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Journal : Journal Economic Business Innovation

Ethical Capital; Religious Education and Graduate Employability Choirunni’mati Akmal, Rasya; Daryono
Journal Economic Business Innovation Vol. 2 No. 3 (2025): October
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i3.277

Abstract

Purpose: The aim of the present study is to explore the role of ethical capital in graduate employability, as measured by the economic worth attributed to character, as it is understood within the context of religious education, through the framework of university training.Method: The present study employs a quantitative cross-sectional design, with a sample of 312 undergraduate students from public and private universities in Semarang, Indonesia. Hierarchical multiple regression analyses were performed in SPSS 28.Findings: The internalization of religious values, the quality of religious pedagogy, and the institutional religious climate have been identified as significant positive predictors of professional character formation. Furthermore, the students' self-perception of being prepared for a career structure is influenced by these associations even more powerfully, suggesting that if students understand that the market values virtue, they are far more likely to turn their religious education into professional character.Novelty: The present study proposes a novel conceptualization of "ethical capital" that integrates moral philosophy, educational theory and the economics of business. This is the first study to provide empirical evidence for the hypothesis that self-awareness of career readiness functions as a key moderator in clarifying the efficacy of religious education in developing religiously oriented, character-retention career skills. This finding addresses contradictions across the national and regional literature.Implications: University leaders must reframe religious education as a core component of employability strategy. This requires developing curricula for deep value internalization, training lecturers in transformative pedagogy, and aligning institutional policies to create a virtuous ecosystem that maximizes both ethical development and economic return.
The Impact of Gen Z Led TikTok Live Streaming on MSMEs' Sales Performance Carollina, Nona; Daryono
Journal Economic Business Innovation Vol. 2 No. 3 (2025): October
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i3.278

Abstract

Purpose: The purpose of this study is to investigate the mechanism through which TikTok live streaming conducted by Gen Z always enhances purchase intention toward MSME products, in which customer engagement serves as a significant mediator.Method: The quantitative data were obtained through online questionnaires from Gen Z Type TikTok MSME loggers, and processed with SPSS 28 with regression and mediation test results.Findings: An analysis of the results reveals that interactivity, authenticity, and entertainment enhance customer engagement in live streaming. Even more importantly, customer engagement completely mediates the relationship between these live streaming characteristics and purchase intention. The results showcase that the interaction features are not directly related to the intention to purchase but instead through the motivation they generate for psychological interaction, which then drives consumers to make a purchase; thereby providing a critical account of the adoption of live streaming commerce.Novelty: One full mediator customer engagement that this research recognizes in the TikTok live streaming context, without which our results are not possible (for Gen Z and MSMEs). It builds upon the Stimulus-Organism-Response framework by identifying the psychological process that bridges the gap between live streaming attributes and commercial outcomes with modes beyond direct-effect relationships.Implications: Thanks to this study, we offer important implications for both MSMEs and marketers because through live streaming commerce, firms should not sell directly to customers but build genuine customer engagement via interactivity, authenticity, and entertainment so that it plays the role of an enabler to better digital marketing strategies.
Co-Authors , FAISOL Abdul Karim Agung Wahyu Permadi AGUS PRASTYAWAN Aisyah Putri Wibowo, Nabila Ajeng Kusumaningrum Amaliyah, Shofie Andry Syaly Sembiring Anggraini, Septa Anita Trisiana, Anita Arif Hidayah ARIFANDI NOR, DWINDA Avelinus Lefaan Avrila Pradita, Nasiva Aziza, Humairo Bintoro, Moch. Carollina, Nona CHOFIFAH, IMTIHANA CHOIROTUN NISAK, LAILY Choirunni’mati Akmal, Rasya Cintiya Anggita, Marsa Dinata Rakasiwi Dinda Rizky Aulia EFENDI, FANI EFFENDY, ZAENURIYAH F. Silvi Dwi Mentari Faisal Hizbullah Faradilla Firsty Aisyah Izzati HARI SAPUTRI EKO POSPASA, YHANI I Gede Arya Sena I Made Astika Yasa Kadek Yowanda Pangestu kharisma, mulya Koestoer, Raldi Hendro T. La Mudi LA MUDI, LA Luh Putu Ayu Vitalistyawati Lukluil Maknun, Lukluil Maknun M. Ricky Athallah M. Taheri Akhbar Manalip, Lenny M M Masruroh, Hanik Maysa Bela, Nanda Member Reni Purba Mentari, F. Silvi Dwi Meylani Agita Damayanti Mizda Mulyani Mohamad Ramdhan MUCHLIS Muhammad Ghiffari Ramadhan Burhan Muhammad Rachmadani Tarmiji Mundjanah Mustakim Ngapiyatun, Sri Ni Putu Dwi Larashati NOVITA SARI, HENY Nur Hidayat Oktiana Handini Panyonga, Simon Priyobudi Puspita Putri, Della Arinta Putu Mulya Kharismawan Rahmah, Nor Rahmah Rahman, Mujibu Reny Wahyu Sari, Ni Luh Made Resti Wulansari , Amelia Riama Rita Manullang Rini Setiawati Roby Rossy Mirasari Rudito Rury Rizhardi RUSMINI Said Kristyawan Samsul Anwar Santoso Gunawan Sari, Ni Luh Made Reny Wahyu Sena, I Gede Arya Shabrina Laila Anjani Siti Mutoharoh Sitorus, Ferry R. P. P. Sri Handayani Suparman Syukur Supini, Murmanan Suwardi Tanjung, Dian Soraya TRI ANITA SARI, DESI Trully Tisna Milasari Wahyu Aditya Nugraha WAHYU SETIAJI, RIFKI Winata, Mellisa Wirawan Dony Dahana yasa, i made astika Yastika, Gede Esa Yemima Christy Ginting Yoga Parwata, I Made Yuanita Yuary Farradia Zahara Zainal Abidin Zainal, Zainal Abidin Zarmaili