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All Journal Jurnal Komunikasi Jurnal Ilmu Sosial dan Humaniora Jurnal Kajian Komunikasi ProTVF PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi Prosiding Magister Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Common Indonesian Journal of Economics, Social, and Humanities Ultimacomm: Jurnal Ilmu Komunikasi Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Aspirasi : Jurnal Masalah-masalah Sosial Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Pewarta Indonesia COMMENTATE: Journal of Communication Management Jurnal Komunikasi dan Budaya Komunika: Jurnal Dakwah dan Komunikasi Jurnal Wanita dan Keluarga Edunity: Kajian Ilmu Sosial dan Pendidikan Journal Of Digital Communication Science Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Sawerigading Aksara Jurnal Ilmu Komunikasi dan Bisnis Jurnal Komputer, Informasi dan Teknologi
Dadang Rahmat Hidayat
Fakultas Ilmu Komunikasi Universitas Padjadjaran, Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : profesi humas

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Distribution system and promotion of Makassar films Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54456

Abstract

Background: In the film industry, producers and distributors are responsible for producing quality films and ensuring they are effectively accessible to audiences. Therefore, the right distribution strategy is crucial to a film’s success in the market. Effective film distribution contributes to increased visibility of film works, revenue for producers and distributors, and awareness of film culture and stories. The same also applies to film production in Makassar. Local filmmakers often experience many obstacles in distributing films, ranging from limited budgets to the need for more screens due to a lack of audience enthusiasm. Therefore, marketing public relations is needed to reach the audience. Purpose: Therefore, analysing the barriers to distribution and promotion undertaken by filmmakers in Makassar is important to determine the proper distribution and promotion. Methods: This research uses qualitative research methods and uses a case study approach. Results: The research found that cinema remains the primary distribution channel for Makassar films despite limited screens and monopolistic practices. Filmmakers face challenges like unfavourable screening times and locations. Conclusion: Despite the rapid development of technology, cinema is still the most significant distribution and promotion dynamic. Even so, filmmakers can use alternative channels so that the right audience can consume films. In conducting the promotion, it is appropriate for Filmakker Makassar to use online media, offline media, and word of mouth. Through social media, promotion can reach a broader and faster audience; then, through offline media, such as roadshows, the filmmaker is able to attract support from various groups and local officials; the last is word of mouth. Community engagement can also attract potential audiences.
Nation brand image and trust level of foreign citizens Damayanti, Trie; Dida, Susanne; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38540

Abstract

The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. 
Co-Authors Abie Besman Aceng Abdullah Aceng Abdullah Aceng Abdullah Achmad Abdul Basith Adinda Afifah Damayanti Adiputra, Andika Vinianto Agus Rahmat agus rahmat Ainol Mardhiah Angela Merici Andriani Uto Keraf Asep Suryana Atwar Bajari Avian Yuliar Pranantha Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Cerysa Nur Insani Cho, Sung Kyum Damayanti, Adinda Afifah Dandi Supriadi Deddy Mulyana Deddy Mulyana FX. Ari Agung Prastowo Galuh Aulia Ramadhanti Gema Nusantara Bakry Gumgum Gumilar Henny Sri Mulyani Rohayati Herlina Agustin Hersintus Suwenda Syahsuyoso Hudi, Nurul Husaini, Azis Imam, Asy Syifa Ramadhani Ipit Zulfan Iskandar, Indra Ismail, Nurzali Ivana Pascalia Sooai Jamal, Muchamad Fauzi Jasmin Jannatania Jenny Ratna Suminar Kun Wazis Lilis Puspitasari Maisaroh - Maisaroh - Mariani Mariani Mariani Mariani Mariani Mas’Amah Mas’Amah Miftah Farid Mohammad Fariansyah Muhammad Fajar Rivaldi Muhammad Zen Al-Faqih MULYANI R, HENNY SRI Musfialdy Musfialdy Musfialdy Musfialdy Muslikhin Muslikhin Ninis Agustini Damayani Nuryah Asri Sjafirah Nurzaman, R. Adi Pandan Yudhapramesti Prahastiwi Utari Ramadhanti, Galuh Aulia Riesma Winora Rinda Aunillah Sirait S. Kunto Adi Wibowo Saputra, Sandi Jaya Selma Kirana Haryadi Siti Aisah Nurhalida Siti Karlinah Sri Seti Indriani Sunandar, Ronal Sung Kyum Cho Supardi Supardi Suryanto, Btari Gaia Kaila Susanne Dida Teddy Kurnia Wirakusumah Tine Silvana Rachmawati Trie Damayanti Uud Wahyudin Uud Wahyudin Viranda, Lisa