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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Among Makarti International conference on Information Technology and Business (ICITB) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ekonomi dan Bisnis Dharma Andalas EKONOMI BISNIS Jurnal Ekuivalensi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Jurnal Manajemen Universitas Bung Hatta GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal on Social Science, Economics and Art Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Bina Bangsa Ekonomika Abimanyu: Journal of Community Engagement ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Humanities Education and Social Sciences Jurnal Manajemen Pemasaran dan Perilaku Konsumen Indonesian Sugar Research Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat JURNAL EKONOMI BISNIS DAN MANAJEMEN Celebes Journal of Community Services Journal of Islamic economics Perspectives (JIEP) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Ekonomi, Manajemen, Akuntansi Journal of Business Integration Competitive Journal of Finance Integration and Business Independence International Journal of Economics and Management Research
Ratih Amelia
Politeknik Unggul LP3M
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Digital Support and Human Touch: A Strategic Combination to Enhance Students' Learning Motivation Sri Andini; Ratih Amelia; Loly; Wily Julitawaty; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.20

Abstract

This study aims to analyze the role of computer laboratory facilities and staff services in influencing the learning motivation of students in the Informatics Management Program at Ganesha Polytechnic Medan. The research employed a qualitative method with observation-based questionnaires as the primary instrument. The questionnaire was distributed to 20 active students enrolled in relevant courses. The findings indicate that 75% of respondents rated the quality of computer laboratory facilities as “very good,” suggesting a significant positive impact on their learning motivation. Additionally, 80% of respondents rated staff services as “good,” indicating a positive contribution to enhancing students’ motivation to learn. These findings underscore the importance of synergy between technological infrastructure and the quality of human services in fostering a conducive learning environment.
Digital Transformation and Its Impact on Production Improvement: A Case Study at PT Gajah Mada Plastik Heri Hardiansyah; Ratih Amelia; Adi Harianto; Ester; Maya Syahlina
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.21

Abstract

PT Gajah Mada Plastik is a plastic manufacturing company that produces plastic bottles using a make-to-stock system, where finished goods are stored before being sold. However, the company has not implemented effective production planning, leading to a mismatch between production volume and market demand. In February 2024, production exceeded demand, resulting in overstock and increased storage costs. This study aims to conduct demand forecasting and aggregate planning to improve production scheduling in a timely, accurate, and cost-efficient manner. Forecasting is performed using one year of historical sales data to project future demand. Aggregate planning is then calculated using two methods: the level method and the chase strategy. The results indicate that the level method yields the lowest total cost, amounting to Rp 98,207,310. Therefore, the level method is selected for aggregate planning, aligning with the company’s current condition of excess inventory. This approach allows the company to fulfill customer demand effectively while minimizing costs and avoiding further overstock.
Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services Siregar, Nur Wahyuni; Ratih Amelia; Charles Barkley; Agus Susanto; Zakia Fadila
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.22

Abstract

Marketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment.
The Influence of Brand Image and Brand Trust on The Decision to Study in the Tax Accounting Study Program (Case Study at Politeknik Unggul LP3M) Amelia, Ratih; Tambunan, Debora; Albert
Journal of Finance Integration and Business Independence Vol. 1 No. 1 (2024): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i1.8

Abstract

This study examines the impact of brand image and brand trust on students' selection of Politeknik Unggul LP3M as their higher education institution. In the intensifying rivalry within the education sector, comprehending the determinants that affect prospective students' decisions is crucial. Brand image reflects public opinion of an institution, whereas brand trust signifies confidence in the institution's quality and dedication. This research utilized a quantitative methodology, gathering data using a questionnaire survey. The study's population consisted of all new students at Politeknik Unggul LP3M, from which a purposive sampling method was employed to pick a sample of 150 respondents. We employed regression analysis to assess the influence of independent variables on the decision-making process. The findings indicated that brand image and brand trust substantially affected students' choices. The managerial implications of these findings indicate that the administration of Politeknik Unggul LP3M must enhance its brand image by advocating for academic excellence, contemporary facilities, and community engagement. Moreover, maintaining uniformity in service and clarity in information helps enhance brand trust. We anticipate that this strategy will enhance the institution's competitiveness and attract additional students. The study's shortcomings encompass restricting the sample to new Politeknik Unggul LP3M students, potentially failing to fully represent the broader population of prospective students. We recommend broadening the sample size and incorporating more pertinent variables in subsequent study
The Impact of Digital Accounting Literacy and Learning Resilience on Accounting Knowledge Among Accounting Students at IT&B Campus, Medan Adi Harianto; Hou, Amin; Mega Sanjaya; Ratih Amelia; Chaniago, Sabaruddin
Journal of Finance Integration and Business Independence Vol. 1 No. 1 (2024): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i1.11

Abstract

This study seeks to examine the impact of accounting digital literacy and learning resilience on the accounting knowledge of students at the Medan IT&B Campus. In the digital age, proficiency in technology and adaptability in a demanding learning environment are crucial elements for enhancing accounting learning results. This research employs a quantitative methodology via a survey technique. Data was gathered through the distribution of structured questionnaires to students enrolled in the Accounting program at the Medan IT&B Campus. The research sample comprised 75 students chosen by the proportional stratified random selection technique. The data analysis method included multiple linear regression utilizing Smart PLS software. The findings indicated that digital literacy in accounting positively and significantly influences students' accounting knowledge. This underscores that proficiency in digital technologies enhances the comprehension of accounting principles. Moreover, cultivating resilience substantially enhances students' accounting knowledge, underscoring the significance of tenacity and the capacity to surmount challenges throughout the educational journey. Both variables concurrently exert a significant impact on elucidating the level of accounting knowledge among students at the Medan IT&B Campus. This study offers a pragmatic contribution to educational institutions in formulating learning techniques that incorporate digital literacy and enhance students' learning resilience. The practical consequences encompass curriculum refinement, augmentation of technological facilities, and the formulation of technology-driven pedagogical approaches to cultivate exceptional accounting graduates equipped to confront difficulties in the digital age
Business Performance Model of Micro, Small and Medium Enterprises (MSMEs) in Reducing Poverty Rates Ayuni, Tyus Windi; Bhastary, Manda Dwipayani; Sari, Devi Purnama; Amelia, Ratih; Nasib, Nasib
International Journal on Social Science, Economics and Art Vol. 15 No. 2 (2025): August: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i2.780

Abstract

Business performance of Micro, Small, and Medium Enterprises (MSMEs) is crucial in reducing poverty rates in a region. This is because business performance is believed to create jobs, increase community income, and drive local economic growth. There are three factors that influence the business performance of MSMEs: product innovation, digitalization or technology utilization, and marketing strategies. The urgency of this research stems from the absence of a business performance model for MSMEs aimed at reducing poverty rates in Langkat Regency. The objectives of this study are to identify the potential and challenges of MSMEs, formulate development strategies for MSMEs, and develop a business performance model based on innovation, digitalization, and marketing strategies to reduce poverty rates. The method used in this study is quantitative with Structural Equation Modeling (SEM) analysis. The results of the analysis are expected to contribute to the development of an effective business performance model for MSMEs in reducing poverty. From the study results, it was found that adjustments are needed to the model design developed in the previous study. Based on primary questionnaire data from 50 MSMEs in Langkat Regency, it was found that the factors influencing MSME business performance in Langkat Regency contribute to reducing poverty rates.
Pengembangan Keterampilan Social Media Marketing bagi Guru dan Siswa untuk Mendukung Branding Sekolah di SMA Hasanudin Wajak Malang Fachmi, Muhammad; Thahirrah, Nadia Nur; Amelia, Ratih; Kharisma, Fresha; Arifah, Ika Diyah Candra
Celebes Journal of Community Services Vol. 4 No. 2 (2025): June - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital mendorong institusi pendidikan untuk mengoptimalkan media sosial sebagai sarana strategis dalam membangun citra dan meningkatkan daya saing. SMA Hasanuddin Wajak Malang, sebagai sekolah berbasis pesantren tertua di wilayahnya, memiliki potensi keunggulan yang belum sepenuhnya terekspos melalui strategi pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas guru dan siswa dalam mengelola social media marketing (SMM) guna memperkuat branding sekolah. Metode pelaksanaan mencakup asesmen kebutuhan, pelatihan, dan pendampingan berbasis praktik langsung. Materi yang diberikan meliputi konsep branding, perancangan konten, hingga analisis insight media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep branding dan keterampilan teknis SMM, yang ditunjukkan melalui kemampuan merancang konten kreatif dan menyusun content calendar. Selain itu, telah terbentuk tim media sosial permanen yang terdiri dari guru dan siswa, serta dirumuskan pembagian peran untuk mendukung konsistensi publikasi. Program ini juga meningkatkan kesadaran peserta akan pentingnya narasi lokal sebagai pembeda dalam pembangunan citra sekolah. Kegiatan berpotensi berkelanjutan melalui pendampingan virtual, evaluasi performa konten, dan penyusunan SOP pengelolaan media sosial. Secara keseluruhan, PkM ini berkontribusi dalam memperkuat branding sekolah berbasis media sosial dan dapat direplikasi pada institusi pendidikan serupa.
Khoirun Nisa' Pengembangan Sumber Daya Manusia dengan Pemanfaatan Potensi dan Pemeliharaan Sarana Prasarana Desa Pait Kecamatan Kasembon Kabupaten Malang Khoirun Nisa', Khoirun; Amelia, Ratih; Kurniawan, Ahmad
Abimanyu : Jornal of Community Engagement Vol 4 No 2 (2023): August 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v4n2.p66-84

Abstract

for students to learn and understand the characteristics of life in society, so that students can play a role and participate actively in society. The goal Students can help solve problems in the community by being able to develop village potential and handle problems in the village and can complete coursework on campus. This KKNT program is equivalent to 20 credits. KKNT itself consists of various themes, one of which is village projects. Village project KKNT activities are an effort to empower village potential as much as possible to improve the welfare of village communities. Through the KKNT village project theme, it is hoped that villages with all their potential can be fully utilized through various new innovations, both in terms of natural resources and human resources. During the KKNT, students will make maximum contributions with the many activities carried out by students towards the community. Students are required to make a KKN report which contains activities, information and descriptions as well as work programs in terms of aspects of planning, implementation and the results of activities that have been achieved. The implementation method is divided into four areas, namely physical infrastructure, increased production, social culture and health. From this method, a solution is produced, namely a superior work program.
Analisis Rasio Likuiditas dan Rasio Solvabilitas terhadap Kinerja Keuangan Pada CU. Mandiri Tetap Sejahtera Rajagukguk, Yesica Br; Amelia, Ratih
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analisis Rasio Likuiditas dan Rasio Solvabilitas adalah metode penting dalam mengevaluasi kinerja keuangan pada Cu. Mandiri Tetap Sejahtera. Rasio likuiditas, yang mencakup current ratio dan quick ratio, mengukur kemampuan Cu. Mandiri Tetap Sejahtera untuk memenuhi kewajiban jangka pendeknya dengan aset lancar yang tersedia. Penelitian ini bertujuan untuk menganalisis pengaruh rasio likuditas dan solvabilitas terhadap kinerja keuangan Cu. Mandiri Tetap Sejahtera. Diharapkan, CU dengan rasio likuditas yang tinggi menunjukan kemampuan yang baik dalam mengelola kewajiban jangka pendek, sedangkan rasio solvabilitas yang optimal mencerminkan manajemen utang yang efektif dan stabilitas keuangan jangka panjang. Hasil analisis ini akan memberikan wawasan tentang bagaimana keseimbangan antara likuditas dan solvabilitas mempengaruhi kinerja keseluruhan Cu. Mandiri Tetap Sejahtera.
Socialization of The Importance of Knowing The Benefits of Investments and Financial Securities in Budisatriya Medan Vocational School Amin Hou; Ester Hervina Sihombing; Sabaruddin Chaniago; Ahmad Rivai; Nasib; Martin; Ratih Amelia; Manda Dwipayani Bhastary; Widy Hastuty HS; Ahmad Fadli
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i1.3158

Abstract

There are various types of investment to choose from. Starting from real investments in physical form such as land, houses and gold as well as non-real investments in the financial sector. An example of non-real investment is investment in the financial sector such as in the capital market. Many students still don't understand the benefits of investing For this reason, education in the form of training given to students about the benefits of financial investment and the capital market will certainly be a door to change in character for students to be braver in making various investment choices in the future. The solution offered for community service carried out at SMK S Budisatrya Medan is in the form of presenting material about the benefits of investment and various ways of making financial investments in the current money market or capital market.
Co-Authors ACHMAD KAUTSAR Ade Nurhidayah Adi Harianto Agnes Pebriani Agus Susanto Ahmad Fadli Ahmad Rivai Albert Amin Hou Anang Kistyanto Andre , Jessica Arifah Sri Wahyuni Arifah, Ika Diyah Candra Ayu Julsari Azhari, Desinta Riski Candra Arifah, Ika Diyah Charles Barkley Cici Handayani, Cici Dana Azizah Rahmat Danang Ary Dewangga Debora Tambunan Desinta Riski Azhari Deva Djohan Devi Purnama Sari Devia Febrina Dewi Safitri Dewie Tri Wijayati Dewie Trie Wijayati Dhiyan Septa Wihara Dhiyan Septa Wihara Dini M Hutagalung Dini Vientiany Dwi Kartika Sari Dwi Khairumi Eddy Harnjo Elsanda Salsabila Az Zahra Emma Novirsar Emma Novirsari Ester Ester Hervina Sihombing Ester Hervina Sihombing Fadhil Adiyatma Febri Yuliani Fiqrida Amalia Firmansyah, Praditya Fitria Halim Fresha Kharisma Fresha Kharisma Gulo, Nitema Hadi, Hafid Kholidi Hamjah Arahman Hariyati Hariyati Harnjo, Eddy Heri Hardiansyah Hervina Sihombing, Ester Hery Widijanto Hujjatullah Fazlurrahman Ika Diyah Candra Arifah IKA PUSPA SATRIANNY Indra Budiman Indra Budiman Jacobis, Riedel Paulus Jasmine, Javanie Jihan Jihan, Jihan Jimmy Kelana Juliansyah, Roni Kautsar, Achmad Khairani Nurbayan Khairatun Nazah Khairatun Nazah Khoirun Nisa', Khoirun Khusnul Khotimah khusnul khotimah Kosasih, Hengky Kurniawan, Ahmad Lathif, Elmasrini Lidia Berliana Siboro Loly Manda Dwipayani Bhastary Martin Martin Martin Maya Syahlina Mega Hernawati Harefa Mega Sanjaya Mhd Restu Razaq Razaq Mongid, Abdul Muhammad Fachmi Muhammad Fajar Wahyudi Rahman Muhammad Fathoni Muhammad Fauzan Azhmy Nabila Dwi Amalia Nadia Asandimitra Haryono Nadia Nur Thahirrah Nasib Nirmalasari Nirmalasari Nissa, Fachrun Pebri, Prianda Purnama Sari Purnama Sari Puspita Dewi Puspita Dewi Rahman, Muhammad Fajar Wahyudi Rajagukguk, Yesica Br Ratna Sari Riska Dhenabayu Rivai, Ahmad Rizakh, Faizah Siti Rizkiya, Cahaya Alya Roni Juliansyah Sabaruddin Chaniago Satria Tirtayasa Selfitrida A. Yani Septa Wihara, Dhiyan Shofi Nurbaiti Sinaga, Reflianta Br Siregar, Nur Wahyuni Soeprajitno, Edy Djoko Sri Andini Sri Setyo Iriani Surya Putra, Samuel Domatius SUSANTO Suwarno, Arrahma Carine Syarifatustsania, Nadiah Thahirrah, Nadia Nur Thamrin Tina Linda Tony Honkley Tyus Windi Ayuni Tyus Windi Ayuni Tyus Windi Ayuni Tyus Windi Ayuni vitratin, vitratin Wahyudi Rahman, Muhammad Fajar Widy Hastuty HS Wihara, Dhiyan Septa Wily Julitawaty Wily Julitawaty Wulan Sari, Wulan Yochi Elanda Yoel Rensisko Prasetya Yuniar Andi Zakia Fadila Zakia Fadila Zulia Rifda Daulay