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Noer, Irmayani
Politeknik Negeri Lampung
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Collective Marketing Performance of Coffee Beans in Lampung Province Noer, Irmayani
International Journal of Applied Business and International Management Vol 7, No 2 (2022): August 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i2.1725

Abstract

This study aims to identify actors in collective marketing channels and analyze the collective marketing performance of coffee beans in Lampung Province, Indonesia. Research samples are 50 coffee farmers in West Lampung Regency, randomly selected from farmer groups. The analytical method used to assess the collective marketing performance was marketing margin analysis.”The results showed that many actors were involved in the marketing channel, including collectors, wholesalers, farmer groups, Federate Farmers Groups, Joint Business Groups, and exporters.”Their involvement increased the handling costs during the marketing process. There are four collective marketing channels of coffee beans identified in this research.”Based on the results of marketing margin analysis, it is known that the most efficient collective marketing channel is direct selling to Joint Business Group.”
Faktor - Faktor Yang Mempengaruhi Produksi Usahatani Ubi Kayu Di Desa Mataram Udik Kecamatan Bandar Mataram Armawan, Nyoman; Sutarni, Sutarni; Noer, Irmayani; Fitriani, Fitriani
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i1.585

Abstract

Cassava is the third largest consumption food in Indonesia after rice and wheat, which is 6.78% per capita per year. One of the commodities cultivated in Mataram Udik Village is cassava. Increased income and production of cassava will be achieved if fertilization is optimal. The purpose of this research is to analyze the factors that influence production and to analyze the income of cassava farming in Mataram Udik Village, Bandar Mataram District. This research was conducted from July to August 2022. Sampling was carried out by simple random sampling and the number of respondents was 43 cassava farmers. Data analysis in this study used multiple regression analysis with the production function of the Cobb-Douglas equation and income analysis. Based on the results of the study it can be seen that the factors that influence cassava production at a significant level of 5% are land area (X1), seeds (X2), chemical fertilizers (X3), labor (X5) and dummy organic fertilizers (D1). While the production factors that have no significant effect on cassava production are herbicides (X4), because the probability value is more than the 5% significance value - the average income for cassava farming is Rp. 95,407,121/2.47 ha and Rp. 38,632,085/ha in one growing season. The average total cost of cassava farming is Rp. 32,598,717/2.47 ha and Rp. 13,197,861/ha. The average income of cassava farmers is Rp. 62,808,404/2.47 ha and Rp. 25,428,504/ha in one growing season. In cassava farming, an R/C ratio of 2.92 and a B/C ratio of 1.92 means that every Rp. 1 spent will generate revenue of Rp. 2.92. This R/C ratio explains that cassava farming is feasible and the B/C value is greater than 1 which means cassava farming is profitable and can be increased.
Pengendalian Persediaan Bahan Baku Keripik Pisang Dengan Metode Economic Order Quantity (EOQ) Pada Umkm Keripik Pisang Muli Zahwa Sungai Langka: Studi kasus pada UMKM Keripik Pisang Muli Zahwa Sungai Langka nandita ayuni safitri, nandita; Zaini, Muhammad; Noer, Irmayani; Handayani, Sri
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4397

Abstract

This research aims to analyze how to manage raw material supplies at the Muli Zahwa Banana Chips Micro, Small and Medium Enterprises (MSMEs) located in Sungai Langka Village, Pesawaran Regency. These MSMEs are facing several problems, including delays in sending raw materials, limited number of suppliers, as well as immature muli banana raw materials, so that the daily production target of 200 kg cannot be achieved. In February 2025, actual production only reached 2,040 kg from the target of 5,200 kg, or around 38%. The potential production of muli bananas in Sungai Langka Village reaches 133,700 kg per month, while the needs of Zahwa MSMEs are only around 18,200 kg per month. In this research, the Economic Order Quantity (EOQ) method is used to determine the most optimal order quantity for raw materials. The calculation results show that the optimal order quantity is 1.699 kg per order with an order frequency of 14 times per year or 1 times a month. Safety stock is set at 76 kg and the reorder point is 576 kg. By implementing the EOQ method, it is hoped that it can increase operational efficiency, reduce total inventory costs, prevent shortages of raw materials, and improve the smoothness of the production process. This method provides an inventory management approach that is more organized and appropriate to the production capacity of MSMEs, while reducing the risk of wasting raw materials. It is hoped that the results of this research can be a reference for other MSMEs facing the same problems.
ANALISIS STRATEGI BISNIS PENGGILINGAN PADI (Studi Kasus Rice Milling Unit Gapoktan Rukun Sejahtera Di Pekon Sukorejo Kecamatan Pardasuka Kabupaten Pringsewu) Wildan Al Faris; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4426

Abstract

The Farmers’ Group Association (Gapoktan) Rukun Sejahtera received assistance from the local district government in the form of a Rice Milling Unit (RMU) machine to improve farmers’ welfare in the region. However, the RMU has not yet operated its business optimally. Based on pre-survey data (2025), rice sales at RMU Rukun Sejahtera reached a total production of 91.456 tons, whereas the sales target set for 2024 was 150 tons. This indicates that the sales target was not achieved. As competition in the rice milling industry becomes increasingly competitive, it is necessary to develop appropriate business strategies to ensure sustainability and growth. This study aims to analyze the internal and external factors of the business, determine the business unit’s position, formulate alternative strategies, and establish strategic priorities. The analytical techniques employed include SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and QSPM (Quantitative Strategic Planning Matrix) to select the most effective strategies for implementation. The findings of this research identify six strength factors, five weaknesses, five opportunities, and five threats. The SWOT analysis generated three S-O strategies, two W-O strategies, two S-T strategies, and one W-T strategy. The QSPM results rank the strategic priorities as follows: first, “collaborating with farmers to secure rice supply” with a score of 6.78; second, “improving business management through mentoring programs” with a score of 6.60; and third, “creating own products to reach market segmentation” with a score of 6.56. The formulated strategies are expected to enable RMU Rukun Sejahtera to operate its business sustainably in the long term.
Penguatan Dinamika Kelompok Tani Kopi Melalui Partisipasi Petani Dalam Inovasi Pembuatan Pupuk Kompos Limbah Kulit Kopi noer, irmayani; Nuryanti, Ni Siluh Putu; Putri, Dwi Desmiyeni; Kuriawan, Henry; Dewi, Anita Kusuma; Kusuma , Anita
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 2 No 2 (2025): Desember
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v2i2.4511

Abstract

Kinerja agribisnis kopi harus dikuatkan, sehingga peluang bisnis yang semakin terbuka dapat dinikmati pula oleh petani secara berkeadilan. Peningkatkan kinerja agribisnis memerlukan dukungan SDM petani yang andal. Kegiatan pendampingan pada Kelompok Triguna 45 dilakukan melalui rangkaian kegiatan penyuluhan dan demonstrasi. Hasil kegiatan menunjukkan bahwa 93,3% petani paham tentang praktik perkebunan kopi secara berkelanjutan. Kedinamisan dalam kelompok juga menunjukkan peningkatan dilihat dari partisipasi petani anggota dalam kegiatan penyuluhan dan demonstrasi yang meningkat dari semula 65% meningkat menjadi 97 %. Edukasi yang diberikan kepada mitra memberikan dampak positif terhadap pengetahuan mitra tentang praktik pembuatan pupuk kompos berbahan limbah tanaman kopi serta bermanfaat meninkatkan keeratan hubungan dan keaktifan petani dalam pertemuan-peremuan kelompok.
Identifikasi Faktor Penentu Kerawanan Pangan melalui Model Prediktif Random Forest: Studi Regional di Provinsi Lampung Utomo, Feri; Fitriani, Fitriani; Dwi Putra, Septafiansyah; Noer, Irmayani
Journal of Food System & Agribusiness Volume 9 Nomor 2 Tahun 2025
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v9i2.4467

Abstract

Kerawanan pangan masih menjadi persoalan serius di Provinsi Lampung meskipun wilayah ini dikenal sebagai salah satu sentra produksi pangan nasional. Kontradiksi antara surplus produksi padi, jagung, dan ubi kayu di tingkat makro dengan masih tingginya rumah tangga yang mengalami kerawanan pangan menunjukkan adanya kesenjangan dalam distribusi, akses, dan pemanfaatan pangan. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor penentu kerawanan pangan melalui penerapan model prediktif machine learning, khususnya algoritma Random Forest. Data sekunder diperoleh dari Badan Pusat Statistik (BPS) periode 2014–2024 dengan variabel dependen Produk Domestik Regional Bruto (PDRB) sebagai indikator kesejahteraan masyarakat, serta 13 variabel independen yang merepresentasikan aspek dan ketahanan pangan, sosial, dan ekonomi. Hasil evaluasi model menunjukkan performa yang kuat dengan nilai Mean Squared Error (MSE) sebesar 12.830.318 dan koefisien determinasi (R²) sebesar 0,899, yang menandakan kemampuan prediksi tinggi dan kesalahan relatif rendah. Uji feature importance mengungkap bahwa variabel Produksi Padi (0,3743) dan Luas Panen Padi (0,3415) merupakan determinan paling dominan, diikuti oleh Pengeluaran per Kapita Disesuaikan (0,1086) dan Persentase Penduduk Miskin (0,0713). Indikator pembangunan manusia dan ketenagakerjaan berkontribusi lebih kecil, sementara variabel lainnya relatif marginal. Temuan ini menegaskan bahwa pertumbuhan ekonomi daerah masih ditentukan oleh margin ekstensif berupa luasan dan volume produksi padi, sehingga rentan terhadap alih fungsi lahan maupun guncangan iklim. Rekomendasi kebijakan meliputi perlindungan lahan sawah, modernisasi irigasi, intensifikasi berkelanjutan, penguatan daya beli, serta peningkatan kualitas sumber daya manusia untuk mendorong ketahanan pangan yang lebih inklusif dan berkelanjutan di Lampung.
the Lampung Robusta Coffee Supply Chain Strengthening Strategy Meriko, Erwinda; Fitriani, Fitriani; Analianasari, Analianasari; Noer, Irmayani
Journal of Food System & Agribusiness Volume 9 Nomor 2 Tahun 2025
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v9i2.4472

Abstract

Petani kopi rakyat di Indonesia sulit keluar dari jebakan rantai nilai bisnis industri kopi yang berpihak pada kapitalisasi pasar yang tidak adil.   Petani kopi terjebak pada ketergantungan intermediary market mulai dari tengkulak, agen, pabrikasi, hingga eksportir.  Keterbatasan akses pasar, fluktuasi harga global, serta rendahnya akses terhadap pembiayaan dan teknologi memperbukur kondisi lemahnya posisi tawar petani. Penelitian ini bertujuan untuk mengidentifikasi dan merancang strategi penguatan rantai nilai bisnis kopi rakyat Lampung agar lebih adil dan menguntungkan petani di hulu produksi, serta memperbaiki posisi tawar petani dalam rantai pasok kopi di tingkat lokal, regional, dan global.  Penelitian ini menggunakan pendekatan mixed methods (kuantitatif dan kualitatif) untuk mendapatkan gambaran lengkap tentang kondisi dan hambatan yang dihadapi petani serta peluang penguatan rantai nilai  kopi yang berkeadilan.  Hasil penelitian menunjukkan bahwa Strategi penguatan rantai pasok pada hulu produksi kopi perlu fokus pada kebijakan penguatan kelembagaan untuk peningkatan produktivitas melalui penggunaan bibit unggul dan penerapan Good Agricultural Practices (GAP), perbaikan mutu melalui pascapanen yang lebih baik, serta penguatan koperasi untuk peningkatan posisi tawar dengan stakeholders lain dalam rantai nilai bisnis kopi secara berkeadilan.  Hilirisasi produk kopi perlu diperluas dengan mendorong diversifikasi produk olahan dan sertifikasi keberlanjutan agar mampu menjangkau pasar premium. Infrastruktur logistik, digitalisasi pemasaran, serta sistem traceability berbasis teknologi juga menjadi kunci untuk memperkuat daya saing kopi Indonesia di pasar global.
Prospek Bisnis Budidaya Melon Inthanon Menggunakan Greenhouse (Studi Kasus Pondok Pesantren Al-Hidayat Gerning Kabupaten Pesawaran) Kurniawati, Risma; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20697

Abstract

Al-Hidayat Gerning Islamic boarding school is a boarding school that farms inthanon melon using a greenhouse. However, in the implementation of cultivation, the boarding school faces various challenges, such as the high price of inthanon melon seeds, limited market access, and high initial investment for green house construction. The objectives of the study were (1) to identify the costs, revenues, and profits of inthanon melon farming, (2) to analyze the feasibility of inthanon melon farming, and (3) to analyze the sensitivity of inthanon melon farming. The data analysis method is quantitative method. The results of this study (1) The business cost structure consisting of fixed costs of Rp9,908,393, variable costs of Rp11,065,350, total costs of Rp20,974,74 and revenue of Rp37,440,000 so as to get a profit of Rp16,466,257 during one planting period. (2) Financial feasibility analysis shows the NPV value of Rp231,899,623>0, IRR of 20.73%>8% interest rate, Net B/C ratio of 1.683>1, BEP of 6 years 7 months 25 days shorter than the project life of 10 years and PBP for 3 years 6 months 28 days shorter than the project life of 10 years. Based on these results, inthanon melon farming at Al-Hidayat Islamic Boarding School is feasible to run, and (3) Sensitivity analysis of a 10% increase in production costs shows an NPV value of 0.211, IRR of 0.165, and Net B/C of 0, 118. This indicates that if the sensitivity value is less than one, then the inthanon melon farming business at Al-Hidayat Islamic Boarding School is not sensitive to these changes. Meanwhile, a decrease in the price of inthanon melon by Rp25,000 shows an NPV value of 1.246, IRR 0.574 and Net B/C 0.369. This indicates that the price decrease is sensitive to NPV or future net profit because the sensitivity value is more than one.
Motivasi Konsumen terhadap Keputusan Pembelian Kopi Organik Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20688

Abstract

This study aims to analyze the influence of consumer motivation on the purchase decision of organic coffee in Bandar Lampung. The focus is to determine the extent of intrinsic and extrinsic motivation's role in shaping consumer behavior. The research was conducted from January to March 2025 using a quantitative approach and survey method. A total of 100 respondents were selected through accidental sampling. Data were analyzed using the SEM-PLS method with SmartPLS 3.0 software. The results show that motivation has a significant direct effect on purchase decisions. This indicates that highly motivated consumers—whether due to health, environmental, or ethical reasons—tend to be more committed in buying organic coffee. These findings provide strategic implications for organic coffee businesses in developing value-based marketing strategies.
Marketing System of Grain from Farmers to Rice Mill Producers in Pringsewu District Nurpalina Nurpalina; Irmayani Noer; Henry Kurniawan
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1501

Abstract

ABSTRACT This article aims to identify the pattern of the grain/rice marketing system from the farmer-producing level to the milling producer and the activities carried out by the actors involved. Data collection was carried out in the rice production center area in Pringsewu Regency, namely Gadingrejo District because it has the largest rice area in Pringsewu Regency. Data were collected using survey methods (field observations) and interviews with producer farmers and actors involved in the grain/rice trade chain system in Pringsewu Regency. Respondents are rice farmers in Pekon Parerejo totaling 67 farmers, rice milling producers (huller) as many as 4 industries, and 2 collectors traders who are in the research location. Based on the results of the study, it was found that the pattern of the grain/rice trade system in Pringsewu Regency has a flow structure from the Pekon Parerejo production center, Gading Rejo District to several rice milling industries in Pringsewu Regency. There are two patterns, namely the first channel, farmers sell grain to traders and then to wholesalers, grain traders are collected and distributed on a large scale to hullers (mills). From the huller, the grain undergoes processing including drying, milling, grading and rice. The packaged and labeled rice is then distributed to wholesalers. From wholesalers distributed to retailers to be sold to consumers.Keywords: Marketing System,   Channel of Marketing System, Actors an Activity
Co-Authors Aditama, Wayan Erico Agus Agus Agus Agus Ambarwari, Agus Analianasari Analianasari anggraini, Depita Arif Qisthon Armawan, Nyoman Asih, Langgeng Tri Beni Hidayat Bina Unteawati Budi Trisnanto, Teguh Cahyati, Nia Chandra Utami Wirawati Chandra Utami Wirawati Dartana, Dartana Dewi, Anita Kusuma Dian Febrianingsih Dwi Desmiyeni Putri Dwi Eva Nirmagustina Edy Humaidi Eko Win Kenali Erwanto Fadila Marga Saty Fitria Tsani Farda Fitriani Fitriani Fitriani Gustiawan, Rizki Hanafi, Isniah Handayani, Sri Hariyanto, Adi hasibuan, annisa fitri Hasiib, Etha' Aziza Hati, Diah Permata Henry Kurniawan Henry Kurniawan Irawati, Luluk Jaenudin Kartahadimaja Kartika, Tamara Eggy Kertayoga, I Putu Ajie Windu Kuriawan, Henry Kurniawati, Risma Kusmaria Kusmaria, Kusmaria Kusuma , Anita Kusuma Adhianto Kusuma Adhianto Lestari, Astria Rani Liman Liman, Liman M Rofiq Marlinda Apriyani Maryana, Dina Tri Meriko, Erwinda Muhammad Zaini nandita ayuni safitri, nandita Nazilah Nazilah, Nazilah Ni Siluh Putu Nuryanti Niluh Puji Okta Wahyuni novita sari, dian Nuni Anggraini Nurbani Kalsum Nurpalina Nurpalina Nuzulla, Rifemi Ihza Nyoman Armawan Putra, Septafiansyah Dwi Putri, Kejora Asa Rahmadiza, Radefi Rani Lestari, Astria Real Irhamna Rinaldi, Al-Bara Fuad Saty, Fadila Marga Soeherman, Giffary Pramafisi Sri Handayani Sri Handayani Sutarni Sutarni Sutarni, Sutarni Syahpura, Suraya Kaffi Syahrio Tantalo Teguh Budi Trisnanto Unteawati, Bina Utomo, Feri Veithzal Rivai Zainal Widyawati, Dewi Kania Wildan Al Faris Wirawati, Candra Utami Yuniarti, Evi Ziladi, Kirana Jana