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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik International conference on Information Technology and Business (ICITB) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ekonomi dan Bisnis Dharma Andalas EKONOMI BISNIS Jurnal Ekuivalensi Jurnal Abdi Insani International Journal of Business Economics (IJBE) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review International Journal on Social Science, Economics and Art Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Bina Bangsa Ekonomika Abimanyu: Journal of Community Engagement ProBisnis : Jurnal Manajemen Celebes Journal of Community Services Journal of Islamic economics Perspectives (JIEP) Journal of Business Integration Competitive Journal of Finance Integration and Business Independence
Ratih Amelia, Ratih
Politeknik Unggul LP3M
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman Wijayati, Dewie Tri; Kautsar, Achmad; Amelia, Ratih; Jacobis, Riedel Paulus
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This community service activity aims to improve the capacity and competence of Human Resources (HR) management in the digital era for statue craftsmen in Trowulan District, Mojokerto City. This training is designed as a response to the needs of craftsmen to adapt to technological developments and digitalization that are increasingly affecting various sectors, including the craft industry. The training held in Mojokerto City includes several main materials, namely: technology-based HR management, utilization of digital media for marketing, digital HR data management, and development of communication skills for more effective collaboration. The methods used include lectures, interactive discussions, simulations, and direct practice, so that participants can easily understand and apply the material provided. The results of this activity show that the statue craftsmen have high enthusiasm for the application of digital technology in managing their businesses. Participants acknowledged their increased understanding in utilizing digital platforms to support HR management, expand marketing reach, and increase work efficiency. This activity is expected to be the first step in the digital transformation of the statue craft industry in Mojokerto, as well as have a positive impact on increasing the competitiveness and sustainability of craftsmen's businesses in the era of globalization.
PELATIHAN KEWIRAUSAHAAN DAN PENGEMASAN PRODUK UNTUK MENINGKATKAN DAYA SAING KELOMPOK UMKM KELURAHAN SAWUNGGALING SURABAYA Asandimitra, Nadia; Wardoyo, Dewie Tri Wijayati; Iriani, Sri Setyo; Kistyanto, Anang; Hariyati, Hariyati; Amelia, Ratih
Jurnal Abdi Insani Vol 12 No 2 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i2.2193

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy, making a significant contribution to economic growth and development. In Indonesia, the presence of MSMEs greatly aids in reducing unemployment caused by limited labor absorption in the formal sector. The number of MSMEs in Indonesia, including in the Sawunggaling sub-district of Surabaya, continues to increase. The Sawunggaling sub-district itself has numerous potentials that can be developed into business activities. Unfortunately, due to limited human resource competencies, the creative spaces available have not been fully utilized by partners. Partners also face difficulties in designing attractive food and beverage packaging. This program aims to optimize existing facilities and provide training to foster entrepreneurial spirit and improve MSME skills in terms of food and beverage packaging design. The activities implemented include enhancing understanding and skills through training that introduces entrepreneurial strategies and product packaging, including incorporating MSME identity into the packaging. The results of the PKM activities show that the PKM target was achieved well, namely an increase in awareness and knowledge among MSME actors in the food and beverage sector in the Sawunggaling sub-district, Surabaya, about the importance of entrepreneurial mindset and product packaging, as well as packaging design ideas that can enhance competitiveness.
Service Quality as the Key to Customer Satisfaction: An Empirical Analysis of BTPN Syariah Bank Siantar Timur Sari, Wulan; Amelia, Ratih; Handayani, Cici; Amin Hou; Susanto
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.12

Abstract

This research seeks to assess the impact of employee service quality on customer satisfaction at BTPN Syariah Bank, East Siantar Branch. This research is both associative and quantitative. The study seeks to examine the correlation or impact of one variable on another. The study's demographic comprised 1,163 consumers of BTPN Syariah Bank, East Siantar Branch, in 2023. The sample for this study comprised 92 customers. This study employed simple regression analysis and hypothesis testing utilizing SPSS Version 25. This study's findings demonstrate that service quality positively and significantly impacts customer satisfaction at PTPN Syariah Bank, East Siantar Branch. Furthermore, customer satisfaction at BTPN Syariah Bank, East Siantar Branch, is primarily attributed to the independent variable of service quality, with the remaining 47.5% affected by other unexamined variables, including product quality and location.
The Influence of Brand Image and Brand Trust on The Decision to Study in the Tax Accounting Study Program (Case Study at Politeknik Unggul LP3M) Amelia, Ratih; Tambunan, Debora; Albert
Journal of Finance Integration and Business Independence Vol. 1 No. 1 (2024): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i1.8

Abstract

This study examines the impact of brand image and brand trust on students' selection of Politeknik Unggul LP3M as their higher education institution. In the intensifying rivalry within the education sector, comprehending the determinants that affect prospective students' decisions is crucial. Brand image reflects public opinion of an institution, whereas brand trust signifies confidence in the institution's quality and dedication. This research utilized a quantitative methodology, gathering data using a questionnaire survey. The study's population consisted of all new students at Politeknik Unggul LP3M, from which a purposive sampling method was employed to pick a sample of 150 respondents. We employed regression analysis to assess the influence of independent variables on the decision-making process. The findings indicated that brand image and brand trust substantially affected students' choices. The managerial implications of these findings indicate that the administration of Politeknik Unggul LP3M must enhance its brand image by advocating for academic excellence, contemporary facilities, and community engagement. Moreover, maintaining uniformity in service and clarity in information helps enhance brand trust. We anticipate that this strategy will enhance the institution's competitiveness and attract additional students. The study's shortcomings encompass restricting the sample to new Politeknik Unggul LP3M students, potentially failing to fully represent the broader population of prospective students. We recommend broadening the sample size and incorporating more pertinent variables in subsequent study
Business Performance Model of Micro, Small and Medium Enterprises (MSMEs) in Reducing Poverty Rates Ayuni, Tyus Windi; Bhastary, Manda Dwipayani; Sari, Devi Purnama; Amelia, Ratih; Nasib, Nasib
International Journal on Social Science, Economics and Art Vol. 15 No. 2 (2025): August: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i2.780

Abstract

Business performance of Micro, Small, and Medium Enterprises (MSMEs) is crucial in reducing poverty rates in a region. This is because business performance is believed to create jobs, increase community income, and drive local economic growth. There are three factors that influence the business performance of MSMEs: product innovation, digitalization or technology utilization, and marketing strategies. The urgency of this research stems from the absence of a business performance model for MSMEs aimed at reducing poverty rates in Langkat Regency. The objectives of this study are to identify the potential and challenges of MSMEs, formulate development strategies for MSMEs, and develop a business performance model based on innovation, digitalization, and marketing strategies to reduce poverty rates. The method used in this study is quantitative with Structural Equation Modeling (SEM) analysis. The results of the analysis are expected to contribute to the development of an effective business performance model for MSMEs in reducing poverty. From the study results, it was found that adjustments are needed to the model design developed in the previous study. Based on primary questionnaire data from 50 MSMEs in Langkat Regency, it was found that the factors influencing MSME business performance in Langkat Regency contribute to reducing poverty rates.
Pengembangan Keterampilan Social Media Marketing bagi Guru dan Siswa untuk Mendukung Branding Sekolah di SMA Hasanudin Wajak Malang Fachmi, Muhammad; Thahirrah, Nadia Nur; Amelia, Ratih; Kharisma, Fresha; Arifah, Ika Diyah Candra
Celebes Journal of Community Services Vol. 4 No. 2 (2025): June - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

Transformasi digital mendorong institusi pendidikan untuk mengoptimalkan media sosial sebagai sarana strategis dalam membangun citra dan meningkatkan daya saing. SMA Hasanuddin Wajak Malang, sebagai sekolah berbasis pesantren tertua di wilayahnya, memiliki potensi keunggulan yang belum sepenuhnya terekspos melalui strategi pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas guru dan siswa dalam mengelola social media marketing (SMM) guna memperkuat branding sekolah. Metode pelaksanaan mencakup asesmen kebutuhan, pelatihan, dan pendampingan berbasis praktik langsung. Materi yang diberikan meliputi konsep branding, perancangan konten, hingga analisis insight media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep branding dan keterampilan teknis SMM, yang ditunjukkan melalui kemampuan merancang konten kreatif dan menyusun content calendar. Selain itu, telah terbentuk tim media sosial permanen yang terdiri dari guru dan siswa, serta dirumuskan pembagian peran untuk mendukung konsistensi publikasi. Program ini juga meningkatkan kesadaran peserta akan pentingnya narasi lokal sebagai pembeda dalam pembangunan citra sekolah. Kegiatan berpotensi berkelanjutan melalui pendampingan virtual, evaluasi performa konten, dan penyusunan SOP pengelolaan media sosial. Secara keseluruhan, PkM ini berkontribusi dalam memperkuat branding sekolah berbasis media sosial dan dapat direplikasi pada institusi pendidikan serupa.
Khoirun Nisa' Pengembangan Sumber Daya Manusia dengan Pemanfaatan Potensi dan Pemeliharaan Sarana Prasarana Desa Pait Kecamatan Kasembon Kabupaten Malang Khoirun Nisa', Khoirun; Amelia, Ratih; Kurniawan, Ahmad
Abimanyu : Jornal of Community Engagement Vol 4 No 2 (2023): August 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v4n2.p66-84

Abstract

for students to learn and understand the characteristics of life in society, so that students can play a role and participate actively in society. The goal Students can help solve problems in the community by being able to develop village potential and handle problems in the village and can complete coursework on campus. This KKNT program is equivalent to 20 credits. KKNT itself consists of various themes, one of which is village projects. Village project KKNT activities are an effort to empower village potential as much as possible to improve the welfare of village communities. Through the KKNT village project theme, it is hoped that villages with all their potential can be fully utilized through various new innovations, both in terms of natural resources and human resources. During the KKNT, students will make maximum contributions with the many activities carried out by students towards the community. Students are required to make a KKN report which contains activities, information and descriptions as well as work programs in terms of aspects of planning, implementation and the results of activities that have been achieved. The implementation method is divided into four areas, namely physical infrastructure, increased production, social culture and health. From this method, a solution is produced, namely a superior work program.
Analisis Rasio Likuiditas dan Rasio Solvabilitas terhadap Kinerja Keuangan Pada CU. Mandiri Tetap Sejahtera Rajagukguk, Yesica Br; Amelia, Ratih
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Analisis Rasio Likuiditas dan Rasio Solvabilitas adalah metode penting dalam mengevaluasi kinerja keuangan pada Cu. Mandiri Tetap Sejahtera. Rasio likuiditas, yang mencakup current ratio dan quick ratio, mengukur kemampuan Cu. Mandiri Tetap Sejahtera untuk memenuhi kewajiban jangka pendeknya dengan aset lancar yang tersedia. Penelitian ini bertujuan untuk menganalisis pengaruh rasio likuditas dan solvabilitas terhadap kinerja keuangan Cu. Mandiri Tetap Sejahtera. Diharapkan, CU dengan rasio likuditas yang tinggi menunjukan kemampuan yang baik dalam mengelola kewajiban jangka pendek, sedangkan rasio solvabilitas yang optimal mencerminkan manajemen utang yang efektif dan stabilitas keuangan jangka panjang. Hasil analisis ini akan memberikan wawasan tentang bagaimana keseimbangan antara likuditas dan solvabilitas mempengaruhi kinerja keseluruhan Cu. Mandiri Tetap Sejahtera.
Efforts to Increase Digital Literacy in Class XII Students at Budi Agung Private Vocational School Medan Nasib; Harianto, Adi; Juliansyah, Roni; Novirsari, Emma; Honkley, Tony; Martin; Hervina Sihombing, Ester; Hastuty HS, Widy; Amelia, Ratih; Tambunan, Debora
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i2.3765

Abstract

Digital literacy is the ability to use information and communication technology (ICT) effectively and critically. Digital literacy can involve the ability to find, evaluate, use and create information through various digital platforms. On this occasion, the focus was on increasing digital literacy for students in class XII of Budi Agung Private Vocational School, Medan. In this community service activity, face-to-face seminars and basic training are carried out for all students. Digital literacy can certainly provide benefits for students. The benefits that can be felt with digital literacy are that students can access various sources of information to support learning, help with assignments, teach students to evaluate the reliability and validity of online information sources which will also be useful as preparation for the world of work.
PENGARUH DEBT TO ASSETS RATIO, DEBT TO EQUITY RATIO TERHADAP NET PROFIT MARGIN PADA PERUSAHAAN INDUSTRI MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI 2016 – 2019 Amelia, Ratih; Gulo, Nitema
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 2 No. 2 (2021): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.026 KB) | DOI: 10.33050/jmari.v2i2.1657

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh debt to assets ratio dan debt to equity ratio secara parsial dan secara simultan terhadap net profit margin pada perusahaan industri makanan dan minuman yang terdaftar di BEI. Pendekatan yang dilakukan dalam penelitian ini adalah dengan menggunakan pendekatan asosiatif. Lokasi penelitian dilakukan di perusahaan industri makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2016 – 2019 dengan menggunakan situs resmi Bursa Efek Indonesia www.idx.co.id Populasi dalam penelitian ini terdiri dari semua perusahaan industri makanan dan minuman yang terdaftar di Bursa EfekIndonesia (BEI) selama periode 2016 – 2019 yaitu sebanyak 18 perusahaan dan sample pada penelitian ini sebanyak 10 perusahaan. Hasil dari penelitian ini Debt to asset Ratio (DAR) secara simultan berpengaruh negatif terhadap Net profit Margin (NPM). Dengan hasil uji t tabel < t hitung yaitu -4,535<1,677, pada perusahaan makanan dan minuman di BEI periode 2016 – 2019. Debt to equity ratio (DER) secara simultan berpengaruh positif terhadap Net Profit Margin (NPM) dengan Hasil uji Hipotesis t hitung = 4,560 > t tabel = 1,677. F hitung sebesar 10,524 > F tabel 3,19 sehingga H3 diterima Ho ditolak dan artinya secara simultan Debt to asset ratio (DAR) dan Debt to Equity ratio (DER) berpengaruh positif signifikan terhadap Net Profit Margin (NPM). Nilai koefisien determinasi (dilihat dari R Square) sebesar 0,363 hal ini berarti 36,3 % varians nilai NetProfit Margin (NPM) ditentukan oleh variabel independen yaitu Debt to Asset Ratio dan Debt to equity Ratio, sedangkan sisanya dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini
Co-Authors Achmad Kautsar Adi Harianto Ahmad Fadli Albert Amin Hou Anang Kistyanto Arifah Sri Wahyuni Arifah, Ika Diyah Candra Ayani, Selfitrida Ayani, Selfitrida Chaniago, Sabaruddin Cici Handayani, Cici Debora Tambunan Dewi Safitri Dewie Tri Wijayati Dewie Trie Wijayati Dini Vientiany Emma Novirsar Ester Hervina Sihombing Fazlurrahman, Hujjatullah Febri Yuliani Fiqrida Amalia Fitro, Achmad Fresha Kharisma Gulo, Nitema Hamjah Arahman Hariyati Hariyati Harnjo, Eddy Hervina Sihombing, Ester Hery Widijanto Indra Budiman Jacobis, Riedel Paulus Jihan Jihan, Jihan Juliansyah, Roni Kautsar, Achmad Khoirun Nisa', Khoirun Kholidi Hadi, Hafid Kurniawan, Ahmad Lathif, Elmasrini Manda Dwipayani Bhastary Martin Martin Martin Mega Sanjaya Mhd Restu Razaq Razaq Mongid, Abdul Muhammad Fachmi Muhammad Fathoni Nadia Asandimitra Haryono Nasib Nirmalasari Nirmalasari Novirsari, Emma Prianda Pebri Rajagukguk, Yesica Br Ratna Sari Rivai, Ahmad Rizakh, Faizah Siti Sari Dewi , Renny Sari, Devi Purnama Septa Wihara, Dhiyan Sinaga, Reflianta Br Soeprajitno, Edy Djoko Sri Setyo Iriani SUSANTO Thahirrah, Nadia Nur Tony Honkley Tyus Windi Ayuni vitratin, vitratin Widy Hastuty HS Wulan Sari, Wulan