Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Scientific Journal of Informatics

Effect of Business Digitalization and Social Media on MSME Performance with Digital Competence as a Mediating Variable Titin; Sutrisno; Mahmudah, Henny; Muhtarom, Abid; Syamsuri
Scientific Journal of Informatics Vol. 11 No. 3: August 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i3.9942

Abstract

Abstract. Purpose: The advancement of digital technology has fundamentally transformed the business landscape. Business digitalization and social media utilization have emerged as key drivers in SME strategies to enhance performance. This research aims to assess the effect of business digitalization and social media utilization on SME performance and to examine the role of digital competence as a mediator in this relationship. Method: This study employed a quantitative approach utilizing SEM-PLS methodology to explore the interrelationships among relevant variables. The study was conducted on 51 SMEs in Lamongan Regency, Indonesia, using an online questionnaire as the data collection tool. Result: The study findings revealed that business digitalization, social media utilization, and digital competence have a significant and positive effect on SME performance in Lamongan Regency. Moreover, digital competence is a significant mediator between business digitalization, social media utilization, and SME performance. These findings underscore that digital competence enables SMEs to optimize the benefits of business digitalization and social media, thereby enhancing operational efficiency, expanding market reach, and adapting to market changes swiftly and effectively. Novelty: In particular, the implementation of digital technology in production processes, integration of digital systems in business management, social media utilization for marketing and customer interaction, and the development of digital competence are key factors in enhancing operational efficiency, reducing costs, increasing sales and revenue, and improving customer satisfaction and loyalty among MSMEs.
Co-Authors Abdul Hakim Laenggeng Abid Muhtarom, Abid adhi, adhi prasetyo Afandi Afifah, Artha Bayu Agapau, Julianti Dian Lestari Agung Purwanto Ahmad Ali Ainunnisa Azzahra Andriani, Anita Tri Angelina, Tria Shinta Anggarwati, Melania Gisella Aprianti, Ema Atikah Dewi Utami Baiq Khairunnisa Baiq Zulfa Rahmi Billah, Syarifah Zulfa Aripah Cahyono, Puguh Deslin Sarmitha Bardayanti Diana Vivanti Sigit Didi Tarmidi Djone Georges Nicolas Eko Sri Wahyuni Ellin Herlina Eman Sulaiman Emilia, Nanda Erwan Iskandar Fadilah Farah Muthi Hermawati Faturrahman, Mas Akhbar Hafifah Namira Heni Ferdina Henita Rahmayanti Henny Mahmudah, Henny Hj. Musdalifah Nurdin Idaman Zega iin gusmana iin Ilmi Zajuli Ichsan Jaya, Putra Kurnia Ningsih Lauhil Bariyah Lia Melyana M. Alfian Mahdani Mas Akhbar Faturrahman Maulana, Irfan Robby Melati Dama Meriana Muh. Saleh, Muh. Muhamad Risal Tawil Nafisa, Sayyida Nanda Emilia Ningsih, Kurnia Nur Fadli Hazhar Fachrial Nurcholidah, Lilik Nurul Badriyah Nurul Mufidah, Nurul Nurunnisa, Rita Nurwijayanti Putri, Reny Radita Rafi Mahardika Agustiar, Muhamad Rahma Rasmi Rieneke Ryke Kalalo Rizqullah, Rafif Romero Firdaus, Dandy Safa'atillah, Nurus Sahera, Rifka Salbiah sapta, sapta aditya anggara Silvy Dewi Anggraini Sirait, Jannes Eduard Sista Eliyani Putri Siti Komaria Siti Rohani Slamet Pamuji Sri Citra Mulyani Sulaeman, Moh Muklis Sulaeman, Moh. Muklis Suryani Maharani Saleh SUTRISNO Syamsuri Syamsuri Syamswisna , Tiara Mutmainah Totok Tri Suwandi Tridiyawati, Feva Trisniarti, Susanti Untung Wibowo, Sandi Nasrudin Widianti Wulansuci, Ghina Wuryantoro Zuhal Baedawi