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All Journal Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Journal of Malikussaleh Public Economics Visioner & Strategis Journal Research of Social Science, Economics, and Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
Mariyudi Mariyudi
Universitas Malikussaleh
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Visioner

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Pengaruh Physical Evidence Dan Produk Jasa Pendidikan Terhadap Keputusan Mahasiswa Memilih Program Studi Manajemen Unimal Lisa Noverita; Mariyudi Mariyudi
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

 This study aims to analyze the effect of physical evidence and educational service products on student decisions to choose a management study program at the Faculty of Economics and Business, University of Malikussaleh. The number of samples obtained in this study was 270 respondents. The data were processed using the SPSS program and analyzed using multiple linear regressions. The results of the research and data analysis were partially obtained, physical evidence and service products significantly influenced the student's decision to choose the Management Study Program at the University of  Malikussaleh Lhokseumawe. Keywords: physical evidence and service products, purchase decisions
Co-Authors Aini, Nyak Qurratu Akhyar, Chairil Al Farizi, Reza Arifin, A. Hadi Arnawan Hasibuan Askari, Muhammad Pavel Ayu Anora Baidhawi Baidhawi Chalirafi, Chalirafi Cindenia Puspasari EM Yusuf Iis Fadhilati, Nyak Intan Fadhla, Teuku Fadil Akbar Farizi, Reza Al Firli Ariski Fitri Yusriani Halimatus Sakdiah Hamdiah Hamdiah Hasibuan, Muhammad Rafif Fadhlurrahman Hasibuan, Muhammad Rafif Fadlurrahman Heriyana Heriyana Herman Fithra Ibrahim Qamarius Ibrahim Qamarius, Ibrahim Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Jaya, Wahyu Indra Jullimursyida Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Lisa Noverita M Sayuti Maemonah, Maemonah Mardiana Mardiana Mardiana Mardiana Marthin Verdinan Matriadi, Faisal Matriadi, Faisal Matriadi Muchsin Muchsin Mucshin Mucshin Muhammad Daud Muhammad Farhan Naufal Bachri, Naufal Nur Faliza Puspasari, Cindeni Rahmaniar Rahmaniar Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Rika Andriani Br Sinaga Rika Wulandari Rizka Astuti Rizky Almunadiansyah Roid, Fahrian Roni, Muhammad Rusydi Rusydi Rusydi Rusydi Safitri Safitri Sapna Biby Sarah Akila Sayuti, Muhammad Sindy Claudia Siregar, Widyana Verawaty Tarmizi Abbas Teuku Fadhla Wiratama, Rio Wiratama Yunus, Saifuddin Yunus