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All Journal Hayula: Indonesian Journal of Multidisciplinary Islamic Studies Jurnal PGSD: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Electoral Governance : Jurnal Tata Kelola Pemilu Indonesia Jurnal Setia Pancasila Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Kartika: Jurnal Studi Keislaman International Journal Linguistics of Sumatra and Malay (IJLSM) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Nurainun
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THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS Melly Wahyundari; Nurainun; Khairina; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3328

Abstract

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.
Memahami Peran Komunikasi Perempuan Dalam Perjuangan: Tinjauan Al-Qur'an Pada Kisah Leila Khaled Rakinten, Abdillah; Nurainun; Hidayatulloh, Rahmawan
Kartika: Jurnal Studi Keislaman Vol. 5 No. 2 (2025): Kartika: Jurnal Studi Keislaman (Agustus)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i2.287

Abstract

Communication plays a crucial role, especially for women who often face gender challenges and societal stereotypes. Leila Khaled, a Palestinian female figure, became a symbol of resistance through her brave actions in the name of struggle. This study examines the role of women's communication in the struggle through the perspective of the Qur'an, focusing on the case of Leila Khaled. This study aims to broaden the understanding of women's contributions to history and political struggle and enrich the discussion of Islamic values ​​that support women's active participation. With a qualitative approach and literature study, this study explores how women use communication in the struggle, the challenges they face, and the successes they achieve. The results of this study are expected to provide new insights into effective communication strategies in the struggle, which can be adopted by contemporary movements. In addition, this study also strengthens the understanding of Islam's views on the role of women and makes a significant contribution to the literature on the role of women's communication in the struggle.
THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS Ikramuddin; Aini Liza; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.937

Abstract

This study aims to analyze the influence of mobile marketing, e-service quality, and cost on customer satisfaction among DANA application users, specifically students of the Faculty of Economics and Business at Malikussaleh University. A quantitative method was used through a survey of 114 respondents. Multiple linear regression analysis revealed that all three independent variables have a positive and significant effect on customer satisfaction. Mobile marketing and cost have the strongest influence, followed by e-service quality. These findings suggest that enhancing mobile marketing strategies, service quality, and cost efficiency can improve customer satisfaction with the DANA application. The results provide valuable insights for DANA managers to improve digital service quality.
Membangun Moderasi Budaya Melalui Kegiatan Sosial Kemasyarakatan Desa Sayur Maincat Kecamatan Kotanopan Mandailing Natal Arwin; Lina Yuswarni; Nurainun; Nurhadijah; M. Fahri; Sofwatun Nabilah; Sania Ulpah; Nita Agustina; M. Solih Batubara; Ismail Marzuki; Rosdelima Rangkuti
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5 (2025): SEPTEMBER-OKTOBER 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9n3sn078

Abstract

Penelitian ini memiliki tujan untuk mengetahui  dan mendeskripsikan pentingnya membangun moderasi budaya melalui kegiatan sosial kemasyarakatan Desa Sayur Maincat Kecamatan Kotanopan Kabupaten Mandailing Natal. Metode penelitian menggunakan kualitatif dengan tujuan untuk memehami dan mengeksplorasi fenomena moderasi budaya di Desa Sayur Maincat melalui pengalaman dan persepsi masyarakat setempat. Pendekatan kualitatif memungkinkan Mahasiswa KKN 54 STAIN MADINA untuk mendapatkan pemahaman mendalam tentang praktik moderasi budaya dalam kehidupan sehari-hari dan bagaimana nilai-nilai moderasi ini dibangun melalui kegiatan sosial di organisasi tersebut. Hasil penelitian menunjukkan bahwa kegiatan sosial kemasyarakatan dapat menjadi alat yang efektif dalam mempromosikan moderasi budaya dan mengurangi ekstremisme melalui pendekatan berbasis masyarakat. Kegiatan sosial dilakukan di Desa Sayur Maincat terbukti efektif dalam meningkatkan kesadaran masyarakat tentang moderasi budaya melalui berbagai kegiatan sosial. Namun tantangan masih ada terutama dalam melibatkan generasi muda kedepan, diperlukan strategi yang lebih inovatif untuk mengatasi tantangan ini dan meningkatkan partisipasi aktif semua lapisan masyarakat dalam membangun moderasi budaya.
TRAINING OF TRAINERS (TOT) HEALTHY ISLAMIC BOARDING SCHOOL “SANTRI BERSERI” LHOKSEUMAWE CITY Sapna Biby; Ikramuddin; Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2249

Abstract

The development of education is very important in improving the capacity of human resources (HR) and the quality of human life. Dayah is one of the educational institutions that has the ability to improve the competitiveness of HR in the technological era. Furthermore, the quality of superior HR can be influenced by the quality of health of students and the environment of educational institutions. The offline TOT service program for serial students in Lhokseumawe City aims to provide knowledge and understanding to students and teachers in the Dayah environment. Through the offline Training of Trainers (TOT) for serial santri in Lhokseumawe City to change the lifestyle of students to be healthier so that it has an impact on improving the quality of life of students at Ulumuddin Dayah, Misbahul Ulum Dayah, Ihyaussunnah Dayah and Mataqu dayah in Lhokseumawe City. The offline Training of Trainers (TOT) program for serial santri is a partnership program between the Unilever Indonesia Foundation (YUI) with its partners Heartindo and the Ministry of Education and Culture and the Ministry of Religion. The output of the offline Training of Trainers (TOT) program for serial santri is expected to have an impact on improving the quality of health and education of santri, teachers and schools or dayah.
DEVELOPING A GLOBAL DIVERSITY PROFILE TO STRENGTHEN CIVIC LITERACY IN STUDENTS THROUGH THE DEVELOPMENT OF SCHOOL CULTURE Nurainun; Fazli Rachman; Liber Siagian; Surya Dharma; Oksari Anatasya Sihaloho
JURNAL SETIA PANCASILA Vol. 6 No. 1 (2025): Jurnal Setia Pancasila, September 2025
Publisher : PRODI PENDIDIKAN PANCASILA DAN KEWARGANEGARAAN STKIP PGRI SUMENEP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aimness how the development of students’ global diversity profiles can be fostered through school culture as a means of strengthening civic literacy. The global diversity profile is one of the essential characteristics that students must possess. It is particularly important for citizens living in communities characterized by religious, ethnic, racial, and cultural diversity. This study was conducted at Gajah Mada Private Senior High School, a multicultural school in Medan that embraces diversity in religion, ethnicity, and culture. The research employed a qualitative method with a descriptive approach.The research subjects include the principal, vice principal, Pancasila Education teacher, Japanese and English language teachers, administrative staff, and students. Data collection techniques include observation, interviews, and documentation. The data analysis used in this study is the spiral data analysis model, which outlines six stages in analyzing qualitative data. These stages include: (1) Data Collection, (2) Data Managing, (3) Reading and Memoing, (4) Describing, Classifying, and Interpreting, (5) Representing and Visualizing. The findings of this study indicate that the development of a globally diverse profile to enhance students’ civic literacy at Gajah Mada Private Senior High School is designed through habitual practices and the creation of an inclusive environment. The implementation of this development is integrated into both intracurricular and cocurricular activities. Moreover, the cultivation of a globally diverse profile is not only focused on shaping students' understanding of national diversity but also extends to an international context
THE INFLUENCE OF TASTE, PRICE AND BRAND IMAGE ON PURCHASE DECISIONS AT THREATENED AYAM RESTAURANTS IN MEDAN Rilza Yusifa Wanda; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.181

Abstract

The purpose of the study was to determine the partial and simultaneous effect of taste, price and brand image on purchasing decisions at threatened chicken restaurants in Medan. The associative method is used in this study. 114 respondents were the sample in this study. Questionnaires are used as a collection tool as a data collection tool, and the data analysis technique uses multiple linear regression. The results showed that taste proved to have a positive and significant effect on purchasing decisions. Price is proven to have a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Simultaneously there is a positive and significant influence of taste, price and brand image on purchasing decisions with a value of Fcount 69.111> Ftable 2.68.
THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISIONS FOR SKINTIFIC SKIN CARE Khairun Nisa; T. Edyansyah; Nurainun; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.318

Abstract

Lifestyle is a pattern or way individuals express, ideals, habits, opinions, with their environment in a unique way, which symbolizes the status and role of individuals for their environment. The development of the skin care industry in recent years has increased significantly. The demand for skin care products is increasing in Aceh, especially among students of the Faculty of Economics and Business, Malikussaleh University, one of the popular skin care brands today is skintific. With the existence of a lifestyle, female students' activities to buy skintific skin care because interest and interest are the main factors in the opinion of using skin care for skin care to increase self-confidence. This study aims to determine the relationship between lifestyle dimensions, Activity, Interest and Opinion. The approach used was quantitative by distributing questionnaires to 155 female students at the Faculty of Economics and Business, Malikussaleh University. Primary data collection and analysis were carried out through multiple linear regression using SPSS 25. Which shows that the variables Activity, Interst and Opinion have a positive effect on purchasing decisions.
THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY Azmiatun; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.352

Abstract

This study examined the effect of digital marketing, product quality, and price on purchase decisions in the Ruri convection home industry in Punteut, Lhokseumawe City. This study used primary data obtained by distributing questionnaires to 108 respondents selected using the purposive sampling method. The data analysis methods used were multiple linear regression and simple regression methods with the help of SPSS. The results of the study partially showed that digital marketing had a positive and significant effect on purchase decisions at the Ruri convection home industry in Punteut, Lhokseumawe City, product quality had a positive and significant effect on purchase decisions at the Ruri home convection industry in Punteut, Lhokseumawe City, and the price had a positive and significant effect on purchase decisions in the Ruri convection home industry in Punteut, Lhokseumawe City. Simultaneously, digital marketing, product quality, and price had a positive and significant effect on purchase decisions at the Ruri convection home industry in Punteut, Lhokseumawe City.
THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOR CONTROL ON THE INTENTION OF BUYING HANNOCHS LED LIGHTING PRODUCTS Najlir Rahmat; Halida; Khairina; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.424

Abstract

This research aims to analyze the influence of attitude, subjective norms and perceived behavior control on purchase intentions for Hannochs LED lighting products. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 140 respondents in the form of lecturers and employees at Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Attitude has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Subjective Norms have a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Perceived Behavior Control has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Simultaneously shows that Attitude, Subjective Norms, and Perceived Behavior Control Influence Intention to Purchase Hannochs LED Lighting Products
Co-Authors Abd. Rasyid Syamsuri Aini Liza Arpani, Putri Arwin Ayu Sahara Azmiatun Bahri, Halida Balqis Aurora Ariani Cindy Fatia Suhelen Damanik, Sofi Junita Rispauli Darmawati Dedi Supoyo Dian Lolyna Elisabet Sagala Fazli Rachman Halida Harma Hunaini Harpizon, Nadia Adillah Harun Al Rasyid Heriyana Hidayatulloh, Rahmawan Ikramuddin, Ikramuddin Iqramullah, Niki Ismail Marzuki Khairina Khairul Saleh Khairun Nisa Liber Siagian Lili Tanti Lina Yuswarni M. Fahri M. Solih Batubara M. Subhan Marzuki Maya Rahayu Melly Wahyundari Mochammad Imron Awalludin Mohd Heikal MUCHSIN Muhamad Ridwan Effendi Muhammad Hayani Mulia Sari MULYADI Mutia Rahmi Najlir Rahmat Naufal Bachri, Naufal Nita Agustina Nurhadijah Oksari Anatasya Sihaloho Pinem, Windawati Prishandani, Arini Rakinten, Abdillah Ramadhany, Dean Tiara Rico Nur Ilham Rilza Yusifa Wanda Risa Novia Ristati Rosdelima Rangkuti Rusydi Abubakar Safrizal Saleha Hannum Samsul Bahri Sania Ulpah Sapna Biby Siti Maimunah Sofwatun Nabilah Suci Rahayu Surbakti, Dio Febrian Surya Dharma T. Edyansyah, T. Edyansyah Triana Wulandari Zahrani, Efi Zubaidah Amir, Zubaidah