Lubis, Chaerona Artha Lusiana Andriani Lubis Mailin, Mailin Mairita, Desy Matondang, Abdul Rahman Muhammad Aidil Abror Nasution Muhammad Kahfi, Muhammad Mulyana, Afriani Eka Munardi, Benny Muniruddin, Muniruddin Nasution, Lydia Nurhasanah Nasution, Najiyah Maisaro Br Natasya Natasya Nazira, Syafiq Nazwa, Alsha Nur Rahmah Amini Nur, T Mursal M Nurbani Nurbani, Nurbani Nurdin, Hanifah Nursapia Harahap Nurussakinah Daulay Oknita, Oknita Pulungan, Muhammad Hafiz putri, tisi maulidya Putriana, Rahmi Rafdeadi Rahmad Alimin Lauli Ramadini, Amelia Restiviani, Yuliana Riana Rivai, Andi Kardian Rosmala, Rosmala rubino, rubino Sahrul, Sahrul Saidaturrahmah, Saidaturrahmah Salsabila, Adinda Samosir, Hasrat Efendi Sampurna, Ahmad Sembiring, Ucok Ferry Sihombing, Ibrahim Sikumbang, Ahmad Thamrin Silaen, Mulkan Darajat Simatupang, Muhammad Andry Soiman, Soiman Solihah Titin Sumanti, Solihah Titin Subiantoro, Dedi Subuantoro, Dedi Suswanta Suwardi Lubis Syafrizaldi, Syafrizaldi Syafruddin Ritonga, Syafruddin Syahputra, Helmi Syahputra, Romi Syahrial Arif Hutagalung Syarifah Syarifah, Syarifah Syukri Syamaun Tambunan, Nurhalima Tanjung, Arianda Tanjung, Saydina Maya Taufik Wal Hidayat, Taufik Tengku Riza Zarzani N Tumanggor, Timur Yasir, Risaleh Abie Yasmin, Nabila Yudiyanto, Ade Rachmat Yusfriadi Yusnadi, Yusnadi Zaein, Achyar Zainal Arifin Zainun, Zainun Zulfahmi Zulfahmi