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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan Jurnal Manajemen Terapan dan Keuangan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Journal of Business and Management Inaba Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Configuring Local Food Resources into Youth-Centered Entrepreneurship in Rural Indonesia Dwi Aryanthi; Rokhani Hasbullah; Popong Nurhayati; Elisa Anggraeni
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5439

Abstract

Rural youth increasingly distance themselves from local resource-based enterprises, even where valuable food commodities and development programs exist. Local food resources offer entrepreneurial potential that does not automatically translate into youth participation. This study examines how local food resources are configured into youth-centered entrepreneurship through business model configurations rather than treated as commodities for direct commercialization. Using a qualitative comparative case study of hanjeli-based initiatives in Waluran, Sukajadi, and Bedono, the study analyzes interviews, Business Model Canvas documentation, and field materials through BMC-based coding, within-case analysis, cross-case comparison, and abductive synthesis. Three configurations emerge. Waluran develops an experience-based pathway through educational tourism, ecological learning, and market-facing products. Sukajadi forms a community food pathway through collective processing, farmer linkage, and consumer education. Bedono advances a norm-based pathway through seed recovery, food heritage, and consumption routines. The findings show that rural markets are socially formed through experience, education, trust, and norms, while youth-regeneration value appears uneven across configurations. Sustainability depends on vulnerability management, organizational capacity, and community legitimacy. The study contributes to the rural entrepreneurship literature by reframing local food resources as business model configurations that create economic, social, ecological, and regenerative value for rural youth.
Website Quality Evaluation of OKE Garden using WebQual, The Marketing Mix, and Importance-Performance Analysis Nadya Kamilia Faiqoh; Popong Nurhayati; Heny Kuswanti Suwarsinah
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 11, No. 1, February 2026
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v11i1.2420

Abstract

The rapid advancement of digital technologies has significantly impacted various service sectors, including the garden landscaping industry. In response to this development, OKE Garden has implemented a website-based e-commerce platform aimed at improving service accessibility and operational efficiency. This study seeks to evaluate the usability and service quality of this digital platform from the user’s perspective by adopting the Technology Acceptance Model (TAM) as the analytical framework. Within this framework, Perceived Ease of Use (PEOU) is assessed using WebQual 4.0 indicators, while Perceived Usefulness (PU) is measured through the four elements of the marketing mix, namely Product, Price, Place, and Promotion. To analyze the alignment between user expectations and actual service performance, the Importance-Performance Analysis (IPA) method was utilized. Data were obtained from 57 respondents in the Greater Jakarta area (Jabodetabek), primarily first-time users who had previously interacted with the OKE Garden website. Prior to analysis, the data underwent validity and reliability testing to ensure robustness. The findings show that users rated the importance of website attributes higher than their actual performance, indicating a gap that highlights areas requiring improvement. Several key indicators were identified—including ease of navigation, clarity of information, data security, and pricing strategy—which were categorized in Quadrant I (high importance, low performance), indicating areas that require immediate attention. Overall, the results suggest that although digital technology adoption has taken place, user acceptance remains suboptimal. Therefore, a more comprehensive enhancement of usability and service quality is necessary to meet user expectations and improve overall satisfaction.
The Influence of Service Quality and Store Atmosphere on Repurchase Intention Among Coffee Shop Consumers In Jabodetabek Bimo Yoga Pratama; Ujang Sumarwan; Popong Nurhayati
Journal of Business and Management Inaba Vol. 5 No. 2 (2026): Volume 5 Number 2, August 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/p3tg4v75

Abstract

The rapid growth of the coffee shop industry in Jabodetabek has intensified competition, making repurchase intention a critical concern for business sustainability. Although service quality and store atmosphere are widely regarded as antecedents of repurchase intention, prior findings remain inconsistent, and few studies have theorized why customer satisfaction and trust, two conceptually distinct internal responses within a Stimulus-Organism-Response framework, might operate as parallel rather than functionally equivalent mechanisms linking these stimuli to repurchase behavior. This study examines the association of service quality and store atmosphere with customer satisfaction and trust, and tests whether these two constructs mediate their relationship with repurchase intention. A cross-sectional survey was administered to 203 active coffee shop consumers in Jabodetabek using non-probability purposive sampling, and data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with 5,000-subsample bootstrapping. The results indicate that service quality and store atmosphere were positively associated with customer satisfaction and trust, while customer satisfaction was the strongest predictor of repurchase intention (β = 0.528, p < 0.001) and fully mediated the association between both stimuli and repurchase intention; trust exhibited no significant direct or mediating association. These findings suggest that customer satisfaction and trust are not functionally equivalent mediating mechanisms within the coffee shop repurchase context, refining the assumption that any post-purchase psychological response can substitute for another within the S-O-R framework. Given the cross-sectional, non-probability design, these associations should be interpreted as preliminary rather than strictly causal, and findings are discussed with attention to the specific competitive and cultural context of Jabodetabek.
ONLINE SHOPPING: ANALYSIS OF THE INFLUENCE OF ETHNOCENTRISM ON PURCHASE INTENTION IN LOCAL COSMETICS Raden Rara Arifah Mulyo Budiarti; Megawati Simanjuntak; Popong Nurhayati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.276

Abstract

The rapid development of E-Commerce in the current digital era offers various available products and provides greater opportunities for consumers to choose and determine which products to buy. The purpose of this study was to analyze the demographic segmentation of local cosmetic products online consumers and the effect of ethnocentrism on purchase intention in local cosmetics through online shopping. The sampling technique used was non-probability sampling with a convenience sampling method. This study involved a sample of 210 respondents, dominated by women in the age range of 17-24 years, college graduates, unmarried, and have jobs as employees with an income of IDR 5,000,000 – IDR 10,000,000 per month. The research was using the SEM-LISREL analysis tool. The results showed that the ethnocentrism variable had a positive and significant effect on consumer purchase intention. The variables of cultural openness, patriotism, conservatism, and collectivism have a positive and significant effect on ethnocentrism and have a significant indirect effect on purchase intention in local cosmetics through ethnocentrism as an intervening variable. A strategy that can be applied by the company to increase purchase intention of local cosmetics through ethnocentrism is to educate consumers related to Indonesian cultural heritage which is applied to local cosmetics.
Co-Authors Abdullah, Jidin Achmad Fadillah Ade Agusti Alwinie Aditya Asmara Nala Agus Buono Ahmad Fahrudin Ahmad Sabiq Mubarok Alexandrina, Elke Alwinie, Ade Agusti Andi Tenrisau Andrini, Raissa Fidela Anggraini Sukmawati Anggraini Sukmawati Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Anto Tri Sugiarto Arfandi Nur Arif Imam Suroso Arry Ekananta Asnawi, Yudha Heriyawan Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Bimo Yoga Pratama Chasanah, Alfa Darmaningsih . Dedi Budiman Hakim Dominicus Savio Priyarsono Dwi Aryanthi Dwi Romadhani Eko Susetyono Eko Susetyono Elisa Anggraeni Elsi Elfrida Erjayana Ginting Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fina Windayani Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handinata D. Lohita Handito Hadi Joewono Handito Hadi Joewono Hansen Tandra Harianto Harianto Harianto Harison Mocodompis Hartoyo Henrikus Passlamanto Heny Kuswanti Suwarsinah Hidayat, Yayat Syariful Iis Diatin Imam Teguh Saptono Indrawan, Dikky Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Tuti Handayani Ivan Godang Wardiman Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kristin Elisabeth Siregar Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Meyjerd Rombebunga Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muchamad Bachtiar Muhammad Alvin Jauhari Muhammad Rayno Septian Mumtahanah Hujjah Rahmayunita Musa Hubeis Nadya Kamilia Faiqoh Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Putri Puspitasari Raden Isma Anggraini Raden Rara Arifah Mulyo Budiarti Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Sandy Gunawan Satria, Muhammad Rachmadi Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Siti Yuningsih Sitompul, Firdaus Marihot Sufrin Hannan Sumardjo Susetyono, Eko Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukeling Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Yohanes Aris Purwanto Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo Zenal Asikin Zenal Asikin