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All Journal Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) SEMAR Journal of Food System and Agribusiness (JoFSA) Jurnal Riset dan Inovasi Peternakan (Journal of Research and Innovation of Animals) Jurnal Pengabdian Nasional Jurnal Abdimas ADPI Sains dan Teknologi Jurnal Ekonomika Dan Bisnis International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Journal of Agriculture and Animal Science Jurnal Ilmiah ESAI Suluh Tani Jurnal Manajemen Agribisnis Terapan Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional)
Noer, Irmayani
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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the Lampung Robusta Coffee Supply Chain Strengthening Strategy Meriko, Erwinda; Fitriani, Fitriani; Analianasari, Analianasari; Noer, Irmayani
Journal of Food System & Agribusiness Volume 9 Nomor 2 Tahun 2025
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v9i2.4472

Abstract

Petani kopi rakyat di Indonesia sulit keluar dari jebakan rantai nilai bisnis industri kopi yang berpihak pada kapitalisasi pasar yang tidak adil.   Petani kopi terjebak pada ketergantungan intermediary market mulai dari tengkulak, agen, pabrikasi, hingga eksportir.  Keterbatasan akses pasar, fluktuasi harga global, serta rendahnya akses terhadap pembiayaan dan teknologi memperbukur kondisi lemahnya posisi tawar petani. Penelitian ini bertujuan untuk mengidentifikasi dan merancang strategi penguatan rantai nilai bisnis kopi rakyat Lampung agar lebih adil dan menguntungkan petani di hulu produksi, serta memperbaiki posisi tawar petani dalam rantai pasok kopi di tingkat lokal, regional, dan global.  Penelitian ini menggunakan pendekatan mixed methods (kuantitatif dan kualitatif) untuk mendapatkan gambaran lengkap tentang kondisi dan hambatan yang dihadapi petani serta peluang penguatan rantai nilai  kopi yang berkeadilan.  Hasil penelitian menunjukkan bahwa Strategi penguatan rantai pasok pada hulu produksi kopi perlu fokus pada kebijakan penguatan kelembagaan untuk peningkatan produktivitas melalui penggunaan bibit unggul dan penerapan Good Agricultural Practices (GAP), perbaikan mutu melalui pascapanen yang lebih baik, serta penguatan koperasi untuk peningkatan posisi tawar dengan stakeholders lain dalam rantai nilai bisnis kopi secara berkeadilan.  Hilirisasi produk kopi perlu diperluas dengan mendorong diversifikasi produk olahan dan sertifikasi keberlanjutan agar mampu menjangkau pasar premium. Infrastruktur logistik, digitalisasi pemasaran, serta sistem traceability berbasis teknologi juga menjadi kunci untuk memperkuat daya saing kopi Indonesia di pasar global.
Prospek Bisnis Budidaya Melon Inthanon Menggunakan Greenhouse (Studi Kasus Pondok Pesantren Al-Hidayat Gerning Kabupaten Pesawaran) Kurniawati, Risma; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20697

Abstract

Al-Hidayat Gerning Islamic boarding school is a boarding school that farms inthanon melon using a greenhouse. However, in the implementation of cultivation, the boarding school faces various challenges, such as the high price of inthanon melon seeds, limited market access, and high initial investment for green house construction. The objectives of the study were (1) to identify the costs, revenues, and profits of inthanon melon farming, (2) to analyze the feasibility of inthanon melon farming, and (3) to analyze the sensitivity of inthanon melon farming. The data analysis method is quantitative method. The results of this study (1) The business cost structure consisting of fixed costs of Rp9,908,393, variable costs of Rp11,065,350, total costs of Rp20,974,74 and revenue of Rp37,440,000 so as to get a profit of Rp16,466,257 during one planting period. (2) Financial feasibility analysis shows the NPV value of Rp231,899,623>0, IRR of 20.73%>8% interest rate, Net B/C ratio of 1.683>1, BEP of 6 years 7 months 25 days shorter than the project life of 10 years and PBP for 3 years 6 months 28 days shorter than the project life of 10 years. Based on these results, inthanon melon farming at Al-Hidayat Islamic Boarding School is feasible to run, and (3) Sensitivity analysis of a 10% increase in production costs shows an NPV value of 0.211, IRR of 0.165, and Net B/C of 0, 118. This indicates that if the sensitivity value is less than one, then the inthanon melon farming business at Al-Hidayat Islamic Boarding School is not sensitive to these changes. Meanwhile, a decrease in the price of inthanon melon by Rp25,000 shows an NPV value of 1.246, IRR 0.574 and Net B/C 0.369. This indicates that the price decrease is sensitive to NPV or future net profit because the sensitivity value is more than one.
Motivasi Konsumen terhadap Keputusan Pembelian Kopi Organik Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20688

Abstract

This study aims to analyze the influence of consumer motivation on the purchase decision of organic coffee in Bandar Lampung. The focus is to determine the extent of intrinsic and extrinsic motivation's role in shaping consumer behavior. The research was conducted from January to March 2025 using a quantitative approach and survey method. A total of 100 respondents were selected through accidental sampling. Data were analyzed using the SEM-PLS method with SmartPLS 3.0 software. The results show that motivation has a significant direct effect on purchase decisions. This indicates that highly motivated consumers—whether due to health, environmental, or ethical reasons—tend to be more committed in buying organic coffee. These findings provide strategic implications for organic coffee businesses in developing value-based marketing strategies.
Co-Authors Aditama, Wayan Erico Agus Agus Agus Agus Ambarwari, Agus Analianasari Analianasari anggraini, Depita Arif Qisthon Armawan, Nyoman Beni Hidayat Bina Unteawati Budi Trisnanto, Teguh Cahyati, Nia Chandra Utami Wirawati Chandra Utami Wirawati Dartana, Dartana Dayang Berliana Dewi, Anita Kusuma Dian Febrianingsih Dina Tri Maryana Dwi Desmiyeni Putri Dwi Eva Nirmagustina Edy Humaidi Eko Win Kenali Erwanto Fadila Marga Saty Fadila Marga Saty Fitria Tsani Farda Fitriani Fitriani Fitriani Giffary Pramafisi Soeherman Gustiawan, Rizki Hanafi, Isniah Handayani, Sri Hariyanto, Adi hasibuan, annisa fitri Hasiib, Etha' Aziza Hati, Diah Permata Henry Kurniawan Henry Kurniawan Irawati, Luluk Jaenudin Kartahadimaja Kartika, Tamara Eggy Kertayoga, I Putu Ajie Windu Kuriawan, Henry Kurniawati, Risma Kusmaria Kusmaria, Kusmaria Kusuma , Anita Kusuma Adhianto Kusuma Adhianto Langgeng Tri Asih Lestari, Astria Rani Liman Liman, Liman M Rofiq Marlinda Apriyani Meriko, Erwinda Muhammad Zaini nandita ayuni safitri, nandita Nazilah Nazilah, Nazilah Ni Siluh Putu Nuryanti Niluh Puji Okta Wahyuni novita sari, dian Nuni Anggraini Nurbani Kalsum Nurpalina Nurpalina Nurpalina, Nurpalina Nuzulla, Rifemi Ihza Nyoman Armawan Putra, Septafiansyah Dwi Putri, Kejora Asa Rahmadiza, Radefi Rani Lestari, Astria Real Irhamna Rinaldi, Al-Bara Fuad Sri Handayani Sri Handayani Sutarni Sutarni Sutarni, Sutarni Syahpura, Suraya Kaffi Syahrio Tantalo Teguh Budi Trisnanto Unteawati, Bina Utomo, Feri Veithzal Rivai Zainal Widyawati, Dewi Kania Wildan Al Faris Wirawati, Candra Utami Yuniarti, Evi Ziladi, Kirana Jana