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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Among Makarti International conference on Information Technology and Business (ICITB) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas EKONOMI BISNIS Jurnal Ekuivalensi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Jurnal Manajemen Universitas Bung Hatta GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review International Journal on Social Science, Economics and Art Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Bina Bangsa Ekonomika Abimanyu: Journal of Community Engagement ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Humanities Education and Social Sciences Indonesian Sugar Research Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN Celebes Journal of Community Services Journal of Islamic economics Perspectives (JIEP) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Journal of Business Integration Competitive Journal of Finance Integration and Business Independence
Ratih Amelia
Politeknik Unggul LP3M
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Integrated Liquidity and Risk Management Strategy as a Driver of Bank Efficiency: A SEM-PLS Study on BRI Amelia, Ratih; Amin Hou; Muhammad Fathoni; Dini Vientiany
Journal of Finance Integration and Business Independence Vol. 1 No. 2 (2025): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i2.44

Abstract

This study seeks to examine the impact of bank liquidity on bank efficiency, utilizing risk management quality as a mediating variable at Bank Rakyat Indonesia in 2024. The study challenge arises from the significance of liquidity stability and efficient risk management in enhancing banking operating efficiency, particularly at BRI, which operates on a CASA-based funding model and possesses the largest credit portfolio in Indonesia. This research employs a quantitative methodology with an explanatory framework, utilizing secondary data derived from BRI's 2024 financial statements and evaluated through Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that bank liquidity exerts a positive and significant influence on both risk management quality and bank efficiency, whereas risk management quality positively and significantly impacts efficiency. Also, RMQ has been shown to partially mediate the influence of liquidity on efficiency. These results show that good risk management and high liquidity are two important things that can help BRI's operations run more smoothly and make more money. This study suggests that integrated liquidity enhancement and risk management methods must be perpetually fortified to sustain bank performance and competitiveness in the evolving financial sector
The Perceived Risk in Augmented Reality on Students’ Online Purchase Decisions Thamrin Thamrin; Ika Puspa Satrianny; Nasib Nasib; Ratih Amelia; Wily Julitawaty
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3421

Abstract

This study aims to analyze the direct and indirect effects of Augmented Reality (AR) and online trust on online purchasing decisions, with perceived risk as a mediating variable. The study used a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (PLS-SEM). Data were collected from 150 students who had shopped online using AR technology, using a purposive sampling technique. The results of the analysis showed that AR and online trust had a positive and significant effect on online purchasing decisions, and were able to reduce perceived risk. However, perceived risk did not have a significant effect on purchasing decisions, and did not act as a mediator between AR and online trust on online purchasing decisions. These findings indicate that the digital generation is more influenced by interactive experiences and platform credibility than by perceived risk. The managerial implications of this study emphasize the importance of increasing interactive technology and building consumer trust in e-commerce strategies. The research instrument was developed from previously validated indicators, including visual aspects, interactivity, security, and trust in the platform, as well as perceptions of risk and purchasing decisions.
Implementasi Perceived Ease of Use terhadap Keputusan Penggunaan Jasa Laboratorium Analisis dan Kalibrasi: Peran Kualitas Informasi dan Kepercayaan Khotimah, Khusnul; Rahman, Muhammad Fajar Wahyudi; Firmansyah, Praditya; Amelia, Ratih; Kharisma, Fresha
Indonesian Sugar Research Journal Vol 5, No 2 (2025): Indonesian Sugar Research Journal
Publisher : Pusat Penelitian Perkebunan Gula Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54256/isrj.v5i2.163

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh perceived ease of use terhadap keputusan penggunaan jasa laboratorium analisis dan kalibrasi di Pusat Penelitian Perkebunan Gula Indonesia (P3GI), serta menjelaskan peran moderasi kualitas informasi dan mediasi kepercayaan dalam hubungan tersebut. Pendekatan kuantitatif digunakan untuk pengumpulan data melalui kuesioner kepada 70 responden yang dipilih secara purposive sampling, lalu dianalisis menggunakan SmartPLS 3. Hasil analisis menunjukkan bahwa perceived ease of use tidak cukup untuk memengaruhi keputusan penggunaan jasa laboratorium tanpa adanya mediasi kepercayaan pelanggan. Selain itu, penelitian ini menemukan bahwa kualitas informasi tidak memoderasi terhadap keputusan penggunaan jasa laboratorium. Penelitian ini menawarkan kebaruan dengan memodifikasi Technology Acceptance Model (TAM) dalam konteks jasa laboratorium. Temuan studi ini diharapkan memberikan solusi bagi manajemen P3GI yang dapat diterapkan untuk meningkatkan strategi komunikasi informasi, memperkuat kepercayaan pengguna, dan menyempurnakan proses bisnis layanan laboratorium ke depannya.
PENGARUH BRAND IMAGE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER PREFERENCE PADA LAYANAN OJEK ONLINE (STUDI KASUS: GOJEK DAN GRAB) Syarifatustsania, Nadiah; Azhari, Desinta Riski; Khotimah, Khusnul; Rizkiya, Cahaya Alya; Surya Putra, Samuel Domatius; Wahyudi Rahman, Muhammad Fajar; Amelia, Ratih; Candra Arifah, Ika Diyah
Among Makarti Vol 18, No 2 (2025): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v18i2.874

Abstract

ABSTRACT : This study applies a quantitative method through a cross-sectional survey design that aims to examine the influence of brand image and customer experience on customer preference for online motorcycle taxi services (Gojek and Grab). Primary data were collected directly from 200 respondents using an online questionnaire (Google Forms), while secondary data was sourced from scientific articles and related journals. The target population consists of students and workers who use online motorcycle taxi applications in Indonesia on a daily basis. This study uses the S-O-R (Stimulus Organism Response) theory, which states that brand image and customer experience act as external behavioral stimuli (S) that influence the internal processes of individuals (O) through consumer preference responses (R). Sampling was conducted using purposive sampling (non-probability). Data analysis from the Likert questionnaire was performed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) on the SmartPLS 3.0 software. The research findings reveal that brand image and customer experience have a significant positive influence on customer preference for Gojek and Grab transportation service.ABSTRAK : Studi ini menerapkan metode kuantitatif melalui desain survei cross-sectional yang bertujuan untuk mengkaji pengaruh brand image dan customer experience pada customer preference layanan ojek online (Gojek vs Grab). Data primer dikumpulkan secara langsung dari 200 responden menggunakan kuesioner online (Google Forms), sementara data sekunder bersumber dari artikel ilmiah dan jurnal terkait. Target populasi terdiri dari pelajar dan pekerja yang kesehariannya menggunakan aplikasi ojek online di Indonesia. Studi ini menggunakan teori S-O-R (Stimulus Organism Response) bahwa brand image dan customer experience bertindak sebagai stimulus perilaku eksternal (S) yang memengaruhi proses internal pribadi mereka organisme (O) melalui preferensi konsumen response (R). Pengambilan sampel dilakukan dengan teknik purposive sampling (non-probabilitas). Analisis data yang dikumpulkan menggunakan kuesioner Likert dilakukan melalui Structural Equation Modeling-Partial Least Squares (SEM-PLS) pada software SmartPLS 3.0. Temuan penelitian mengungkapkan bahwa brand image dan customer experience berpengaruh positif secara signifikan terhadap customer preference pada layanan transportasi Gojek dan Grab. 
Does Social Media Use Increase Innovative Work Behavior? The Mediating Role of Digital Engagement Rizkiya, Cahaya Alya; Rahman, Muhammad Fajar Wahyudi; Amelia, Ratih; Wihara, Dhiyan Septa
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 21 No 1 (2026): Jurnal Manajeman Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i1.29242

Abstract

This study examines the mediating role of digital engagement in the relationship between social media use and innovative work behavior among employees of Perumda Air Minum Surya Sembada Kota Surabaya, specifically within the context of promoting the Customer Information System (CIS) application. Using a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM), data were obtained from 70 eligible employees after the data screening process. The findings reveal that social media use positively and significantly influences both innovative work behavior and digital engagement. Furthermore, digital engagement itself demonstrates a significant positive effect on innovative work behavior. Crucially, digital engagement proves to be a significant mediator in the relationship between social media use and innovative work behavior. These results underscore that active digital engagement via social media platforms can effectively foster employee innovation, particularly in supporting organizational digital product promotion. The study strengthens the theoretical framework of Uses and Gratifications (U&G) by highlighting psychological engagement as a key mechanism. Practically, it offers organizations a blueprint for designing digital engagement strategies that enhance employee-driven innovation for digital product advancement.
Reconstruction of Branding and Promotion Strategies to En-hance the Attractiveness of New Student Enrollment at Pri-vate Polytechnics in the City of Medan Ratih Amelia; Satria Tirtayasa; Zakia Fadila; Ahmad Fadli; Yochi Elanda
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.79

Abstract

This study aims to analyze the influence of promotion, accreditation, and brand image on student attractiveness in private polytechnics in Medan City. The background of this study is driven by the declining number of student enrollments, which is associated with less effective promotional strategies, suboptimal accreditation quality, and weak institutional branding. This research employs a quantitative approach with an associative method. Data were collected through questionnaires using a Likert scale, supported by documentation and literature review. The data were analyzed using validity and reliability tests, descriptive analysis, classical assumption tests, and multiple linear regression analysis, followed by hypothesis testing through t-test and F-test. The results indicate that promotion, accreditation, and brand image partially have a positive and significant effect on student attractiveness. Simultaneously, these three variables also show a significant influence on student attractiveness. Among the variables, brand image is identified as the most dominant factor affecting student attractiveness. These findings suggest that increasing student enrollment cannot rely on a single factor, but requires an integrated approach involving effective promotional strategies, improvement of institutional quality through accreditation, and strengthening of institutional brand image. This study contributes to the development of marketing strategies in higher education institutions and provides practical insights for improving institutional competitiveness in an increasingly competitive educational environment
Pengaruh Storytelling Marketing terhadap Purchase Intention melalui Brand Experience dan Brand Engagement pada Produk Makeup Wardah di Kalangan Mahasiswa Kota Surabaya Jasmine, Javanie; Amelia, Ratih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1603

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh storytelling marketing terhadap purchase intention melalui brand experience dan brand engagement pada produk makeup Wardah di kalangan mahasiswa Kota Surabaya. Storytelling marketing menjadi strategi pemasaran yang digunakan untuk membangun hubungan emosional dan meningkatkan keterlibatan konsumen terhadap merek, khususnya dalam industri kosmetik yang kompetitif. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling yang melibatkan 180 mahasiswa aktif di perguruan tinggi Kota Surabaya yang pernah membeli atau menggunakan Wardah serta terpapar konten storytelling di media sosial. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode PLS-SEM dengan bantuan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa storytelling marketing tidak berpengaruh signifikan secara langsung terhadap purchase intention. Namun, storytelling marketing berpengaruh positif dan signifikan terhadap brand experience dan brand engagement, yang keduanya juga berpengaruh positif dan signifikan terhadap purchase intention. Brand engagement memediasi secara penuh pengaruh storytelling marketing terhadap purchase intention, serta brand experience juga memediasi hubungan tersebut.
Memahami Persepsi Konsumen terhadap Shrinkflation pada Produk FMCG Understanding Consumer Perceptions of Shrinkflation in FMCG Products Ratih Amelia; Muhammad Fathoni, Adi Harianto, Amin Hou, Sabaruddin Chaniago
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10671

Abstract

Penelitian ini menganalisis pengaruh shrinkflation dan perceived price fairness terhadap customer satisfaction dan switching intention dengan consumer trust sebagai variabel mediasi. Menggunakan pendekatan kuantitatif dan analisis SEM-PLS, penelitian ini melibatkan 150 responden yang pernah membeli produk FMCG yang mengalami shrinkflation. Hasil penelitian menunjukkan bahwa seluruh pengaruh langsung signifikan, di mana shrinkflation dan perceived price fairness terbukti menurunkan kepercayaan dan kepuasan konsumen sekaligus meningkatkan switching intention. Consumer trust memiliki pengaruh paling kuat terutama terhadap switching intention, menegaskan perannya sebagai fondasi hubungan jangka panjang konsumen–merek. Hasil mediasi menunjukkan bahwa perceived price fairness berpengaruh tidak langsung secara signifikan terhadap customer satisfaction dan switching intention melalui consumer trust, sementara shrinkflation hanya berpengaruh tidak langsung secara signifikan terhadap switching intention melalui trust. Temuan ini menegaskan pentingnya transparansi dan keadilan harga dalam mempertahankan kepercayaan konsumen, terutama pada kondisi inflasi ketika shrinkflation menjadi strategi umum produsen FMCG. Kata Kunci: shrinkflation; perceived price fairness; consumer trust; customer satisfaction; switching intention
Evaluation of Production Cost Efficiency and Gross Profit at Nasi Kebuli Restaurant, Pangkalan Brandan Puspita Dewi; Ratih Amelia
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 02 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines production cost efficiency and gross profit at Rumah Makan Nasi Kebuli Pangkalan Brandan during the period of January to June 2025. The study is grounded in the importance of production cost control in culinary businesses to maintain profitability amid fluctuations in raw material prices and operating costs. A descriptive quantitative method was employed, while data were collected through observation, interviews, and documentation. The data were analyzed using indicators of production cost efficiency, gross profit, and gross profit margin, and were further supported by lean manufacturing analysis to identify waste in the production process. The findings indicate that production cost efficiency ranged from 40.13% to 44.44%, with an average of 41.78%, while the average gross profit margin reached 29.35%. Throughout the six-month period, revenue and gross profit showed an upward trend; however, this increase was not consistently followed by improved cost efficiency due to fluctuations in raw material prices and operating expenses. The lean manufacturing analysis also revealed several forms of waste, including overproduction, waiting time, transportation, inventory, motion, over processing, and defects. Therefore, the business needs to strengthen raw material cost control, improve production management, and implement 5S principles continuously to enhance efficiency and financial performance.
Optimization of Selling Price Determination through Calculation of Cost of Goods Manufactured and Overhead Costs at Angliss Bakery Purnama Sari; Ratih Amelia
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 02 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of Cost of Goods Manufactured (COGM) calculation and production overhead costs on selling price determination at Angliss Bakery in Medan City. One of the main problems faced by micro, small, and medium enterprises (MSMEs) such as Angliss Bakery is the lack of an optimal cost accounting system, resulting in selling prices that are often determined in a simple manner and tend to rely on intuition. This condition may lead to a mismatch between the selling price and the actual production cost, which can affect the effectiveness of business management. This research employs a quantitative method with a causal associative approach. Data were collected through observation, interviews, and documentation, covering components of raw material costs, direct labor costs, production overhead costs, and selling prices for ten types of bakery products. The data analysis techniques include classical assumption tests, multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) to measure the effect of each independent variable on the dependent variable. The results indicate that the calculation of COGM has a significant effect on the selling price determination of Angliss Bakery products. Production overhead costs also have a significant effect, although their contribution is relatively smaller than that of COGM. Simultaneously, both variables have a positive effect on selling price determination, meaning that the more accurate the COGM calculation and overhead cost allocation, the more accurate the selling price established by the business. Therefore, this study highlights the importance of implementing a more structured cost accounting system in MSME management, particularly in calculating COGM and allocating production overhead costs. These findings are expected to provide useful input for Angliss Bakery in enhancing its competitiveness through a rational pricing strategy based on accurate cost data.
Co-Authors Adi Harianto Ahmad Fadli Albert Amin Hou Anang Kistyanto Arifah Sri Wahyuni Arifah, Ika Diyah Candra Ayani, Selfitrida Ayani, Selfitrida Azhari, Desinta Riski Candra Arifah, Ika Diyah Cici Handayani, Cici Debora Tambunan Devi Purnama Sari Dewi Safitri Dewie Tri Wijayati Dewie Trie Wijayati Dini Vientiany Emma Novirsar Emma Novirsari Ester Hervina Sihombing Febri Yuliani Fiqrida Amalia Firmansyah, Praditya Fresha Kharisma Gulo, Nitema Hadi, Hafid Kholidi Hamjah Arahman Hariyati Hariyati Harnjo, Eddy Hervina Sihombing, Ester Hery Widijanto IKA PUSPA SATRIANNY Indra Budiman Jacobis, Riedel Paulus Jasmine, Javanie Jihan Jihan, Jihan Juliansyah, Roni Kautsar, Achmad Khoirun Nisa', Khoirun khusnul khotimah Kurniawan, Ahmad Lathif, Elmasrini Manda Dwipayani Bhastary Martin Martin Martin Mega Sanjaya Mhd Restu Razaq Razaq Mongid, Abdul Muhammad Fachmi Muhammad Fathoni Muhammad Fauzan Azhmy Nadia Asandimitra Haryono Nasib Nirmalasari Nirmalasari Pebri, Prianda Purnama Sari Puspita Dewi Rahman, Muhammad Fajar Wahyudi Rajagukguk, Yesica Br Ratna Sari Rivai, Ahmad Rizakh, Faizah Siti Rizkiya, Cahaya Alya Sabaruddin Chaniago Satria Tirtayasa Septa Wihara, Dhiyan Sinaga, Reflianta Br Soeprajitno, Edy Djoko Sri Setyo Iriani Surya Putra, Samuel Domatius SUSANTO Syarifatustsania, Nadiah Thahirrah, Nadia Nur Thamrin Tony Honkley Tyus Windi Ayuni Tyus Windi Ayuni vitratin, vitratin Wahyudi Rahman, Muhammad Fajar Widy Hastuty HS Wihara, Dhiyan Septa Wily Julitawaty Wulan Sari, Wulan Yochi Elanda Zakia Fadila