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Nani Darmayanti
Fakultas Ilmu Budaya, Universitas Padjadjaran
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The construction of Indonesian nature and culture in tourism videos produced by Wonderful Indonesia Ardiya Ardiya; C Sobarna; Rosaria Mita Amalia; Nani Darmayanti
Studies in English Language and Education Vol 12, No 3 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i3.38790

Abstract

Wonderful Indonesia is the trademark of the Indonesian Ministry of Tourism and Creative Economy (Kementerian Pariwisata dan Ekonomi Kreatif or Kemenparekraf), responsible for producing videos aimed at promoting tourism to national and international tourists. Consequently, this study seeks to examine the representation of identity in the construction of Indonesian nature and culture. Based on this perspective, the selected video for analysis was Wonderful Indonesia Challenge: Borobudur, and the use of the multimodal discourse analysis showed that Indonesian nature and culture were constructed uniquely in this video. Additionally, the selected video represented nature in diverse tourist destinations as exotic, beautiful, friendly, comfortable, and pleasant. Traditional culture was also portrayed as preserved by the local community, even in daily activities. The glorification of locality was increasingly felt when tourists were proven to be actively engaged and happy. Simultaneously, local people in the video were shown to be passive but friendly. However, this video did not portray traditional culture as being close to tourists. The entire scenario was relatively open, enjoyable, and experienced, and even recorded by tourists, despite the sacred nature of the ritual performed. This condition gave the impression that Indonesian nature and culture were exotic, beautiful, unrestricted, comfortable, safe, and enjoyable.
Co-Authors Adji, Muhammad Afina Naufalia Afni Apriliyanti Devita Afrianto Afrianto Agus Nero Sofyan Aisyah Nadila Andree Al Zahra, Risya Alfaris, Reza Salman Amalia Qurrota Ayuni Andri Abdurrochman, Andri Angga Sekarsany Ani Rachmat Ardiya Ardiya Aryanti, Maya Lisa Aulia Maharani Destiarlisa Aulia Pebrianti Wardani Aulia Pebrianti Wardani Awaludin Nugraha Bayu Setiawan C Sobarna Cece Sobarna Dadang Suganda Deden Novan Setiawan Nugraha Deden Usman Hafidi Devi Mulatsih Devi Mulatsih Dian Ekawati Dian Ekawati Dian Indira Duddy Zein Duddy Zein Duddy Zein Ekaning Krisnawati Elektra Aulia Maharani Elvi Citraresmana Erlina Zulkifli Mahmud Eva Tuckyta Sari Sujatna Fahmy Lukman Faradhiba Salsabila Farida Ariyani Fikri Hakim Fikri Hakim Gilang Yubiliana Gungun Gunardi Gungun Gunardi, Gungun Hana Aulia Harzi, Azka Athallah Hendrawan, Wawan Heri Heryono Humaira Izzahurrohman Ilham Munandar Inu Isnaeni Sidiq Irwan Syah Irzam Sarif S Jatmika Nurhadi Juli Yani Juli Yani Khunafa 'Ilmi Husnada Kusrin Lia Amelia Nurkhazanah Lia Maulia Indrayani Lina Meilinawati Linda Handayani Linda Handayani, Linda Maharani, Elektra Aulia Mayasari Mayasari Mayasari Mayasari Mochamad Irfan Hidayatullah Mohammad Fahmi Heryanda Muhamad Adji Muhammad Ramdlan Al-Mubarrok Munandar, Ilham Munigar, Muhammad Miqdad Rojab Nadia Anindita Azyani Nani Sunarni Nany Ismail NFN Wahya Nisrina Dauty Nurkhazanah, Lia Amelia Nurul Hikmayati Saefullah Nurul Hikmayaty Pirmansyah Pirmansyah Raihan Dzul Alfaini Pahlevi Raihan Dzul Pahlevi Renata Margareth Libriananda Tobing Rengganis Citra Cenderamata Rengganis Citra Cenderamata Rifpan Putra Afriansyah Rizaldi Amri Rosaria Mita Amalia Sugeng Riyanto Sugeng Riyanto Sutiono Mahdi Tajudin Nur Tatang Suparman Taufik Ampera Tayo, Yanti Tjokorda Gde Bagus Mahadewa Toni Heryadi Toni Heryadi Tri Saptarini Tyla Safitri Widianingrum Tyla Safitri Widianingrum Ulfi Laelatul Ilmi Wagiati Wagiati Wahya Wahya Wahya, NFN Windi Winda Sibuea Yuliawati, Susi Yusep Ahmadi F. Yuyu Yohana Risagarniwa Zainal Abidin Zein, Muhammad Rifki Adinur