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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pembahsi (Pembelajaran Bahasa Dan Sastra Indonesia) JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Mandala Education (JIME) Jurnal Analisa Akuntansi dan Perpajakan Menara Ilmu Viva Medika: Jurnal Kesehatan, Kebidanan dan Keperawatan Akurasi : Jurnal Studi Akuntansi dan Keuangan Jurnal Cahaya Mandalika Jurnal Ekonomi ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Kolaboratif Sains J.Pelastek Aptekmas : Jurnal Pengabdian Kepada Masyarakat Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Language and Literature Studies Suluh Pendidikan: Jurnal Ilmu-ilmu Pendidikan Jurnalika : Jurnal Ilmu Komunikasi Riset Ilmu Manajemen Bisnis dan Akuntansi Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA) Al-Zayn: Jurnal Ilmu Sosial & Hukum Edukasi Elita : Jurnal Inovasi Pendidikan Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Linguanusa : Social Humanities, Education and Linguistic Jurnal Sains Farmasi dan Kesehatan Kajian Ekonomi dan Akuntansi Terapan ADM : Jurnal Abdi Dosen dan Mahasiswa International Journal of Entrepreneur and Business Administration Karakter: Jurnal Riset Ilmu Pendidikan Islam Multidisciplinary Indonesian Center Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Pappaseng: International Journal of Islamic Literacy and Society Jurnal Publikasi Ilmu Komputer dan Multimedia
ARIF RAHMAN
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Journal : JURNAL MANAJEMEN BISNIS

 1 
The Influence of Marketing Strategies and Digital Services of Sharia Business Ethics on The Income of Gen-Z Photography Services From A Sharia Economic Perspective: Case Study of Photo Studio in Bengkalis Regency Arif Rahman
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1337

Abstract

This study is a correlational study with a population of 35 respondents. Data were collected through questionnaires and analyzed using product moment correlation techniques. The results showed that Marketing Strategy (X1) had a positive and significant effect on Gen-Z Photography Service Revenue (Y), indicated by the calculated t value > t table (0.730 > 1.689) and a significance value of 0.000 < 0.05. The Digital Service variable (X2) also had a significant positive effect, with the calculated t value > t table (8.972 > 1.689) and a significance value of 0.000 < 0.05. Furthermore, Sharia Business Ethics (X3) is proven to have a significant positive effect on income, as indicated by the calculated t value > t table (17,730 > 1,689) and a significance value of 0.000 < 0.05. Simultaneously, the three variables—Marketing Strategy, Digital Services, and Sharia Business Ethics—have a significant influence on the Income of Gen-Z Photography Services. This is evidenced by the calculated F value > F table (184.253 > 4.121) and a significance value of 0.000 < 0.05. This finding confirms that improving the quality of marketing strategies, digital services, and the implementation of Sharia business ethics can jointly increase the income of Generation Z photography service providers.
Co-Authors Afham Gulwani Afwan Adam Agnes Monika Simatupang Ahmad Javed Hassan Ahmad Suriansyah Albana Muhamad Almaniar, Siska Ana Susanti Yusman Anis Suliyani Anita Susmiati Hasibuan Anwaruddin Hisyam Arabiatul Adawiyah Ayesha Fatima Azhar Ahmad Badrun Kholid Bastian Lois Berkat Simanjuntak Cindy Getah Trisna June Claudyana Paridatul Jamilah Claudyana Zarmielin Sibuea Cukup Wibowo Dadang Krisdianto, Dadang Daffa, Daffa faisal Darwin Effendi Dewi Ayu Ratna Adi Juwita Diarespati Dita Fadillah Eja Armaz Hardi Eka Hermayani Siregar Ela Fatmawati A Id Esa Wasgita Fadia Ramadayanti Fauzia Hany Fitriana G. A. Sri Oktaryani G. Gunawan Gusmulyani Hadani Halisa Saputri br. Bangun Hamonangan Ambarita Hanif Cahyo Adi Kistoro Hassan, Ahmad Javed Hetilaniar Hulmayadi Rahman Hwang, Huang Yann I Ketut Surata I Made Ivan Prima Nugraha Ines Heidiani Ikasari Ita Purnama Jamaluddin Jelita Harahap Jhosua Hutagalung Juan Haga Jumadil Jupri Khafizah Lalu Ari Irawan Lediana Sinurat Leni Karlina M. Zulfikar Arrizky Majid Dohe, Muh.Ilham Maya NS Mega Iswati Miftahul Ihsan Missriani Mochammad Ferdian Maulana Muhamad Rafly MUHAMMAD ALI Muhammad Ichwan Muhammad Khaibar Putra Aditya Muhammad Maulana Hamzah Muhammad Ricky Ardian Muhammad Rifki Muhammad Tri Muhammad Usman Khan Muhsinin Mukmina Setiya Ardinthiarni Mutiara N. Nurjanah Nana Mulyani Nanda Hidayat Neliyam Tiraeni Nelly Septiana Hutagalung Nimrot Manalu Nina Harni Dewi Nuradia Fitria Nurlailah Nurul Aini Binti Ismail Nurul Rizki Rahmadani Panisah Pujangga Abdillah, Pujangga Putri Rizky Ramadayanti Rahyuni Rahyuni Raihani Rahma RATNA PURWANTI Reyzales Setiawan Reza Pahlevi Ria Junita Tampubolon Ridho Gani Muhammad Nur Rika Ayu Azhari Rika Yuliani Rimajon Sotlikova Risna Purwanti Rokhayati Safirina Aulia Rahmi Said Malika Tridane Manu Saidatud Dariyah Santy Fitnawati WN Satriandi Saut Purba Sayid Habiburrahman Sigit Maulana Ismanda Siti Masrokhah Syadana Hanifah Endrairani Syamsul Syrilus Alexander Alvaro Roja Szabyna Regytha Aura Gunawan Tanya Chynta Togu Hamonangan Triayu Rahmadiah Vanessa Septia Putri Victor Prasetya Wildansyah lubis Yayan Nuryana Yayat Supriatna Yessi Fitriani Yessi Sepriyani Yuniar Istiyani