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Amran Amran
Jurusan Manajemen, Fakultas Ekonomi Universiti Teknologi Malaysia
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Journal : Innovation, Technology, and Entrepreneurship Journal

 1 
The Role of Social Media and Motivation on Students’ Interest in Entrepreneurship with Self-Efficacy as an Intervening Variable Effendi, Nur Ika; Rika Sandi, Wahyu Faisa; Amran, Amran; Anroni, Yopi Eka
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.14277

Abstract

Digitalization has changed the way students access information and ultimately shapes their interest in entrepreneurship by utilizing social media. This study aims to investigate the impact of social media and motivation on students' interest in entrepreneurship, with self-efficacy serving as an intervening variable among students at Muara Bungo University. This research employs a quantitative method with a sample of 101 students selected through proportionate stratified random sampling. Based on the Smart-PLS 4 data statistical tool, the study found that social media, motivation, and self-efficacy have a positive and significant effect on interest in entrepreneurship partially. Self-efficacy has been proven to fully mediate the relationship between social media and motivation for those interested in entrepreneurship. Hopefully that universities, such as the University of Muara Bungo, will enhance the efficacy of developing programs and utilize social media as a tool for learning and motivation. This approach can help increase students' interest in entrepreneurship to create jobs and contribute to economic growth in Bungo Regency
Co-Authors A. Roni, Khairun Abbassyakhrin, Abbassyakhrin Abdi, Muhammad Nur Ahmad Sidik Al Fasihah, Tamamatunnisa Alfian Rokhmansyah Ali Wardana, Mohamad amiludin, Jamiludin Amir Amir Anjani, Dea Anwar Anwar Apriani, Alfia ARDIANSYAH ARDIANSYAH Ardiansyah, Andri Arfandi Arfandi, Arfandi Asman, Muhammad Aulia, Ghina Azis, Agung Firmansyah Bunyamin Alamsyah, Bunyamin Burhanuddin, Chairul Iksan Chairul Iksan Burhanuddin Dadang Kurnia, Dadang Effendi, Nur Ika Eka Puteri, Alfira Erika Erika ERNI SURYANI, ERNI Eva Trisnawati F, Jhosua Eward Fachry Abda El Rahman Fahmi Irfani Farizi, Muhammad Farhan Farrahatni, Fini Ferdricka Nggeboe Firdaus Firdaus Firman Menne Fitriani Fitriani Frida, Frida Girsang, Ronald N Gobel, Anisa Syamsudin haba, ramli Harahab, Delila Fitri Haslinah, Andi Hendra Hendra Henrizal, Erick Muhammad Herijal Putra, Nanda Isman, Isman Jamaluddin Jamaluddin Jamiludin, Jamiludin Jayawarsa, A.A. Ketut JUMARDI Kartamiharja, Ujang Komarudin A. Khaidir Fadil Kurniawan, Wahyu Ragil la Ode Safiuddin Latif, Nursidi M, Saripuddin M.Pd Prof. Dr. I Nyoman Sudiana . Mahmud, Ulmi Malik Malik, Malik Mansur Mansur Masrullah, Masrullah Maya Angraini Fajar Utami, Maya Angraini Fajar Moh. Hidayat Mugi Hartono Muh. Tahir Muhajir Muhajir, Muhajir Muhammad Arif Muhammad Irfan Said Mursalim Mursalim Musyarofah, Yola Muttalib, Abd Nehru Nehru Noor Isna Alfaien Nur Abdi, Muhammad Nur, Rifai Nur, Rifai Nurman Hakim Nurwijayanti Olahairullah, Olahairullah Pasanda, Danil Prakasa, Indra Pratiwi, Putri Ayulia Rian Christian Sondakh Riandi, M. Inas Riansyah, Irji Ahmad Rika Sandi, Wahyu Faisa Rio Putra, Rio Rita Wulandari Roni, Khairun A Rustam, Andi S, ST Muslimah Santi Wijayanti, Dwi Gansar Saputra, Raden Ridwan Hasan Saputra, Suryadi Shaliha, Gita Putri Amalia Sibali, Alwi Soebadio, Bizzma Buana Amriki Soekamto, Linarko Stevanus, Fernando Sudirman Sudirman Suhendra Suhendra Suyud, Suyud Syafniati, Syafniati Syamsidar, St Syamsuddin Syamsuddin Syuthi, Nurmadhni Fitri Tamrin, Asbullah Tasrif Tasrif Temmy Setiawan, Temmy Tri Mahyuni, Enni Triandana, Jenita Untoro Untoro Utamy, Renny Fatmyah wahyuni wahyuni Wardani, Rezki Wayan Kantun Yeni, Misra Yeni. R, Misra Yopi Eka Anroni Yuni, Rusma Yustika, Melisa Yusuf Rahman