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All Journal Jurnal Social Economic of Agriculture JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ilmiah Universitas Batanghari Jambi Jurnal SOLMA Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Kebijakan Perikanan Indonesia JURNAL AGRICA Jurnal Ilmiah RESPATI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Journal of Tropical AgriFood Agriecobis : Journal of Agricultural Socioeconomics and Business Agrica: Journal of Sustainable Dryland Agriculture JMK Jurnal Manajemen dan Kewirausahaan Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Nusantara Science and Technology Proceedings Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Agrokompleks KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Ilmiah SOSIO AGRIBIS JURNAL HUTAN TROPIS INCOME: Indonesian Journal of Community Service and Engagement Jurnal Riset Indragiri Jurnal Ilmiah Membangun Desa dan Pertanian Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Abdimas Indonesia Journal of Community Service (JCOS) Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengembangan Masyarakat Lokal Agrifo: Jurnal Agribisnis Universitas Malikussaleh Agroland: Jurnal Ilmu-ilmu Pertanian Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Musyawarah: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen Agribisnis
Risqi Firdaus Setiawan
Agribusiness Study Program, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Analisis Pemasaran dan Strategi Pemasaran Kompetitif di UMKM Asmaraloka, Surabaya: Marketing Analysis and Competitive Marketing Strategy in Asmaraloka MSMEs, Surabaya Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.4

Abstract

The main objective of this journal is to gain an understanding of how Asmaraloka MSMEs utilize marketing channels and margins as well as competitive marketing strategies to develop their business. The research method used is primary and secondary research methods. The results ofthe study show that the marketing channel for coffee products is included in the second level marketing channel which includes producers who refer to coffee farmers, suppliers and consumers. Asmaraloka is one of the marketing agencies that acts as a supplier that distributes coffee products from producers to consumers and is a marketing agency that has the largest margin share, amounting to IDR 718,000.00. Asmaraloka's marketing strategy is to build close relationships with large communities in the Surabaya area to expand their market share.
Evaluasi Layanan Jasa di Pusat Pemotongan Hewan di Banyumelek, Kabupaten Lombok Barat: Evaluation of Services at Slaughtering Center in Banyumelek, West Lombok Regency Setiawan, Risqi Firdaus; Fitriana, Nisa Hafi Idhoh
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.5

Abstract

This study aims to analyze the suitability of service activity activities with the Standard Operating Procedure (SOP) to analyze the influence of infrastructure, professionalism of workers, and speed of service on service quality according to service users, as well as formulate efforts to improve service quality at RPH Banyumulek, West Lombok Regency. The data used in this study are primary data from field observations and interviews with the help of questionnaires and secondary data from Banyumulek RPH and other studies. The samples used were 30 service users. Methods of analysis using descriptive qualitative and SEM-PLS. The results showed that 88.9% of service activities were by the SOP, so they were at a high level of compliance. Of the three variables analyzed, infrastructure and service speed positively and significantly affect the service quality of Banyumulek RPH services. Meanwhile, the variable of worker professionalism has no significant impact on service quality according to service users.
Peran Penyuluhan Pertanian Dalam Proses Adopsi Inovasi di Desa Sadang, Kecamatan Taman, Kabupaten Sidoarjo: The Role of Agricultural Extension in the Innovation Adoption Process in Sadang Village, Taman District, Sidoarjo Regency Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.11

Abstract

Disseminating innovation to farmers is the role and function of agricultural extension workers so that farmers are ready to adopt and apply agricultural technology in their farming activities to increase farmers' income and welfare. Based on these problems, researchers want to analyze the role of agricultural extension workers in the process of adopting farmer innovations in agricultural development. This study aims to understand the implementation of counseling in the field. In addition, the results of this study are to find out what roles exist in agricultural extension workers. Data collection techniques were used by distributing questionnaires to respondents and data analysis techniques using the method of determining respondents by distributing questionnaires consisting of questions grouped based on the role of agricultural extension workers and data analysis techniques using descriptive qualitative. The results showed that there were several roles of agricultural extension agents in the innovation adoption process, namely as a facilitator, as an innovator, as an educator, as a communicator, and as a motivator. It was found that the recapitulation of the role of agricultural extension workers scored 83.74% in the very agree category from the respondents. With that, it can be interpreted that agricultural extension agents can play a very good role in carrying out their duties in the innovation adoption process.
Analisis Kelayakan Usahatani Padi Pada Kelompok Tani Samirukun di Kabupaten Sidoarjo: Feasibility Analysis of Rice Farming in the Samirukun Farmer Group in Sidoarjo Regency Setiawan, Risqi Firdaus; Fitriana, Nisa Hafi Idhoh
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.13

Abstract

This research aims to analyze production costs, revenues, profits and the feasibility of rice farming in Sidoarjo Regency. This research method uses descriptive sampling technique using the census method for the Samirukun farmer group, Sidoarjo Regency, totaling 29 people. Based on the research results that have been described, it can be concluded that the Samirukun Farmers Group in Sidoarjo Regency pays rice farming costs on average IDR 29,979,094.8 per 1.04 hectare area of cultivated land, with an average income of IDR 39,664,000 and an average profit of IDR 39,664,000. average IDR 9,684,905 per cultivated land area of 1.04 hectares. The results of the farming feasibility analysis with the R/C Ratio were 1.32 and showed that rice farming in Sidoarjo Regency was worth running.
Durian Village Development Strategy as an Alternative to Increasing the Economy of the Community of Wonosalam Village, Jombang Regency Setiawan, Risqi Firdaus; Hendrarini, Hamidah; Susanto, Heri
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 7 No. 2 (2023)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v7i2.297

Abstract

In Wonosalam Village, Jombang Regency, Kampung durian possesses various natural and human resources that can serve as the foundation for local economic growth. This study seeks to assess the potential and business development strategy for durian in Wonosalam Village, Jombang Province. Internal and external analysis using the IFAS and EFAS matrices yielded a total score of 2,729 for strengths, 0.49 for weaknesses, 2.23 for opportunities, and 0.63 for threats. This demonstrates that the strength and opportunity factors greatly impact the Wonosalam Durian village's development. Moreover, the SWOT matrix analysis yielded the highest results in the strategy, namely Strength and Opportunity; therefore, in the development of Wonosalam durian village, it is possible to implement a strategy that focuses on enhancing quality and expanding durian product offerings.
Utilization of Digital Marketing Platform to Increase Brand Awareness of Natural Bodycare Making Course at Necerel Hutabarat, Debora; Sandy, Rama; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.418

Abstract

Digital marketing encompasses promotional activities and market research conducted through online digital media, utilizing various platforms such as social networks. Brand awareness plays a crucial role in marketing by introducing a brand or product to the public. This study aims to enhance Necerel's brand awareness and market reach, encouraging consumers to consider and ultimately purchase its services. The methods employed included discussions and interviews with mentors and supervisors, followed by hands-on practice as a digital marketer at Necerel. This involved content design, strategy implementation, and subsequent evaluation and improvement. The internship yielded the following results: 1. An increase in the target market, followers, and views on Necerel's social media platforms due to effective digital marketing strategies. 2. Enhanced trust among potential customers towards Necerel's e-commerce platform for promoting products and services. 3. Improved visibility and credibility of Necerel through the development of a website, landing page, and Google Maps presence, providing potential customers with comprehensive information.
Empowering Farmers Through Assistance in Producing Alternative Photosynthetic Bacteria (PSB) Fertilizers for Corn Crops in Sigi District Sinuhaji, Brenda; Wong, Gilbert; Serly, Putri; Setiawan, Risqi Firdaus; Virnanda, Putri
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.423

Abstract

Edufarmers Foundation is an institution under the auspices of PT. Japfa Comfeed Indonesia, Tbk., was established to accelerate farmers' productivity and develop the potential of Indonesian youth in agriculture. As part of this initiative, they have created a farmer field school program, where empowerment activities for farmers to increase agricultural productivity occur. One of the activities involves mentoring farmers in producing alternative photosynthetic bacteria fertilizers made from affordable materials to help increase crop productivity while reducing input costs. This activity aims to educate and assist farmers in reducing farming costs by utilizing alternative fertilizers made from materials available at home while still emphasizing the productivity of cultivated crops.
Counseling on the Making of the Innovative Herbal Drink "GoldenBlend Tonic" in an Effort to Empower Women Farmers in Gelam Village, Candi, Sidoarjo Maharani, Sephia; Wijaya, Nasywa Aulia; Damayanti, Tiara; Winanda, Nadia Ayu; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.428

Abstract

Empowerment of Women Farmers Group (KWT) must be done so that local potential can be utilized and agricultural products can be processed into high-value economic products. One of the local potentials that can be developed is Family Medicinal Plants (TOGA). Besides being beneficial for health, TOGA also has high economic value when sold as raw materials for traditional medicine and instant herbal drinks. The empowerment effort carried out is counseling on making the innovative herbal drink GoldenBlend Tonic, a combination of high-quality spices. Community Service activities were carried out at the Gelam Village Hall, Candi District, Sidoarjo, attended by 25 people from the Gelam Village KWT. This activity aims to empower the local women farmers by providing knowledge and skills in processing agricultural products into high-value economic products. The method used is counseling involving presentations, discussions, and direct practice. The result of this activity is an increased understanding and skills of the KWT regarding innovative herbal drink products. In the future, it is expected that the Gelam Village KWT can develop new products, increase productivity, and strengthen the economy of their families and communities.
Distribution of aid and outreach as an effort to develop snack food MSME in Galengdowo village, Wonosalam, Jombang Lestari, Danik Dwi; Panggayuh, Danang Andrian Fajar; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.446

Abstract

The development of micro, small and medium enterprises (MSMEs) in the snack food sector is an important strategy to improve the local economy and empower rural communities. This research explores the effectiveness of aid distribution and outreach as an effort to develop snack food MSMEs in Galengdowo Village, Wonosalam, Jombang. Using a qualitative approach, a case study was conducted to examine the impact of capital assistance, training, and the introduction of digital technology on increasing production capacity, product quality, and market access for MSMEs. The study results show that the assistance provided has had a significant positive impact, including improvements in business management, online marketing, and development of partnership networks. Socialization regarding marketplaces and digital marketing strategies has also proven effective in increasing product visibility and creating added value for MSMEs. However, challenges such as limited information technology infrastructure remain obstacles that need to be overscome to support the sustainable growth of MSMEs in the future.
Content Marketing Optimization to Increase Consumer Engagement at Brand Necerel on Instagram platform Hisyam, Al Hisyam Nurussyahban; Muhammad, Denlora Nor; Abdurahman, Abdurahman; Setiawan, Risqi Firdaus
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.450

Abstract

Content Marketing Optimization to Increase Consumer Engagement at Brand Necerel on Instagram Platform. Introduction, Marketing 4.0 provides an important role for marketers to guide the customer journey from the initial stage to the final stage. Content Marketing is a marketing strategy that ensures definite identification with strong analysis to attract the attention of potential customers distributed through digital media. The main purpose of implementing content marketing is to increase customer engagement. Methods: MBKM Independent Internship activities for students of the National Development University “Veteran” East Java at Qurota Academy as Digital Marketers at @Necerel.id began on February 19 - June 19, 2024. Internship activities are carried out face-to-face (Offline) at the Office located at Jalan Selat Karimata Block E3/1, Sawojajar, District. Kedungkandang, Malang City, East Java, 65139. The results of this study help optimize Content Marketing to Increase Consumer Engagement in the Brand Necerel on the Instagram platform.
Co-Authors Abdurahman Abdurrahman Agustini, Anggie Eka Akbar Satriya Indrawan Albert, Steffan Alfian Tanjung Alifia Iga Sutrisno Almeyda Ashfi Raihan Amir, Indra Tjahaja Anggoro Restio Widodo, Rizki Ayu, Rizky Bagus Ariz Faishal Bagus, Aulia Bintang Rafi, Ken Cantikasari, Sugma Dalilah Nabilah Damanik, Wina Yurika Damayanti, Tiara Dari, Seftia Triwulan Dawami, Muhammad Farhan Deapati, Sabina Maipha Dewi, Erika Triana Dimas Aditya Rama Dona Wahyuning Laily Dwi Kusuma Wati Eko Nurhadi Eliada Samuel Pasaribu Ella Mustika , Elit Endang Yektiningsih, Endang Faiziah, Adinda Femy Atha Fredella Firmansyah, Mochamad Hilmy Firmansyah, Muhammad Wildan Frida Fabriane Habib Zaenal Muhtarom Hamidah Hendrarini Heri Susanto Heri Susanto Hidayat, Hana Safira Hilman Hasibur Rohman Hisyam, Al Hisyam Nurussyahban Humanika, Erasmus Hutabarat, Debora Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Indah , Pawana Nur Indah Harya, Gyska Indah, Pawana Nur Isna Hamidah Hilmi jaelani, Okta Syahdia Kalvin Edo Wahyudi Lestari, Danik Dwi Lestari, Dewi Anggun Linda Octavia Kusumawardhani M. Alivi Aziz Maharani, Sephia Malia, Rani Putri Marzuqi, Mubarak Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Muhammad, Denlora Nor Nabila, Annisa Lu'lu'un Namira Zayyan Adristi Ningsih, Indah Rahayu Dwi Ningsih, Winnarti Noor Rizkiyah Nur Indah, Pawana Nuriah Yuliati Nuryananda, Praja Firdaus Pangesti, Yohana Fransisca Eka Panggayuh, Danang Andrian Fajar Pawana Nur Indah Pawana Nur Indah Pratiwi, Vanessa Mutia Putri Serly Virnanda Putri, Apria Yuvitar Devani Putri, Netta Aprillia Andaresta Rama Sandy Rizqi Annizham Rohadatul Aisy Saffaana Shofa Zahrah Safira Masdaramsa Ramada Salsabila, Aina Sandy, Rama Serly, Putri Shafira, Helen Febriana SHOLEHUDIN, MUHAMMAD Simanjuntak, Gabriela Marie Curie Sinuhaji, Brenda Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sudiyarto sudiyarto Susanto, Heri Suyoto Suyoto Syarif Imam Hidayat Tama, Rivandy Aria Tarigan, Elkana Yolanda TAUFIK SETYADI Taufikurrahman Taufikurrahman Taufikurrahman trisusilo, agung Vania Maulinda Aururoh Virnanda, Putri Wahyu Ali Mashuri, Dandy Wahyu Santoso Wahyuni, Febriani Tri Wahyuningrum, Widya Wicaksana, Muhamad Miko Nata Widya Wahyuningrum Wijaya, Nasywa Aulia Winanda, Nadia Ayu Wong, Gilbert Yuni Tiara Anggraeni Zahro, Siti Fatimatus  Firdausy, Naura