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Andy Andy
Pendidikan Bahasa Inggris, Fakultas Bahasa Dan Sastra, Universitas Kanjuruhan Malang
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Journal : Primanomics : Jurnal Ekonomi

 1 
The Influence Of Price, Product Quality, And Promotion On Purchasing Decisions On Toast Store In Tangerang City Kirtileka, Saddha Budianto; Pujiarti, Pujiarti; Andy, Andy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3190

Abstract

Many stores provide products the various and varied ways of preparing bread make many shops sell a variety of processed bread. One example is the processing of bread by baking. Toast is a processed bread that contains meat and vegetables with various processed sauces, and a processed bread that is served with sweet toppings and topped with various flavors that are then baked. The author sees many stores that provide processed bread products that are different from each other that vary. With so many shops offering a variety of processed toasts, it will inevitably lead to competition, In this study, the type of the research conducted is descriptive research. Descriptive research analyzes data systematically. The conclusion that produced is not general. The type of descriptive research is research survey. This study sought to determine how pricing, product quality, and promotion affected consumers’ decisions to buy toast at Tangerang City’s toast shops, researchers took three examples of toast shops in Tangerang City, namely Tokyo Cheese Toast, Roti Bakar 88, and Jiwa Toast. In studies that have been carried out, it shows that adjusted R Square has a value of 0.827. From the value obtained, it is stated that the price, product quality, and promotion of purchasing decisions have an influence with a value of 82.7% while the rest  are other influencing factors. Based on t test research, it shows that the price has a value of 11,949 > 1,657. With a value of Sig. known 0.000 < 0.05. The product quality variable has a value of 20.494 > 1.657. With a Sig value of 0.000 < 0.05. The promotion variable has a value of 17.783 > 1.657. With a Sig value.  0.000 < 0.05. The fact that Ha is accepted suggests that independent variables influence in part purchasing decisions.
Co-Authors Aditya Pratama Adrian Hidayat, Adrian Agus Maringan Siahaan Agus Sholeh Agus Suryanto Agustin, Viona Alnandez, Leo Amelia Amelia Antonio, Ferdi Aparianto, Aparianto Arif Budi Prasetya Aritonang, Jonsfir Daus Armeliza, Diah Asmiraty, Asmiraty ATI SUMIATI, ATI Aulyani, Tutik Lusyta Aurelia, Clara Aviva Cornita Ayu Liskinasih Azhar, M Bebeto, Lesi Candyce, Candyce Chandra Chandra Chandra Christina Christina Damaiyanti, D.R.R. Dandi, Dandi Darmanto Darmanto Daud, Ilzar David David Derrick, Lionel Didik Aryanto Didik Aryanto Dita Puruwita, Dita edi edi F.X Pudjo Fauriski Febrian Prapiska, Fauriski Febrian Fauzan, Rizky Febrianty, Levina Felicia Padma Susilo Ginanda Putra Siregar, Ginanda Putra Henryanto Wijaya Herawati, Siane Herijawati, Etty Hernawan, Eso HS, Christnatalis Huang, Stephen Iman Kalis, Maria Chirstiana Iman, M. Febri Shahrul Iwan Asmadi Jeslin, Jeslin Jesslyn, Jesslyn Joni Joni Joycelyn, Joycelyn juliadarma, minggusta Juliandy, Carles Julyance, Zoey Kelvin Kelvin Khaerunnisa Khaerunnisa, Khaerunnisa Kirtileka, Saddha Budianto Kosasih, Jefry Kusnawan, Agus Kusuma, Satria Budi Lasim Muzammil Laulita, Nasar Buntu Lestari, Sri Indah Lili Yanti, Lili Lilia, Wirda Lily Purwianti Lim, Vincent Lubis, Yeti Meliany Luthfi Fatullah, Andi M. Irfani Hendri Magdalena, Fanny Maharani, Diva Mardhyanti, Mardhyanti MARIA BINTANG Maria Cholifah Miksen M. Sangkek Milliard, Mallaury Moksidy, Jevany Claudia Morgan, Christopher Elihu Billy Mufidah, Chusnanik Muhammad Suharto Muhammad Yusuf Muzammil, Lasim Neni Triani, Susan Nisa, Akramun Novana, Cindy Nuraeni Nuraeni Paerin, Paerin Pieter Octaviandy, Pieter Polii, Nanvy Jenix Dean Poppy Amalia, Poppy Pratama, Ayang Puji Yuniarti Pujiarti, Pujiarti Purwanti, Angel Putri, Jane Lovita Putri, Rossje V. Surya Raditya, I Made Guna Rakhmat, Rakhmat Rinaldi Rinaldi Rinoa, Livvy Riswandi Riswandi Rizky, Muhammad Dipo Agung Robet Robet Rose, Felicia Diana Rusfandi Rusfandi Sanjaya, Enrico Sari, Amanda Novita Sari, Wanda Pramitha Sartika Sartika Satrianto, Heri Satriya Miharja Selfiyan, Selfiyan Selvi Selvi Seteven, Billie Siahaan, Agus Sihaloho, Marlinda Latare Sihombing, Bungaran Silaban, Berlin Silaswara, Diana Sitawati Sitawati Sitorus, Daniel Ganda Situmeang, Hendrik Hagai Susanto Wibowo, Susanto Sutandi, Sutandi Syalsabila, Anis Teguh Sulistyo Terang kita Perangin Angin, Johanes Toto Himawan Tursini, Umi Vanomy, Afrianti Warangkiran, Eklesia Dian Milenia Warli, Syah Mirsya widjaja, karen Wijaya, Robby Wilson Wilson Wilson Winaldo, Vincent Winestia, Winestia Wiwik Handayani Wulandari, Bayu Zahra Zahra Zahra, Siti Fatimah