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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Media Infotama JURNAL PETIK JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Teknologi Informasi dan Vokasional JATI (Jurnal Mahasiswa Teknik Informatika) Joined Journal (Journal of Informatics Education IJIIS: International Journal of Informatics and Information Systems Education Achievement: Journal of Science and Research Jurnal Sistem Informasi Bisnis (JUNSIBI) Jurnal Educative: Journal of Educational Studies Knowbase : International Journal of Knowledge in Database Jurnal Mahasiswa Ilmu Komputer Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Intellect : Indonesian Journal of Learning and Technological Innovation Journal of Educational Management and Strategy Journal of Visionary Sharia Economy (JOVISHE)
Annas, Firdaus
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Strategi Promosi Digital melalui Opencart untuk Mendongkrak Daya Saing Produk Makanan dan Hasil Bumi di Solok Dina Hanifah, Arini; Annas, Firdaus; Difa Andini, Mawar; Rubiyanti Dewi, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.378

Abstract

This study aims to develop a digital promotion strategy based on Opencart to enhance the competitiveness of local food products and agricultural produce in Solok. Solok, as an agrarian region with abundant potential in agricultural produce and unique food products, faces challenges in reaching wider markets due to the limitations of traditional promotion and distribution systems. A modern, technology-based promotional system is needed to support local businesses in increasing their competitiveness in the digital era. Ideally, local entrepreneurs can utilize a digital platform specifically Designed to support promotional activities efficiently, data-driven, and globally oriented. Through technological integration, it is expected that Solok's food products and agricultural produce will not only gain recognition locally but also compete in national and international markets. This research employs the Research and Development (R&D) method with the ADDIE model approach (Analysis, Design, Development, Implementation, Evaluation). The study resulted in a web-based promotional media using the Opencart application, Designed to meet the promotional needs of local businesses. This media has been proven valid, practical, and effective in enhancing the efficiency of digital promotion. Equipped with features such as product personalization, automated discount systems, and social media integration, the platform significantly improves sales while expanding market reach beyond the region. User evaluations revealed high satisfaction levels with the platform's ease of use, particularly in its real-time sales reporting feature. In conclusion, the Opencart-based promotional media not only enhances the competitiveness of local food products and agricultural produce in Solok but also holds great potential for implementation in other agrarian regions with similar characteristics.
Perancangan Sistem Promosi Olahan Hasil laut Menggunakan OpenCart pada UMKM di Kabupaten Tanjungbalai Sitorus, Nazwa Yupada Putri; Annas, Firdaus; Naufal, M. Hafizh
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.379

Abstract

This article discusses the design of an e-commerce-based promotion system using the OpenCart platform to support seafood processing MSMEs in Tanjungbalai Regency. This study aims to increase product visibility, expand market reach, and strengthen the competitiveness of processed products such as salted fish and anchovies, which have so far been promoted through traditional methods. The use of conventional promotion methods has been proven to limit MSME market access, so new, more effective strategies are needed to support their business growth. This study uses the Research and Development (R&D) methodology with the RAD (Rapid Application Development) development model consisting of three stages, namely the Requirements Planning, Design Workshop, Implementations stages. The results of the study show that the OpenCart platform is able to increase promotional efficiency by presenting product catalogs digitally, facilitating consumer access, and opening up opportunities for online transactions. The impact of implementing this platform includes increasing product visibility, expanding the market outside the region, and increasing competitiveness at the national and international levels. In addition, this study also provides implications for the development of human resources in MSMEs, especially in mastering information technology and digital marketing strategies. Thus, this article provides guidance for MSMEs to optimally utilize e-commerce in supporting local economic growth and improving business sustainability in the digital era.
Pengembangan Model Promosi UMKM Kerajinan Jahit Pakaian Berbasis Teknologi E-Commerce Menggunakan Opencart untuk Memperluas Pasar di Kab. Agam Putri, Rahma Yulia; Annas, Firdaus; Zahra, Anisa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.382

Abstract

This research aims to develop a technology-based promotion model for Micro, Small and Medium Enterprises (MSMEs) of clothing sewing crafts based on e-commers technology using openchart to expand the existing market in Agam Regency. This research is motivated by the fact that MSMEs often face challenges in marketing their products, especially in the limitations of wider market access, the low use of digital technology in promotion, and the lack of knowledge of MSME actors about effective online store management. MSMEs in this area should use and utilize modern e-commers technology to develop more modern and efficient promotional strategies so that their products can be recognized by a wider market. Where by using openchart they can offer affordable solutions with various features that can be customized to meet the specific needs of local MSMEs, save costs, are effective and also user-friendly to develop product viability and support business growth. However, many MSME players do not have the understanding and resources to implement digital platforms optimally. This research uses the Research and Development (R&D) method with the Define, Design, Develop, Decemination development model. The results of this study are in the form of a web-based promotional media using openchart applications that are valid, practical and effective, where the use of openchart as a promotional platform has a positive impact, especially in increasing efficiency in marketing products, increasing sales, expanding market reach and business management. The findings of this study are that openchart can be used as a craft promotion media to increase the competitiveness of MSME products in Agam Regency.
Perancangan Sistem E-Commerce Berbasis OpenCart Sebagai Solusi Pemasaran Untuk Meningkatkan Penjualan UMKM di Kecamatan Siak Khairunnisa, Khairunnisa; Annas, Firdaus; Uliyanti, Rinci
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.385

Abstract

MSMEs in Siak District, especially those engaged in souvenir handicrafts and snacks, face major challenges in marketing their products. Many MSME players still rely on conventional marketing methods such as leaving goods in stores or pre-ordering, with delivery coverage limited to the surrounding area. Lack of employees and time constraints further exacerbate this condition. In addition, marketing only relies on social media such as Facebook, which cannot keep up with current technological developments. This research aims to design an e-commerce-based promotion system using OpenCart CMS, to facilitate the buying and selling process and introduce MSME products widely. The method used is Research And Development (R&D) with the PPE development model, namely Planning, Production, and Evaluation. The results showed that the development of an OpenCart-based e-commerce system can be a practical solution to improve the competitiveness of MSME products in the Siak District area. With this system, the buying and selling transaction process becomes easier and products can be recognized by a wide audience, as well as utilizing technology to accelerate product marketing and distribution.
Perancangan E-Commerce untuk Bakery & Cake dengan Opencart: Optimalisasi Fitur Promosi di Kecamatan Hiliran Gumanti Rahmi, Miftahur; Annas, Firdaus; Wulandari, Mely; Nur Khaliq, Muhammad; Samsinar, Siti
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.388

Abstract

The purpose of this study is to create an e-commerce bakery and cake in Hiliran Gumanti District that uses the OpenCart platform and optimizes promotional features. Qualitative research and research and development (R&D) use the 4 D approach (Define, Design, Develop, and Disseminate). In the Define stage, a needs analysis is conducted by asking customers and business owners to find obstacles in conventional marketing. In the design stage, an OpenCart-based e-commerce is designed to include promotional features such as discounts, coupons, loyalty programs, and special offers. In the development stage, the e-commerce is installed and tested to ensure that the promotional features work well and are easy to use. Furthermore, the disseminate stage includes deploying the platform and teaching customers and bakery business owners to use it. Research shows that optimized promotional features in e-commerce can increase business appeal, expand market reach, and increase sales. Businesses can more easily manage transactions, inventory, and marketing campaigns with OpenCart. By utilizing e-commerce technology as an innovative way to increase competitiveness, this study provides a practical contribution to the development of MSMEs in the culinary sector, especially in the Hiliran Gumanti area. By using the 4D approach, e-commerce development becomes more structured, in line with business needs, and easy to adopt.
Perancangan Model Bisnis E-Commerce untuk Meningkatkan Pemasaran Souvenir di Mandailing Natal Mu'tada, Muhammad; Annas, Firdaus; Riski, Roni
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.394

Abstract

E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores. This research aims to design an e-commerce business model to improve marketing of MSME souvenir products in Mandailing Natal Regency. Most business actors still use traditional methods, so product marketing and promotion is less than optimal. By utilizing the Opencart platform, this research develops a system that can expand market reach and transaction efficiency. This research uses the Research and Development (R&D) method With models ADDIE (Analysis, Design, Development, Implementation, Evaluation) model was chosen because it is suitable for developing e-commerce based promotional media. This research is expected to be a strategic solution to increase economic growth and marketing of typical Mandailing Natal products.
Pengembangan Sistem E-commerce untuk Promosi Digital pada Produk UMKM Menggunakan OpenCart di Kecamatan Panai Tengah Alia, Rahma; Annas, Firdaus; Ariska, Vina; Wandira, Raju
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.406

Abstract

The promotion of MSME products in Panai Tengah District is still limited to the use of social media platforms such as Facebook and WhatsApp. Moreover, disorganized product management makes it difficult for customers to access information. This situation causes MSME flagship products to be less recognized in wider markets. Therefore, innovative solutions are needed to help MSMEs utilize digital technology more effectively. This study aims to develop a web-based e-commerce system using OpenCart to enhance the competitiveness of MSME products while addressing challenges in digital product management. The research method employed is research and development (R&D) with the 4D model (Define, Design, Develop, Disseminate). The resulting system is capable of organizing products digitally with a more structured, professional, and customer-friendly display. The findings indicate that the implementation of OpenCart improves product visibility, expands customer access, and significantly contributes to the competitiveness of MSMEs in the digital marketplace. Furthermore, this system helps MSMEs reach consumers in broader regions through integrated search and online marketing features. By utilizing web-based technology, MSMEs in Panai Tengah District can expand their market reach, enhance product appeal, and support local economic growth. This study concludes that digital technology like OpenCart plays a crucial role in the digital transformation of MSMEs, improving promotional strategies, and fostering the sustainability of MSMEs in the digital era.
Pengembangan Website E-Commerce dengan Opencart untuk Promosi Home Industry di Kota Payakumbuh dan Kabupaten Agam Priyanto, Dimas Putra; Annas, Firdaus; Henra, Raseb
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.417

Abstract

The development of digital technology opens up great opportunities for home industry players to expand product marketing. However, many businesses face obstacles in utilizing it optimally. This research aims to develop an OpenCart-based e-commerce website to improve home industry promotion in Payakumbuh City and Agam Regency. The research method uses a Research and Development (R&D) approach with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Stages include analyzing the needs of business actors, conceptual design, development using OpenCart, implementation, and evaluation of effectiveness through trials and user feedback. The results showed that the developed website features a product catalog, digital payment, order tracking, and social media integration. This platform increases product visibility, simplifies transactions, and expands the market by 50%. In addition, user testing and feedback showed high satisfaction with the ease of use and effectiveness of this website. This research contributes to encouraging digital transformation for home industry players. By utilizing OpenCart-based e-commerce technology, this research successfully supports local economic growth through increased market access and transaction efficiency. This platform becomes a model for the implementation of digital solutions in the MSME sector, especially in areas with great local economic potential.
Transformasi Digital UMKM: Opencart Sebagai Srategi Promosi Kreatif Produk Home Industry di Kabupaten Sijunjung Izzati Masyerli, Ghazia Atiqah; Annas, Firdaus; Mahendra, Andini
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.424

Abstract

This article aims to examine the use of OpenCart as a creative promotional strategy for home industry products in Sijunjung Regency. Home industry products in this area have good quality, but the promotional methods used are still traditional, such as direct marketing. This method is considered less effective for reaching a wider market, especially in the current digital era. It is hoped that the use of digital platforms such as OpenCart can be a more efficient and effective solution in marketing products online, making it easier to manage sales, expanding market reach, and opening up bigger business opportunities. This research uses a Research and Development (R&D) approach with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model. This research involved online interviews with six MSME owners in Sijunjung Regency who focused on two product categories, namely processed food and handicrafts. These interviews provide a clearer picture of marketing issues and their expectations regarding the use of digital platforms. The result of this research is the development of a website-based digital platform with features such as product catalogs, digital payments, order tracking, and social media integration. In this way, it is hoped that it can help local economic growth through marketing that is more creative and responsive to consumer needs. Apart from that, it is hoped that this platform can be an example for other MSMEs to utilize digital technology to increase competitiveness in a market that is increasingly competitive and developing rapidly in this digital era. This can also make a positive contribution to the regional economy by expanding markets and improving the overall welfare of society. With the hope, this digital technology will create bigger and more innovative business opportunities.
Pengembangan Platform E-Commerce Menggunakan OpenCart untuk Transformasi Pemasaran UMKM di Kecamatan Palupuh Ariska, Vina; Annas, Firdaus; Alia, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.425

Abstract

This research aims to develop a web-based digital platform using the OpenCart application to optimize the marketing of MSME products in Palupuh District. So far, MSMEs still rely on traditional promotional methods which limit marketing reach and product introduction, both at the local and global levels. In the digital era with rapid technological developments, MSMEs have a great opportunity to expand market reach, increase competitiveness, and support local economic growth through digital platforms. This research uses qualitative methods with a Research and Development (R&D) approach which refers to the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The research stages include identifying user needs, system design, platform development, to implementation and evaluation with MSME actors. The research results produced a web-based digital platform with intuitive and easy-to-use features, specifically designed to support the marketing of UMKM products. Effectiveness tests show that this platform significantly increases product competitiveness, expands market access, and increases the introduction of UMKM products to the public. With this platform, it is hoped that UMKM in Palupuh District can compete in the modern market and utilize digital technology in a sustainable manner for business development. This research makes a real contribution in supporting the digitalization of UMKM in rural areas.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Abda Abda Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Akbar, M. Fahri Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alfajri, Habib Alia, Rahma Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Arya Winaldi, Deni Aulia, Selvina Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dwi Alda, Restika Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhani, Yessi Rasyid, Hanifa Corrina Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Supriadi Supriadi Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa