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Articles

The Utilization of Digital Marketing and Financial Administration Management to Improve Business Performance in Podomoro Tip Top Stores Lestari, Lyssia Putri; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7352

Abstract

The development of the retail business today is growing rapidly, one of which is the business of providing daily consumer goods. This condition encourages high business competition, thereby requiring business actors to be able to excel in the competition. This community service program aims to help improve retail business performance at Tip Top Podomoro Shop. The programs implemented include: education on the use of social media as an online marketing tool, creating online promotional content, using Shopee e-commerce as a sales medium, providing an online payment system with QRIS, and improving financial management.
Improving the Quality of Employees and Members of KSP Tani Makmur: Konsentrasi Sumber Daya Manusia Rokhimi, Restiana; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7456

Abstract

Savings and loan cooperatives or abbreviated as KSP are cooperatives that operate in the field of deposit (savings) and loan (credit) services. KSP Tani Makmur was trusted to manage agribusiness funds and general credit funds for the people of Bantul Regency. This community service is carried out using a method of transferring knowledge with counseling containing motivation and work discipline through making posters in order to increase motivation and enthusiasm at work. The work program implemented can be a solution to increase motivation and work discipline for KSP Tani Makmur.
Increasing Consumer Buying Intention through Strengthening Promotion, Brand and Market Analysis Oktiansyah, Sella; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7457

Abstract

This community service program at PT Sebangku Kuliner aims to increase consumer buying interest in Taiyaki Minnasan and Ladybee Taiyaki Jogja through strengthening promotions, brands, and market analysis. Then, content planning is made so that business social media is more organized and directed. The method used is through the transfer of knowledge and technology which is realized in the creation of content planning so that business social media is more focused, making attractive promotional designs, and market analysis which plays an important role in knowing the target market. The results of the work program carried out successfully identified the target market, increased Instagram performance by 70%, targeted branding, and succeeded in adding new marketing channels through the Tiktok platform.
THE Improving Organizational Governance at the "Purnomo" Refill Drinking Water Depot Aminah, Dewi Saiful; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7473

Abstract

Human resources are an important factor in running a business so they need to be managed effectively and efficiently. This community service was carried out at the "Purnomo" Refill Water Depot which aims to improve organizational governance, especially in the field of human resources. The programs implemented include: improving organizational structure, work scheduling, increasing employee discipline and measuring job satisfaction. The results of the activities show an increase in the efficiency and effectiveness of business management as well as an increase in employee discipline.
Improving Inventory Management and Work Systems at Jagongan Coffee Roasters Purwaningtyas, Marischa Galuh; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7478

Abstract

The development of coffee shops in Yogyakarta has encouraged increasingly tight business competition so that entrepreneurs need to manage their business well, one of which is in the field of human resources. The challenge faced by Jagongan Coffee Roaster  is human resources management such as employee work scheduling, SOP creation, and inventory recording. The community service program introduces an inventory tracking application to enhance efficiency in inventory management. The implementation method involves conducting surveys to identify issues, determining work programs, implementing programs, conducting training, and performing evaluations. This program will contribute to improving productivity, effectiveness, and efficiency, ultimately advancing the overall operational system of Jagongan Coffee Roasters
Strategies for Handling Problem Loans at KSP CU Dharma Bakti Yogyakarta Waruwu, Fanny Miktami Lady Taxi; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7509

Abstract

KSP CU Dharma Bakti as a saving and loans cooperative has a crucial role in supporting the community’s economy through providing financial services. The main challenge faced by KSP CU Dharma Bakti is effective credit management to prevent and handle problem loans. The objective of this community service to formulate the strategy for handling problem loans at this cooperative. The result of this program shows that the causes of bad credit at KSP CU Dharma Bakti are internal and external factors, such as lack of selectivity on granting credit and weak credit monitoring systems. The strategies to overcome the loan problem are rescheduling, restructuring, and forfeiture of collateral.
Online Promotion, Personal Selling and Product Display to Increase Interest to Buy at Twin's Petshop & Care Izzati, Fenti Tazkiya; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7535

Abstract

Technological developments have had an impact on changing marketing activities from conventional to digital marketing. This change was also adopted by Twin's Petshop & Care as a business that operates in the sale of products for pet needs and pet care services. The aim of this community service activity is to increase partners' ability to practice marketing strategies through online promotions using Instagram and the Shopee marketplace. Apart from that, product displays are also arranged to make it easier for consumers to choose the products they need. The method used is assistance with direct practice through the development of promotional content and product display methods through an open interior display system.
Assistance For Vifas Batik Through Online Promotions, Service Standardization and Customer Database Management Bria, Lorina; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7772

Abstract

This community service program was carried out at MSME Vifas Batik, Yogyakarta with the general aim of improving business management and performance of MSMEs. Specifically, this activity is aimed at improving the quality of partners' knowledge and skills in terms of online marketing, improving the quality of customer service and utilizing customer databases to market Vifas Batik products. The methods used in this activity are counseling and training, mentoring and monitoring and program evaluation. Based on the results of the activities, it can be recommended that to improve MSMEs business performance, continuous innovation is needed.
Utilization of Digital Marketing and Financial Management to Improve Business Performance in KSC Cafe Sari, Eka Purnama; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.9836

Abstract

The large number of cafes in Jogja means the owners have to think creatively to create something different to win the competition. Owners need to manage their business well, especially in the areas of digital marketing and financial management. This internship activity introduces companies to utilizing digital marketing through creating Instagram Reels and Tiktok marketing content, creating customer databases and financial management. This internship activity aims to improve KSC's business performance. The result was developing the skills of KSC employees in creating interesting marketing content through Reels and Tiktok, successfully adding new marketing channels through the Tiktok platform, using creator services with a free budget, having a customer database, knowing customer satisfaction levels and effective financial records.
Utilization of Digital Applications, Time Management, and Employee Skills Development to Improve Employee Performance Moonails AryaPutra, Rendy An; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.9992

Abstract

The internship program is conducted at Moonails Studio in Nail Art, focusing on training employees in skills and implementing an effective time management system. The main objective of this program is to improve efficiency and effectiveness in time management, as well as to improve the skills and ability of employees to improve work productivity within the company. The results of these services include significant improvements in employee soft skill skills, as demonstrated by an in-depth understanding of digital applications. Overall, this internship program is expected to bring positive benefits to the employee and company, improve operational efficiency, and quality of work, and create a comfortable and conducive working environment.
Co-Authors Ab Wahab, Nur Yuhainis Aditya Sunny Agung Prayitno Alimatus Sahrah Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Ardha Fiki Nikmatul Maula Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Awan Santosa Azwar Bayu Agung Widyanto Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Debrina Cecilia Syahwa Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dhiya Wahyuni Sarean Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Elsiningtyas, Dyan Eno Casmi Erika Martha Ayu Ningtyas Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Frisca Octavia Galih Wibowo Ginting, Ayu Rifqi Indah Br Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Isnaini, Nurul Lisa Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati Kurniawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Licu Lufty Syofaah Mahendra Manurung Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mohd Fadhil Harfiez Abdul Muttalib Mubarokah, Laelaty Muchammad Prasetyo Wahyu Wiseso Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Nandito Limor Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur R. Dezinta Wilis Widiyaningrum Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Rina Dwiarti Ringo, Vebyla Ronaria Br Siringo Risa Dias Wandari Risca Fitri Ayuni Riskiyansyah, Rahmad Rohmawan Adi Pratama Rokhimi, Restiana Rosita Rahayu Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Sella Oktiansyah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Simanjuntak, Doan Siti Ghoitsa Zahira Shofa Situngkir, Ober Stepanus Dwi Nugroho Adi Suci Ramayani Marbun Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Susilo, Diaz Fahmi Zakiy Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina Febri Dzulhiya Sisdi Valentina, Dinda Putri Varanova Libels Percinka Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zahra, Alimatus Zulfan Saputra Pratama Pegia