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Articles

Online Promotion, Personal Selling and Product Display to Increase Interest to Buy at Twin's Petshop & Care Izzati, Fenti Tazkiya; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7535

Abstract

Technological developments have had an impact on changing marketing activities from conventional to digital marketing. This change was also adopted by Twin's Petshop & Care as a business that operates in the sale of products for pet needs and pet care services. The aim of this community service activity is to increase partners' ability to practice marketing strategies through online promotions using Instagram and the Shopee marketplace. Apart from that, product displays are also arranged to make it easier for consumers to choose the products they need. The method used is assistance with direct practice through the development of promotional content and product display methods through an open interior display system.
Assistance For Vifas Batik Through Online Promotions, Service Standardization and Customer Database Management Bria, Lorina; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7772

Abstract

This community service program was carried out at MSME Vifas Batik, Yogyakarta with the general aim of improving business management and performance of MSMEs. Specifically, this activity is aimed at improving the quality of partners' knowledge and skills in terms of online marketing, improving the quality of customer service and utilizing customer databases to market Vifas Batik products. The methods used in this activity are counseling and training, mentoring and monitoring and program evaluation. Based on the results of the activities, it can be recommended that to improve MSMEs business performance, continuous innovation is needed.
Utilization of Digital Marketing and Financial Management to Improve Business Performance in KSC Cafe Sari, Eka Purnama; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.9836

Abstract

The large number of cafes in Jogja means the owners have to think creatively to create something different to win the competition. Owners need to manage their business well, especially in the areas of digital marketing and financial management. This internship activity introduces companies to utilizing digital marketing through creating Instagram Reels and Tiktok marketing content, creating customer databases and financial management. This internship activity aims to improve KSC's business performance. The result was developing the skills of KSC employees in creating interesting marketing content through Reels and Tiktok, successfully adding new marketing channels through the Tiktok platform, using creator services with a free budget, having a customer database, knowing customer satisfaction levels and effective financial records.
Utilization of Digital Applications, Time Management, and Employee Skills Development to Improve Employee Performance Moonails AryaPutra, Rendy An; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.9992

Abstract

The internship program is conducted at Moonails Studio in Nail Art, focusing on training employees in skills and implementing an effective time management system. The main objective of this program is to improve efficiency and effectiveness in time management, as well as to improve the skills and ability of employees to improve work productivity within the company. The results of these services include significant improvements in employee soft skill skills, as demonstrated by an in-depth understanding of digital applications. Overall, this internship program is expected to bring positive benefits to the employee and company, improve operational efficiency, and quality of work, and create a comfortable and conducive working environment.
Improving Human Resource Management through Work Structuring, Training in Marketing and Operations at PT. Intan Rahmadhani Santosa Ramadhani, Hilwa; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10055

Abstract

The internship at PT Intan Rahmadhani Santosa aims to address operational and product marketing challenges through digital strategies. This involved needs analysis, strategic planning, implementation of training programs, and evaluation of results. The results achieved included the development of detailed SOPs, establishment of company regulations, Canvas training for digital marketing, and Google Sheets training for inventory management. These programs improved operational efficiency, enhanced product marketing through digital media, and improved employee skills in inventory management and reporting. Overall, this internship program successfully provided solutions to improve the performance and long-term growth of PT Intan Rahmadhani Santosa amidst competitive market conditions.
Development of Promotion and Customer Management Programs at Jempol Food Prayitno, Agung; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10061

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in the Special Region of Yogyakarta Province has experienced rapid growth in recent years, where in 2022 there were 342,924 business units and in 2023 it increased to 344,757 business units.CV Prasodjo is one of the MSMEs engaged in the processing of basic food ingredients or snacks with a trademark called Jempol Food. These MSMEs have experienced quite rapid development but are still experiencing a number of problems in their business operations, especially in the field of marketing. The programs implemented are the development of online promotional content, personal selling optimization, the preparation of customer databases, the development of customer loyalty programs and helping production process activities. The purpose of this program is to improve Jempol Food's business performance through training activities and marketing program development.
Improving Work Discipline, Work Facilities, and Job Satisfaction to Support Employee Performance at PT. Cahaya Cipta Makmur Karina, Carreyra Cucu; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10122

Abstract

The activity program at PT. Cahaya Cipta Makmur was carried out to identify and overcome various problems faced by the company, such as the lack of formal work regulations, the absence of SOPs in the production unit, inadequate work facilities, and the unavailability of product catalogs. The objectives of this program are to improve the operational work structure, maintain product quality, and improve the product information system to consumers. The results of this activity include the preparation of work regulations, the creation of SOPs, the provision of work equipment, the creation of product catalogs, and the measurement of job satisfaction and employee performance, all of which have been successfully implemented in accordance with the predetermined plan.
Increasing Work Productivity through Achieving Work Standardization, Satisfaction and Work Motivation of Baznas Yogyakarta Employees Hidayati, Hidayati; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10183

Abstract

This internship report discusses the Improvement of Work Productivity Through the Achievement of Work Standardization, Satisfaction and Work Motivation of Amil Baznas Yogyakarta. Baznas Yogyakarta City has an inadequate number of Human Resources. So that it causes overlapping work which causes the work to not be completed effectively and efficiently. The method used in this internship report activity is to use the interview method, observation, counseling, and field practice. The concept used in this study is the Robbins & Judge concept of performance effectiveness motivation includes three important elements, namely intensity, direction, and persistence. The results of this internship are carried out internship activities, increasing work motivation and employee motivation counseling, internship activity interviews, and employee performance satisfaction evaluation.  
Promotion Development through Online Media and Client Data Base Management at PT Tetrahiel Professional Management Saputra, Riski Adi; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10184

Abstract

The rapid changes in the global business environment demand quick adaptation to technological and regulatory shifts. Management consulting firms like PT Tetrahiel Profesional Manajemen in Yogyakarta assist businesses in navigating these challenges with services in financial, HR, marketing, and information systems consulting, plus training programs. This internship optimized PT Tetrahiel's online promotion and client database management. Activities included digital marketing training via Instagram and TikTok, developing SOPs for client acquisition and follow-up, and creating a computerized client database using Excel. These initiatives enhanced marketing efficiency, streamlined client acquisition, and organized client information, boosting PT Tetrahiel's operational effectiveness and market presence.
Development of Digital Promotion and Service Quality Enhancement at Bhumi Kalegan Coffee Diana, Nur; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10201

Abstract

Marketing strategy is crucial and has a significant impact on businesses or enterprises. One key aspect of marketing strategy is the use of digital technology and social media. With technological advancements, companies can reach a broader audience and interact with them more personally and in real-time. This program aims to improve the effectiveness of digital promotions and the quality of services through content creation, building customer loyalty, and enhancing service quality. The implementation methods include company needs surveys, the creation of customer loyalty programs, content creation, and documentation. The outcomes include developing employees' skills in creating engaging and humorous promotional content, innovating in promotional content selection, increasing engagement on TikTok and Instagram, and positive customer responses to customer loyalty initiatives.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama EKO YULIANTO Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia