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PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASIONAL DAN JOB INSECURITY TERHADAP TURNOVER INTENTION KARYAWAN Pramuditya, Ahmad Muflih; Nuvriasari, Audita
Jurnal Manajemen Vol. 13 No. 2 (2023): JURNAL MANAJEMEN VOL. 13 NO. 2 DESEMBER 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v13i2.3587

Abstract

This study aims to analyze the influence of job satisfaction, organizational cpmmitment, and job insecurity on turnover intention of employees at PT. Dwi Suira Prima object. The method used in this research is a quantitative approach. Sampling was done by non-probability sampling method using a purposive sampling technique (census) with a total of 51 respondents. The results showed that job satisfaction had a negative and significant effect on employee turnover intention, the organizational commitment had a negative and significant effect on employee turnover intention, and job insecurity had a positive and significant effect on turnover intention. Job insecurity is the most dominant variable affecting employee job satisfaction.
PENGARUH DUKUNGAN ORGANISASI, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR Maulida, Umi Ainun; Nuvriasari, Audita
Jurnal Manajemen Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i1.3627

Abstract

Organizational citizenship behavior (OCB) describes individual contributions that exceed the demands of roles in the workplace. OCB is needed because it can increase organizational effectiveness.This study aims to analyze the effect of organizational support, job satisfaction, and organizational commitment on the Organizational Citizenship Behavior of PT Bio 2000 Surakarta. The sample in this study was 107 respondents. The data collection technique used was a survey method with the research instrument used was a questionnaire. The results of this study prove that (1) Organizational support has a significant effect on the OCB, (2) Job satisfaction has a significant effect on the OCB, and (3) Organizational commitment has a significant effect on OCB.
PERAN EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN MOTIVASI BELANJA DALAM MEMPENGARUHI MINAT BELI ULANG Selvi, Selvi; Nuvriasari, Audita
Jurnal Manajemen Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v13i1.3864

Abstract

This study aims to analyze the role of experiential marketing, service quality and shopping motivation in influencing repurchase intention at X Coffee & Eatery in Yogyakarta. The method used in this research is causal associative using a quantitative approach.Sampling was done by non-probability sampling method using a purposive sampling technique with a total of 100 respondents. The results showed that experiential marketing plays a positive and significant role in influencing repurchase intention, service quality does not play a significant role in influencing repurchase interest, shopping motivation plays a positive and significant role in influencing repurchase intention.
The role of customer satisfaction in mediating the influence of customer experience and product quality on repurchase intentionThe Role of Customer Satisfaction in Mediating the Influence of Customer Experience and Product Quality on Repurchase Intention Danardono, Benedikta Sekar Lintang Gemelia; Nuvriasari, Audita
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9621

Abstract

The aim of this research is to analyze the influence of customer experience and product quality on repurchase intention with customer satisfaction as a mediator in the purchase of fashion products at Rubylicious Yogyakarta. The study was conducted by distributing questionnaires to Rubylicious Yogyakarta customers, using a quantitative approach to examine causal relationships. Data were collected through a Likert scale questionnaire from 100 respondents. The data analysis techniques used included descriptive analysis, inferential analysis, path analysis, and partial least squares. The results of the study indicate that customer experience and product quality do not have a significant effect on repurchase intention.  However, both have a positive and significant effect on customer satisfaction, which in turn has a positive and significant effect on repurchase intention. Customer satisfaction also significantly mediates the influence of customer experience and product quality on repurchase intention.
The Role of Digital Marketing, Customer Orientation, and Entrepreneurial Orientation on the Marketing Performance of Muslim Fashion SMEs in Yogyakarta. Juliani, Juliani; Nuvriasari, Audita
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9642

Abstract

This research aims to explore the impact of digital marketing, customer orientation, and entrepreneurial orientation on the marketing performance of Muslim fashion SMEs in Yogyakarta. Utilizing 40 participants as a sample and employing questionnaires as the research tool, it applies a non-probability sampling strategy. The findings of this study indicate that: First, digital marketing in the Muslim fashion sector in Yogyakarta has a positive and significant effect on marketing performance. Second, marketing performance in the Muslim fashion sector in Yogyakarta is not significantly influenced by customer orientation. Lastly, entrepreneurial orientation in the Muslim fashion sector in Yogyakarta has a positive and significant effect on marketing performance.
Improving Financial Administration in Urban Perfume Point MSMEs Erika Martha Ayu Ningtyas; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7128

Abstract

MSMEs in running their business need to pay attention to a number of management aspects, one of which is financial management. The aim of this activity is to improve financial administration at Urban Perfume Point and increase the knowledge of Urban Perfume Point employees in recording business finances both conventionally and based on information technology. The method used is the transfer of knowledge ad technology through outreach and training activities as well as work internships. The results of the activity show that the administration of financial management at Urban Perfume Point has experienced an improvement as shown by the orderliness of business financial records.
Development of work Standardization and Measurement of Employee Satisfaction to Support Business Management in Beverly Florist MSMEs Ananda, Inelia Putri; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7144

Abstract

In running its business, an SME needs to pay attention to several management aspects, one of which is human resource management. The aim of this activity is to develop work standardization and measure employee satisfaction to support business management at Beverly Florist. The method used is providing knowledge in the form of employee job desks, preparing effective picket schedules, and measuring employee job satisfaction. The results of these activities show that the development of human resource standardization at Beverly Florist has increased as indicated by more structured operational effectiveness.
Optimizing Service Quality and Promotional Strategies to Increase Sales Visibility at Suzuki Laksda Sumber Baru Mobil Yogyakarta Rachmawati, Putri Agustina; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7145

Abstract

The purpose of this community service is to increase product sales at Suzuki Laksda Sumber Baru Mobil Yogyakarta through optimizing service quality and effective promotional strategies. The method used in this community service activity is through a systematic approach to the work program that is carried out in a planned and effective manner. Through several stages from survey and preparation, planning, work program implementation, and program evaluation. The result of this community service activity is to increase the knowledge and skills of Suzuki Laksda Sumber Baru Mobil Yogyakarta in optimizing the quality of its services to consumers and more creative promotional strategies in order to support marketing activities, so as to increase its competitiveness in the automotive field.
Improved Governance of Business Financial Reporting in MSMEs CV Gayatex Indo Sari, Gentrin Mudiah; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7146

Abstract

In addition, it is also to increase knowledge and skills in managing CV finances. Gayatex Indo complies with exist-ing guidelines. The method used in this community service activity is through the lesson study method  using three stages, namely planning, implementation and reflection. The implementation method is manifested in mentoring, consultation and discussion activities. The result of this community service activity is to improve the knowledge and skills of partners in this case CV.Gayatex Indo in compiling and managing its business financial statements to be more effective and efficient so that it can help im-prove business financial performance and strengthen busi-ness position in the global market. By implementing good financial governance, it will make it easier for MSMEs to develop their business. For this reason, the importance of implementing financial statements is applied properly and in accordance with established regulations.
Improving work Discipline and Employee Performance in “Kud Tani Makmur” Nurjanah, Dita Tri; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7168

Abstract

Village Unit Cooperatives or in Indonesian called “Koperasi Unit Desa” (KUD) have an important role in improving the welfare of the community, especially farmers. This community service aims to improve work discipline and employee performance at KUD Tani Makmur, a KUD that operates in the agricultural and savings and loan sectors. This community service is carried out using methods through the transfer of knowledge and technology through outreach activities on the use of performance appraisal forms to measure performance and increasing awareness of employee discipline through the creation of x banners containing employee code of conduct. The work program implemented can be a solution to improve work discipline and employee performance in cooperatives.
Co-Authors Ab Wahab, Nur Yuhainis Aditya Sunny Agung Prayitno Alimatus Sahrah Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Ardha Fiki Nikmatul Maula Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Awan Santosa Azwar Bayu Agung Widyanto Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Debrina Cecilia Syahwa Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dhiya Wahyuni Sarean Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Elsiningtyas, Dyan Eno Casmi Erika Martha Ayu Ningtyas Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Frisca Octavia Galih Wibowo Ginting, Ayu Rifqi Indah Br Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Isnaini, Nurul Lisa Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati Kurniawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Licu Lufty Syofaah Mahendra Manurung Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mohd Fadhil Harfiez Abdul Muttalib Mubarokah, Laelaty Muchammad Prasetyo Wahyu Wiseso Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Nandito Limor Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur R. Dezinta Wilis Widiyaningrum Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Rina Dwiarti Ringo, Vebyla Ronaria Br Siringo Risa Dias Wandari Risca Fitri Ayuni Riskiyansyah, Rahmad Rohmawan Adi Pratama Rokhimi, Restiana Rosita Rahayu Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Sella Oktiansyah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Simanjuntak, Doan Siti Ghoitsa Zahira Shofa Situngkir, Ober Stepanus Dwi Nugroho Adi Suci Ramayani Marbun Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Susilo, Diaz Fahmi Zakiy Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina Febri Dzulhiya Sisdi Valentina, Dinda Putri Varanova Libels Percinka Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zahra, Alimatus Zulfan Saputra Pratama Pegia