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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia Infotech Journal JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Ilmiah Mahasiswa Pendidikan Biologi Seminar Nasional Teknologi Informasi Komunikasi dan Industri JURNAL SWARNABHUMI Awang Long Law Review Acuity : Journal of English Language Pedagogy, Literature and Culture Jurnal Pengabdian Masyarakat Multidisiplin Health Care : Jurnal Kesehatan Intervensi Komunitas: Jurnal Pengabdian Masyarakat JPKM (JURNAL PENGABDIAN KEPADA MASYARAKAT) UNTAN Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Jurnal Manajemen Retail Indonesia (JMARI) Matua Jurnal Ikhtisar: Jurnal Pengetahuan Islam Jurnal Ilmu Kebidanan dan Kesehatan JURNAL TALENTA Jurnal Dunia Pendidikan Journal of Social And Economics Research Journal of Community Service Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Ekasakti Matua Jurnal Manajemen Jurnal Afiat : Kesehatan dan Anak
Novi Yanti
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Journal : Journal of Community Service

 1 
IMPROVING THE COMMUNITY ECONOMY THROUGH TRAINING ON MARKETING STRATEGIES FOR FARMING BUSINESS PRODUCTS IN NAGARI SIKABU LUBUK ALUNG DISTRICT PADANG PARIAMAN DISTRICT Yulistia, Yulistia; Novi yanti; Rizka Hadya; Jhon Rinaldo; Rice Haryati; Agus Sutardjo; Dina Adawiyah; Danyl Mallisza; Bakkareng, Bakkareng
Journal of Community Service Vol 6 No 2 (2024): JCS, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v6i2.330

Abstract

This community service activity aims to improve the community's economy through training on marketing strategies for agricultural products in Nagari Sikabu, Lubuk Alung District, Padang Pariaman Regency. The main problems faced by farmer groups in this area are limited market access, price fluctuations, and a lack of understanding of modern marketing strategies. Therefore, this training focuses on the application of digital marketing, the use of social media, and the use of e-commerce in marketing agricultural products. The methods used in this activity include initial observation, Focus Group Discussion [FGD], digital marketing training, and assistance in implementing marketing strategies. The results of the activity showed that the participants were very enthusiastic in participating in the training, especially in discussions related to the marketing challenges they faced. In addition, participants gain new insights and skills in utilizing digital technology to expand market reach. Overall, this activity went well and provided significant benefits for farmer groups. However, further assistance is still needed so that the implementation of the marketing strategies that have been studied can run optimally and sustainably.
Co-Authors . Mudatsir Aan Adriansah Afrida Sriyani Harahap Agung Malik’aiman Agus Sumarno Agus Sutardjo Agus Sutarjo Agussali M Agussalim Agussalim M Agussalim, M Amanah, Fisa Andika Triansyah Andrianto Andrianto Anggia Mardaleni Anik Rokhayah Aprimadhani, Lesti Ardiansyah Saputra Arrita Nurmaida Aulia Yunus Bakkareng Bakkareng, Bakkareng Chientya Annisa Rahman P Cici Erika Damanik, Emeliya Sukma Dara Danu Unggul Ardiyanto Danyl Mallisza Deby Yanthina Dekriani Yusela Deni Puji Hartono Deri Kurniawan Desti Puswati Devita, Yeni Dina Adawiyah Dista, Putri Buolqis Donny Hendra Doran Supater Eggy P Eka Malfasari Eka Pandu Cynthia Eka Supriatna Eka Yulianti Eva Santi Hutaosoit Eva Santi Hutasoit Fakhrudian Hardi Fina Indah Putri Fitri Insani Fitria Sinta Demara Fitry Erlin Frica A Ambarwati Gina Sua mj Gusni Warnita Helfa Septinar, Helfa Hendri Saputra Henny Kurniati Herkulanus Egi Januweri Hia, Yupiter Kristian Hidasari, Fitriana Puspa Hubbal Khair Iskandar, Rhoma Ismawati Sitorus Ivonne Ayesha Jenifer Jessica Jhon Rinaldo Kartina Pakpahan Linda Suryani Lise Prangka Genita M Fadhli Ihsan Makkuradde, A. Syahrum Marco Van Soni Muhammad Fachrurrozi Bafadal Nadya Afriliya Nevy Adriani Lavrova Nilasari Noviyanti Noviyanti Nurtati Nurul Khairat Wirda Octadino Hariyadi Okfalisa Okfalisa Okfalisa saktioto Pertiwi, Ega Gema Poppy Astri Ivo Putra, Ifon Driposwana Putra, Riandi Rahmat Putra Perdana Rahmatun Nissa Reflianto, Reflianto Rice Haryati Ridho Prima Putra Ridho Wantora Risdayani, Risdayani Rizka Hadya Rizki Hazazi Rizmar Al Yaqini Rubiyatno Rubiyatno Rusherina Rusherina Salfadri, Salfadri Samingan Samingan Saputra, Edriagus Sefrida Yanti Sefty Fauzan Wijaya Shintia Yulian Siska Mulyani SITI FATIMAH SRI RAHAYU Sunreni Susanti Gate Syamsurizal - - Syarifah Asyura T. Hartian Silawati Ningsih Tisa Serly Bonefa Ulfa Hasana Victor G Simanjuntak Viktor G Simanjuntak Wisda Rahmadinur Wiwi Oktavia Wiwik Yunitaningrum Yani Lubis Yelfi Vitriani Yelvi Fitriani Yelvi Vitriani Yessi Azwar Yudi Yuliana Lase Yulistia Yulistia, Yulistia