Claim Missing Document
Check
Articles

Found 23 Documents
Search

Pengaruh Kualitas Pelayanan Biro Administrasi Akademik Terhadap Kepuasan Mahasiswa (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Indo Global Mandiri Palembang) Al-Zasiah, Al-Zasiah; Siti Komariah Hildayanti; Yeni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2267

Abstract

Kualitas pelayanan dapat menjadi faktor yang mendorong perkembangan kampus serta membentuk hubungan yang erat dengan mahasiswa, karena tingginya kualitas pelayanan dapat menghasilkan kepuasan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan Biro Administrasi Akademik yang terdiri dari variabel bukti fisik, kepedulian, kehandalan, daya tanggap dan jaminan terhadap kepuasan mahasiswa fakultas ekonomi universitas indo global mandiri Palembang secara parsial dan juga simultan. Populasi dalam penelitian ini adalah mahasiswa fakultas ekonomi yang terdiri dari program studi manajemen dan program studi akuntansi, jumlah sampel menggunakan rumus slovin sebanyak 130 responden dengan menggunakan metode non probability sampling. Metode analisis yang digunakan adalah analisis deskriptif dan analisis regresi berganda menggunakan bantuan program SPSS versi 27. Dari hasil penelitian ini menunjukkan bahwa secara parsial variabel kualitas pelayanan BAA fisik, kepedulian, kehandalan, daya tanggap dan jaminan berpengaruh positif dan signifikan terhadap kepuasan mahasiswa Fakultas Ekonomi UIGM Palembang (prob < 0,000 < alpha = 0,05), Dan hasil secara simultan menunjukkan bahwa kualitas pelayanan BAA signifikan berpengaruh terhadap kepuasan mahasiswa Fakultas Ekonomi UIGM Palembang (prob < 0,000 < alpha = 0,05).
Pengaruh Produk, Promosi Dan Physical Evidence Terhadap Kepuasan Konsumen (Studi Kasus Restoran Youwie Palembang) Rizky, Septian Agung; Mohammad Kurniawan DP; Yeni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2341

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh produk, promosi, dan physical evidence secara parsial dan simultan terhadap kepuasan konsumen pada Restoran Youwie Palembang. Penelitian ini menggunakan metode analisis kuantitatif. Sampel yang digunakan pada penelitian adalah sebanyak 96 responden. Data yang diperoleh dalam penelitian ini melalui penyebaran kuesioner kepada costomer Restoran Youwie Palembang. Teknik analisis data menggunakan analisis linear berganda, dengan uji t dan uji F. Sedangkan untuk melihat sejauh mana keakurasian dan kelayakan alat intrumen variabel penelitian digunakan uji validitas dan reabilitas pada SPSS versi 23. Hasil analisis uji t penelitian ini memperoleh nilai signifikan prodok sebesar 0,045 > 0,05 untuk variabel promosi sebesar 0,002yang berarti secara parsial produk, promosi, dan physical evidence berpengaruh positif dan signifikan terhadap kepuasan konsumen Restoran Youwie Palembang. Hasil analisis uji F dan koefisien determinasi menunjukkan bahwa secara simultan produk, promosi, dan physical evidence memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen Restoran Youwie Palembang sebesar 58,7% (Sig.F 0,000<0,05). Hal ini menunjukkan bahwa semakin baik produk, promosi, dan physical evidence maka akan semakin tinggi pula kepuasan konsumen yang dihasilkan oleh Restoran Youwie Palembang.
Pengaruh Stres Kerja dan Motivasi Terhadap Kinerja Karyawan Stasiun LRT Jakabaring Sumatera Selatan Puspita, Citra Nia; Fauziah Afriyani; Yeni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2342

Abstract

Sumber daya manusia merupakan aset yang paling penting dan berharga bagi suatu organisasi atau perusahaan yang di mana berfungsi sebagai faktor penggerak bagi setiap kegiatan didalam perusahaan. Penelitian ini bertujuan untuk mengeetahui pengaruh stress kerja dan motivasi terhadap kinerja karyawan (Studi Kasus Stasiun LRT Jakabaring Sumatera Selatan) secara parsial maupun simultan. Metode penelitian yang digunakan adalah penelitiaan kuantitatif dengan bantuan SPSS versi 26. Model penelitian yang digunakan adalah model regresi linear berganda. Jenis data yang digunakan dalam penelitian ini adalah data primer. Populasi dalam penelitian ini adalah para pegawai LRT Jakabaring Sumatera Selatan. Sampel yang diperoleh 50 responden. Hasil penelitian menunjukkan bahwa secara parsial terhadap pengaruh positif dan signifikan antara variabel Stress Kerja dan Motivasi terhadap Kinerja Karyawan. Besarnya pengaruh Stress Kerja dan Motivasi terhadap Kinerja Karyawan 72,1 % dan sisanya 27,9 % dipengaruhi variabel lain yang tidak ditteliti. Kesimpulannya Stress Kerja dan Motivasi berpengaruh secara simultan terhadap Kinerja Karyawan.
Peningkatan Nilai Ekonomi Singkong Melalui Pengolahan Menjadi Stik Singkong di Desa Alai Selatan Meisin Siti Zahara; Indri Ayuni Oktavani; Diah Ayu Pramisti; Zenal Mutaqin; Yeni; Lukita Tripermata
JURNAL PENGABDIAN KEPADA MASYARAKAT Spesial Issue Oktober 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3381

Abstract

Cassava is a food ingredient that contains carbohydrates, therefore cassava is considered an alternative food to replace rice in several villages in question in South Alai Village, Lembak District, Muara Enim Regency, South Sumatra. This cassava plant is very widely found throughout the village, but the cassava produced is only sold in the form of raw goods. Therefore, it is necessary to increase processed cassava into a product to increase selling value. This activity is of course to help the community how to process cassava, which is one of the potential of the village, into a high-value product and a business opportunity to increase economic income in South Alai Village. The method of implementing this activity uses demonstrations in the form of training, namely the practice of making processed cassava plants which was attended by the people of South Alai Village. After the implementation of this community service activity, participants have gained new insights and experiences.
Peningkatan Pemahaman Literasi Keuangan bagi pelaku UMKM dan Masyarakat Desa melalui Sosialisasi Pembukuan Sederhana di Desa Alai Selatan Desy Fitriani; Muhammad Abid Adli; Musyari Az - Zahran; Zenal Mutaqin; Yeni; Lukita Tripermata
JURNAL PENGABDIAN KEPADA MASYARAKAT Spesial Issue Oktober 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3406

Abstract

Mayoritas penduduk di Desa Alai Selatan Kecamatan Lembak,Kabupaten Muara Enim merupakan pelaku UMKM dan juga Ibu Rumah Tangga, permasalahan utama yang dihadapi oleh pemilik usaha UMKM dan Ibu Rumah Tangga di Desa Alai Selatan yaitu keterbatasan pengetahuan dan wawasan yang dimiliki dalam manajerial usaha serta mengelola keuangan rumah tangga terkait dengan Pengelolaan Keuangan. Maka dari itu tujuan dari kegiatan KKN Tematik ini yakni untukmeningkatkan pemahaman literasi keuangan bagi pelaku UMKM dan juga Masyarakat melalui metode sosialisasi cara membuat pembukuan laporan keuangan sederhanayang dapat dipahami dan mudah dimengerti.Sosialisasi tersebut dilakukan di Balai desa Alai Selatan,Kecamatan Lembak Kabupaten Muara Enim. Hasil dari kegiatan Sosialisasi yang dilakukan mendapakan dampak yang baik(Positif) dari para pelaku UMKM dan juga Ibu Rumah Tangga yang telah mengimplementasikannya pada usaha yang mereka lakukan dan juga dalam pembukuan keuangan keluarga mereka,dari sosialisasi tersebut Masyarakat desa serta pelaku UMKM dapat mengetahui cara membuat pembukuan sederhana,menghitung Laba Rugi dan dapat mengukur kemampuan dan pengeluaran serta pemasukan bisnis usaha serta keuangan rumah tangga mereka.
Pengaruh Kualitas Produk, Brand Image Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Provider Myrepublic) Muhammad Andika; Halin, Hamid; Yeni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3258

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Kualitas Produk, Brand Image dan Harga terhadap Keputusan Pembelian pada Pelanggan Provider MyRepublic di kota Palembang. Penelitian ini menggunakan metode analisis kuantitatif. Sampel yang digunakan pada penelitian adalah sebanyak 385 responden. Data yang diperoleh dalam penelitian ini melalui penyebaran kuesioner kepada pelanggan provider MyRepublic di kota Palembang. Alat analisis yang digunakan adalah uji validitas, reliabilitas, uji hipotesis yaitu uji t, uji F dan uji determinasi. Hasil penelitian menunjukkan 1) Terdapat pengaruh kualitas produk terhadap keputusan pembelian pelanggan MyRepublic, 2) Terdapat pengaruh brand image terhadap keputusan pembelian pelanggan MyRepublic, 3) Terdapat pengaruh harga terhadap keputusan pembelian pelanggan MyRepublic, 4) Terdapat pengaruh kualitas produk, brand image dan harga terhadap keputusan pembelian pelanggan MyRepublic
Strategi Pemasaran Melalui Program Afiliasi Digital Hasirah; Lismaryanti; Yeni; Andi Irwin; Nur Azmi Azis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7359

Abstract

The purpose of this study is to determine the marketing strategy through a digital affiliate program. This research approach collects data through a literature study, which involves reading literature from various sources including books, journals and reports using a qualitative and deductive approach. The findings in this study are that marketing strategies through digital affiliate programs have proven effective in increasing sales, expanding market reach, building trust and credibility, and marketing cost efficiency. In addition, by choosing the right affiliate, providing quality marketing materials, using effective affiliate platforms and networks, offering attractive incentives, and monitoring and analyzing performance regularly, companies can maximize the benefits of this digital affiliate program.
Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
Effect Of Giving Ricinus Comunis Leaves (Balacay) To Decrease In Body Temperature In Hypertermid Toddlers At Matanga Health Center, Banggai Laut Yeni; Eva Agustina; Rahmania Ambarika
Journal of Hospital Management and Services Vol. 3 No. 2 (2021): November
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jhms.v3i2.93

Abstract

Antipyretic administration is the main therapy in reducing hyperthermia, but excessive use of antipyretics can cause side effects. Balacay leaves have chemical content that can lower body temperature so that it has the potential as a non-pharmacological therapy for hyperthermia. The purpose of this study was to determine the effect of administering Ricinus comunis (Balacay) leaves on reducing body temperature in hyperthermic toddlers at the Matanga Health Center, Banggai Laut Regency. The design of this study was Pre Experiment with a one-group pre-post test approach. The sample studied was 61 hyperthermic toddlers determined through accidental sampling techniques. The independent variable was the administration of balacay leaves with the dependent variable being body temperature. Data collection used questionnaires and observations, the results were analyzed using the Willcoxon test at α = 0.05. The results of the study showed that all respondents had a body temperature before being given Balacay leaves in the high category, namely 61 respo Antipyretic administration is the main therapy in reducing hyperthermia, but excessive use of antipyretics can cause side effects. Balacay leaves have chemical content that can lower body temperature so that it has the potential as a non-pharmacological therapy for hyperthermia. The purpose of this study was to determine the effect of administering Ricinus comunis (Balacay) leaves on reducing body temperature in hyperthermic toddlers at the Matanga Health Center, Banggai Laut Regency. The design of this study was Pre Experiment with a one-group pre-post test approach. The sample studied was 61 hyperthermic toddlers determined through accidental sampling techniques. The independent variable was the administration of balacay leaves with the dependent variable being body temperature. Data collection used questionnaires and observations, the results were analyzed using the Willcoxon test at α = 0.05. The results of the study showed that all respondents had a body temperature before being given Balacay leaves in the high category, namely 61 respondents (100.0%) and after being given Balacay leaves, most respondents had a normal body temperature category, namely 38 respondents (62.3%) while the remaining 23 respondents (37.7%) had a high body temperature category. The results of the analysis obtained a p-value (0.000) < (0.05) so H0 was rejected, which means that there is an effect of giving Ricinus comunis leaves (Balacay) on reducing body temperature in hyperthermic toddlers at the Matanga Health Center, Banggai Laut Regency. The content of the Quercetin compound (3,4-dihydroxyflavonol) in Ricinus comunis leaves inhibits the production and release of histamine and inflammatory mediators that can trigger fever so that body temperature can slowly decrease.ndents (100.0%) and after being given Balacay leaves, most respondents had a normal body temperature category, namely 38 respondents (62.3%) while the remaining 23 respondents (37.7%) had a high body temperature category. The results of the analysis obtained a p-value (0.000) < (0.05) so H0 was rejected, which means that there is an effect of giving Ricinus comunis leaves (Balacay) on reducing body temperature in hyperthermic toddlers at the Matanga Health Center, Banggai Laut Regency. The content of the Quercetin compound (3,4-dihydroxyflavonol) in Ricinus comunis leaves inhibits the production and release of histamine and inflammatory mediators that can trigger fever so that body temperature can slowly decrease.
Latihan Senam Aerobik Terhadap Tingkat Kesegaran Jasmani Siswa SMKN 1 Palangka Raya Uket; Yeni
Jurnal Keolahragaan JUARA Vol. 1 No. 1 (2021): Jurnal Keolahragaan Juara
Publisher : Pendidikan Jasmani, Kesehatan, dan Rekreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.107 KB) | DOI: 10.37304/juara.v1i1.3134

Abstract

The level of physical fitness of students is a demand among students. The purpose of this study was to determine the effect of aerobic exercise on the physical fitness of SMK Negeri 1 Palangka Raya students. The research method used is the experimental method, namely examining differences in physical fitness levels using aerobic exercise as an experimental group and without using aerobic exercise as a control group. The sample size was 30 people, 15 people in the control group and 15 in the experimental group, students of SMK Negeri 1 Palangka Raya. The research instrument consisted of running 60 meters, hanging elbows, lying sitting, jumping upright, and running 1200 meters. The results of data analysis obtained t count of 9.75 while t table with a significant level of 5% (0.05) is 2.13, then t count is greater than t table 9.75 > 2.13 which means Ho is rejected and Ha be accepted. It is concluded that aerobic exercise affects the level of physical fitness in class XI students of SMK Negeri 1 Palangka Raya.