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Andrian Andrian
Universitas Sumatera Utara
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Journal : JURNAL LENTERA BISNIS

 1 
ANALISA PERILAKU KONSUMSI AIR MINUM DAN KEPEDULIAN TERHADAP KEBERLANJUTAN PADA MAHASISWA UNIVERSITAS SWASTA STRATA 1 DI KABUPATEN TANGERANG Andrian, Andrian; Bawono, Gasza Ariatedya; Mujaddid, Nugraha Labib; Rafsanjhani, Muhammad Akbar; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2009

Abstract

Single-use bottled water consumption remains high among students despite health risks. This  study  aims  to  analyze  the  determinants  of  drinking  water  consumption behaviour among private university students in South Tangerang, focusing on knowledge, convenience, risk perception, social norms, and behavioral control. Employing a quantitative explanatory approach, data were collected from 183 students via online questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS software. The results indicate that Environmental Knowledge has a significant negative effect, while Convenience has a significant positive effect and serves as the dominant factor. Risk Perception regarding alternative water sources also contributes to high bottled water consumption. However, Social Norms did not show a significant effect, whereas   Infrastructure   demonstrated   a   significant   negative   effect   on   consumption behaviour. It is concluded that high plastic consumption is driven by low-risk literacy and a high demand for practicality. Campus interventions must focus on massive health education and providing Water Refill Stations that compete with the convenience of bottled water.
Co-Authors Abiemanyu , Abiemanyu Adi Muhamad Muhsidi Aldi, Rahmad Alhabsyi*, Syarifah Mastura Andi Saputra Andrew Andrew, Andrew Andri Firmansyah Anwar, Misbahul Aprillio Poppy Belladonna Aulia Qadri , Rizni Aulia, Fitrah Nurul Aziz, Prily Fitria Bahrul , Ulum Bawono, Gasza Ariatedya Cahyadi Husadha Cahyani, Roddiyah Dedi Hermon Diah Wulandari Dian Sudiantini Dina Fitria Annuri Dwi Meilany, Windy Dwi Sulastri, Fitria Dzakinah, Syadza Walni Dzakinah Edy Widodo Erni Astuti Faisal Ali, Yusuf Fajri Fajri Fardani, Irvan Fitriani, Meita Ganefri . Gunawan Gunawan Gunawan H. Anang, Rahidin Hambali Hambali Haryanto , Raden Achmad Hasanuddin Hasanuddin Herri Trisna Frianto Herri Trisna Frianto, Herri Trisna Hery Winoto TJ Hikmah, Yulia HS, Christnatalis Idayanti, Irma Ika Agustina Indradewa, Rhian Istianingsih Sastrodiharjo, Istianingsih Jasmawati, Jasmawati Jessyka, Jessyka Kamal, Wafiq Fadlul Khairil Anwar Khairil Anwar Kiswara Rahmantya, Yanneri Elfa Komariah, Neng Siti Kuantan, Steven Kurniawan, Hanif Lailiyya, Nushrotul Lamsyariah, Lamsyariah Lie, Gunardi Lithrone Laricha Salomon Lubis, Reniwati Lusiah Lusiah M. Wahyudi, M. Wahyudi Mahesi Agni Zaus Maksudi Maksudi Meiwatizal Trihastuti Melitina Tecoalu Michelle, Michelle Muhamad Fatchan Mujaddid, Nugraha Labib Murtopo Murtopo, Murtopo Musa Hubeis Natalia, Julietha Lindasari Fortuna Navanti, Dovina Nila Sari, Pratiwi Nilasari, Pratiwi Novi Resmini Novianti, Dian Novitri, Novitri Nurhadi, Jatmika Nuur Atthoriq, Dillah Onny, Alifah Maharanie Putri P, Robert Pius Parhimpunan Simatupang, Parhimpunan Prasetyo, Ery Teguh Pratama, Ananda Nickola Pudjo Sugito, Pudjo Pudyastuti, Esty Raden Mohamad Herdian Bhakti Rafsanjhani, Muhammad Akbar Rahmat Kurniawan Ramadhani, Yaasiin Reniwati Lubis Riza Amelia Robi, Muhammad Rezqi Sari , Pratiwi Nila Setia, Rifin Silvi Ariyanti Siregar, Efrizal Siti Rohana Nasution Sudana, Undang Sugiarto, Fahmi Arsyalhabs Sukardi Sukardi Sumantyo, Franciscus Dwikotjo Sri Syaiful Islami Syobar, Khaerul Umar, Iswandi Untari, Dhian Tyas Wahyu Putra, Ch. Indra Wahyuddin Wahyuddin Wijayaningsih, Rini Wilson Kosasih Wulandari, Aulia Fitria Yayuk Nurjanah Yoganingsih, Tutiek Yusdani Yusdani Zai, Immanuel Zubir, Muhammad