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Islamic Education Practices Through Parenting Styles in the Palembang Malay Tribe Sukirman, Sukirman; Khodijah, Nyayu; Baiti, Masnun; Ramdani, Zulmi
Al-Tadzkiyyah: Jurnal Pendidikan Islam Vol 16 No 2 (2025): Al-Tadzkiyyah: Jurnal Pendidikan Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/atjpi.v16i2.27022

Abstract

The aim of this research is to describe the Islamic education through parenting style in the Muslim family tradition of the Palembang Malay tribe. The research was conducted in the Palembang city. The citizens of the city of Palembang are known for their pious and devouted residents in fulfilling religious obligations. This can be seen by the bustling of Muslim citizens visiting the Grand Mosque for Friday prayers, during the holy month of Ramadan, and the relatively high interest of the Palembang Malay citizens to perform Haj since the 1980s. This study used a qualitative approach with a case study design. The sampling technique used is non-probability sampling with purposive sampling. Respondents in this study were some families whose parents’ jobs differ with each other. Meanwhile, the children varied from toddlers, teenagers to adults. Data was collected from in-depth interviews and observations while data analysis used interactive analysis which included 4 stages: data reduction, data presentation, data interpretation, and drawing conclusions. The results of this study show that: (1) Islamic education implemented through parenting styles in Palembang Malay Muslim families is generally democratic, although there are still some authoritarian elements; and (2) the Islamic values ​​embedded in traditional parenting styles in Palembang Malay Muslim families can be viewed from two perspectives: method and content. From a method perspective, the parenting styles implemented include role models, habituation, and the administration of punishments and rewards. Meanwhile, from a content perspective, the internalized Islamic values ​​include faith education, moral education, and social education. In faith education, parents focus on ensuring children are able to practice religious teachings, possess adequate religious knowledge, and demonstrate good religious attitudes. In moral education, children are guided to understand and apply commendable behavior (akhlaqul karimah) in their daily lives. Meanwhile, in social education, parents strive to instill empathy and a spirit of mutual assistance so that children are sensitive to their social environment.
PMB PTKIN: Analisis Strategi Branding di Media Sosial Periode 2021-2024 Khodijah, Nyayu; Apriko, M. Syendi; Trisiah, Anita
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/cyba7357

Abstract

The competition among universities to attract prospective students requires each institution to develop a competitive strategy, i.e., branding strategies, such as those implemented by State Islamic Higher Education Institutions (PTKIN). Each year, the branding strategy for new student admissions at PTKIN differs. This study implements a descriptive qualitative approach to analyze the branding strategies employed by the national committee for PMB PTKIN from 2021 to 2024. The focus of this study encompasses branding elements within the scope of brand design, the effectiveness of communication strategies in terms of supporting facilities and resources, and perceptions involving key stakeholders related to branding. The researchers analyzed the branding strategies utilized during 2021-2024 through observation, document analysis, and unstructured interviews as data complement. The findings indicate that effective branding elements include using relevant narratives, particularly those rooted in religious values, using digital media to target prospective students, and collaborating with Islamic higher education institutions under the Ministry of Religious Affairs. However, the study also identified several challenges, such as the suboptimal use of digital platforms and the gap between the projected brand image and public perception. Based on these findings, this study recommends strengthening the branding strategy by developing a consistent visual identity, increasing digital-based promotional activities, and aligning branding messages with the needs and preferences of the target audience. These findings are expected to assist PTKIN in building a stronger brand to attract prospective students to enroll in state Islamic higher education.