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Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
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PERAN EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN MOTIVASI BELANJA DALAM MEMPENGARUHI MINAT BELI ULANG Selvi; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.17018

Abstract

This study aims to analyze the role of experiential marketing, service quality and shopping motivation in influencing repurchase intention at X Coffee & Eatery in Yogyakarta. The method used in this research is causal associative using a quantitative approach. Sampling was done by non-probability sampling method using a purposive sampling technique with a total of 100 respondents. The results showed that experiential marketing plays a positive and significant role in influencing repurchase intention, service quality does not play a significant role in influencing repurchase interest, shopping motivation plays a positive and significant role in influencing repurchase intention.
PENGARUH MOTIVASI KERJA, SELF-EFFICACY, DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DI PERUSAHAAN QAYLA JEWELRY Rahmadani, Erlina Diah; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 8 No 3 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study aims to analyze the influence of Work Motivation, Self-Efficacy, and Job Satisfaction on Organizational Commitment at Qayla Jewelry Company. The research method used is a quantitative approach. The population used in this study were 48 employees who worked at the Qayla Jewelry company. Data collection techniques through distributing questionnaires. The data analysis tool uses multiple linear regression. The results of this study indicate that: (1) Work motivation has a positive and significant effect on organizational commitment at Qayla Jewelry Company. (2) Self-Efficacy has a positive and significant effect on organizational commitment at Qayla Jewelry Company. (3) Job Satisfaction has a positive and significant effect on organizational commitment at Qayla Jewelry Company.
KONTRIBUSI PENGARUH JOB INSECURITY, KOMITMEN ORGANISASI, DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION DI HOTEL YELLOW STAR YOGYAKARTA An Arya Putra, Rendy; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 8 No 3 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study analyzes the influence of Job Insecurity, organizational commitment, and job satisfaction on Turnover Intention at Yellow Star Hotel Yogyakarta. The following research uses a quantitative approach. The sample of this study was all 83 employees of Yellow Star Hotel Yogyakarta. The results of this study indicate that job insecurity has a positive and significant effect on turnover intention. It also shows that the higher the job insecurity, the higher the turnover intention. Furthermore, organizational commitment has a negative and significant effect on turnover intention. The results of this study indicate that the higher the organizational commitment of employees will reduce the level of turnover intention. In addition, job satisfaction has a negative and significant effect on turnover intention. The results of this study indicate that the higher the employee's job satisfaction, the lower the level of turnover intention. The result of this study are expected to be one of the bases for evaluation in human resources management.
PENGARUH CITRA MEREK, CUSTOMER EXPERIENCE, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN NASABAH BANK SYARIAH INDONESIA KCP YOGYAKARTA FE UII Anti, Afni Yuli; Nuvriasari, Audita
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Citra Merek, Customer Experience dan Kepercayaan terhadap Keputusan pembelian nasabah BSI KCP Yogyakarta FE UII. Sampel penelitian sebanyak 100 responden dengan menggunakan teknik pengambilan sampel yaitu purposive sampling.  Berdasarkan hasil analisis regresi berganda dan uji hipotesa dengan uji t dibuktikan bahwa: (1) Citra Merek tidak berpengaruh signifikan terhadap keputusan pembelian nasabah BSI KCP Yogyakarta FE UII. (2) Customer Experience berpengaruh positif dan signifikan terhadap keputusan pembelian nasabah BSI KCP Yogyakarta FE UII, dan  (3) Kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian nasabah BSI KCP Yogyakarta FE UII.
The Influence of Organizational Support and Job Satisfaction on Organizational Citizenship Behavior with Organizational Commitment as an Intervening: A Study on CV Baby Cloudfoam Yurisnawati, Septieya; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7924

Abstract

This research aims to analyze the influence of organizational support and job satisfaction on organizational citizenship behavior using organizational commitment interventions. The sample for this research consisted of 40 respondents who were CV employees. Dear Cloudfoam. The data collection technique used is a survey method using a research instrument in the form of a questionnaire. The variables used in this research are organizational support, satisfaction, organizational commitment and organizational citizenship. and organizational citizenship behavior. The outcome of this research provide confirmation for the CV. Cloudfoam Baby is designed to further increase organizational support and job satisfaction for organizational citizenship behavior as well as organizational support for organizational commitment so that it can influence organizational citizenship behavior and organizational commitment.
The Influence of Brand Image, Brand Trust and Service Quality on Brand Loyalty at Patra Malioboro Hotel Mustofa; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7951

Abstract

The hotel industry is increasingly developing after the Covid-19 pandemic along with the development of tourism. This situation also has an impact on the level of competition in the business. This study was conducted at Patra Malioboro Hotel to analyze the significant impact of brand image, brand trust and service quality on brand loyalty. The sampling technique used purposive sampling with 100 domestic guests who used the services of The Patra Malioboro Hotel as the research sample. The data analysis tool uses Multiple Regression Analysis. Hypothesis testing proves that brand image, brand trust and service quality has a major impact on brand loyalty of The Patra Malioboro Hotel. Brand trust is the dominant factor influencing brand loyalty.
The Influence of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Customer Loyalty for Everwhite Beauty Products Situngkir, Ober; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7979

Abstract

This inquire about points to evaluate the impact of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Client Dependability for Everwhite excellence items. The sampling technique used a questionnaire technique with the number of research samples was 100 respondents. Speculation test comes about demonstrate that Experiential Marketing, Electronic Word of Mouth, and Brand Image have a positive and critical impact on customer loyalty for Everwhite beauty products. These show that the stronger the Experiential Marketing, Electronic Word of Mouth, and Brand Image, the more client dependability for Everwhite beauty products will increase. The comes about of coefficient of assurance (r²) test gotten an r square coefficient (r²) esteem of 0.523, which suggests that Experiential Marketing, Electronic Word of Mouth, and Brand Image contribute to client dependability by 52.3%. Therefore, these there variables together will have a positive and noteworthy impact on client dependability for Everwhite magnificence items.
The Impact of Experiential Marketing, Brand Ambassador, and Product Quality on Scarlett Whitening Customer Loyalty Rahma, Fijri Aulia; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.9643

Abstract

This study examines the impact of Experiential Marketing, Brand Ambassador, and Product Quality on Customer Loyalty of Scarlett Whitening. A sample of 100 respondents was selected using purposive sampling and questionnaires. This research uses explanatory quantitative research methods. The findings of this study demonstrate that: (1) Experiential Marketing does not have a significant impact on Customer Loyalty for Scarlett Whitening, (2) Brand Ambassador has a significant and positive impact on Customer Loyalty for Scarlett Whitening, (3) Product Quality has a significant and positive impact on Customer Loyalty for Scarlett Whitening.
The Influence of Entrepreneurial Orientation, Market Orientation, and Product Innovation on the Marketing Performance of the Batik Industry Swasti Pangestu, Brigitta; Nuvriasari, Audita
Jurnal Inovasi Global Vol. 2 No. 2 (2024): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v2i2.71

Abstract

This research is motivated by the need to understand the factors that influence the marketing performance of the batik industry in the city of Surakarta, which is one of the leading batik production centers in Indonesia. Batik not only has high cultural value but is also an important industry for the local economy, especially through Micro, Small and Medium Enterprises (MSMEs). This research aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of the batik industry in the city of Surakarta. Quantitative methods were used with the population of batik MSME actors in the city, and a sample of 100 actors was selected through purposive sampling, with the criteria of active operation for a minimum of 3 years according to Sugiyono (2015). Data was collected through a questionnaire whose validity and reliability have been tested. The results of the analysis show that entrepreneurial orientation, market orientation and product innovation play an important role in improving the marketing performance of batik MSMEs in Surakarta City. Increasing and implementing entrepreneurial and market orientation contributes significantly to marketing growth and performance. Intensive product innovation also has a positive impact on marketing performance. Therefore, a strategy that focuses on developing these three aspects is considered key for batik MSME entrepreneurs to achieve sustainable growth and improve their marketing performance. In addition, companies need to strengthen internal factors such as product innovation, service quality and operational excellence to increase efficiency, effectiveness and customer satisfaction. Alignment of marketing strategies with in-depth market analysis and superior customer service is also necessary to strengthen the position in the market.
PERILAKU INOVATIF UMKM DITINJAU DARI IKLIM SPIRITUALITAS ORGANISASI DAN PEMBELAJARAN ORGANISASI Nuvriasari, Audita; Candrawati, Krisnita
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v12i2.3523

Abstract

Innovative behavior reflects the activities carried out by individuals or groups to find solutions to a problem by finding new ideas that are applied to SMEs. Innovative behavior can have an impact on the success of MSMEs The purpose of this research is to analyze the influence of the organizational spiritual climate on the innovative behavior of MSMEs with organizational learning as a mediator. The research sample is 200 MSMEs managers in the Special Region of Yogyakarta province. The sampling technique uses purposive sampling. Based on the results of testing the hypothesis with PLS, it can be concluded that the organizational spiritual climate has a significant positive effect on the innovative behavior of MSMEs with organizational learning as a mediator.
Co-Authors Ab Wahab, Nur Yuhainis Aditya Sunny Agung Prayitno Alimatus Sahrah Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Ardha Fiki Nikmatul Maula Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Awan Santosa Azwar Bayu Agung Widyanto Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Debrina Cecilia Syahwa Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dhiya Wahyuni Sarean Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Elsiningtyas, Dyan Eno Casmi Erika Martha Ayu Ningtyas Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Frisca Octavia Galih Wibowo Ginting, Ayu Rifqi Indah Br Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Isnaini, Nurul Lisa Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati Kurniawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Licu Lufty Syofaah Mahendra Manurung Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mohd Fadhil Harfiez Abdul Muttalib Mubarokah, Laelaty Muchammad Prasetyo Wahyu Wiseso Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Nandito Limor Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur R. Dezinta Wilis Widiyaningrum Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Rina Dwiarti Ringo, Vebyla Ronaria Br Siringo Risa Dias Wandari Risca Fitri Ayuni Riskiyansyah, Rahmad Rohmawan Adi Pratama Rokhimi, Restiana Rosita Rahayu Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Sella Oktiansyah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Simanjuntak, Doan Siti Ghoitsa Zahira Shofa Situngkir, Ober Stepanus Dwi Nugroho Adi Suci Ramayani Marbun Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Susilo, Diaz Fahmi Zakiy Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina Febri Dzulhiya Sisdi Valentina, Dinda Putri Varanova Libels Percinka Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zahra, Alimatus Zulfan Saputra Pratama Pegia