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Ikhwan Hamdani
Universitas Ibn Khaldun Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP

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The Influence of Interest in the Use of Sia E-Commerce on The Tiktok Application Using the Method of Technology Acceptance Model (TAM) Hamdani, Ikhwan; Murdiansyah, Isnan
Journal of Economics Education and Entrepreneurship Vol 4, No 2 (2023): JEE, October 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i2.9003

Abstract

Technological developments are currently increasingly rapid from year to year, making technology the main resource in all aspects of life. In all aspects or jobs, humans require the availability of technology to complete each job efficiently. Moreover, currently online transactions use the internet, one of which is using the TikTok application, where in this application someone can carry out online transactions such as promotions, selling, purchasing goods and services. The aim of this research is to find out how much influence subjective norms, perceived ease, usefulness and complexity have on interest in using e-commerce-based AIS on the TikTok application, then acceptance using the Technology Acceptance Model (TAM) method. For the population in this study, researchers took students from the Uin Maulana Malik Ibrahim Malang Accounting study program who had taken the Accounting Information Systems course and had used the Tiktok application several times. The sample in this study was 60 respondents and distributed questionnaires using random selection techniques without any engineering. Then the data is processed into an SPSS application and then the results of the processed data show that subjective norms, perceptions of ease, usefulness and complexity have a significant positive effect on the intention to use e-commerce based AIS on the TikTok application using the Technology Acceptance Model (TAM) method.
Co-Authors Abdurrohim, Afrizal Abrista Devi Afgrynadika, Aufa Agus Maulana Ahmad Gettarindo Ahmad Mulyadi Kosim Ahmad Sobari Ahmad Sodikin Al Musapaah , Siti Pariqoh Aldi Mugia Ananya Larasati Annisa Handayani Ardiansyah, Sadat Arhab, Muhammad Fawwazul Arhab Caesya Noor Avissa Chodidjah Makarim Dewi Anggrayni Dewi Tri Utami Dina Fauziyyah Qoyyimah Ajhari Hakim Dina Uswatun Hasanah Dwi Lia Rosalianti Eko Budiarto Fachry Rizky Maulana Fahmi Irfani Fairuz Madinah Faisal Kaharudin Farrahatni, Fini Fazrin Firzinia Illahi Fikria Hasni Fini Farrahatni Gatot, Masitowati Giera Muhammad Rizkiansyah Gunawan Ikhtiono Habibah Habibah Hajar Hanifa Hanif, Ibrahim Hasan Basri Tanjung Hasanah, Rian Hasanah, Romlah Hasanudin, Nur Hayyu Rasyiida Hendri Tanjung Hilman Hakiem Hilmiyyah, Azizah Hilyatul Diniyah Ibdalsyah Ibdalsyah Ibrahim Jihanullah Munandar Ikhtiono, Gunawan Iklimah, Siti Imam Muaziz Indriya, Indriya Ira Lestari Irma Lailan Isnan Murdiansyah Kholil Nawawi Luqman Hakim Lusiyaningsih M Dahlan, M M. Dahlan R. M. Kholil Nawawi Madinah, Fairuz Malasari Malasari Maulida Zakiyah Mauludi, Muhammad Hafiz Maya Indriani Moreta Finesti Azhar Muhamad Ibnu Akil Habibie Muhammad Fahri Muhammad Fahri, Muhammad muhammad kholis qolbi Nasrullah Nasrullah Nasrullah Nasrullah Nasrullah Nasrullah Natasasmita, Ginanjar Nawawi, Kholil Nawawi, M Kholil Nifaqih, Yossa Adrian Nila Mayang Sari, Nila Mayang Ningrum, Tri Ambar Nirwan Syafrin Nur Arifah, Thazra Nur Choiro Siregar, Nur Choiro Nur Frita Nur Hasanuddin Nurhasanah, Siti Yuni Nurman Hakim nurul, sri Pahmi Soleh Hasan Priatna, Oking Setia Qollbi, Muhammad Kholis Ranawigena, Ghaitsa Reinaldi A’inul Yaqien Retno Triwoelandari Rian Hasanah Rita Oktaviani Salma Aisyah SANTI LISNAWATI Sigit Febriansyah Siti Homsyah Siti Karmilah Siti Nurasiyah Sofian Muhlisin Sri Nurul Milla Sugara Sugara Sutisna Sutisna Sutisna Suyud, Suyud Syarifah Gustiawati Syarifah Gustiawati Mukri Tri Ambar Ningrum Yono Yono Yono Yunia Meilda Yuniar, Hesti Zamil, Muhamad Rizki Saepul