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Journal : BAHASTRA

Preservation of Indonesian language Buttonscarves and Erigo in public spaces (Implementation of Law Number 24 of 2009 and PERMENDAG No. 73/M-Dag/Per/9/2015) Silvia Ratna Juwita; Dadang S Anshori; Dadang Sunendar; Asiyah Kuwing
BAHASTRA Vol. 43 No. 1 (2023): BAHASTRA
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/bs.v43i1.299

Abstract

The study in this article describes the application of regulations on the use of the Indonesian language on trademarks already contained in Law Number 24 of 2009 which is supported by PERMENDAG No. 73/M-Dag/Per/9/2015 on local fashion products that enter the international market. The aim is to map the application of the use of the Indonesian language that has been carried out by local fashion products that are worldwide because it can help efforts to develop Indonesian into an international language. This study uses a qualitative approach with descriptive analytical specifications and aims to provide a comprehensive, detailed and systematic description. The data is taken from the official website pages of two local fashion product brands that are worldwide, Buttonscarves and Erigo. It was found that Buttonscarves did not fulfill the application of the use of the Indonesian language regarding the trademark name due to the use of the English word to make the Buttonscarves brand more easily accepted in the international market, while for Erigo it cannot be said that it is fulfilled/not because it is not part of the Indonesian word contained in in the Kamus Besar Bahasa Indonesia (KBBI).
Preservation of Indonesian language Buttonscarves and Erigo in public spaces (Implementation of Law Number 24 of 2009 and PERMENDAG No. 73/M-Dag/Per/9/2015) Juwita, Silvia Ratna; Anshori, Dadang S; Sunendar , Dadang; Kuwing, Asiyah
BAHASTRA Vol. 43 No. 1 (2023): BAHASTRA
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/bs.v43i1.299

Abstract

The study in this article describes the application of regulations on the use of the Indonesian language on trademarks already contained in Law Number 24 of 2009 which is supported by PERMENDAG No. 73/M-Dag/Per/9/2015 on local fashion products that enter the international market. The aim is to map the application of the use of the Indonesian language that has been carried out by local fashion products that are worldwide because it can help efforts to develop Indonesian into an international language. This study uses a qualitative approach with descriptive analytical specifications and aims to provide a comprehensive, detailed and systematic description. The data is taken from the official website pages of two local fashion product brands that are worldwide, Buttonscarves and Erigo. It was found that Buttonscarves did not fulfill the application of the use of the Indonesian language regarding the trademark name due to the use of the English word to make the Buttonscarves brand more easily accepted in the international market, while for Erigo it cannot be said that it is fulfilled/not because it is not part of the Indonesian word contained in in the Kamus Besar Bahasa Indonesia (KBBI).
Co-Authors Aceng Ruhendi Syaifullah Ade Kusnan Afandi Adiningsih, Yulia Afandi, Ade Kusnan Algina Shofiyatul Husna Amalia, Tiara Vidya Ananda Putriani Andoyo Sastromiharjo Andoyo Satromiharjo Apriliya, Seni Asiyah Kuwing Dadang Sunendar Damayanti, Vismaia S Darmawan, Hana Mumtazia Nurhaq Deri Wan Minto Deri Wan Minto Diena San Fauziya, Diena San DWI ALIA, DWI Encep Kusumah Fadlilah, Afi Faisal, Abdul Haris Faradilla Intan Sari Farokhah, Laely Fasya, Dilfa Karina Fathya, Floka Nasywa Fitriana Fitriana Fitriyani, Lia Fu'adin, Ahmad Fuadin, Ahmad Fu’adin, Ahmad Hakiki Elvionika Halimah Hernawan Hernawan Hidayatullah, Asep Indah Pujiastuti Irawati Irawati Ixsir Eliya Juni Syaputra Juwita, Silvia Ratna Khaerudin Kurniawan Khilda Mufida Ramadhan Kuwing, Asiyah Lati Andriani Maharani, Amanda Minto, Deri Wan Muhammad Zulfadhli, Muhammad Munggaran, Nita Anjung Mustopa, Rizki Akbar Naufal, Daffa Imam Nugroho, Rudi Adi Nunung Sitaresmi Nuny Sulistiany Idris Nurfidah, Nurfidah Nurhadi, Jatmika Nurul Khairani Abduh Nurulrabihah Mat Noh Pulungan, Hendra Putriani, Ananda Rahmad Nuthihar Ramadhan, Khilda Mufida Rizki, Azrul Rohayati Rohayati rohayati rohayati Rohmat rohmat Rumaf, Nouval Sadiyah, Helni Sartika, Cintya Dewi Sastromihardjo, Andoyo Siti Fatihaturrahmah Al Jumroh Sofia, Risnawati Srinawati, Wawat Stella Talitha Sumiyadi Sumiyadi Sunendar , Dadang Syahfitri, Iqssyzia Syaputra, Juni Syihabuddin Syihabuddin Syihabuddin Tiara Vidya Amalia Utami Dewi Pramesti Vismania S. Damaianti, Vismania S. W. Winingsih Welly Nores Kartadireja Yulianeta