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All Journal Jurnal Manajemen Bisnis JTAM (Jurnal Teori dan Aplikasi Matematika) Aktiva : Jurnal Akuntansi dan Investasi SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ekuivalensi Jurnal Ilmiah Manajemen Kesatuan Indonesian Journal of Electrical Engineering and Computer Science International Journal of Business Economics (IJBE) Community Development Journal: Jurnal Pengabdian Masyarakat Janaka : Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen JURNAL REGIONOMIC Proceeding of The International Conference on Economics and Business International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Management Accounting Business and International Research International Journal of Science and Environment Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences International Journal of Economics, Business and Innovation Research Society Jurnal Price : Ekonomi dan Akuntasi Jurnal Ekonomi, Manajemen, Akuntansi Journal of Business Integration Competitive Journal of Finance Integration and Business Independence Jurnal Mahkota Bisnis (Makbis)
Amin Hou
Universitas Mahkota Tricom Unggul
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Journal : Jurnal Manajemen Bisnis

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Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Abstract

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.
Co-Authors , Nirmalasari Abdul Aziz Adi Harianto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Ali Syah Putra Alimin, Erina Amanda, Diska Aminatu Zahra Andoko Andoko, Andoko Anita Anita Arsyaf Tampubolon Ayuni , Tyus Windi Br Ginting, Berupilihen Chaniago, Sabarudddin Chaniago, Sabaruddin Cici Handayani, Cici Dahrul Siregar Darwan Tanady Debora Tambunan Deby S O Pasaribu Deby Siska Oktavia Pasaribu Deby Siska Oktavia Pasaribu Denny Satria Dewi Rafiah Pakpahan Dini M Hutagalung Djohan, Deva Duffin Dwi Pertiwi Anggraini Dwita Sakuntala Eddy Harnjo Eka Martyna Theodora Elisa Oktavia Simatupang Emma Novirsar Enda Astika Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA FADILA, ZAKIA Fauzia Mei Salsabila Fauzia Mei Salsabillah Fauzia Mei Salsabillah Fiqrida Amalia Gami, Emelia Rahmadany Putri Gani, Petrus Gea, Stevan Rejekima Gea, Wita Cristianni Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Harahap, Taufiq Azmi Hariato, Adi Harman Syahfendi Harnjo, Eddy Hecimovic, Angela Hek, Tan Kim Ibrahim Mallam Fali Indah Juwita Indra Budiman Indra Budiman Iventura Fitra Uli Tamba Jen Peng Huang Jonathan Setiadi Pasaribu Juliansyah, Roni Kaseng, Asriyana Khairatun Nazah Leony Hoki Lili Maulidza M Fakhrul Hirzi M. Fakhrul Hirzi Mahyuddin Mahyuddin Manda Dwipayani Bhastary Martin Martin Martin Martin Martin Martin Martin Mega Sanjaya Mhd Restu Razaq Razaq Mhd. Restu Razaq Milka Rositi Sianipar Mipo, Mipo Mohamed Anis Benallal Mohammed Salim Benabadji Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Restu Razaq Mustapha Si Tayeb Nainggolan, Susan G.V. Nasib Nasution, Muhammad Ilham Nasution, Sri Wanti Nazah, Khairatun Nidya Banuari Nissa, Fachrun Novirsari, Emma Pardede, Akim Manaor Hara Preddy Marpaung Prianda Pebri Prianda Pebri Rafael R.F. Sijabat Ramadhani, Laily Ratih Amelia Ratih Amelia, Ratih Ratna Sari Rifda Daulay, Zulia Rina Asriani Levianti Rivai, Ahmad Rivai, Ahmad Roma Sihombing Roni Juliansyah Rosita Rosita Salqaura, Siti Alhamra Saputra, Jumadil Septa Diana Nabella Sijauta, Dominggus Silaban, Jenti Natalia Simatupang, Jumeida Sinaga, Anggiat Sinaga, Tioma Maryanda Sinuhaji, Frans G Stevan Rejekiman Gea Sukiman Sukiman Surtan Hasibuan Surya Maulana SUSANTO Susilowati, Alicia Ulina Suwandy Purba Syafitri, Desy Ramadhani Syahlina, Maya Syukur Berkat Waruwu Theodora, Eka Martyna Tumangger, Ayu Bonita Sari Tumini Sipayung Tyus Windi Ayuni Vina Maria Ompusunggu Vina Winda Sari Vivi Asfianti Widy Hastuty Widy Hastuty HS Wijaya, Elyzabeth Wily Julitawaty, Wily Winda Sari, Vina Wulan Sari, Wulan Yehezkiel Wibisono Sagala Yenni Yenni Yusrizal Yusrizal ZAKIA FADILA