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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Ekonomi Undiksha Jurnal Pendidikan Ekonomi (JUPE) Equilibrium PROFIT : Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Riset Pendidikan Ekonomi al-Uqud : Journal of Islamic Economics Jurnal Pengabdian Pada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Education Technology Efektor Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal PTK dan Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Pendidikan Edutama Jurnal Educatio FKIP UNMA JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Ilmiah Profesi Pendidikan International Journal of Demos JEKPEND Jurnal Ekonomi dan Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IJORER : International Journal of Recent Educational Research International Journal of Economy, Education and Entrepreneurship (IJE3) Abimanyu: Journal of Community Engagement Formosa Journal of Science and Technology (FJST) Formosa Journal of Sustainable Research (FJSR) Jurnal Manajemen Bisnis Kewirausahaan J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Economics and Business Journal Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research International Journal of Emerging Research and Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Edukasi Ekonomi International Journal of Economics, Commerce, and Management Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management Asian Journal of Environmental Research Educational Researcher Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
NORIDA CANDA SAKTI
Universitas Negeri Surabaya
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Journal : International Journal of Demos

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Case Study-Based Marketing Modules on Segmenting, Targeting, and Positioning Strategy Materials for Class X in Vocational High Schools Istianah, Istianah; Harti, Harti; Sakti, Norida Canda
International Journal of Demos (IJD) Volume 4 Issue 3 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i3.332

Abstract

AbstractThis development research aims to develop teaching materials for marketing modules based on case studies of BDP class X segmenting, targeting, and positioning strategies. In addition, this study aims to determine the feasibility of the modules based on expert validator assessments, determine the level of practicality, student responses and module effectiveness. which was developed after the trial phase. Thiagarajan's 4-D development model (Define-Design-Develop-Disseminate) was used in the development of this module. This research was tested on 20 students of the BDP skill program class X marketing subjects for segmenting, targeting, and positioning strategies. The results of the development research show that the learning outcomes of experimental class students who use case study-based marketing modules on segmenting, targeting, and positioning strategies are higher than those of the control class.Keywords: Development, Module, and Case Study Method. AbstrakPenelitian pengembangan ini bertujuan untuk mengembangkan bahan ajar modul pemasaran berdasarkan studi kasus strategi segmentasi, targeting, dan positioning BDP kelas X. Selain itu, penelitian ini bertujuan untuk mengetahui kelayakan modul berdasarkan penilaian validator ahli, mengetahui tingkat kepraktisan, respon siswa dan keefektifan modul. yang dikembangkan setelah tahap uji coba. Model pengembangan 4-D Thiagarajan (Define-Design-Develop-Disseminate) digunakan dalam pengembangan modul ini. Penelitian ini diujicobakan pada 20 siswa program keahlian BDP kelas X mata pelajaran pemasaran untuk strategi segmentasi, targeting, dan positioning. Hasil penelitian pengembangan menunjukkan bahwa hasil belajar siswa kelas eksperimen yang menggunakan modul pemasaran berbasis studi kasus pada strategi segmentasi, targeting, dan positioning lebih tinggi dibandingkan dengan kelas kontrol.Kata kunci: Pengembangan, Modul, dan Metode Studi Kasus.
Co-Authors Adam Rusydi Ady Soejoto Agung Listiadi Ainiyah, Maf Ulatul Ainun Novita Anggraini Albrian Fiky Prakoso Amaliyah, Khoirotul ANGGA MARTHA MAHENDRA, ANGGA ANIS SETYANINGSIH Anis Setyaningsih Arina Salsabilla Haq AULIA DAWAM A’rasy Fahrullah Bayu Surindra Cahyaningrum, Marina Nur Caroline, Debby Devangga Putra Adhitya Pratama Dhiah Fitrayati Dimis, Vika Wapa Putri Diyah Utami DIYAH UTAMI Dwi Saputra, Maskhur Dwi Yuli Rahmawati Efendi, Rachmat Eka Hendi Andriansyah EKA NURUL APRILLIANI Eko Ginanjar, Ardhita Endang Sri Wahyuni ERLINTA WULAN HARIYATI Farij Ibadil Maula Febby Febriantika Noer Fisabilillah Felly Fitri Indriani Fitriyah Dwi Febriana FX Sri Sadewo FX Sri Sadewo Han Tantri Hardini Harti Hendi Andriansyah, Eka Heni Purwa Pamungkas Herrukmi Septa Rinawati Herrukmi Septa Rinawati, Herrukmi Septa Indah Nurlaili, Eka Irfani Nadia Putri Isna Aulia Nur Habibah Istianah Istianah Istianah Istianah Jun Surjanti Khoirotun Nisa' Lifa Farida Panduwinata LUCKY RACHMAWATI Luqman Hakim Luthfiyah, Ana Martinus Legowo MARTINUS LEGOWO Maulia, Danis Meylia Elizabeth Ranu MUHAMMAD EDWAR Muhlisin Muhlisin Mulyaningtyas, Indah Fajarwati Nico Irawan Nina Fitriya Yulaika Ni’matush Sholikhah Novi Trisnawati Novita Aprilia, Novita Nugraheny Priastuti, Dyah Nurfaiz Subaktiyo Nurlaili, Eka Nurlaili, Eka Indah NURUL APRILLIANI, EKA Octaviana Arisinta Putra, Andika Permana Putri Ulfa Kamalia Qonita Putri Yuliananda Rafsanjani, Mohamad Arief Raya Sulistyowati RETNO MUSTIKA DEWI Ristanti, Maulina Dwi RIZA YONISA KURNIAWAN Rohmat rohmat Ruri Nurul Aeni Wulandari Saino Sarfita, Dhea Septyan budy Cahya Sherla Pramesti Siti Sri Wulandari Srisuk, Prattana Sugeng Harianto SUGENG HARIANTO SUSANTI Susanti Susanti Susanti Susanti Tri Sudarwanto Triana, Dyahsita Ulfi Umami, Dyah Vira Virda Fithrotun Nufus Vitaloka Mawaddhah Vivin Muthoharoh Waspodo Tjipto Subroto Wening Patmi Rahayu WIDA WULANDARI WULAN HARIYATI, ERLINTA Youhanita, Ety Yoyok Soesatyo Yulaika, Nina Fitriya