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All Journal INFORMASI Publisia: Jurnal Ilmu Administrasi Publik KOMUNIKE: Jurnal Komunikasi Penyiaran Islam KOMUNITAS JURNAL PENGEMBANGAN MASYARAKAT ISLAM Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Politik Profetik Isamic Communication Journal Ilmu Dakwah: Academic Journal for Homiletic Studies SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam IJISH (International Journal of Islamic Studies and Humanities) Communicare : Journal of Communication Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal At-Taghyir : Jurnal Dakwah dan Pengembangan Masyarakat Desa Kalijaga Journal of Communication Jurnal Pewarta Indonesia Jurnal Dakwah dan Komunikasi Al-Munir : Jurnal Studi Ilmu Al-Quran dan Tafsir Mimbar Agama Budaya Jurnal Komunikasi Islam Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Ad-DA’WAH: Dakwah dan Komunikasi Islam Enrichment: Journal of Multidisciplinary Research and Development Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Islamic Perspective on Communication and Psychology Journal of Asian Wisdom and Islamic Behavior International Journal of Environmental Communication (ENVICOMM) Jurnal Ilmiah Syi'ar
Andi Faisal Bakti & Venny Eka Meidasari
State Islamic University Syarif Hidayatullah Jakarta
Religion Aerospace Engineering Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : Kalijaga Journal of Communication

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Leveraging Social Media for Da’wah and Waqf: Al-Bahjah’s MIZKA Program in Enhancing Community Engagement and Pesantren Development Syaefudin, Mochamad; Bakti, Andi Faisal; Islami, Nurul
Kalijaga Journal of Communication Vol. 7 No. 1 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.71.06.2025

Abstract

Al-Bahjah Islamic Boarding School in Cirebon has intensified promotional efforts to boost community participation in charitable giving, including donations and almsgiving, to support its land endowment (waqf) program and pesantren development through the MIZKA initiative, increasingly utilizing social media as a primary medium. This shift reflects a transition from conventional to digital da’wah models. This study examines the mechanisms of this transition, employing a qualitative approach informed by Anthony Giddens’ structuration theory to analyze interactions between social media and da’wah activities. Findings reveal that pesantren administrators, recognizing technological advancements, leverage social media to sustain da’wah’s core identity. They disseminate Qur’anic verses, hadith, and scholarly opinions to foster followers’ awareness and encourage contributions. The effectiveness of this approach is maintained through transparent social media posts showcasing construction progress and funds raised, establishing a new model of accountability. This indicates that tech-savvy preachers reconstruct social media not only as a tool for outreach but also as a platform for managerial transparency and responsibility.
Co-Authors A. Hafid, Saidah A.S. Kobalen Abbas Langaji Abon Ronaldi Abraham Zakky Zulhazmi Adeni , Adeni Adeni, Adeni Afifah, Zahra Nur Amallah, Nurlaillah Sari Amiruddin Saleh Andi Fakhrullah Anggraeni, Diana Arif Zamhari Fachry Abda El Rahman Fanshoby, Muhammad Fitriyah, Ratu Maulidah Gun Gun Heryanto Hafied Cangara, Hafied Hamluddin Hamzah, Idil Haris, Abdul Gaffar Hasan Mustapa Hayat, Heni Heri Budianto Hermansyah, Tantan Ibnu Hamad Isabelle Lecomte, Isabelle Joevi Roedyati Junaidah Junaidah Khairani, Dewi Kurniasari, Nani L. Lisnawati Makroen Sanjaya Monarshi, Evri Rizqi Muhammad Afif Muhtadi Muhtadi Nawawi, Abdul Muid Noeni Indah Sulistiya Novi Andayani Praptiningsih Nurul Faizah Rozy Nurul Islami, Nurul Nurwijayanti Prihartadi, Bambang Rahman, Mila Amalia Rahmat Saleh Raymundus Anthony Samadi Ridzki Rinanto Sigit Rizky, Kiky Rosadi, Udi Rozy, Nurul Faizah Rulli Nasrullah Sanjaya, Makroen Saputra, Ade Afrilian Saraka, Muh. Yahya Setiawan, Arief Tri Sianipar, Henry Sofyan Rizal, Sofyan Sulistiya, Noeni Indah Sunaryanto Syaefudin, Mochamad Syamsul Yakin Tantan Hermansah, Tantan Tasbih Tasbih Widaningsih, T. Titi Yusuf Rahman