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Meningkatkan Kualitas Produk UMKM Makanan Untuk Meningkatkan Peminat Konsumen dan Melakukan Pemasaran Digital di Kabupaten Solok-Selatan Yunita, Ermai; Annas, Firdaus; Putri, Aimala
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.540

Abstract

Micro, small and medium enterprises (MSMEs) have a strategic role in driving economic growth, especially in South Solok Regency. However, the main challenges faced are improving product quality in order to attract consumer interest and utilizing digital marketing effectively. This article discusses strategic efforts to improve the quality of MSME products through innovation and standardization, as well as the application of digital marketing strategies to expand market reach. The methods used include market needs analysis, product quality training, and implementation of technology-based digital marketing. The results show that improving product quality not only improves the competitiveness of MSMEs, but also attracts the attention of local and global consumers. In addition, the utilization of digital marketing is proven to strengthen brand awareness and expand market access. The development of MSMEs in South Solok Regency requires a holistic approach that includes improving product quality and optimizing digital marketing. Superior product quality is key in meeting consumer expectations while creating a competitive advantage. Meanwhile, digital marketing offers great opportunities to reach a wider market and is cost-efficient. By utilizing digital platforms such as social media, e-commerce, and search engine optimization strategies, MSMEs can introduce products more effectively to potential customers. The combination of product innovation and strategic digital marketing not only increases sales, but also strengthens the brand identity of MSMEs in an increasingly competitive market. Improving product quality is an important factor in supporting the development of Micro, Small and Medium Enterprises (MSMEs), especially in South Solok Regency. This article discusses strategies that can be applied to improve the quality of MSME products so that they can attract consumers more effectively. In addition, the discussion also focuses on the application of digital marketing as a step to expand market reach and improve the competitiveness of MSMEs in the current technological era. This research uses the Research and Development (R&D) method which involves product development through the process of needs analysis, design, testing, and evaluation.
Perancangan Media Promosi Produk UMKM Berbasis Openchart di Kabupaten Padang Lawas Utara ritonga, Lannihara; Annas, Firdaus; Wulandari, Putri
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.541

Abstract

This article discusses the design of promotional media for micro, small and medium enterprise (MSME) products in North Padang Lawas by utilizing the OpenChart platform. In the digital era, the existence of effective promotional media is very important to increase the visibility and competitiveness of MSME products. This research identifies the problems faced by MSMEs to promote products online and explores the potential of OpenChart as a user-friendly and efficient solution. The method used in the research is R & D research, which includes needs analysis, prototyping and usability testing. The result of this design is the creation of an OpenChart-based MSME product promotion media in the North Padang Lawas district. Also this promotional media can be utilized in people's lives around the world. It can also expand market reach and can increase sales. And also the success of the promotion of MSME products in North Padang Lawas district. Thus this research can be expected to be a reference for other MSMEs and policy guides in increasing product competitiveness through the use of information technology. The purpose of this research is to produce OpenChart-based MSME product promotion media in North Padang Lawas district. This research involves training MSME players about OpenChart, developing attractive marketing content, as well as data analysis, sales, and promotion to the community in the district.
Perancangan Sistem E-Commerce Produk Olahan Kain Menjadi Berbagai Macam Pakaian Menggunakan Opencart pada Usaha Home Industry Di Kelurahan Aur Kuning. Miftahul Jannah, Syadina; Annas, Firdaus; Ruanda, Gita
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.549

Abstract

The development of information technology opens up great opportunities for home industry businesses to reach a wider market through e-commerce. In this research, an OpenCart-based e-commerce system is designed for businesses that process fabrics into various types of clothing, with the main objective of increasing sales and operational efficiency. So far, the promotion of products from the home industry is often only done through certain applications that are limited to the local market and less known in general. In fact, today's rapidly developing technology allows home industry products to be better known by the wider community, even in the global market. The methodology used in this research includes needs analysis, system design, implementation, and testing, with a focus on implementing the OpenCart platform as a flexible and easy-to-operate e-commerce solution. The main features of the designed system include a complete product catalogue, shopping cart, online payment system, inventory management, and integrated sales reports. OpenCart was chosen due to its ease of use, as well as being supported by a wide community and sufficient resources for further development. The implementation results show that this e-commerce system makes it easier for customers to search, select, and buy products online, and allows businesses to manage orders and stock items more efficiently. The system is also equipped with promotional features and social media integration that expand marketing reach, increase product visibility, and open up sales opportunities in the global market. The evaluation shows that the implementation of OpenCart-based e-commerce has a positive impact, both in terms of revenue and operational efficiency, as well as introducing local products to the international market, which increases product competitiveness in the global market.
Perancangan E-Commerce Berbasis Opencart untuk Meningkatkan Pemasaran dan Penjualan Produk Kerajinan Di Pasar Bawah Bukittinggi Rizki Dongoran, Roni; Annas, Firdaus; mu'tada, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.555

Abstract

Pasar Bawah Bukittinggi is a traditional trading center that sells a variety of local handicraft products, but businesses in this market still face limited access to online marketing and sales in the midst of digital era competition. This research aims to design and implement OpenCart-based e-commerce using the PPE (Planning, Development and Evaluation) method to improve marketing and sales of craft products. System needs analysis was conducted through interviews and observations of business actors. The e-commerce development included product management features, online transactions, and social media integration. Evaluation involved end-user testing and analysis of sales data before and after implementation. The results showed that OpenCart-based e-commerce improved market competitiveness, expanded consumer reach, and increased product sales by 35%. Businesses that previously had limited access to technology now have a platform that simplifies the transaction and marketing process. In addition, this research contributes to the digitalization efforts of MSMEs in Indonesia, particularly in helping traditional markets adopt technology to improve competitiveness. Globally, this model can be adapted by traditional markets in developing countries to encourage the digitalization of the traditional trade sector. Thus, the implementation of OpenCart-based e-commerce in Pasar Bawah Bukittinggi proves that the traditional market is not just a market.
Perancangan dan Promosi Toko Online Produk Makanan Berbasis Opencart Di Kecamatan Simpang Kiri Ramadhan Pratama, Aldi; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.556

Abstract

The Simpang Kiri sub-district, one of the areas that is in the process of developing, Simpang Kiri sub-district needs a platform to make it easier for food sellers to reach wider product promotions. The solution for food sellers in Simpang Kiri sub-district can be implemented by building an opencart-based online shop, an e-commerce platform that is flexible and easy to implement. This research aims to design an opencart-based online shop for food products in Simpang Kiri sub-district, and make it easier to sell and attract the attention of consumers. The development model used in this research is a research and development model with an analysis, design, development, implementation and evaluation approach. The conclusion of this research shows that using Opencart as an e-commerce platform can make it easier for food sellers in Simpang Kiri sub-district to promote their products. Therefore, with the right design and effective promotion, if the promotion runs effectively, the Simpang Kiri sub-district will develop rapidly, reach more consumers and be wider.
Pengembangan Strategi Penjualan Berbasis E-Commerce untuk UMKM di Sektor Kerajinan di Kota Padang Fathoni Ronaldi, Muhammad; Annas, Firdaus; Raihan Alfandi, M
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.557

Abstract

Technological developments have brought changes to product marketing and sales, especially for Micro, Small and Medium Enterprises (MSMEs). This research aims to develop an E-Commerce based sales strategy for MSMEs in the craft sectors in Padang City, as an effort to increase competitiveness and expand market access. This research uses a qualitative approach with data collection techniques through interviews, field observations and literature studies. The results of this research show that the application of E-Commerce can bring various benefits to MSMEs, such as operational cost efficiency, increased access to a wider market and more effective marketing opportunities. However, these craft and MSMEs also face several challenges, such as limited technological knowledge so that the owners of these MSMEs still promote their products traditionally and are not widely known by the public, logistical constraints and access to digital infrastructure. As a solution, this research recommends developing a sales strategy that includes training on how to use e-commerce platforms, optimizing social media for promotions, and partnering with local logistics partners. The implementation of this strategy is expected to help craft MSMEs and incubators in Padang City utilize the potential of E-Commerce to the fullest to increase sales and support regional economic growth.
Mengembangkan Home Industry di Kota Lubuklinggau dengan OpenChart Langkah Menuju Pasar Lebih Luas Armei, Fernanda Putra; Annas, Firdaus; Alfandi, M Raihan; Darmawati, Gusnita
JOVISHE : Journal of Visionary Sharia Economy Vol. 4 No. 1 (2025): Edition June 2025
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v4i1.561

Abstract

This study aims to develop a digital-based promotional strategy through the OpenChart application for home industry players in Lubuklinggau City, in order to expand their market reach. Currently, product promotion by home industries in this city is still limited to social media such as Facebook and WhatsApp, especially since the COVID-19 pandemic. However, these promotional activities have decreased, which has an impact on decreasing production. In addition, most customers only come from areas around the store or within the city of Lubuklinggau. In fact, in this digital era, the use of various social media platforms such as Instagram, Facebook, WhatsApp, to e-commerce, should be able to expand the reach of promotion. This study uses the Research and Development (R&D) method with a 4D development model, namely Define, Design, Develop, and Dissemination. The results of the study are in the form of web-based promotional media developed using the OpenChart application. The findings show that this application is effective as a promotional media that can increase the production of regional specialties from micro, small, and medium enterprises (MSMEs) in Lubuklinggau. The implications of this study indicate that the use of digital technology such as OpenChart can be a solution for MSMEs to face challenges in promotion, especially in adapting more relevant marketing strategies in the digital era, so that they can compete in a wider market.
Application of Graph Colouring Algorithm in Course Scheduling Process Borotan, Nella Lestari; Yuspita, Yulifda Elin; Annas, Firdaus; Darmawati, Gusnita
Knowbase : International Journal of Knowledge in Database Vol. 4 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/knowbase.v4i1.8136

Abstract

Scheduling is a crucial aspect in every occurrence, ensuring that all processes are orderly. Gema Nusantara Bukittinggi Health Vocational School currently utilizes Microsoft Excel for managing subject scheduling, which often leads to scheduling conflicts. The objective of this research is to develop a web-based subject scheduling system for Gema Nusantara Bukittinggi Health Vocational School. The outcome of this research is a web-based subject scheduling system that is valid, practical, and effective, thereby serving as a useful tool for subject scheduling. This research is classified as research and development (R&D). The system development follows an incremental model with four stages: analysis, design, coding, and testing. The product was evaluated through three types of tests: validity, practicality, and effectiveness. The validity test, conducted with three experts, yielded a value of 0.80, indicating validity. The practicality test, carried out with three practitioners, resulted in a value of 0.97, signifying high practicality. The effectiveness test, involving fifteen teachers, achieved a value of 0.95, demonstrating high effectiveness. Based on the product testing results, it can be concluded that the research product, which is a web-based scheduling system, is suitable for use in the subject scheduling process at Gema Nusantara Bukittinggi Health Vocational School
Optimizing Futsal Field Reservation Through FCFS Queueing Algorithm in a Web-Based Booking Platform Annas, Firdaus
Knowbase : International Journal of Knowledge in Database Vol. 3 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advancements in information technology have accelerated the demand for digital systems capable of supporting efficient service management and data processing. Within futsal facility operations, the increasing number of users highlights the need for an automated and reliable field reservation mechanism. Traditional booking practices, which require customers to visit the venue directly to check availability and make reservations, are inefficient, time-consuming, and susceptible to scheduling conflicts. This study proposes a web-based futsal field reservation system that integrates the First-Come, First-Served (FCFS) queueing algorithm to manage booking order. The FCFS algorithm, commonly applied in computing and resource scheduling, processes reservation requests strictly based on arrival time, thereby ensuring fairness and preventing overlapping bookings. The implementation of FCFS within the reservation workflow enables systematic scheduling, minimizes manual errors, and enhances user convenience. Experimental results indicate that the proposed system significantly improves booking efficiency and provides a more transparent, reliable, and organized reservation experience for both customers and futsal operators
Pengembangan Media Pembelajaran Kimia Berbasis Komik Strip Digital untuk Meningkatkan Pemahaman Konseptual Siswa Mariani, Asmida; Darmawati, Gusnita; Annas, Firdaus; Yuspita, Yulifda Elin
Intellect : Indonesian Journal of Learning and Technological Innovation Vol. 4 No. 02 (2025): Intellect : Indonesian Journal of Learning and Technological Innovation
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/intellect.v4i02.1457

Abstract

Chemistry learning at MAN 2 Kota Payakumbuh is still predominantly conducted using lecture-based methods, which results in low student engagement and difficulties in understanding abstract concepts, particularly in atomic structure topics. This condition indicates the need for the development of innovative learning media that align with students’ learning characteristics. This study aims to develop digital strip comic–based learning media to enhance students’ conceptual understanding and learning motivation in Chemistry. The study employed a Research and Development (R&D) approach using the 4D development model, which consists of the Define, Design, Develop, and Disseminate stages, supported by the Luther–Sutopo multimedia development model. The research subjects included media experts, subject-matter experts, Chemistry teachers, and students at MAN 2 Kota Payakumbuh. Data were collected through validity, practicality, and effectiveness questionnaires. The results indicate that the developed digital strip comic learning media achieved a validity score of 0.76, a practicality score of 96.67, and an effectiveness score of 0.80, which fall within the high category. These findings demonstrate that digital strip comic–based learning media are feasible as an alternative instructional medium for Chemistry learning and are effective in improving students’ motivation and conceptual understanding of atomic concepts. The contribution of this study lies in providing empirical evidence for the development of visual narrative–based learning media to support Chemistry education at the secondary school level. Abstrak Pembelajaran Kimia di MAN 2 Kota Payakumbuh masih didominasi metode ceramah yang berdampak pada rendahnya keterlibatan siswa dan kesulitan dalam memahami konsep abstrak, khususnya pada materi struktur atom. Kondisi ini menunjukkan perlunya pengembangan media pembelajaran yang inovatif dan sesuai dengan karakteristik peserta didik. Penelitian ini bertujuan untuk mengembangkan media pembelajaran berbasis komik strip digital guna meningkatkan pemahaman konsep dan motivasi belajar siswa pada mata pelajaran Kimia. Penelitian ini menggunakan metode Research and Development (R&D) dengan model pengembangan 4D yang meliputi tahap Define, Design, Develop, dan Disseminate, serta didukung oleh model pengembangan multimedia Luther–Sutopo. Subjek penelitian melibatkan ahli media, ahli materi, guru Kimia, dan siswa MAN 2 Kota Payakumbuh. Data dikumpulkan melalui angket validitas, praktikalitas, dan efektivitas. Hasil penelitian menunjukkan bahwa media pembelajaran komik strip digital memiliki tingkat validitas sebesar 0,76, tingkat praktikalitas sebesar 96,67, serta tingkat efektivitas sebesar 0,80 yang termasuk dalam kategori tinggi. Temuan ini menunjukkan bahwa media pembelajaran berbasis komik strip digital layak digunakan sebagai alternatif media pembelajaran Kimia dan efektif dalam meningkatkan motivasi serta pemahaman siswa terhadap konsep atom. Kontribusi penelitian ini terletak pada penyediaan bukti empiris pengembangan media pembelajaran berbasis visual naratif yang mendukung pembelajaran Kimia pada jenjang pendidikan menengah.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Abda Abda Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alfajri, Habib Alfandi, M Raihan Alia, Rahma Almukarrom Ramadhan, Sayyid Barqi Alya, Ilhami Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Armei, Fernanda Putra Arya Winaldi, Deni Aulia, Selvina Awaluddin Awaluddin Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dwi Alda, Restika Dwi Amiza, Indah Putri Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fadila, Nurul Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferdiansyah Bahri, Ferdi Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Hawani, Siti Hendra Hendra Henra, Raseb Holip, Zulahmad Husni, Sidratul Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Mahmud Arif Mariani, Asmida Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhan Pratama, Aldi Ramadhani, Yessi Rasyid, Hanifa Corrina Ratih Wulandari Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Akbar, Danu Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Santika, Mira Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa