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Branding Kopi Minang : Upaya Mengembangkan Ekonomi Kerakyatan Putri, Afrianingsih; Syahni, Rahmat; Hasnah, Hasnah; miko, alfan
JOSETA Journal of Socio-economics on Tropical Agriculture Vol. 6 No. 1 (2024): April
Publisher : Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/joseta.v6i1.468

Abstract

Tren permintaan kopi yang semakin meningkat menjadi peluang bagi daerah-daerah penghasil kopi untuk membangun branding kopi mereka. Tujuan dari tulisan ini adalah untuk merumuskan skema membangun branding kopi Minang dalam rangka menumbuhkan ekonomi kerakyatan. Metode penelitian yang digunakan adalah literature review mengenai branding. Ulasan literatur menunjukkan bahwa dalam membangun branding kopi diperlukan skema atau rancangan yang dimulai dari survei persepsi konsumen terhadap kopi dan jenis kopi yang dikonsumsi. Dalam membangun brand kopi Minang, langkah awal yang perlu dilakukan adalah survei persepsi konsumen terhadap kopi dan jenis kopi yang dikonsumsi. Langkah selanjutnya adalah spesialisasi kopi sesuai persepsi konsumen, yang dapat dilakukan melalui Focus Group Discussion (FGD). Setelah itu, perlu dilakukan sosialisasi secara massif melalui promosi terhadap branding kopi Minang. Melalui pendekatan ini, branding kopi dapat dikembangkan sesuai dengan preferensi konsumen, sehingga meningkatkan nilai tambah kopi Minang di pasar. Strategi branding yang efektif tidak hanya akan meningkatkan daya saing kopi Minang tetapi juga memberikan dampak positif bagi perekonomian masyarakat setempat. Dengan demikian, pembangunan branding kopi Minang yang berbasis pada survei persepsi konsumen dan kegiatan promosi yang intensif dapat menjadi salah satu cara untuk mendukung pertumbuhan ekonomi kerakyatan di Sumatera Barat dan Indonesia secara umum. Penelitian ini memberikan panduan strategis yang diperlukan untuk membangun dan mengembangkan branding kopi yang efektif, serta menekankan pentingnya pemahaman mendalam tentang preferensi konsumen dalam proses tersebut. 
MARRIAGE CONFLICT REVIEWED FROM THE SOCIO-ECONOMIC STATUS OF THE FAMILY Fachrina, Fachrina; Damsar; Alfan Miko; Jendrius
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 27 No 1 (2025): June
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v27.n1.p37-45.2025

Abstract

Married life is often characterized by various conflicts. Marital conflicts that occur in each married couple will be different and unique. One of the factors related to the dynamics of marital conflict is the socioeconomic status of the family. The study aimed to describe the forms, causes, and impacts of marital conflict in high and low social classes. Researchers used qualitative methods for data collection, namely structured and in-depth interviews, observations of informants from 10 families living in Padang City. Informants were determined intentionally (purposive sampling) based on education, occupation, income of the married couple, and assets owned. The data obtained through structured interviews are presented through frequency tables and explained in more depth based on the data and information collected through in-depth interviews and observations. The data is interpreted qualitatively by combining existing categories to create descriptions based on relevant literature studies. The results of the study identified 6 families from high social class and 4 families from low social class. Conflicts between spouses, ranging from quarrels to domestic violence, were observed across both high and low socio-economic classes. However, the nature of the conflicts differed, with high social class conflicts mainly involving psychological domestic violence, while those in the lower social class involved physical, economic, and psychological forms of violence.  The cause of marital conflict at high social classes tends to be due to differences in priorities. The wife wants the presence and attention of her husband more, while the husband prioritizes work or career achievement and hobbies as a status symbol. Conflict arises related to pressure to maintain a lifestyle according to social status. The causes of conflict at low social classes are dominated by financial pressure, division of household tasks, childcare, and home atmosphere. In general, marital conflict disrupts emotional conditions such as anxiety, stress/trauma. Physically healthy, the intensity of interaction with the partner is decreasing.
Correlation of Knowledge, Attitudes, and Actions of Coffee Farmers in Implementing Good Agriculture Practice (GAP) in Solok District Putri, Afrianingsih; Rahmat, Syahni; Hasnah, Hasnah; Miko, Alfan
JSEP (Journal of Social and Agricultural Economics) Vol. 16 No. 3 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Implementation of Good Agriculture Practice (GAP) in coffee farming as an effort to increase productivity. However, many farmers do not apply good cultivation techniques in their farming activities. research aims to analyze the relationship between knowledge, attitudes, and actions of farmers in implementing GAP. The method used was a survey and sampling technique using non-probability sampling (saturated sampling) of 120 Arabica coffee farmers in Lembah Gumanti and Pantai Cermin Districts, Solok Regency. Data were analyzed quantitatively using descriptive statistics from the results of frequency distribution tables and correlation analysis using Spearman Rank correlation test calculations. The analysis results show that farmers' knowledge of implementing GAP is high, and farmers' attitudes are quite good, while farmers' actions in implementing GAP are in the inappropriate category. Correlation analysis shows a significant relationship (significance 0.05) between knowledge, attitudes, and attitudes towards farmer actions (p= 0.00). There is no significant relationship between knowledge and action (p=0.974). In implementing GAP, farmers need to be given continuous counseling so that their attitudes and knowledge improve and farmers have high motivation to implement GAP.
The Influence Of Social Capital And Human Capital On The Performance Of Small And Medium Enterprises In The City Of North Padang Lawas Replita; Nursyirwan Effendi; Taufika Ophiyandri; Alfan Miko
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 3 No. 1 (2025)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v3i1.992

Abstract

The food and beverage industry in North Padang Lawas requires a lot of labor. Companies use labor as social and human capital. The purpose of this study is to descriptively analyze, analyze the effect of human capital and social capital on the performance of food and beverage SMEs in North Padang Lawas City, and then make recommendations to improve SME performance. The methods used in this study include performance value analysis (IPA), fish bar diagrams, and structural formula analysis (SEM) with a Partial Least Squares (PLS) approach. The results of SEM analysis showed that. As a result, it is recommended to improve the performance of SMEs through supporting activities, such as establishing a quality control system and production implementation standards, improving the facilities owned by SMEs, and participating in training that improves the ability of SME employees.
The Dynamics Of The Traditional Economic Dynamics Of The South Tapanuli Community In The Current Modernization Era Replita, Replita; Effendi, Nursyirwan; Ophiyandri, Taufika; Miko, Alfan
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 3 No. 4 (2025)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v3i4.1490

Abstract

Traditional markets in South Tapanuli have an important role in driving people's economic activities, but the modernization and dominance of the modern retail market poses challenges to the sustainability of the local economy. The background of the problems in this study includes the decline in the competitiveness of traditional markets, changes in people's consumption patterns, and limited facilities and policy support. This research aims to analyze the contribution of traditional markets to the sustainable welfare of the local economy, including aspects of traders' income, community involvement, and regional economic turnover. The research method uses a qualitative approach with field studies in several key markets in South Tapanuli, through in-depth interviews with traders, market managers, and consumers, as well as direct observation of trading activities. The results of the study show that traditional markets remain the center of economic and social interaction, able to increase the income of small traders, and become a forum for the distribution of local products that boost the regional economy. However, the sustainability of traditional markets requires improving the quality of facilities, strengthening management, and government policy support to increase competitiveness. This research confirms that traditional markets have a strategic role in maintaining the sustainability of the local economy in South Tapanuli.
Negosiasi Kuasa dalam Privatisasi Ruang Publik oleh PKL: Studi Trotoar Depan BRI Corporate University Padang Nabila ismi; Afrizal Afrizal; Alfan Miko
SOCIUS Vol 12 No 2 (2025): Jurnal Socius: Journal of Sociology Research and Education, Universitas Negeri P
Publisher : Labor Jurusan Sosiologi Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/scs.v12i2.802

Abstract

Trotoar adalah ruang publik, merupakan fasilitas umum yang dirancang untuk pejalan kaki, namun faktanya seringkali dimanfaatkan oleh PKL untuk berjualan. Hal ini terjadi di berbagai kota besar di Indonesia, termasuk Kota Padang. Salah satunya adalah trotoar di depan BRI Corporate University. Jika penelitian lain berfokus pada resistensi tanpa menyoroti peran institusi pemberi legitimasi diam-diam, studi ini menyoroti kerja sama berbagai pihak yang secara tidak langsung melindungi PKL. Keunikan dan kebaruan penelitian ini adalah kemampuannya mengungkap kolaborasi lintas aktor formal dan informal yang menciptakan ruang negosiasi sehingga PKL dapat mempertahankan keberlangsungan usahanya. Teori yang digunakan adalah teori produksi ruang Henri Lefebvre yang menyatakan bahwa ruang dimaknai berbeda oleh individu sesuai dengan keperluan mereka, serta teori Ribot dan Peluso yang menjelaskan faktor-faktor yang menyebabkan orang mampu mengakses ruang. Penelitian ini menggunakan metode kualitatif tipe deskriptif dengan teknik wawancara mendalam terhadap 14 informan pelaku dan 1 informan pengamat yang dipilih secara purposive berdasarkan kriteria tertentu. Analisis data dilakukan melalui reduksi data dengan menyaring informasi yang relevan dari hasil wawancara, penyajian data disusun dalam narasi tematik dan matriks, serta penarikan kesimpulan dilakukan dengan menafsirkan pola yang muncul dan memverifikasinya melalui konsistensi narasi dan cross-check antar informan. Hasil penelitian menemukan bahwa PKL mampu berjualan di trotoar karena adanya dukungan dari aktor-aktor setempat yang berpengaruh, yaitu: (1) Pemerintah kecamatan, (2) Pemerintah kelurahan, (3) Pemuda Pasar Baru, dan (4) BRI Corporate University. Hasil penelitian ini menegaskan bahwa akses ruang publik adalah arena kontestasi dan mekanisme akses, yang memampukan individualisasi ruang publik sehingga PKL mampu menggunakan ruang publik untuk kepentingan personal.