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Pelatihan Pembuatan Konten Media Sosial sebagai Bentuk Pemasaran Digital Objek Wisata Teras Gunung Geulis, Jatiroke, Sumedang Mochamad Irfan Hidayatullah; Dadang Suganda; Ulfi Laelatul Ilmi; Khunafa 'Ilmi Husnada; Nani Darmayanti
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 4 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i4.18624

Abstract

Teras Gunung Geulis adalah salah satu objek wisata yang tengah dirintis oleh Pemerintah Desa Jatiroke, Kecamatan Jatinangor, Sumedang. Saat ini, salah satu masalah yang dihadapi oleh pengelola Teras Gunung Geulis adalah masih diperlukannya publikasi yang dapat menarik minat pengunjung. Oleh karena itu, Program KKN terintegrasi PPM Universitas Padjadjaran melakukan kegiatan Pelatihan Pembuatan Konten Media Sosial sebagai Media Pemasaran Digital Objek Wisata Teras Gunung Geulis, Jatiroke, Sumedang. Kegiatan ini diikuti oleh 13 orang Pemuda Karang Taruna Desa Jatiroke yang saat ini menjadi pengelola Teras Gunung Geulis. Kegiatan dilakukan dengan metode pelatihan dan praktik langsung dengan menghadirkan dua pemateri dari bidang manajemen dan pemasaran digital Universitas Padjadjaran. Hasil PPM ini menunjukkan bahwa terdapat peningkatan pengetahuan berkaitan dengan konten media sosial yang dapat bermanfaat untuk peningkatan publikasi dan pemasaran objek wisata Teras Gunung Geulis.
FITUR BAHASA PEREMPUAN DAN LAKI-LAKI DALAM GELAR WICARA MATA NAJWA EKSKLUSIF 2024 Alfaris, Reza Salman; Darmayanti, Nani; Adji, Muhamad
Jurnal Membaca Bahasa dan Sastra Indonesia Vol 10, No 1 (2025): Jurnal Membaca (Bahasa dan Sastra Indonesia)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jmbsi.v10i1.30302

Abstract

Based on the theory of Lakoff and Coates, this study aims to identify the types of language features based on female and male genders. In addition, this study also aims to describe the functions of language features based on female and male gender spoken by speakers at the Mata Najwa Exclusive in 2024. The research methods used are descriptive qualitative methods. The object of this research includes variables of words, phrases, clauses, and sentences that are identified as female language features and male language features. The results of the study showed that there were 1,397 speeches containing female and male language features. A total of 924 speeches were women's language features. Then, as many as 473 of them are speeches that are included in the features of male language. In addition, it was also found that each feature of female and male language has its own function according to the context of the speech.
Analisis Aktor dan Peristiwa dalam Pemberitaan Media Daring Tempo Terkait Politik Dinasti Pirmansyah, Pirmansyah; Lukman, Fahmy; Darmayanti, Nani
Jurnal Perspektif Vol 9 No 2 (2025): Jurnal Perspektif
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jp.v9i2.378

Abstract

Penelitian ini bertujuan mengungkap tentang keberadaan media Tempo yang telah menjadi representasi terkait dengan wacana politik dinasti yang dilakukan oleh Presiden Joko Widodo. Sebagai sebuah perusahaan media besar yang memiliki kredibilitas tinggi, Tempo memiliki ideologi dan sudut pandang tertentu terhadap pemerintahan Jokowi. Keberadaannya berperan untuk membentuk wacana tertentu; yang memungkinkan media ini membentuk sentimen dan citra positif atau negatif yang dinarasikan kepada publik pembaca. Dalam penelitian ini, data yang digunakan terdiri atas dua artikel berita daring Tempo dalam rubrik kolom dari 12 Mei 2023 - 22 Agustus 2024 yang diidentifikasi mengandung unsur wacana dan praktik sosial. Analisis teks dilakukan dengan menerapkan pendekatan Analisis Wacana Kritis (AWK) menurut Norman Fairclough, yang menegaskan bahwa teks sejatinya adalah wacana hidup sekaligus menggambarkan tentang praktik kekuasaan dan praktik sosial. Hasil analisis menunjukkan bahwa dalam pemberitaan mengenai politik dinasti, Tempo merepresentasikan dua dimensi utama, yakni dimensi aktor dan dimensi peristiwa.1) Dimensi aktor: tokoh yang muncul dalam wacana politik dinasti meliputi Joko Widodo, Gibran Rakabuming Raka, Bobby Nasution, Anwar Usman, Kaesang Pangarep, dan Iriana Jokowi. 2) Dimensi peristiwa: aspek ini ditandai oleh penggunaan diksi-diksi seperti raja, asosiasi keluarga, cawe-cawe, paranoia, politik elektoral, dan politik tidak resmi (unofficial), yang memperkaya muatan evaluatif dan konotatif dalam teks.
REPRESENTASI PERISTIWA DAN AKTOR DALAM KASUS FERDY SAMBO PADA KORAN TEMPO: ANALISIS WACANA KRITIS BERBASIS KORPUS Elektra Aulia Maharani; Wagiati, Wagiati; Darmayanti, Nani
Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah Vol. 14 No. 1 (2024): Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/literasi.v14i1.11345

Abstract

The murder case of Yosua Hutabarat involving high-ranking National Police officer Ferdy Sambo has attracted the attention of the public and the mass media, including Koran Tempo. This article aims to explain Koran Tempo's ideology by representing incident and actors featured in news stories about the Ferdy Sambo case in Koran Tempo using Norman Fairclough's critical discourse analysis and corpus-based approaches. The research results show that the news about the Ferdy Sambo case in Koran Tempo tends to side with the victim or Yosua Hutabarat. This can be seen from the large number of uses of passive sentences to represent the victim and active sentences to represent the perpetrator as the main actor in the murder. This article argues that using sentences and words in the media through formed discourse can construct reality and social phenomena and influence society to side with certain ideologies or values ​​espoused by the media.
INOVASI LEKSIKAL PENUH BAHASA MELAYU RIAU DIALEK KAMPAR: KAJIAN DIALEK GEOGRAFI Yani, Juli; Wahya, NFN; Darmayanti, Nani
Salingka Vol 11, No 01 (2014): SALINGKA, EDISI JUNI 2014
Publisher : Balai Bahasa Sumatra Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/salingka.v11i01.4

Abstract

Variasi yang terjadi pada bahasa muncul karena adanya penyebab yang sangat berkaitan erat dengan perubahan bahasa diamati pada unsur tertentu yang terdapat pada variasi sosial dan variasi geografis pada tempat dan waktu tertentu seiring bergulirnya waktu. Tujuan penelitian ini adalah untuk mengetahui (1) bentuk leksikal penuh, (2) medan makna yang menampilkan leksikal penuh, (3) bentuk leksikal penuh yang mengalami variasi dalam bahasa Melayu Riau di Kabupaten Kampar. Penelitian ini menggunakan metode deskriptif dengan teknik simak, wawancara, pencatatan dan perekaman. Dari hasil penelitian ini berdasarkan perwujudannya, inovasi leksikal penuh termuat 29 glos dengan 98 varian pada titik pengamatan 8, yaitu di Kecamatan Kampar, dan medan makna yang banyak menampilkan leksikal penuh adalah rumah dan sekitar sebanyak 7 leksikal penuh dengan 23 varian, serta bentuk leksikal yang paling banyak variasinya adalah 4 variasi pada 2 data glos yaitu bahasa Melayu Riau di Kampar.
The construction of Indonesian nature and culture in tourism videos produced by Wonderful Indonesia Ardiya, Ardiya; Sobarna, C; Amalia, Rosaria Mita; Darmayanti, Nani
Studies in English Language and Education Vol 12, No 3 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i3.38790

Abstract

Wonderful Indonesia is the trademark of the Indonesian Ministry of Tourism and Creative Economy (Kementerian Pariwisata dan Ekonomi Kreatif or Kemenparekraf), responsible for producing videos aimed at promoting tourism to national and international tourists. Consequently, this study seeks to examine the representation of identity in the construction of Indonesian nature and culture. Based on this perspective, the selected video for analysis was Wonderful Indonesia Challenge: Borobudur, and the use of the multimodal discourse analysis showed that Indonesian nature and culture were constructed uniquely in this video. Additionally, the selected video represented nature in diverse tourist destinations as exotic, beautiful, friendly, comfortable, and pleasant. Traditional culture was also portrayed as preserved by the local community, even in daily activities. The glorification of locality was increasingly felt when tourists were proven to be actively engaged and happy. Simultaneously, local people in the video were shown to be passive but friendly. However, this video did not portray traditional culture as being close to tourists. The entire scenario was relatively open, enjoyable, and experienced, and even recorded by tourists, despite the sacred nature of the ritual performed. This condition gave the impression that Indonesian nature and culture were exotic, beautiful, unrestricted, comfortable, safe, and enjoyable.
The use of turn taking in the 2020 US presidential debate: A conversation analysis study Aryanti, Maya Lisa; Yuliawati, Susi; Ekawati, Dian; Darmayanti, Nani
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 7 No 3 (2024)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v7i4.981

Abstract

The 2020 US presidential debate was a democratic practice held every four years. In the debate, each debater used turn taking strategies. This research focuses on the uses of turn taking strategies and their types dominantly produced by the debaters in the debate. The strategies encompass taking, holding, and yielding the turn. Elaborating the strategy in depth is the aim of this research. Qualitative conversation analysis technique using turn-by-turn consideration was the used method. The utterances of the debaters were the data. The data source was a self-made transcription based on the video recording of the debate. Overlapping, interruption, repair, and other debater selection often occur in the debate through those strategies. Consequently, TRP frequently cannot be reached, and the usage of these strategies affects turn allocation. The results show that turn taking strategies were applied in the debate. Trump used taking the turn and yielding the turn as strategies. Meanwhile, Biden used holding the turn as his strategy. For future research, discussions on turn-taking subcategories in the scope of political debates and conversation analysis are expected to be conducted more.
REPRESENTATION OF YOON SUK-YEOL AND LEE JAE-MYUNG IN SOUTH KOREA PRESIDENTIAL ELECTION NEWS: A CRITICAL DISCOURSE ANALYSIS Nurkhazanah, Lia Amelia; Darmayanti, Nani; Lukman, Fahmy
Lire Journal (Journal of Linguistics and Literature) Vol. 6 No. 2 (2022): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory Jurusan Sastra Inggris Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v6i2.155

Abstract

This study focuses on examining the representations of Lee Jae-myung and Yoon Suk-yeol contained in the Chosun and Hankyoreh media in terms of the dimensions of the microstructure text based on the theory of critical discourse analysis of Teun A. Van Dijk. The objects of this research are two news stories in the media Chosun and Hankyoreh which report on the first round of the presidential debate in 2022. This study uses a qualitative method with a critical approach. The data collection techniques in this study were documentation, literature study, also reading, listening, and note-taking techniques. The results show that the Chosun and Hankyoreh media have their own tendencies in showing the image of Lee Jae-myung and Yoon Suk-yeol. In Chosun news, there is a tendency to portray the presidential candidate debate that was held on February 3, which tends to portray Lee Jae-myung as a person who is careless in answering questions, while Yoon Seok-yool as a person who is not ready to become a presidential candidate. This is seen from the data that Chosun media based on the content of propositions that explain Lee Jae-myung's weakness amounted to 6 propositions compared to Yoon Seok-yool which only amounted to 2 propositions. Meanwhile, in the Hankyoreh media, the news describing the weaknesses of Lee Jae-myung and Yoon Seok-yool amounted to two propositions. This shows that Hankyoreh is trying to convey the representation of the two candidates in a balanced way. As for the perspective of Van Dijk's discourse theory, it can be concluded that in terms of the dimensions of the microstructure text, there are several elements not found in the news, namely the semantic element - presupposition in the Hankyoreh news. Then, there are no graphic and metaphorical rhetorical elements in the two analyzed news
Navigating the Digital Landscape: Unveiling Language Dynamics and Digital Identity among Indonesia’s Contemporary Generation Wagiati, Wagiati; Darmayanti, Nani; Adji, Muhammad
Jurnal Sosioteknologi Vol. 23 No. 1 (2024): MARCH 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.1.8

Abstract

This research article investigates the impact of the Internet on language development and digital linguistics in Indonesia. It explores the search frequency and familiarity trends of Indonesian words and phrases, examining their connection to social change and identity. The study utilizes the Google Trend platform to collect data from 2018 to 2023, capturing the prevalence of the Indonesian language in Google searches. The research incorporates a comparative analysis of online data from social media, incorporating ethnographic interviews with 30 participants, and conducting a comprehensive lexicon survey. 77 Indonesian words and phrases are collected and analyzed, providing insights into familiarity patterns. Additionally, interviews and surveys are conducted with Indonesian university students to understand their attitudes towards language, its role in shaping identities, internet usage, and societal norms. The analysis focuses on 40 selected words, investigating their correlation with language patterns, identity formation, emotions, and societal conventions. The findings reveal how neologisms within Indonesia’s digital linguistic landscape reflect societal shifts, including contemporary events, social media trends, and societal pressures. The proliferation of trending words aligned with themes of identity, societal norms, and emotional well-being highlights the influence of social media and the Internet on language dissemination. These changes are deeply embedded in Indonesia’s digital linguistic milieu and are further elucidated through interviews, offering insights into internet users’ linguistic practices. The study emphasizes the importance of tracking language and societal trends for self-expression and integration into diverse communities. It also highlights the reciprocal relationship between self-identity and communal influence on language development. This research contributes to understanding language dynamics and digital identity in the Indonesian context, revealing the complex interplay between language, society, and individual perspectives.    
Identity politics in Indonesia: A computer-mediated discourse analysis of hate speech in a virtual environment Wagiati, Wagiati; Adji, Muhamad; Darmayanti, Nani; Zein, Muhammad Rifki Adinur
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 8 No 4 (2025)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v8i4.1260

Abstract

The study to analyze the computer-mediated hate speech discourse in a virtual environment. Social media and digital network connectivity allow for almost constant interaction and communication. Technological developments, accompanied by socio-political transformations, have become a widespread area of study for the production of hate speech. It is the subject of much academic research; however, a gap remains in the qualitative space that focuses on the form and function of the speech act. The study employs three distinct yet complementary traditions of discourse analysis to investigate hate speech, aiming to understand how social media users achieve the intended purpose of this type of speech. By examining the use of identity, impropriety, and intertextuality in examples of hate speech, this analysis identifies specific repetitive discursive techniques employed by speakers to achieve their goals. The study argues that to understand the features and styles of online communication, hate speech can be identified as a distinct genre of speech. However, this genre does not operate unchallenged: the data also reveals emergent counter-discourses in which other users engage in resisting hate speech through discursive reframing, sarcastic rebuttals, and appeals to civility norms, thereby shaping a contested digital space.
Co-Authors Adji, Muhammad Afina Naufalia Afni Apriliyanti Devita Afrianto Afrianto Agus Nero Sofyan Aisyah Nadila Andree Al Zahra, Risya Alfaris, Reza Salman Amalia Qurrota Ayuni Andri Abdurrochman, Andri Angga Sekarsany Ani Rachmat Ardiya, Ardiya Aryanti, Maya Lisa Aulia Maharani Destiarlisa Aulia Pebrianti Wardani Aulia Pebrianti Wardani Awaludin Nugraha Bayu Setiawan Cece Sobarna Dadang Suganda Deden Novan Setiawan Nugraha Deden Usman Hafidi Devi Mulatsih Devi Mulatsih Dian Ekawati Dian Ekawati Dian Indira Duddy Zein Duddy Zein Duddy Zein Ekaning Krisnawati Elektra Aulia Maharani Erlina Zulkifli Mahmud Eva Tuckyta Sari Sujatna Fahmy Lukman Faradhiba Salsabila Farida Ariyani Fikri Hakim Fikri Hakim Gilang Yubiliana Gilang Yubiliana Gungun Gunardi Gungun Gunardi, Gungun Hana Aulia Harzi, Azka Athallah Hendrawan, Wawan Heri Heryono Humaira Izzahurrohman Ilham Munandar Inu Isnaeni Sidiq Irwan Syah Irzam Sarif S Jatmika Nurhadi Juli Yani Juli Yani Khunafa 'Ilmi Husnada Kusrin Lia Amelia Nurkhazanah Lia Maulia Indrayani Lina Meilinawati Linda Handayani Linda Handayani, Linda Mayasari Mayasari Mayasari Mayasari Mochamad Irfan Hidayatullah Mohammad Fahmi Heryanda Muhamad Adji Muhammad Ramdlan Al-Mubarrok Munandar, Ilham Munigar, Muhammad Miqdad Rojab Nadia Anindita Azyani Nani Sunarni Nany Ismail NFN Wahya Nisrina Dauty Nurkhazanah, Lia Amelia Nurul Hikmayati Saefullah Nurul Hikmayaty Pirmansyah Pirmansyah Raihan Dzul Alfaini Pahlevi Raihan Dzul Pahlevi Renata Margareth Libriananda Tobing Rengganis Citra Cenderamata Rengganis Citra Cenderamata Rifpan Putra Afriansyah Rizaldi Amri Rosaria Mita Amalia Sobarna, C Sugeng Riyanto Sugeng Riyanto Sutiono Mahdi Tajudin Nur Tatang Suparman Taufik Ampera Tayo, Yanti Tjokorda Gde Bagus Mahadewa Toni Heryadi Toni Heryadi Tri Saptarini Tyla Safitri Widianingrum Tyla Safitri Widianingrum Ulfi Laelatul Ilmi Wagiati Wagiati Wahya Wahya Wahya, NFN Windi Winda Sibuea Yuliawati, Susi Yusep Ahmadi F. Yuyu Yohana Risagarniwa Zainal Abidin Zein, Muhammad Rifki Adinur