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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Among Makarti International conference on Information Technology and Business (ICITB) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ekonomi dan Bisnis Dharma Andalas EKONOMI BISNIS Jurnal Ekuivalensi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Jurnal Manajemen Universitas Bung Hatta GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review International Journal on Social Science, Economics and Art Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Bina Bangsa Ekonomika Abimanyu: Journal of Community Engagement ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Indonesian Sugar Research Journal Celebes Journal of Community Services Journal of Islamic economics Perspectives (JIEP) Journal of Business Integration Competitive Journal of Finance Integration and Business Independence
Ratih Amelia
Politeknik Unggul LP3M
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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THE INFLUENCE OF MARKETING AND AFFILIATE MARKETING COMMUNICATIONS ON INCREASING SALES VOLUME ( Study The Case of Online Merchants on the Shopee Marketplace in Medan City) Ester Hervina Sihombing; Martin Martin; Nasib Nasib; Debora Tambunan; Ratih Amelia
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Study This aim is To know the influence of communication marketing and affiliate marketing on sales volume to online merchants in the shop marketplace city of Medan. Type study This is a study quantitative, the population in the study is whole Online traders at the Shopee Marketplace in Medan City, totaling 325 people. The sampling technique used in this study This is there simple random sampling with several samples of as many as 76 people. Data analysis techniques in research This uses Structural Equation Modeling ( SEM ) based on Variance version 4. Results from the study This is Influence Communication marketing to sales volume online traders at the Shopee marketplace in Medan city have a coefficient track of 0.252 with mark probability of 0.043 <0.05. Effect of affiliate marketing on sales volume online traders at the Shopee marketplace in Medan City have a coefficient track of 0.868. with a mark probability of 0.000 <0.05. communication marketing and affiliate marketing influence on sales volume to online traders in the marketplace shop the city of Medan has a coefficient track of 0.749 and a coefficient track of 0.307
The Effect of Online Customer Reviews and Affiliate Marketing on Impulsive Buying of Products in the Shopee Marketplace Ratih Amelia; Amin Hou; Indra Budiman; Debora Tambunan; Emma Novirsar
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.230

Abstract

This study aims to determine the influence online customer reviews and affiliate marketing against impulsive buying on products in the Shopee marketplace. This type of research is qualitative research, population and sample of this study amounted to 135 people have made purchases of products on Shopee. Data analysis techniques of this study using multiple regression analysis and hypothesis testing. The results of this study show that Online customer reviews have a positive and significant effect on Impulsive Buying on products in the Shopee Marketplace. At 0.799 this means that 79.9% of the variance in the value of impulsive buying on products in Shopee Marketplace is determined or explained by independent variables, namely online customer review and affiliate marketing, while the remaining 20.1% is influenced by other variables that are not studied in this study product promo, product quality and others.
Efforts to Increase Investment Awareness Desa Harapan Baru Nasib Nasib; Sabaruddin Chaniago; Widy Hastuty HS; Ratih Amelia; Ester Hervina Sihombing
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v2i2.1368

Abstract

This community service activity was carried out on the youth of Harapan Baru Village, Sei Lepan District, Langkat Regency. This activity is in the form of a workshop or training which is carried out with socialization by providing materials or modules on tips for successful investing, especially at a young age in village youth. So it is hoped that the partners have a good understanding of investing even in the village. Then the targets to be achieved through this service activity are (1) partners know what the first step is to invest, especially in rural areas, (2) partners can classify which investments have a high level of failure risk, (3) partners have awareness the importance of investing even though they are still at a young age.
OPTIMALISASI MEMBANGUN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER VALUE DAN CUSTOMER RETENTION SEBAGAI VARIABEL INTERVENING Amelia, Ratih; Ayani, Selfitrida
EKONOMI BISNIS Vol. 26 No. 1 (2020): Ekonomi Bisnis
Publisher : Universitas Islam Syekh-Yusuf

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Abstract

Perguruan tinggi swasta pada saat sekarang ini terus dituntut untuk terus melakukan upaya perbaikan baik yang terjadi secara internal dan ekternal. Belum terkenalnya citra kampus menyebabkan perguruan tinggi akan sangat sulit bersaing. Hal inilah yang sering terjadi pada Politeknik Unggul LP3M. Dimana persepsi orang masih menggap kuliah harus di Universitas, Sekolah Tinggi dan Akademi. Kemudian selama ini istilah Politeknik masih asing dibenak orang banyak. Salah satu upaya yang dilakukan manajemen Politeknik Unggul LP3M yaitu dengan memaksimalkan program penerimaan mahasiswa baru melalui pemberian reward atau lebih dikenal dengan istilah member get member (MGM). Fokus utama dalam penelitian ini yaitu untuk menganalisis secara langsung 1) brand image terhadap customer value, 2) menganalisis brand image terhadap customer retention. Selanjutnya menganalisis secara tidak langsung 1) brand image terhadap customer loyalty melalui customer value 4) brand image terhadap customer loyalty melalui customer retention. Pendekatan penelitian ini yaitu analisis jalur. Populasi dalam penelitian ini mahasiswa aktif pada tahun ajaran 2018/2019 pada kampus Politeknik Unggul LP3M yang terdiri dari 5 program studi yang berjumlah 316. Sedangkan metode penentuan sampel dengan non probability sampling yaitu dengan cara accidental sampling. Dimana peneliti mengambil 250 mahasiswa aktif untuk dijadikan sampel. Pengumpulan data menggunakan kuesioner dengan skala likert.Hasil penelitian menunjukkan bahwa secara langsung 1) brand image berpengaruh signifikan terhahadap customer value, 2) brand image berpengaruh signifikan terhahadap customer retention. Sedangkan secara tidak langsung 3) brand image tidak berpengaruh signifikan terhahadap customer loyalty melalui customer value, 4) brand image berpengaruh signifikan terhahadap customer loyalty melalui customer retention.Kata Kunci: Brand Image, Value, Retention, Loyalty
The Effectiveness and Efficiency of the Quick Response Indonesian Standard (Qris) Non-Cash Payment System in Influencing Sales at Coffeeshops in Medan City Amelia, Ratih; Arahman, Hamjah; Sinaga, Reflianta Br; Rivai, Ahmad; Novirsari, Emma
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.426

Abstract

This study aims to determine the Effectiveness and Efficiency of the Quick Response Indonesian Standard (Qris) Non-Cash Payment System in Affecting Sales at Coffeeshop in Medan City. This research is a quantitative approach. The population and sample in this study were coffeshops in Medan City that used a non-cash payment system of 127 outlets spread across Medan City. The data analysis technique of this study uses statistical analysis, namely the partial least square-structural equestion model (PLS SEM) which aims to conduct path analysis with latent variables. Variant-based structural equation analysis (SEM) which can simultaneously test the measurement model as well as test the structural model. The results showed that directly the effectiveness of QRIS on coffeeshop sales in Medan city had a significant effect. This result can be seen that the significant value of 0.004 is smaller than 0.05 and the tcount value is greater than the ttable (2.479> 1.979). Directly QRIS efficiency on coffeeshop sales in Medan city has a significant effect. This result can be seen that the significant value of 0.000 is smaller than 0.05 and the tcount value is greater than the ttable (4,452> 1,979). Simultaneously, the effectiveness and efficiency of non-cash payments through QRIS on coffeeshop sales in Medan city have a significant effect.
Optimizing Aggressive Strategies as Adaptive Action for Rural Banks in Facing Competition In The Digital Banking Era Septa Wihara, Dhiyan; Soeprajitno, Edy Djoko; Kholidi Hadi, Hafid; Amelia, Ratih
Journal of Islamic Economics Perspectives Vol. 6 No. 2 (2024): September (2024) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/qkzq5b45

Abstract

Rural Banks will identify their internal strengths to be able to seize opportunities to become opportunities for growth as well as in facing threats in the current banking digitalization era. This study aims to formulate a sustainable competitive strategy at PT. BPR X in Jombang Regency, East Java Province using SWOT analysis (Strength, Weakness, Opportunity and Threats). It is hoped that the results of this study can be used as a reference for Rural Banks to compete and build sustainable competitive advantages and contribute to strategic management, especially analysis of the company's internal and external environment. This study uses a qualitative approach with 2 informants, The instrument used is structured interviews. Then the interview results are integrated into the SWOT matrix to be weighted. After that, calculating the difference in each SWOT component and integrating it into a diagram so that you meet the strategic categories according to the difference calculation earlier. The findings of this study are that PT BPR X is in a position to support an aggressive strategy. where this is used as a guideline for several strategies in the 4 (four) quadrants namely SO strategy, WO strategy, ST strategy and WT strategy
BRANDING DAN LABELING SEBAGAI UPAYA STRATEGI PEMASARAN PRODUK UMKM BINAAN DI KOTA MEDAN Ratih Amelia; Tyus Windi Ayuni; Nasib Nasib
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.609

Abstract

This study investigates the influence of branding and labelling on the marketing strategy of fostered MSME products in Medan City. This type of research is quantitative research. The population in this study is the number of micro businesses as many as 1,590-business units or equivalent to 92.60% of the total number of fostered MSMEs in Medan City. The sample in this study uses a simple random sampling technique and totals 319 MSME actors who are the sample of this study. The results of the study show that branding has a positive and partially significant influence on the marketing strategy of MSMEs, by increasing brand recognition, consumer trust, product added value, and competitiveness in the market. Labelling has also been proven to have a positive and significant influence, helping to differentiate products from competitors, increase consumer confidence in product quality, and meet applicable regulatory standards. Simultaneously, branding and labelling together have a significant impact on the marketing strategy of MSMEs in Medan City. The implication of this study is the need to focus on managing a strong brand identity and implementing proper labeling as a strategy to increase sales, customer loyalty, and the competitiveness of MSMEs. Advice for Medan MSME players includes training and mentoring in better business strategies, based on market needs analysis, sales data, and competitor strategies to achieve sustainable growth and improve their marketing performance
Media Sosial, FOMO, dan Niat Beli: Sebuah Studi Kuantitatif pada E-commerce Amelia, Ratih; Hou, Amin; Harianto, Adi; Razaq, Mhd Restu; Sanjaya, Mega
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 5 No 1 (2025): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - Maret 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v5i1.518

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan Fear of Missing Out (FOMO) terhadap niat beli mahasiswa pada e-commerce. Hasil penelitian menunjukkan bahwa media sosial memiliki pengaruh positif yang signifikan terhadap niat beli mahasiswa, di mana media sosial berperan sebagai sumber informasi utama yang membangun kepercayaan melalui ulasan, rekomendasi, dan interaksi langsung. Selain itu, FOMO juga terbukti memengaruhi niat beli dengan mendorong pembelian impulsif akibat tekanan sosial, promosi waktu terbatas, dan pengalaman pengguna lain yang menciptakan rasa urgensi. Kombinasi media sosial dan FOMO menciptakan lingkungan pemasaran yang efektif, memperkuat dorongan mahasiswa untuk melakukan pembelian di e-commerce. Implikasi penelitian ini menunjukkan pentingnya strategi pemasaran e-commerce yang memanfaatkan media sosial dan FOMO, seperti kampanye promosi eksklusif, kolaborasi dengan influencer, dan penguatan kepercayaan melalui testimoni konsumen. Penelitian ini juga membuka peluang untuk studi lebih lanjut mengenai peran media sosial dan faktor psikologis konsumen dalam pengambilan keputusan pembelian pada kelompok demografis lain.
Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman Kautsar, Achmad; Fazlurrahman, Hujjatullah; Amelia, Ratih; Sari Dewi , Renny; Septa Wihara, Dhiyan; Fitro, Achmad
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p56-63

Abstract

Based on the results of the interviews, it is still found that the quality standards for the taste of the chips produced by the Ketintang Village MSMEs still change frequently, so it is necessary to organize quality control as well as financial records so that the financial management of MSMEs in Ketintang Village is even better. The solution offered is to provide training on Quality Control and making simple financial reports to improve the performance of MSMEs in Ketintang Village Surabaya. The approach method offered to solve partner problems that have been mutually agreed upon and stages is the training and mentoring method. these results show that the effectiveness of community service activities is almost 80% achieved. Training on Standard Operating Procedures (SOPs) and simple finance provides great benefits for MSMEs in building a more structured and efficient business foundation. From this training, participants gained an understanding of the importance of SOPs as work guidelines to improve operational consistency and quality. In addition, the simple finance training provided insights for businesses on the importance of recording transactions, preparing financial statements, and good cash flow management. By mastering these materials, MSMEs can increase productivity and competitiveness in the market.
Kontribusi Customer Relationship Management terhadap Retensi Pelanggan: Kasus pada Coffeeshop Saga Kahwa Amelia, Ratih; Windi Ayuni, Tyus; Hou, Amin; Harnjo, Eddy; Bhastary, Manda Dwipayani
JURNAL EKUIVALENSI Vol. 11 No. 1 (2025): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/0dwd2145

Abstract

This study supposed to analyze the contribution of Customer Relationship Management (CRM) to customer retention in independent coffee shop businesses, using Coffeeshop Saga Kahwa as a case study. Amidst intense competition and the challenge of maintaining customer loyalty, CRM implementation becomes a crucial strategy to drive repeat visits and build long-term customer relationships. The research applies a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM-PLS) as the analytical technique. CRM is measured through four dimensions: customer orientation, technology-based CRM, knowledge management, and service quality, while customer retention is evaluated based on indicators of loyalty and repurchase intention. The results show that all four CRM dimensions have a positive and significant effect on customer retention, with an R Square value of 0.803, indicating strong combined influence. These findings imply that the strategic application of CRM, even at the small business level such as independent coffee shops, can significantly enhance customer loyalty and business competitiveness.
Co-Authors Achmad Kautsar Adi Harianto Ahmad Fadli Albert Amin Hou Anang Kistyanto Arifah Sri Wahyuni Arifah, Ika Diyah Candra Ayani, Selfitrida Ayani, Selfitrida Azhari, Desinta Riski Candra Arifah, Ika Diyah Chaniago, Sabaruddin Cici Handayani, Cici Debora Tambunan Dewi Safitri Dewie Tri Wijayati Dewie Trie Wijayati Dini Vientiany Emma Novirsar Ester Hervina Sihombing Fazlurrahman, Hujjatullah Febri Yuliani Fiqrida Amalia Firmansyah, Praditya Fitro, Achmad Fresha Kharisma Gulo, Nitema Hadi, Hafid Kholidi Hamjah Arahman Hariyati Hariyati Harnjo, Eddy Hervina Sihombing, Ester Hery Widijanto Ika Puspa Satrianny Indra Budiman Jacobis, Riedel Paulus Jihan Jihan, Jihan Juliansyah, Roni Kautsar, Achmad Khoirun Nisa', Khoirun khusnul khotimah Kurniawan, Ahmad Lathif, Elmasrini Manda Dwipayani Bhastary Martin Martin Martin Mega Sanjaya Mhd Restu Razaq Razaq Mongid, Abdul Muhammad Fachmi Muhammad Fathoni Muhammad Fauzan Azhmy Nadia Asandimitra Haryono Nasib Nirmalasari Nirmalasari Novirsari, Emma Prianda Pebri Rahman, Muhammad Fajar Wahyudi Rajagukguk, Yesica Br Ratna Sari Rivai, Ahmad Rizakh, Faizah Siti Rizkiya, Cahaya Alya Sari Dewi , Renny Sari, Devi Purnama Satria Tirtayasa Septa Wihara, Dhiyan Sinaga, Reflianta Br Soeprajitno, Edy Djoko Sri Setyo Iriani Surya Putra, Samuel Domatius SUSANTO Syarifatustsania, Nadiah Thahirrah, Nadia Nur Thamrin Thamrin Tony Honkley Tyus Windi Ayuni vitratin, vitratin Wahyudi Rahman, Muhammad Fajar Widy Hastuty HS Wihara, Dhiyan Septa Wily Julitawaty Wulan Sari, Wulan Yochi Elanda Zakia Fadila