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PRICE THE MAIN CONDITION FOR COFFEE EXPORTS AN ANALYSIS WITH GOOD NEWS AND BAD NEWS APPROACHES IN INDONESIA Anwar, Khairil; Mariyudi, Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.491 KB) | DOI: 10.54443/ijebas.v1i2.83

Abstract

This study aims to analyze the effect of prices and income of the United States of America on 5 superior commodities in Indonesia and see between good news and bad news. The research data uses quarterly data from 2005Q1-2017Q4. The research model uses the TGARCH model. The results show that the income per capita of the United States, the previous price per commodity and previous exports have a positive and significant influence on commodity exports. However, the effect of per capita income on superior rubber commodities was found to have a negative and significant effect. This indicates an increase in foreign income will reduce rubber exports. Extreme volatility shocks occur in palm oil and other agriculture. High volatility is only cocoa commodity. Meanwhile, for coffee and rubber, the volatility is low. 3 commodities that have symmetrical information are coffee, cocoa, and other agriculture. Asymmetric information on palm oil and rubber commodities.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
ANTECEDENTS OF ORGANIZATIONAL COMMITMENT AND ITS INFLUENCE ON PERSONNEL PERFORMANCE OF THE NARCOTICS DIVISION OF THE ACEH PROVINCE POLICE Ahmad Syahril Zaimul; Jullimursyida; Marbawi; Faisal Matriadi; Sapna Biby; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study examines digital leadership and job promotion as antecedents of organizational commitment and evaluates their direct and indirect effects on personnel performance at the Aceh Police Narcotics Directorate. The study used a quantitative explanatory design. The researcher distributed questionnaires to 85 personnel and analyzed 75 complete responses using SPSS-based path analysis. The first structural model showed that digital leadership and job promotion significantly increased organizational commitment, with standardized coefficients of 0.311 and 0.289. The second model showed significant positive effects of digital leadership, job promotion, and organizational commitment on personnel performance, with coefficients of 0.365, 0.240, and 0.262. The model explained 28.5 percent of organizational commitment variance and 51.3 percent of personnel performance variance. The calculated indirect effects were 0.081 for digital leadership and 0.076 for job promotion through organizational commitment. Although the thesis classified the paths as full mediation using the Baron and Kenny criterion, the Sobel statistics did not reach the 5 percent significance level. The findings emphasize that digitally competent leadership, transparent promotion practices, and sustained organizational commitment jointly strengthen police personnel performance.
TRAVEL INFLUENCER ATTRACTIVENESS, TRUSTWORTHINESS, AND CONTENT EXPERTISE: ATTITUDE-MEDIATED BEHAVIORAL INTENTION TO VISIT RECOMMENDED POST-DISASTER DESTINATIONS Rouza Fakriza; Sapna Biby; Syamsul Bahri; Naufal Bachri; Mariyudi; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study examines how travel influencer attractiveness, trustworthiness, and content expertise influence behavioral intention to visit recommended post-disaster destinations through attitude toward a travel influencer. The research focuses on Central Aceh and Bener Meriah, Indonesia, and applies the Stimulus-Organism-Response framework. An online questionnaire yielded 155 eligible responses from Aceh residents who used TikTok, had viewed travel influencer content, and had previously visited either destination. Data were analyzed using partial least squares structural equation modeling in SmartPLS. Attractiveness and content expertise positively influenced attitude, whereas trustworthiness did not have a significant effect. Attitude and attractiveness positively influenced behavioral intention, while the direct effects of trustworthiness and content expertise were not significant. Attitude partially mediated the attractiveness-intention relationship and fully mediated the content expertise-intention relationship; the trustworthiness-mediated relationship was not significant. The model explained 74.0% of the variance in attitude and 78.3% in behavioral intention. Content expertise was the strongest predictor of attitude. The findings support selecting influencers for their content competence and appealing presentation, while emphasizing favorable audience attitudes in post-disaster tourism communication.
THE MEDIATING ROLE OF TOURIST SATISFACTION IN THE EFFECTS OF SERVICE QUALITY, DESTINATION IMAGE, TOURIST ATTRACTION, AND PRICE PERCEPTION ON REVISIT INTENTION: EVIDENCE FROM LUKUP BADAK WHITE-WATER RAFTING DESTINATION, CENTRAL ACEH, INDONESIA. Maya Rahayu; Mariyudi; Naufal Bachri; Jullimursyida; Adnan; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23181431

Abstract

This study examines the mediating role of visitor satisfaction in the effects of service quality, destination image, tourist attraction, and perceived price on tourist revisit intention at the Lukup Badak Rafting destination in Central Aceh Regency. All variables were measured using a Likert scale. Primary data were obtained through questionnaires distributed to 250 tourists visiting Lukup Badak Rafting. Data were analyzed using path analysis and Partial Least Squares Structural Equation Modeling with WarpPLS version 7.0. The findings show that service quality, destination image, tourist attraction, and perceived price significantly affect visitor satisfaction. Visitor satisfaction, tourist attraction, and perceived price significantly affect revisit intention, whereas service quality and destination image do not have significant direct effects on revisit intention. Path analysis further shows that visitor satisfaction mediates the effects of service quality, destination image, and tourist attraction on revisit intention, but does not mediate the effect of perceived price. These findings emphasize visitor satisfaction as an important mechanism linking destination attributes with tourists’ post-visit behavioral intention.
THE ROLE OF BRAND AWARENESS AS AN INTERVENING VARIABLE IN TOURISTS’ PURCHASE DECISIONS FOR GAYO ARABICA COFFEE IN CENTRAL ACEH REGENCY Isra Mawarni; Mariyudi; Nurainun; Naufal Bachri; Syamsul Bahri; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23181353

Abstract

This study examines the role of brand awareness in mediating the effects of taste, brand trust, perceived quality, and brand love on tourist purchasing decisions for Gayo Arabica Coffee in Central Aceh Regency. All variables were measured using a Likert scale. Primary data were collected through questionnaires administered to 210 tourists who had purchased or consumed Gayo Arabica Coffee while visiting tourist destinations in Central Aceh Regency. The data were analyzed using path analysis with WarpPLS version 7.0. The results show that taste, perceived quality, and brand love significantly affect brand awareness, whereas brand trust does not. Brand awareness, brand trust, and brand love significantly affect tourist purchasing decisions, whereas taste and perceived quality do not have significant direct effects. Path analysis further shows that brand awareness mediates the effects of taste, perceived quality, and brand love on tourist purchasing decisions, but does not mediate the effect of brand trust. These findings position brand awareness as an important intervening mechanism in tourists’ purchasing decisions for Gayo Arabica Coffee.
Co-Authors A Hadi Arifin Adnan Adnan Agustinawati Ahmad Syahril Zaimul Akhyar, Chairil Alfaridho Arifin, A. Hadi Arnawan Hasibuan Arsika Marsanda Askari, Muhammad Pavel Ayu Anora Baidhawi Baidhawi Chalirafi, Chalirafi Cindeni Puspasari Cindenia Puspasari Dea Auzira Putri Diffa Nadila Dinda Widia Azhari Dirra Vachira EM Yusuf Iis Evy Muliani Fadhla, Teuku Fadil Akbar Fahrian Roid Farah Aidilla Firli Ariski Fitri Yusriani Fitriatun Nadila Halimatus Sakdiah Hamdiah Hamdiah Harvina Sawitri Hendra A Heriyana Heriyana Heriyana Heriyana Herman Fithra Ibnu Sina Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin, Ikramuddin Isra Mawarni Jaya, Wahyu Indra Jullimursyida Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina AR Lisa Iryani Lisa Noverita M Sayuti M Subhan Maemonah, Maemonah Mardiana Mardiana Mardiana Mardiana Marthin Verdinan Matriadi, Faisal Matriadi, Faisal Matriadi Maya Rahayu Muchsin Muchsin Muchsin Muchsin Mucshin Mucshin Muhammad Daud Muhammad Fadli Hasballah Muhammad Farhan Muhammad Pavel Askari Muhammad Rafif Fadhlurrahman Hasibuan Muhammad Rafif Fadlurrahman Hasibuan Muhammad Sayuti Naufal Bachri, Naufal Nur Faliza Nurainun Nurul Azmi Nyak Intan Fadhilati Nyak Intan Fadhilati Nyak Qurratu Aini Putri Dinda Pertiwi Rahmaniar Rahmaniar Rahmaniar Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Reza Al Farizi Reza Al Farizi Rico Nur Ilham Rika Andriani Br Sinaga Rika Wulandari Rizka Astuti Rizkan Pratama Rizky Almunadiyansyah Roni, Muhammad Rouza Fakriza Rusydi Rusydi Rusydi Rusydi Safitri Safitri Saifuddin Yunus Samsul Bahri Sapna Biby Sapna Biby Sarah Akila Sindy Claudia Siti Maimunah Siti Rahmawati Zahra Sutriani Syamsul Bahri Syamsul Bahri T. Edyansyah, T. Edyansyah Tarmizi Abbas Teuku Fadhla Teuku Zulkarnaen Widyana Verawaty Siregar Widyana Verawaty Siregar Wiratama, Rio Wiratama Yuli Asbar Yunus, Saifuddin Yunus