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Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
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The Effect of Customer Orientation and Product Innovation on Fashion Business Performance With Competitive Advantage as a Mediator Mahendra, Agil Yusuf; Nuvriasari, Audita
Journal of Accounting Law Communication and Technology Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i1.4848

Abstract

This research aims to analyze the influence of customer orientation and product innovation on fashion business performance with competitive advantage as a mediator. The sample in this research was 50 respondents who were determined using a purposive sampling technique. The data collection method uses a questionnaire that is distributed directly. The analytical tools used in hypothesis testing are Outer Model analysis, Inner Model analysis and hypothesis testing with the t test. The results of this research prove that: (1) Customer Orientation has a positive and significant effect on Business Performance. (2) Product Innovation has a positive and significant effect on Business Performance. (3) Competitive Advantage has a positive and significant effect on Business Performance. (4) Customer Orientation has a positive and significant effect on Competitive Advantage. (5) Product Innovation has a positive and significant effect on Competitive Advantage. (6) The role of Competitive Advantage is able to mediate the influence of Customer Orientation on Business Performance. (7) The role of Competitive Advantage is able to mediate the impact of Product Innovation on Business Performance.
KONTRIBUSI KUALITAS LAYANAN, BAURAN PEMASARAN DAN CUSTOMER VALUE DALAM MENCIPTAKAN KEPUASAN NASABAH PT BANK SYARIAH INDONESIA Tbk KANTOR CABANG MADIUN Permadani, Fortunella Fistha; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.13671

Abstract

The development of the Islamic banking industry encourages service providers to be oriented towards creating customer satisfaction. The purpose of this study was to analyze the effect of service quality, marketing mix and customer value on customer satisfaction of PT Bank Syariah Indonesia Tbk Madiun Branch Office. The sampling technique uses purposive sampling with a total sample of 100 customers. Research respondents are customers who use banking services directly at PT Bank Syariah Indonesia Tbk Madiun Branch Office. The analytical tool used is multiple linear regression analysis. The results of the study prove that: service quality and customer value have a positive and significant effect on customer satisfaction, while the marketing mix has no significant effect on customer satisfaction.
PENGARUH KEDISIPLINAN, KEMAMPUAN KERJA DAN DESAIN PEKERJAAN TERHADAP PRESTASI KERJA KARYAWAN PT TELKOM AKSES PUGERAN YOGYAKARTA Elsiningtyas, Dyan; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.14142

Abstract

The objective of this study is to analyze the influence of discipline, work ability and job design on the work performance of PT Telkom Access Pugeran Yogyakarta. This type of research is quantitative research using descriptive and inferential statistical tools. The sampling technique uses quota sampling with a total sample of 55 employees. The results of this study indicate that work ability has a positive and significant effect on employees of PT Telkom Akses Pugeran Yogyakarta while discipline and job design do not have a significant effect on the work performance.
PERAN EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN MOTIVASI BELANJA DALAM MEMPENGARUHI MINAT BELI ULANG Selvi; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.17018

Abstract

This study aims to analyze the role of experiential marketing, service quality and shopping motivation in influencing repurchase intention at X Coffee & Eatery in Yogyakarta. The method used in this research is causal associative using a quantitative approach. Sampling was done by non-probability sampling method using a purposive sampling technique with a total of 100 respondents. The results showed that experiential marketing plays a positive and significant role in influencing repurchase intention, service quality does not play a significant role in influencing repurchase interest, shopping motivation plays a positive and significant role in influencing repurchase intention.
PENGARUH MOTIVASI KERJA, SELF-EFFICACY, DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DI PERUSAHAAN QAYLA JEWELRY Rahmadani, Erlina Diah; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 8 No 3 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study aims to analyze the influence of Work Motivation, Self-Efficacy, and Job Satisfaction on Organizational Commitment at Qayla Jewelry Company. The research method used is a quantitative approach. The population used in this study were 48 employees who worked at the Qayla Jewelry company. Data collection techniques through distributing questionnaires. The data analysis tool uses multiple linear regression. The results of this study indicate that: (1) Work motivation has a positive and significant effect on organizational commitment at Qayla Jewelry Company. (2) Self-Efficacy has a positive and significant effect on organizational commitment at Qayla Jewelry Company. (3) Job Satisfaction has a positive and significant effect on organizational commitment at Qayla Jewelry Company.
KONTRIBUSI PENGARUH JOB INSECURITY, KOMITMEN ORGANISASI, DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION DI HOTEL YELLOW STAR YOGYAKARTA An Arya Putra, Rendy; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 8 No 3 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study analyzes the influence of Job Insecurity, organizational commitment, and job satisfaction on Turnover Intention at Yellow Star Hotel Yogyakarta. The following research uses a quantitative approach. The sample of this study was all 83 employees of Yellow Star Hotel Yogyakarta. The results of this study indicate that job insecurity has a positive and significant effect on turnover intention. It also shows that the higher the job insecurity, the higher the turnover intention. Furthermore, organizational commitment has a negative and significant effect on turnover intention. The results of this study indicate that the higher the organizational commitment of employees will reduce the level of turnover intention. In addition, job satisfaction has a negative and significant effect on turnover intention. The results of this study indicate that the higher the employee's job satisfaction, the lower the level of turnover intention. The result of this study are expected to be one of the bases for evaluation in human resources management.
PENGARUH CITRA MEREK, CUSTOMER EXPERIENCE, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN NASABAH BANK SYARIAH INDONESIA KCP YOGYAKARTA FE UII Anti, Afni Yuli; Nuvriasari, Audita
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Citra Merek, Customer Experience dan Kepercayaan terhadap Keputusan pembelian nasabah BSI KCP Yogyakarta FE UII. Sampel penelitian sebanyak 100 responden dengan menggunakan teknik pengambilan sampel yaitu purposive sampling.  Berdasarkan hasil analisis regresi berganda dan uji hipotesa dengan uji t dibuktikan bahwa: (1) Citra Merek tidak berpengaruh signifikan terhadap keputusan pembelian nasabah BSI KCP Yogyakarta FE UII. (2) Customer Experience berpengaruh positif dan signifikan terhadap keputusan pembelian nasabah BSI KCP Yogyakarta FE UII, dan  (3) Kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian nasabah BSI KCP Yogyakarta FE UII.
The Influence of Organizational Support and Job Satisfaction on Organizational Citizenship Behavior with Organizational Commitment as an Intervening: A Study on CV Baby Cloudfoam Yurisnawati, Septieya; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7924

Abstract

This research aims to analyze the influence of organizational support and job satisfaction on organizational citizenship behavior using organizational commitment interventions. The sample for this research consisted of 40 respondents who were CV employees. Dear Cloudfoam. The data collection technique used is a survey method using a research instrument in the form of a questionnaire. The variables used in this research are organizational support, satisfaction, organizational commitment and organizational citizenship. and organizational citizenship behavior. The outcome of this research provide confirmation for the CV. Cloudfoam Baby is designed to further increase organizational support and job satisfaction for organizational citizenship behavior as well as organizational support for organizational commitment so that it can influence organizational citizenship behavior and organizational commitment.
The Influence of Brand Image, Brand Trust and Service Quality on Brand Loyalty at Patra Malioboro Hotel Mustofa; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7951

Abstract

The hotel industry is increasingly developing after the Covid-19 pandemic along with the development of tourism. This situation also has an impact on the level of competition in the business. This study was conducted at Patra Malioboro Hotel to analyze the significant impact of brand image, brand trust and service quality on brand loyalty. The sampling technique used purposive sampling with 100 domestic guests who used the services of The Patra Malioboro Hotel as the research sample. The data analysis tool uses Multiple Regression Analysis. Hypothesis testing proves that brand image, brand trust and service quality has a major impact on brand loyalty of The Patra Malioboro Hotel. Brand trust is the dominant factor influencing brand loyalty.
The Influence of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Customer Loyalty for Everwhite Beauty Products Situngkir, Ober; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7979

Abstract

This inquire about points to evaluate the impact of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Client Dependability for Everwhite excellence items. The sampling technique used a questionnaire technique with the number of research samples was 100 respondents. Speculation test comes about demonstrate that Experiential Marketing, Electronic Word of Mouth, and Brand Image have a positive and critical impact on customer loyalty for Everwhite beauty products. These show that the stronger the Experiential Marketing, Electronic Word of Mouth, and Brand Image, the more client dependability for Everwhite beauty products will increase. The comes about of coefficient of assurance (r²) test gotten an r square coefficient (r²) esteem of 0.523, which suggests that Experiential Marketing, Electronic Word of Mouth, and Brand Image contribute to client dependability by 52.3%. Therefore, these there variables together will have a positive and noteworthy impact on client dependability for Everwhite magnificence items.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama EKO YULIANTO Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia