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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Sains dan Teknologi Enrichment : Journal of Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Journal of Industrial Engineering & Management Research (JIEMAR) JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JaManKu : Jurnal Manajemen dan Kewirausahaan Journal of Community Service and Engagement Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Journal of Vision and Ideas (VISA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Prioritas : Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ekonomi Bisnis Digital Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Celebes Journal of Community Services International Research Journal of Business Studies Jurnal Ekonomi Bisnis Digital International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Bunga Aditi
Universitas Harapan Medan
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Pengaruh Employee Engagement, Quality Of Work Life, dan Kepercayaan pada Pimpinan terhadap Organizational Citizenship Behaviour boris stefen; H.M Hermansyur; Bunga Aditi
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 2 No 01 (2020): Artikel Agustus 2020
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v2i01.359

Abstract

The main objective of this research is to clarify the influence of Employee Engagement, Quality of Work Life, and Leader Trust to Organizational Citizenship Behaviour in PT Jiwasraya Insurance on Medan. The population in this study were all employees working, amounting to 140 people with samples taken by 100 people. This type of research is associative research. Methods of collecting data in this study were questionnaires and interviews. The research method used in this study is multiple linear regression analysis. Based on the results obtained, H1 is accepted for the Employee Engagement variable with alpha 1%. Thus, partially that the Employee Engagement variable has a significant effect on Organizational Citizenship Behavior, H2 is rejected for the Quality of Work Life variable. Thus, partially that the Quality of Work Life variable does not have a significant effect on Organizational Citizenship Behavior, H3 is rejected for the Trust variable in the Leader. Thus, partially that the variable Trust in leadership does not have a significant effect on Organizational Citizenship Behavior, It concluded that H4 simultaneous Employee Engagement, Quality of Work Life, and Trust in Leaders do not have a significant effect on Organizational Citizenship Behavior at PT. Jiwasraya Insurance (Persero) Medan.
Pelatihan Menembus Jurnal Nasional dan International Bereputasi Pada AIPRI ( Asosiasi Institusi Pendidikan Radiografer Indonesia) Agus Purwanto; Bunga Aditi; Yani Suryani; Desi Ika; Hafizah Hafizah
Journal of Community Service and Engagement Vol. 1 No. 01 (2021): August 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i01.6

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan peningkatan kemampuan publikasi artikel ilmiah Jurnal nasional dan International Bereputasi pada AIPRI ( Asosiasi Institusi Pendidikan Radiografer Indonesia) . Permasalahan yang dihadapi beberapa peneliti mengalami hambatan dalam publikasi jurnal international bereputasi yaitu kurangnya wawasan kemampuan menulis artikel, keterbatasan waktu, kesibukan, keterbatasan bahasa dan keterbatasan akses jurnal, ketersediaan langganan jurnal online. Metode pelatihan berupa pemberian materi secara tatapmuka, peserta dapat bertanya secara langsung tanpa perlu berkumpul. Pada akhir kegiatan dilakukan dengan sesi tanya jawab sebagai bentuk evaluasinya. Hasil setelah mengikuti pelatihan, para pesertas berhasil menyusun dan menerbitkan beberapa artikel pada jurnal nasional dan internasional bereputasi.
PENGARUH KUALITAS PELAYANAN, HARGA, LOKASI TERHADAP MINAT MEMBELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Cici Ayu Tania; Hafizah; Bunga Aditi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 2 No 1 (2022): Edisi Januari
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.988 KB) | DOI: 10.47065/jamek.v2i1.165

Abstract

This research aims to find out the influence of person job fit and person organization fit on organizational citizenship behavior (OCB) mediated organizational commitment to PPKS Medan employees. The population in this study was 135 people, using saturated sample techniques, samples were obtained as large as the total number of MedanPPKS employees. The analytical technique used is path analysis. While the type of research used in this study is associative with a quantitative approach, the method used in this study is statistics with data retrieval techniques through questionnaires onall employeesof PPKS Medan. The results showed that person job fit had a positive and significant effect on OCB (t count 3,752 and significance 0.000<0.05). Person organization fit positively and significantly affects OCB (t count 4,731 and significance 0.000<0.05). Person job fit has a positive and significant effect on organizational commitment (t count 6,196 and significance 0.000<0.05). Person organization fit has a positive and significant effect on organizational commitment (t count 13,306 and significance 0.000<0.05). Organizational commitment has a positive and significant effect on OCB (t calculate 4,449 and significance 0.000<0.05). Organizational commitment has an effect on mediating person job fit against OCB (direct influence value 0.159 < indirect influence 0.210). Organizational commitment has no effect on mediating person organization fit against OCB (direct influence value 0.225 > 0.007).
Perceived Value, Kepuasan dan Revisit Intention Wisatawan pada Lokasi Wisata Megasari Gusandra Saragih; Bunga Aditi; Annisha Suvero Suyar
Journal of Business and Economics Research (JBE) Vol 3 No 2 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i2.1717

Abstract

The purpose of this study was to determine the effect of perceived value and satisfaction on tourists' revisit intention on Merci Barn Tourism. The sampling technique used non-probability sampling with a total sample of 97 people. The data was obtained by giving a statement in the form of a questionnaire directly to the respondent to obtain valid data. Based on the results of the analysis, it is known that perceived value and satisfaction have a positive and significant influence on the revisit intention of tourists to Merci Barn Tourism, either simultaneously or partially. Determination test results found an R square value of 0.794, this means that the revisit intention of tourists to Merci Barn Tourism can be explained by the perceived value and satisfaction variables of 79.4%, while the rest (20.6%) is explained by other factors outside the model.
The Effect of Experiential Marketing on Customer Loyalty with Satisfaction as an Intervening Variables Elfitra Desy Surya; Bunga Aditi; Megasari Gusandra Saragih
Enrichment : Journal of Management Vol. 11 No. 1, Novembe (2020): Management
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1070.331 KB)

Abstract

The diversity of transportation means today requires people to be more selective in choosing a means of transportation that can meet their needs and provide many benefits in their use. This is the reason that transportation service companies are competing to attract customers to choose the means of transportation they offer by providing services that are more satisfying than competitors. The urgency of the research is that Siantar Ekspress customers are still not satisfied with the services of PT. Kereta Api Indonesia (Persero) Medan and determine the factors that cause it. The research method uses path analysis. The results showed that experiential marketing (feel and think) has a positive and significant effect on satisfaction, while relate has a negative and insignificant effect on customer satisfaction of Siantar Ekspress PT. KAI (Persero) Medan. Satisfaction, feel, and relate have a positive and significant effect on customer loyalty Siantar Ekspress PT. KAI (Persero) Medan, while Think has no positive and insignificant effect on customer loyalty of Siantar Ekspress PT. KAI (Persero) Medan. Satisfaction mediates in full mediation the influence of feel and thinks on customer loyalty Siantar Ekspress PT. KAI (Persero) Medan. While satisfaction does not mediate the effect of relate to customer loyalty Siantar Ekspress PT. KAI (Persero) Medan.
The Influence of Brand Image and Brand Experience on Customer Brand Loyalty Hermansyur; Bunga Aditi; Hafizah; Prasetyono Hendriarto
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (818.781 KB) | DOI: 10.35335/enrichment.v11i2.128

Abstract

This research aims to find the influence of brand image and brand experience on brand loyalty. This research population is all regular customers in Suans Bakery, Sampling techniques using nonprobability sampling with a total of 88 samples. The data is obtained by giving a statement in the form of a questionnaire directly to the respondent to obtain valid data. Based on the results of processing, it is known that brand image and brand experience have a positive and significant influence on brand loyalty either simultaneously or partially. Determination test results found the value of R square by 64.2% this means a variation of brand loyalty that can be explained by a variety of independent brand image and brand experience of 64.2%, while the rest (35.8%) explained by other factors or variables outside the model.
Analisis Pengaruh Pengembangan UMKM, Trust dan Keunggulan Bersaing terhadap Perkembangan Ekonomi Kreatif di Kota Medan Bunga Aditi; Sopi Pentana
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 6 No. 2 (2018)
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.459 KB)

Abstract

tujuan penelitian untuk mengkaji dan menganalisisAnalisis pengaruh pengembangan UMKM dan keunggulan bersaing terhadap perkembangan ekonomi kreatif di kota Medan.Metodedalam penelitian ini dengan pendekatan survey, jenispenelitian ini adalah deskriptif kuantitatif. Metode pengumpulan data dilakukan dengandaftar pertanyaandan studi dokumentasi. Metode analisis data dengan menggunakan regresi linear berganda. Hasil penelitian secara simultanInovasi produk, Label halal, Trust dan keunggulan bersaing berpengaruh positif dan signifikan terhadap Ekonomi kreatifpada UMKM yang terdaftar di Dinas UMKM Kota Medan, Secara parsial Inovasi produkberpengaruh positif dan signifikan terhadap Ekonomi kreatifdi Dinas UMKM Kota Medan, Secara parsial Label halal berpengaruh positif dan signifikan terhadap Ekonomi kreatifdi Dinas UMKM Kota Medan, Secara parsial Trust berpengaruh positif dan signifikan terhadap Ekonomi kreatifdi Dinas UMKM Kota Medan dan Secara parsialkeunggulan bersaing berpengaruh positif dan signifikan terhadap Ekonomi kreatifdi Dinas UMKM Kota Medan.
Pengaruh Leader Member Exchange dan Pengembangan Karir terhadap Organizational Citizenship Behavior pada PT Andhika Pratama Jaya Abadi Try Firmansyah Ginting; Tapi Rondang Ni Bulan; Bunga Aditi
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 9 No. 1 (2021)
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.987 KB)

Abstract

this study purpose to analyze how the effect of Leader Member Exchange and Career Development on Organizational Citizenship Behavior. This study uses an associative method with a quantitative approach with data collection techniques using a questionnaire. The population in this study were 60 employees of PT Andhika Pratama Jaya Abadi. The data analysis technique used in this study is multiple linear regression analysis techniques. Based on the results of research conducted, it can be concluded that (1) Leader Member Exchange has a significant effect on Organizational Citizenship Behavior. (2) Career Development has a significant effect on Organizational Citizenship Behavior. (3) Leader Member Exchange and Career Development significantly influences Organizational Citizenship Behavior.
The Effect of Cafe Atmosphere and Food Quality on Revisit Intention with Customer Satisfaction as a Mediating Variable at Cafe in Medan City Cendikia Taqwim; Bunga Aditi; Sopi Pentana
Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET) Vol. 1 No. 2 (2021): Article Research November 2021
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v1i2.135

Abstract

This study aims to determine whether the cafe atmosphere and food quality affect revisit intention with customer satisfaction as a mediating variable at cafes in Medan. The analytical technique used is path analysis as an analytical tool to determine the direction of the variables studied and justify how significant the influence of the independent variable with the dependent variable is either directly or indirectly through the mediating variable. The total population in this study amounted to 112 people, and 112 were used as samples using the saturated sampling method, namely the model, which also represented the total population. The results showed that cafe atmosphere had a significant effect on customer satisfaction, food quality had a significant effect on customer satisfaction, cafe atmosphere had a significant effect on revisit intention, food quality had a significant effect on revisit intention, customer satisfaction had a significant effect on revisit intention, cafe atmosphere and food quality had a significant effect on customer satisfaction, cafe atmosphere and food quality have a significant effect on revisit intention, cafe atmosphere has a significant effect on revisit intention through customer satisfaction, and food quality has a considerable effect on revisit intention through customer satisfaction.
The Influence of Entrepreneurship Knowledge on Entrepreneurial Interest in Medan Market Center with Self Efficacy as an intervening Variable Wenikha Waldyatri; Bunga Aditi; Sopi Pentana
Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET) Vol. 1 No. 2 (2021): Article Research November 2021
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v1i2.136

Abstract

 The author's purpose of conducting research is to determine the effect of Knowledge of Entrepreneurship on Interest in Entrepreneurship, to determine the effect of Self Efficacy on Interest in Entrepreneurship, to determine the effect of Knowledge of Entrepreneurship on Self Efficacy, to determine the effect of Knowledge of Entrepreneurship on Interest in Entrepreneurship with Self Efficacy as a Moderating Variable at the Medan Market Center . The sample in this study is 100 people who are entrepreneurs in the Medan Market Center. This research was collected through a questionnaire which was processed and analyzed using Path Analysis. Then test the quality of the data used is the validity test using Significant and reliability test using Cronbach Alpha. To test the hypothesis in this study. Researchers used the t test, and F test and did a determination test. The results of this study indicate that there is a positive influence of entrepreneurial knowledge on interest in entrepreneurship, there is a positive influence of self-efficacy on interest in entrepreneurship, there is a positive influence of entrepreneurial knowledge on self-efficacy and there is an indirect effect of entrepreneurial knowledge on interest in entrepreneurship through self-efficacy. Thus the interest in entrepreneurship becomes an integral part of entrepreneurial knowledge as an intermediary, so that entrepreneurial knowledge can indirectly affect self-efficacy.
Co-Authors , Elfitra Desy Surya Ade Gunawan Ade Risna Sari Ade Titin Sumarni Agus Purwanto AL DA Alda Alda, Alda Alvin Fahlevi Andreas Tigor Oktaga, Andreas Anggraini, Putri Arbie Yusril Dalimunthe, Arbie Arief Nasution, Aulia Astuti, Enny Diah Audia Junita Aulia Arief Aulia Nurul Hidayah Ayu Setiamy, Arasy boris stefen Cai Cen, Cia Cendikia Taqwim Chevy Herli Sumerli Cici Ayu Tania Dendy K. Pramudito Dewianawati, Dwi Dini Hendriani Djakasaputra, Arifin Dona Tri Ardillah Dwi Septi Haryani Edu Christian Tarigan Eka Gustinasari Eko Tama Putra Saratian Elita Yuni Setiyarini Enjel Sianturi, Hermin Fachrurazi Fachrurazi Fadhillah, Andika Fauzi, Wahyu Divan Frans Sudirjo H.M Hermansyur Hafizah Hafriz Rifki Hafas Handayani, Sri Putri Hasminidiarty Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Herlianto, Dicky Hrp, Nadra Angraini Hutagalung, Syopwan Alrasid I Nyoman Tri Sutaguna Ika, Desi Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syafii Indra Syafii, Indra Indra Syafii, SE., MM Indrianto, Dian Juliana Julita Julita Kalvin Sinaga Magdalena Maisara Batubara Marwan Effendi MASHUDI HARIYANTO Mas’ad, Muhammad Aunurrochim Maulana Syahri, Ananda Mendrofa, Syah Abadi Muhammad Fauzan Azhmy Muhammad Rido Muhammad Zacky Fuadi Muller Tamba Mutiara Ananda Armi Nadra Angraini Hrp Nahrisah, Ezzah Nani Nani Nasib Olga Theolina Sitorus Olga Theolina Sitorus Olga Theolina Sitorus Pentana, Sopi Pitono Pitono, Pitono Prasetyono Hendriarto Pratama, Reza Hardian Putri, Tiara Alissyah Qonita Rey Raden Mohamad Herdian Bhakti Rian Ardianto Risal, Taufiq Rosita Rosita Salamatun Asakdiyah, Salamatun Sandi, Desi Armitari Sarah Imelda Saskia Sela R.P Br Tarigan Shafira Husna, An Nura Solly Aryza Sopi Pentana Sri Putri Handayani Sri Putri Handayani Suginam , Suginam Sunaryo Sunaryo Sunaryo Suteja, I Gede Novian Syahyunan , Syahyunan syahyunan syahyunan Syahyunan Syahyunan Tamba, Muller Tapi Rondang Ni Bulan Tarigan, Sela R.P Br Taufiq Risal Titin Rosdyanti Try Firmansyah Ginting Try Firmansyah Ginting Wardana, Miko Andi Wenikha Waldyatri Yani Suryani Yuliani, Erma Zettira, Zara Zulia Hanum