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THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Mutia Rahmi; T. Edyansyah; Samsul Bahri; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.603

Abstract

This research excamines the influence of brand image, brand trust, and halal labels on the purchase decision of Hanasui lip cream among female students of the Faculty of Economics and Business at Malikussaleh University. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 105 who use Hanasui lip cream at the Faculty of Economics and Business, Malikussaleh University. Partial test results show Brand image has a negative and insignificant effect on Purchase Decision, Brand trust has a positive and significant effect on Purchase Decision, and Halal Labels have a positive and significant effect on Purchase Decision.
THE INFLUENCE OF WEBSITE QUALITY, STORE PROMOTIONS, AND TIME PRESSURE ON E-IMPULSE BUYING ON SHOPEE Harun Al Rasyid; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.824

Abstract

The study aims to examine the impact of website quality, store promotion, and time pressure on e-impulse buying on Shopee. The research uses primary data obtained by distributing questionnaires to 115 respondents selected through purposive sampling. The data analysis method employed is SEM-PLS, using Smart PLS version 4.0 as the analytical tool. To test data validity, the researcher uses validity tests including convergent validity, discriminant validity, and average variance extracted (AVE), as well as reliability tests such as model fit, coefficient of determination (R²), Q-square, and effect size. The results of this study indicate that website quality does not affect e-impulse buying on Shopee. The analysis found that students of Malikussaleh University do not consider website quality significantly. Store promotion has a significant effect on impulse buying on Shopee; Effective store promotions, such as discounts, special offers, and loyalty programs, tend to increase the urgency to make unplanned purchases. Time pressure also has a significant effect on impulse buying on Shopee. Time pressure, often manifesting as limited-time offers or flash sales, can increase the urgency to make immediate purchases without thorough consideration.
PENGELOLAAN PILKADA PADA SISTEM MULTIPARTAI: SEBUAH TINJAUAN TERHADAP PELEMBAGAAN PARTAI POLITIK Pinem, Windawati; Arpani, Putri; Nurainun
Bahasa Indonesia Vol 5 No 2 (2024): Electoral Governance: Jurnal Tata Kelola Pemilu Indonesia
Publisher : Komisi Pemilihan Umum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46874/tkp.v5i2.1188

Abstract

Penelitian ini bertujuan untuk menganalisis pengelolaan pilkada pada sistem multipartai ditinjau dari aspek pelembagaan partai politik. Adapun permasalahan dalam penelitian ini yaitu menguatnya kedaulatan partai politik namun semakin menipisnya kedaulatan rakyat ditengah kombinasi sistem multipartai dengan sistem presidensial. Menguatnya kedaulatan partai politik merupakan dampak dari pertumbuhan dan perkembangan partai politik pasca reformasi tahun 1998. Tanpa disadari perkembangan partai politik tersebut ternyata menciptakan sistem multipartai yang buruk di daerah. Hal ini ditandai dengan kehidupan politik yang berorientasi pada kekuasaan dan kemudian melahirkan politik dinasti, politik rente dan KKN. Kondisi ini semakin diperburuk ketika sistem multipartai dikombinasikan dengan sistem presidensial. Adapun metode penelitian yang digunakan adalah kualitatif dengan pendekatan library research. Data primer berasal dari buku. Sedangkan data sekunder berasal dari jurnal. Pengumpulan data dilakukan melalui studi pustaka. Validasi data dilakukan dengan triangulasi data. Adapun hasil penelitian ini yaitu pilkada ditengah kombinasi antara sistem multipartai dengan sistem presidensial menciptakan lemahnya pelembagaan partai politik. Sehingga solusi yang ditawarkan adalah dengan memperbaiki fungsi rekrutmen politik.
Efforts to Improve Islamic Education Learning Outcomes Through Storytelling Methods and Visual Media at SD Negeri Lamteubee Yusnidar; Nurainun
Jurnal Cendekia Islam Indonesia Vol. 1 No. 1 (2025): JANUARY 2025
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jcii.v1i1.16

Abstract

This study aims to improve the learning outcomes of Islamic Religious Education on the material about the angels of Allah through the storytelling method and visual media. This study is a classroom action research that uses four steps, namely planning, action, observation, and reflection. The subjects of this study were elementary school students. The data for this study were obtained using test and observation techniques. Tests were used to measure student learning outcomes before and after the application of the storytelling method and visual media, while observations were used to analyze the learning activities of teachers and students during the learning process. The data analysis techniques used in this study were qualitative and quantitative descriptive analysis. Qualitative data were obtained from observation results and analyzed using thematic analysis methods, while quantitative data were obtained from test results and analyzed by calculating the increase in students' average scores before and after the action. The results showed that the use of storytelling methods and visual media can improve student learning outcomes in Islamic education learning, increase active participation in learning, and help students understand and remember material about the angels of Allah more easily. Thus, the use of storytelling methods and visual media can be used as an effective learning strategy in improving students' understanding and learning outcomes in Islamic Religious Education subjects, especially in material about the angels of Allah.
EMPOWERMENT OF TAMBAK FARMERS GROUPS IN COMMUNITY ECONOMIC DEVELOPMENT IN THE VILLAGE PADANG SAKTI Khairawati; Wahyu Fuadi; Eva Ayuzar; Nurainun; Rahmaniar
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1294

Abstract

The problems faced by the pond farmer group partners are very complex, namely from the macro production aspect where the limitations of the shrimp cultivation technology applied are still very traditional, large areas of land but not yet properly utilized, expensive feed costs, lack of business capital, while at the micro level they are constrained by limitations in mastery. technology and shrimp cultivation process with the latest technology. The marketing management aspect is still traditional where the harvest is only sold in local markets and also to agents who buy directly from farms so that their sales turnover is not too large. Aspects of Business Management where the harvest results are not utilized properly in empowering the community's economy. The aim of implementing environmentally assisted village service activities in Padang Sakti Village, Muara Satu District is to find solutions to the problems faced by partners in empowering and developing the economy of the pond farmer group community. The approach method that will be used in providing solutions to problems faced by partners by providing knowledge is by providing training/counseling and mentoring with the use and application of good and correct shrimp farming management cultivation technology, correct marketing management by utilizing information technology to carry out online promotions so that harvest results can be distributed properly as well as providing training on processing pond products to make healthy food at economical prices which can empower the community's economic income. Based on the implementation of community service programs in environmentally assisted villages that have been implemented smoothly, the Meuhasae farmer group, Padang Sakti Village, Muara Satu District, is very enthusiastic in participating in training, mentoring and playing an active role in asking discussion questions or sharing knowledge with the material provided both in terms of management. aquaculture and from a marketing perspective. It is hoped that the results from the shrimp farming sector will improve and the harvest results will be able to help partners in increasing the income of the Partner group.
Pengajaran Tata Bahasa dan Ejaan Bahasa Indonesia di SD Siti Nurhaliza; Rahma Ashari Hamzah; Nur Amna Febriyani; Nurainun
JURNAL PENDIDIKAN BAHASA Vol. 14 No. 2 (2024): JURNAL PENDIDIKAN BAHASA
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpb.v14i2.2101

Abstract

Pengajaran tata bahasa dan ejaan Bahasa Indonesia di tingkat sekolah dasar (SD) sangat penting dalam membangun kemampuan berbahasa yang benar dan efektif bagi siswa. Tata bahasa mencakup materi mengenai struktur kalimat, pembentukan kata, dan aturan sintaksis, sedangkan ejaan mengajarkan siswa cara menulis sesuai dengan kaidah yang berlaku dalam Bahasa Indonesia. Penelitian ini bertujuan untuk mengeksplorasi pelaksanaan pengajaran tata bahasa dan ejaan di SD serta mengidentifikasi kendala yang dihadapi oleh guru dalam menyampaikan materi tersebut. menggunakan metode library research atau penelitian pustaka, yaitu metode yang mengumpulkan data dengan cara mempelajari sumber-sumber tertulis yang sudah ada, seperti buku, artikel, jurnal ilmiah, laporan penelitian, dan dokumen lainnya yang berkaitan dengan topik penelitian. Hasil penelitian menunjukkan bahwa meskipun pengajaran tata bahasa dan ejaan sangat penting, banyak guru yang menghadapi kesulitan dalam mengajarkan materi ini dengan efektif, terutama karena terbatasnya waktu pengajaran, materi yang harus disampaikan, serta perbedaan kemampuan siswa. Selain itu, kurangnya sumber daya dan pelatihan untuk guru juga menjadi tantangan dalam pengajaran yang optimal. Oleh karena itu, perlu adanya pendekatan yang lebih kreatif dan pengembangan kurikulum yang lebih sesuai dengan kebutuhan siswa, agar pengajaran tata bahasa dan ejaan di sekolah dasar dapat dilaksanakan dengan lebih baik. untuk meningkatkan kualitas pembelajaran Bahasa Indonesia di tingkat dasar.
EFEKTIFITAS PENGGUNAAN LKS TERHADAP MOTIVASI BELAJAR SISWA PADA MATA PELAJARAN PENDIDIKAN AGAMA ISLAM DI SD N 2 BANDA SAKTI Nurainun
Journal of Contemporary Indonesian Islam Vol. 4 No. 2 (2025): Journal of Contemporary Indonesian Islam
Publisher : Postgraduate Program UIN Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/jcii.v4i2.6451

Abstract

The aim of this research is to determine the innovative use of Islamic Religious Education (PAI) teaching materials in the form of Student Worksheets (LKS) which are interactive, contextual, and in accordance with the characteristics of students. LKS is intended as an alternative learning medium that not only conveys material theoretically but also encourages students to participate actively in the learning process. This innovation is due to the fact that students are still less interested in PAI subjects, which are often considered monotonous and rote-centered. The LKS development process uses a Research and Development (R&D) model which includes needs analysis, planning, product development, limited trials, revision and implementation stages. The trial results show that the LKS developed is able to increase students' understanding of Islamic concepts, strengthen religious values, and facilitate more active and enjoyable learning. It is hoped that this innovation in teaching materials will be a real contribution in improving the quality of PAI learning in schools. The results of the development show that worksheets are prepared based on student needs and contextual PAI material can increase interest and motivation for learning.
Hak Waris Anak Diluar Nikah Dalam Perspektif Hukum Islam Nurainun; Tamba, Relly; Riomas Meliana Lumban Siantar; Ardilla Sulvina; Sri Hadiningrum
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 1 No. 3 (2023): Legal Development of Local Business Transactions and Contemporary Law in Indone
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v1i3.77

Abstract

Abstract The purpose of marriage in Islam is to continue the lineage, which will become heirs both from the father and the mother. In Islamic law, there are regulations regarding inheritance rights, such as the inheritance rights of children born out of wedlock. The aim of this research is to understand the inheritance rights of children born out of wedlock from the perspective of Islamic law. The research method used is a qualitative approach through a literature review. Data for this research are obtained through the study of literature such as journals, books, laws, and others. The data analysis involves three stages: reduction, display, and verification. The findings of this research reveal that Islamic law provides specific regulations, so children born out of wedlock only have a lineage relationship with their mother, and their inheritance rights are obtained only from their mother due to their lineage. Keywords: Children born out of wedlock, Inheritance rights, Islamic law   Abstrak Tujuan dari perkawinan adalah untuk melanjutkan keturunan yang nantinya akan menjadi ahli waris baik dari ayah ataupun ibu. Dalam hukum islam tentunya terdapat aturan-aturan dalam hak waris, seperti hak waris anak diluar nikah. Adapun tujuan penelitian ini adalah mengetahui hak waris anak diluar nikah dalam perspektif hukum islam. Metode pada penelitian ini adalah metode kualitatif pendekatan studi Pustaka. Data penelitian ini diperoleh melalui kajian literatur seperti Jurnal, buku, Undang-Undang dan lainnya. Analisis Data yang digunakan yaitu melalui tiga tahap reduksi, display dan verifikasi. Hasil penelitian pada penelitian ini adalah hukum Islam memberikan ketentuan khusus, sehingga anak yang lahir di luar perkawinan sah hanya memiliki hubungan nasab dengan ibunya, sehingga hak waris anak diluar nikah tidak diperoleh dari ayahnya hanya diperoleh dari ibunya karena nasabnya. Kata Kunci : Anak diluar pernikahan, Hak waris, Hukum Islam
Kedudukan Hukum Islam Dalam Sistem Hukum Civil Law Dan Common Law Di Indonesia Nurainun; Nurul Febriyani Harahap; Nisa Andriani Regar; Dwi Agus Pranata; Nisa Nurhasanah Purba; Sri Hadiningrum
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 2 No. 4 (2024): This volume covers topics such as women's rights, inheritance law, crime preven
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v2i4.794

Abstract

This research discusses the influence of Islamic law on the development of the civil law and common law systems in Indonesia, a country founded on the rule of law with diverse ethnicities, cultures, and religions. With a majority Muslim population, Islamic law plays a significant role in complementing the legal certainty of the civil law system through substantive justice values, such as in the regulation of waqf and zakat. In the common law system, Islamic law is accommodated formally or informally depending on the societal context. The research employs a normative juridical method, which refers to analyzing legal norms and concepts relevant to the issues being studied. Data sources are obtained through literature studies, including journal articles, books, and previous research. The findings indicate that Islamic law holds an essential role in both civil law and common law systems. In the civil law system, Islamic law complements legal certainty with values of substantive justice, as seen in the regulations of waqf and zakat. Meanwhile, in the common law system, Islamic law is formally or informally accommodated, depending on the majority or minority Muslim context of a given society.
Perceived Relevance or Perceived Credibility: Which Factor Influences Purchase Intention Through Brand Consciousness on Tiktok? Yana, Lisa Dwi; Nurainun; Mariyudi; Khairina
Jurnal Mebis Vol. 10 No. 2: December 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i2.754

Abstract

This study examines the influence of perceived relevance and perceived credibility of TikTok advertising on purchase intention, with brand consciousness as a mediator. Using a quantitative approach, data were collected from 119 active TikTok users at the Faculty of Economics and Business, Malikussaleh University, through purposive sampling and analyzed using SEM-PLS. The findings revealed that both perceived relevance and perceived credibility significantly affected brand consciousness and purchase intention. Among the predictors, perceived credibility emerged as the most influential factor in shaping consumer responses to TikTok advertising. Furthermore, brand consciousness partially mediated the effects of both independent variables on purchase intention. These results underscore the importance of credible advertising content in strengthening brand consciousness and increasing purchase intention, offering meaningful academic insights into the effectiveness of digital advertising among young consumers.
Co-Authors Abd. Rasyid Syamsuri Abdurrahman, Fandaria Aina Nurdiyanti Aini Liza Akhsan Andi Musafir Rusyaidi Anisafitri Anugrah Angraeny Ardilla Sulvina Arpani, Putri Asriansya Ayu Sahara Azmiatun Bahri, Halida Balqis Aurora Ariani Candra Cuga Cindy Fatia Suhelen Damanik, Sofi Junita Rispauli Darmawati Dedi Supoyo Dwi Agus Pranata Eva Ayuzar Fazli Rachman Halida Harma Hunaini Harpizon, Nadia Adillah Harun Al Rasyid Heriyana Heriyana Hidayatulloh, Rahmawan Ikramuddin, Ikramuddin Iqramullah, Niki Khairawati Khairina Khairul Saleh Khairun Nisa La Ode Karlan Latif, Nurjana Liber Siagian Liber Siagian M. Subhan MAHMUDI Mariyudi Marzuki Maya Rahayu Melly Wahyundari Miftahul Jannah Abay Mimy Astuty Pulukadang Minhaji Mohd Heikal MUCHSIN Muhammad Hayani Muhammad Luthfi Muhammad Rajul Rafiq Muhammad Sarlin Mulia Sari MULYADI Mutia Rahmi Najlir Rahmat Naufal Bachri, Naufal Nilam Permatasari Nisa Andriani Regar Nisa Nurhasanah Purba Nur Amna Febriyani Nurlianti Moma Nurul Atifa Nurul Febriyani Harahap Oksari Anatasya Sihaloho Pinem, Windawati Pingki Wildayanti Prishandani, Arini Putri Febriani Dunggio Rahastriana Rais Rahma Ashari Hamzah Rahmaniar Rakinten, Abdillah Ramadhany, Dean Tiara Reska Putri Ismail Rico Nur Ilham Rif’ah Rilza Yusifa Wanda Riomas Meliana Lumban Siantar Risa Novia Ristati Ristati Rusman Iyonu Rustam I. Husain Rusydi Abubakar Saleha Hannum Samsi Pomalingo Samsul Bahri Sapna Biby Siti Maimunah Siti Nurhaliza Sri Hadiningrum Suci Rahayu Supriadi Surya Dharma T. Edyansyah, T. Edyansyah Tamba, Relly Tri Yusvira. P Triana Wulandari Ummul Khaeri Nisa Wahyu Fuadi Wiwy Triyanty Pulukadang Yana, Lisa Dwi Zahrani, Efi Zubaidah Amir, Zubaidah