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All Journal Jurnal Media Infotama JURNAL PETIK JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Teknologi Informasi dan Vokasional JATI (Jurnal Mahasiswa Teknik Informatika) Joined Journal (Journal of Informatics Education IJIIS: International Journal of Informatics and Information Systems Education Achievement: Journal of Science and Research Jurnal Sistem Informasi Bisnis (JUNSIBI) Jurnal Educative: Journal of Educational Studies Knowbase : International Journal of Knowledge in Database Jurnal Mahasiswa Ilmu Komputer Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Intellect : Indonesian Journal of Learning and Technological Innovation Journal of Educational Management and Strategy International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Jurnal Solusi Masyarakat (JSM) Journal of Visionary Sharia Economy (JOVISHE)
Annas, Firdaus
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengembangan Produk Makanan Home Industry: Strategi Promosi dan Pemasaran Berbasis E-Commerce Deqa Annisa G, Puti; Annas, Firdaus; Rahmadiani, Salfa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.368

Abstract

This article aims to develop e-commerce-based promotional and marketing strategies for home industry food products in the Tanjung Raya District. Many home industry operators in this area have yet to fully utilize the available e-commerce platforms to promote their products. In fact, with the rapid advancement of technology, producers can now have significant opportunities to market their products to a broader audience, both locally and globally by using various available E-commerce platform that facilitate direct access and interaction with consumers. This research employs a Research and Development (R&D) approach, followed by the application of the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model to design a web-based promotional solution. The outcome of this study is the creation of a web-based promotional medium using the OpenCart platform, which is expected to serve as an effective solution for marketing home industry food products. The research findings indicate that the use of OpenCart can enhance the visibility and appeal of food products produced by home industries in the Tanjung Raya District. This platform enables home industry operators to more easily reach potential consumers, facilitates online transactions, and optimizes promotional activities through digital media. It is anticipated that these findings will significantly contribute to the development of home industries, particularly in the food sector, and provide practical guidance for industry players in other regions seeking to leverage e-commerce to expand their markets.
Perancangan Sistem E-Commerce pada UMKM Penjualan pakaian wanita Menggunakan Opencart di Kec. Padang Gelugur Nuraisyah, Nuraisyah; Annas, Firdaus; Sipayung, Nurul Hidaya
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.369

Abstract

This article aims to design and develop a practical and efficient e-commerce system to support clothing sales activities at Micro, Small and Medium Enterprises (MSMEs) in Pasaman Regency. By utilizing the opencart application platform. The system is expected to facilitate the transaction process, expand market reach, and increase the competitiveness of MSMEs in the digital era. The sale of clothes used in MSMEs selling clothes is still traditional and the online media used also does not exist such as promotion on social media, even though current technological advances are very rapid which can encourage the use of technology to create sales media and promote products globally.  This research adopts the Research End Development (R&D) approach by referring to the 4D development model. This model consists of 4 main stages, namely defining, designing, developing, and disseminating. Each of these stages is passed systematically to ensure the final product, namely the e-commers system, which can meet the needs of MSMEs and provide optimal benefits. The results of this study are in the form of a web-based e-commers media using opencart applications that are valid, practical and effective. The findings in this study found that opencart can be used as a platform for selling clothes as a medium in increasing the results in MSMEs selling clothes in the padang gelugur sub-district.
Perancangan Platform E-Commerce Berbasis OpenCart untuk Promosi Produk Fashion dan Makanan UMKM di Kec. Baso Putri, Fadhila; Annas, Firdaus; Salshavira, Najwabilla
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.372

Abstract

The aim of this article is to design an online platform based on OpenCart that can be effectively used to promote fashion and food products for umkm in Baso District. With this platform, it is hoped that umkm can reach more customers and increase their sales. Apart from that, this aim also includes helping to improve the economy in the area, so that superior products from these umkm can be widely known, both within and outside the area. So far, promotions carried out by umkm are still carried out in traditional ways and are not widely known by the public, and market competition has also reduced the income of umkm owners. In fact, current technological advances have encouraged these products to become widely known in the global market. This research uses the Research and Development (R&D) model with the Define, Design, Develop, Decemination development model. This research found that the use of an online platform in the form of Opencart can increase the availability of umkm products in the global market to a wider extent, as well as simplify the transaction process between sellers and buyers. The implications of this research show the importance of using digital technology for umkm to increase competitiveness and local economic growth, as well as providing recommendations for related parties to support the implementation of online platforms among the community.
Perancangan Sistem Promosi UMKM Pakaian Wanita Hijab Berbasis E-Commerce untuk Meningkatkan Penjualan di Kec. Ranto Baek Sipayung, Nurul Hidayah; Annas, Firdaus; Nuraisyah, Nuraisyah
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.373

Abstract

In this day and age, everything we need can be obtained quickly and easily due to the advancement of technology. For example, if we want to buy a product or package, we have to buy it directly form the seller or the seller concerned. However, with the development of science and technology that is increasingly complex, we no longer need or do not need to be difficult because now there are stores that sell clothes or other goods online, especially with E-commerce, also referred to as online stores. The emergence of e-commerce has changed the way customers interact with products and shop. Customers can access a wide range of products from various sellers around the world with a few clicks, without having to leave home. Customers will feel comfortable with this, and business, especially Micro, Small and Medium Enterprises (MSMEs), will have an excellent opportunity to reach a wider audience. This research uses a qualitative approach with a development method or Research an Development (R&D). The developmant model used is the 4D model. The result of the research that has been done is an e-commerce-bases promotion system design using Opencart. The findings of this study found that Opencart can be a supporting tool that can improve the promotion of MSME products in the Ranto Baek sub-district. MSMEs can enhance their customer interactions and boost product sales and visibility by urilizing Opencart. Furthermore, Opencart can assist MSMEs in gathering data and analyzing consumer behavior, booth of which can be utilized toe improve marketing strategies and product offerings. Thus, it is hoped that this research can help create an e-commerce promotion strategy that is suitable for MSMEs that sell women’s clothing and hijab to increase their sales in this digital erea
Implementasi OpenCart sebagai Solusi E-commerce untuk Meningkatkan Promosi dan Pemasaran Produk Makanan UMKM di Kecamatan Tualang rahma dhani, rahma; annas, firdaus; jumadila, ulfa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.374

Abstract

Penelitian ini di latar belakangi oleh masalah oleh para pelaku UMKM yang bergerak di bidang makanan, namun mereka sering menhadapai pemasalahan seperti dalam memasarkan produk mereka secara lebih luas. Keterbatasan modal, kurangnya tenaga kerja serta kurangnya pemahaman terhadap pemasaran online, serta masih bergantung pada cara pemasaran konvensional membuat daya saing produk ini terbatas. Selain itu aksesbilitas dan distribusi produk menjadi kendalam dalam menjangkau konsumen di luar wilayah lokal. Di era digital saat ini e-commerce menjadi solusi potensial untuk memperluas jangkauan pasar dan meningkatkan pemasaran produk. Melihat permasalahan tersebut, Penelitian ini bertujuan untuk merancang sistem E-commerce menggunakan openchart untuk meningkatkan promosi dan pemasaran produk makanan UMKM supaya efektif dan ekonomis dengan adanya sistem e-commerce yang efesien diharapkan produk makanan UMKM di wilayah tersebut dapat lebih mudah ditemukan oleh Konsumen, mempercepat transaksi, serta memberikan dampak positif bagi perembangan ekonomi lokal. Promosi dari produk makanan UMKM ini masih dilakukan secara tradsional, dan belum banyak diketahui oleh masyarakat secara luas. Padahal, kemajuan teknologi saat sekarang ini sudah mengajak seluruh produk makanan agar dapat dikenal di pasar global. Penelitian ini menggunakan metode Research and Development (R&D) dengan model pengembangan ADDIE (Analisys Design Development Implementation and Evaluation) . Hasil penelitian ini berupa sebuah media promosi berbasis web dengan menggunakan aplikasi openchart yang terbukti valid, praktis, dan efektif. Dengan penggunaan sistem e-commerce ini dapat memudahkan penjual dalam mempromosikan produk makanan secara lebih efektif dan ekonomis selain itu juga dapat mempermudah pembeli dalam melakukan pemesanan atau pembelian produk makanan ini secara online. Penerapan sistem e-commerce dengan menggunakan aplikasi openchart dapat meningkatkan daya saing serta promosi penjualan produk makanan UMKM yang ada di kecamatan Tualang. Abstractc This research is based on the problems of UMKM actors engaged in the food sector, but they often face problems such as in marketing their products more widely. Limited capital, lack of manpower and lack of understanding of online marketing, and still relying on conventional marketing methods make the competitiveness of this product limited. In addition, accessibility and distribution of products are obstacles in reaching consumers outside the local area. In today's digital era, e-commerce is a potential solution to expand market reach and increase product sales. Seeing these problems, this study aims to design an E-commerce system using openchart to increase the promotion and sales of MSME food products so that they are effective and economical. With an efficient e-commerce system, it is hoped that MSME food products in the region can be found more easily by consumers, speed up transactions, and have a positive impact on local economic development. Promotion of MSME food products is still carried out traditionally, and is not widely known by the public. In fact, the current technological advances have invited all food products to be known in the global market. This study uses the Research and Development (R&D) method with the ADDIE (Analysis Design Development Implementation and Evaluation) development model. The results of this study are in the form of a web-based promotional media using the openchart application which is proven to be valid, practical, and effective. By using this e-commerce system, it can facilitate sellers in promoting food products more effectively and economically, besides that it can also facilitate buyers in ordering or purchasing these food products online. The implementation of an e-commerce system using the openchart application can increase the competitiveness and promotion of sales of MSME food products in Tualang sub-district.
Pengembangan Sistem E-Commerce untuk Meningkatkan Penjualan Oleh-Oleh Makanan Ringan di Kabupaten Padang Pariaman Cahyani, Yola Indra; Annas, Firdaus; Atikah, Nur
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.375

Abstract

In this digital era, the use of technology as a promotional media to reach a wider market for micro, small and medium enterprises (MSMEs) to remain competitive in the national and global arenas. Padang Pariaman Regency is one of the tourist destinations rich in culture and culinary specialties. One of its culinary specialties is snack souvenirs, such as sanjai, ladu, sala lauak, and others. However, this opportunity has not been fully utilized due to the lack of knowledge about online promotional media and access to digital marketing technology. And the local community still relies on conventional marketing methods, by selling to markets, neighbors and other conventional methods. This article aims to develop a web system that can later help as a promotional media for a home industry center for snack souvenirs using a Content Management System (CMS) through an e-shop, namely openchart, which is very practical and can be used by the general public. This study uses the Research and Development (R&D) method using the ADDIE (Analyze, Design, Develop, Implement, Evaluate) development model. The results of this study will later create a web-based promotional media, where researchers will use the OpenChart CMS. This application can be used validly, practically, efficiently, and effectively. The findings obtained from this study showed that the application of webbased promotional media, namely openchart, can help as a supporting media in informing and promoting to the wider community and can increase sales and competitiveness in Home Industry products in Padang Pariaman Regency.
Pengembangan E-Promosi Songket Minangkabau untuk Optimalisasi Pemasaran UMKM di Kecamatan IV Koto Putri, Putri; Annas, Firdaus; Koto, Nurul Aini
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.377

Abstract

The development of Minangkabau songket e-promotion based on OpenCart aims to improve the effectiveness of marketing of Micro, Small, and Medium Enterprises (MSMEs) in IV Koto District. Minangkabau songket is one of the cultural products that has high artistic value and is full of local traditions, but until now it is still not well known in the wider market, both nationally and internationally. This problem is caused by limited market access and minimal use of digital technology in marketing songket products by MSME actors. Therefore, the application of information technology, especially in the form of OpenCart-based e-promotion, is an important strategy to introduce and market local products. This study uses a system development method with an Agile approach. This approach includes several main stages, namely needs analysis to understand the constraints and needs of MSMEs, user-friendly interface design, development of a system based on the OpenCart platform, and testing of e-promotion applications to ensure functionality and convenience. The results of the study show that the OpenCart-based e-promotion system is able to expand the marketing reach of Minangkabau songket products, increase product visibility in the digital world, and make it easier for consumers to access and purchase these products. In addition, this platform also allows MSMEs to manage sales independently, from product offerings to transaction management. This provides significant convenience and efficiency, while increasing the competitiveness of MSMEs in an increasingly competitive market.
Optimalisasi Strategi Promosi Digital melalui Opencart untuk Mendongkrak Daya Saing Produk Makanan dan Hasil Bumi di Solok Dina Hanifah, Arini; Annas, Firdaus; Difa Andini, Mawar; Rubiyanti Dewi, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.378

Abstract

This study aims to develop a digital promotion strategy based on Opencart to enhance the competitiveness of local food products and agricultural produce in Solok. Solok, as an agrarian region with abundant potential in agricultural produce and unique food products, faces challenges in reaching wider markets due to the limitations of traditional promotion and distribution systems. A modern, technology-based promotional system is needed to support local businesses in increasing their competitiveness in the digital era. Ideally, local entrepreneurs can utilize a digital platform specifically Designed to support promotional activities efficiently, data-driven, and globally oriented. Through technological integration, it is expected that Solok's food products and agricultural produce will not only gain recognition locally but also compete in national and international markets. This research employs the Research and Development (R&D) method with the ADDIE model approach (Analysis, Design, Development, Implementation, Evaluation). The study resulted in a web-based promotional media using the Opencart application, Designed to meet the promotional needs of local businesses. This media has been proven valid, practical, and effective in enhancing the efficiency of digital promotion. Equipped with features such as product personalization, automated discount systems, and social media integration, the platform significantly improves sales while expanding market reach beyond the region. User evaluations revealed high satisfaction levels with the platform's ease of use, particularly in its real-time sales reporting feature. In conclusion, the Opencart-based promotional media not only enhances the competitiveness of local food products and agricultural produce in Solok but also holds great potential for implementation in other agrarian regions with similar characteristics.
Perancangan Sistem Promosi Olahan Hasil laut Menggunakan OpenCart pada UMKM di Kabupaten Tanjungbalai Sitorus, Nazwa Yupada Putri; Annas, Firdaus; Naufal, M. Hafizh
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.379

Abstract

This article discusses the design of an e-commerce-based promotion system using the OpenCart platform to support seafood processing MSMEs in Tanjungbalai Regency. This study aims to increase product visibility, expand market reach, and strengthen the competitiveness of processed products such as salted fish and anchovies, which have so far been promoted through traditional methods. The use of conventional promotion methods has been proven to limit MSME market access, so new, more effective strategies are needed to support their business growth. This study uses the Research and Development (R&D) methodology with the RAD (Rapid Application Development) development model consisting of three stages, namely the Requirements Planning, Design Workshop, Implementations stages. The results of the study show that the OpenCart platform is able to increase promotional efficiency by presenting product catalogs digitally, facilitating consumer access, and opening up opportunities for online transactions. The impact of implementing this platform includes increasing product visibility, expanding the market outside the region, and increasing competitiveness at the national and international levels. In addition, this study also provides implications for the development of human resources in MSMEs, especially in mastering information technology and digital marketing strategies. Thus, this article provides guidance for MSMEs to optimally utilize e-commerce in supporting local economic growth and improving business sustainability in the digital era.
Pengembangan Model Promosi UMKM Kerajinan Jahit Pakaian Berbasis Teknologi E-Commerce Menggunakan Opencart untuk Memperluas Pasar di Kab. Agam Putri, Rahma Yulia; Annas, Firdaus; Zahra, Anisa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.382

Abstract

This research aims to develop a technology-based promotion model for Micro, Small and Medium Enterprises (MSMEs) of clothing sewing crafts based on e-commers technology using openchart to expand the existing market in Agam Regency. This research is motivated by the fact that MSMEs often face challenges in marketing their products, especially in the limitations of wider market access, the low use of digital technology in promotion, and the lack of knowledge of MSME actors about effective online store management. MSMEs in this area should use and utilize modern e-commers technology to develop more modern and efficient promotional strategies so that their products can be recognized by a wider market. Where by using openchart they can offer affordable solutions with various features that can be customized to meet the specific needs of local MSMEs, save costs, are effective and also user-friendly to develop product viability and support business growth. However, many MSME players do not have the understanding and resources to implement digital platforms optimally. This research uses the Research and Development (R&D) method with the Define, Design, Develop, Decemination development model. The results of this study are in the form of a web-based promotional media using openchart applications that are valid, practical and effective, where the use of openchart as a promotional platform has a positive impact, especially in increasing efficiency in marketing products, increasing sales, expanding market reach and business management. The findings of this study are that openchart can be used as a craft promotion media to increase the competitiveness of MSME products in Agam Regency.
Co-Authors 'Aini Koto, Nurul Abadi Simanjuntak, Rahmat Adis Susazil, Alfi afwana, afwana AHMAD FAUZI Al Hafidz, Muhammad Husein Al Muzacy, Zio Farid Alexius Ulan Bani Alfajri, Habib Alfandi, M Raihan Alia, Rahma Almukarrom Ramadhan, Sayyid Barqi Alya, Ilhami Amanda Putri, Diva An Naufal, Hafizh Angelie, Feby Anggi Candra, Dwi Anggraini, Siti Rahma Annaufal, Hafizh Annisa Fitri, Annisa Arfandi, Adnan Ariska, Vina Armando, M Yusuf Armei, Fernanda Putra Arya Winaldi, Deni Aulia, Selvina Awaluddin Awaluddin Ayu Maydani Hsb, Alisya Ayuri, Arthi Borotan, Nella Lestari Cahyani, Yola Indra Chan, Fajri Rinaldi Citra Purnama, Wawan Darmawati , Gusnita Darmawati, Gusnita Deqa Annisa G, Puti Desriana, Desriana Difa Andini, Mawar Dina Hanifah, Arini Diva Suryani, Amelia Dolis Herdiani, Febri Dwi Alda, Restika Dwi Amiza, Indah Putri Effendi, Chantika Efriyanti, Liza Fadhilah, Habibatul Fadil, Ilham Fadila, Nurul Fahira Risna, Rahma Fathoni Ronaldi, Muhammad Fatma wati Fattahul Safti Hasibuan, Asyahri Ferdiansyah Bahri, Ferdi Ferza, Zilma Firdaus, Raihan Firmanda, Anggia Fitri, Ainil Fitriani, Nita Gustiana, Nadya Habibi, Muhammad Taufiq Hadai Yani Fitri, Gina Hafizah, Nurul Hari Antoni Musril Hasibuan, Ulfa Suryani Hasnah, Radiatul Hendra Hendra Henra, Raseb Holip, Zulahmad Ida Ayu Putu Sri Widnyani Ilham Kurniawan Imam Dwi Maulana, Muhammad Indra Cahyani, Yola Indrianti, Zulka Izzati Masyerli, Ghazia Atiqah Jama Hendra, Risil Jamil, Hafizin Janahtan, Khalif Janathan, Khalif Jasmienti, Jasmienti jumadila, ulfa Khairuddin - Khairunnisa Khairunnisa Koto, Nurul Aini Kusniati, Rani Mahendra, Andini Mahmud Arif Maripatullah, Alief Marsela, Mutiara Irce Marzura, Wiwi Maulida, Mia Miftahul Jannah, Syadina Miranda, Charin Mu'tada, Muhammad Muhammad Alwi Nabilah, Rizky Naila Kamila Naufal, M. Hafizh Nesa Yolanda, Dinda Novianti , Elvina Nur Atikah Nur Khaliq, Muhammad Nuraisyah Nuraisyah Nurhaliza Mtd, Siti Oktavia, Susi Pahlevi Pane, Reza Poyan, Hafri Saldi Pratiwi, Erwita Prima Aulia, Allans Priyanto, Dimas Putra Putri Putri, Putri PUTRI WULANDARI Putri, Aimala Putri, Fadhila Putri, Rahma Yulia Rahayu Kurniati rahma dhani, rahma Rahmadani Daulay, Fitri Rahmadiani, Salfa Rahmi, Miftahur Raihan Alfandi, M Raini, Putri Ramadani, Muhammad Ramadhan Pratama, Aldi Ramadhani, Yessi Rasyid, Hanifa Corrina Ratih Wulandari Riri Okra Risda Izzati, Hafzi Riska Erpina, Riska Riski, Roni ritonga, Lannihara Rival, Muhammad Rizki Akbar, Danu Rizki Dongoran, Roni Rizky, Alya Ruanda, Gita Rubiyanti Dewi, Rahma Salshavira, Najwabilla Samsinar, Siti Sanjaya, Intan Santika, Mira Saputro, Joko Sari, Lia Kartika Sartiva, Yola Sarwo Derta Shafitri, Fadila Sipayung, Nurul Hidaya Sipayung, Nurul Hidayah Sitorus, Nazwa Yupada Putri Syahidah Tampubolon, Siti Syahrani, Selfira Tanjung, Muhammad Ridho Tanjung, Rahmatin Nikmah Termulo Mitrasyah, Aprian Tigana, Adra Tiwi , Tiwi Tiwi, Tiwi Uliyanti, Rinci Valentina, Felia Wandira, Raju Wira Yudha, Gerli Wulan Dari, Putri Wulandari, Mely Yanti, Rahma Yulifda Elin Yuspita Yunita, Ermai Yupada Putri Sitorus, Nazwa Yusuf Armando, M Zahra, Anisa