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Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
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Improving Human Resource Management through Work Structuring, Training in Marketing and Operations at PT. Intan Rahmadhani Santosa Ramadhani, Hilwa; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10055

Abstract

The internship at PT Intan Rahmadhani Santosa aims to address operational and product marketing challenges through digital strategies. This involved needs analysis, strategic planning, implementation of training programs, and evaluation of results. The results achieved included the development of detailed SOPs, establishment of company regulations, Canvas training for digital marketing, and Google Sheets training for inventory management. These programs improved operational efficiency, enhanced product marketing through digital media, and improved employee skills in inventory management and reporting. Overall, this internship program successfully provided solutions to improve the performance and long-term growth of PT Intan Rahmadhani Santosa amidst competitive market conditions.
Development of Promotion and Customer Management Programs at Jempol Food Prayitno, Agung; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10061

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in the Special Region of Yogyakarta Province has experienced rapid growth in recent years, where in 2022 there were 342,924 business units and in 2023 it increased to 344,757 business units.CV Prasodjo is one of the MSMEs engaged in the processing of basic food ingredients or snacks with a trademark called Jempol Food. These MSMEs have experienced quite rapid development but are still experiencing a number of problems in their business operations, especially in the field of marketing. The programs implemented are the development of online promotional content, personal selling optimization, the preparation of customer databases, the development of customer loyalty programs and helping production process activities. The purpose of this program is to improve Jempol Food's business performance through training activities and marketing program development.
Improving Work Discipline, Work Facilities, and Job Satisfaction to Support Employee Performance at PT. Cahaya Cipta Makmur Karina, Carreyra Cucu; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10122

Abstract

The activity program at PT. Cahaya Cipta Makmur was carried out to identify and overcome various problems faced by the company, such as the lack of formal work regulations, the absence of SOPs in the production unit, inadequate work facilities, and the unavailability of product catalogs. The objectives of this program are to improve the operational work structure, maintain product quality, and improve the product information system to consumers. The results of this activity include the preparation of work regulations, the creation of SOPs, the provision of work equipment, the creation of product catalogs, and the measurement of job satisfaction and employee performance, all of which have been successfully implemented in accordance with the predetermined plan.
Increasing Work Productivity through Achieving Work Standardization, Satisfaction and Work Motivation of Baznas Yogyakarta Employees Hidayati, Hidayati; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10183

Abstract

This internship report discusses the Improvement of Work Productivity Through the Achievement of Work Standardization, Satisfaction and Work Motivation of Amil Baznas Yogyakarta. Baznas Yogyakarta City has an inadequate number of Human Resources. So that it causes overlapping work which causes the work to not be completed effectively and efficiently. The method used in this internship report activity is to use the interview method, observation, counseling, and field practice. The concept used in this study is the Robbins & Judge concept of performance effectiveness motivation includes three important elements, namely intensity, direction, and persistence. The results of this internship are carried out internship activities, increasing work motivation and employee motivation counseling, internship activity interviews, and employee performance satisfaction evaluation.  
Promotion Development through Online Media and Client Data Base Management at PT Tetrahiel Professional Management Saputra, Riski Adi; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10184

Abstract

The rapid changes in the global business environment demand quick adaptation to technological and regulatory shifts. Management consulting firms like PT Tetrahiel Profesional Manajemen in Yogyakarta assist businesses in navigating these challenges with services in financial, HR, marketing, and information systems consulting, plus training programs. This internship optimized PT Tetrahiel's online promotion and client database management. Activities included digital marketing training via Instagram and TikTok, developing SOPs for client acquisition and follow-up, and creating a computerized client database using Excel. These initiatives enhanced marketing efficiency, streamlined client acquisition, and organized client information, boosting PT Tetrahiel's operational effectiveness and market presence.
Development of Digital Promotion and Service Quality Enhancement at Bhumi Kalegan Coffee Diana, Nur; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10201

Abstract

Marketing strategy is crucial and has a significant impact on businesses or enterprises. One key aspect of marketing strategy is the use of digital technology and social media. With technological advancements, companies can reach a broader audience and interact with them more personally and in real-time. This program aims to improve the effectiveness of digital promotions and the quality of services through content creation, building customer loyalty, and enhancing service quality. The implementation methods include company needs surveys, the creation of customer loyalty programs, content creation, and documentation. The outcomes include developing employees' skills in creating engaging and humorous promotional content, innovating in promotional content selection, increasing engagement on TikTok and Instagram, and positive customer responses to customer loyalty initiatives.
Outbound Training Based on Local Wisdom and Art Attractions in Gamplong Tourism Village Nuvriasari, Audita; Harsoyo, Titik Desi; Rozi, Anief Fauzan
Asian Journal of Community Services Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i8.10850

Abstract

The purpose of this community service activity is to develop tourist attractions based on local wisdom so that they can be used as one of the tourist attractions. The obstacles faced by Pokdarwis are the limitations in developing outbound training materials based on local wisdom and cultural potential in the form of dance arts that have not been explored as tour packages that can be offered to visitors. The program implemented is Outbound Training based on local wisdom aimed at outbound guides and modern-traditional creative dance training. The activity method is delivered through counseling and training where partners and the community participate directly in the activity. The results of the activity are increased knowledge and skills of partners in packaging outbound materials and games based on local wisdom.
Assistance in Digitalization of Marketing and Customer Satisfaction Programs at MSMEs Batika Indonesia Nuvriasari, Audita; Mukhorrobin, Ahmad; Harsoyo, Titik Desi
Asian Journal of Community Services Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i11.12193

Abstract

Batik is one of Indonesia's cultural heritages that is already very well-known at the international level and has been designated by UNESCO as an intangible cultural heritage. Technological developments have a strong impact on business strategies carried out by MSMEs, one of which is in the aspect of marketing strategy. The purpose of this community service activity is to assist MSMEs in developing marketing strategies through promotion and measuring customer satisfaction. The activity partner is MSMEs Batika Indonesia, which is mainly engaged in batik bags. The mentoring program implemented is to develop digital marketing content, develop promotional tools and compile instruments to measure customer satisfaction. The achievements of this activity are the increasing variety of digital marketing content and the level of consumer satisfaction is measured.
The Role of Leadership and Work Motivation Toward Organizational Citizenship Behavior with Job Satisfaction as Mediation Mubarokah, Laelaty; Nuvriasari, Audita
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5729

Abstract

This study aims to investigate the impact of leadership and work motivation on Organizational Citizenship Behavior (OCB) by analyzing the role of job satisfaction as a mediator. The research was carried out at the Komite Nasional Pelestarian Kretek (KNPK). The sample size consisted of 45 respondents. The data gathering methodology employed was a survey method, utilizing a questionnaire as the study instrument. The intelligent PLS 3.2 program utilizes sophisticated data analysis techniques like the outer model, inner model, and hypothesis testing. The study findings suggest that leadership does not have a substantial influence on OCB, and job motivation similarly lacks a major impact on OCB. Conversely, work satisfaction has a favorable and substantial impact on OCB. Furthermore, leadership exerts a favorable and substantial impact on job satisfaction, whereas work motivation exerts a favorable and substantial impact on satisfaction. Moreover, job satisfaction serves as a crucial factor in moderating the connection between leadership and Organizational Citizenship Behavior (OCB), as well as between work motivation and OCB.
Development of Culinary Products in Gamplong Tourism Village Through Local Food Innovation and Marketing: Pengembangan Produk Kuliner Desa Wisata Gamplong Melalui Inovasi Pangan Lokal dan Pemasaran Nuvriasari, Audita; Harsoyo, Titik Desi; Rozi, Anief Fauzan; Fitri, Ichlasia Ainul
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.22471

Abstract

Gamplong Tourism Village has local food resources in the form of garden produce that have not been optimally utilized due to the limited knowledge and skills of the local community in developing local food processing. Community service is aimed at developing culinary local products through innovations in food processing that have economic value and appropriate marketing. The activity method is training and counseling by involving active participation from partners. The results of the activity show an increase in insight and skills of partners in innovating local food processing so that the product results are more varied. In addition, partners increasingly understand marketing techniques so that local culinary products are more in demand by tourists. This program also developed labeling, packaging and product catalog designs. Product and marketing innovation is one of the important keys so that culinary product can become one of the sources of attraction for Gamplong Tourism Village.
Co-Authors Ab Wahab, Nur Yuhainis Aditya Sunny Agung Prayitno Alimatus Sahrah Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Ardha Fiki Nikmatul Maula Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Awan Santosa Azwar Bayu Agung Widyanto Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Debrina Cecilia Syahwa Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dhiya Wahyuni Sarean Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Elsiningtyas, Dyan Eno Casmi Erika Martha Ayu Ningtyas Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Frisca Octavia Galih Wibowo Ginting, Ayu Rifqi Indah Br Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Isnaini, Nurul Lisa Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati Kurniawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Licu Lufty Syofaah Mahendra Manurung Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mohd Fadhil Harfiez Abdul Muttalib Mubarokah, Laelaty Muchammad Prasetyo Wahyu Wiseso Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Nandito Limor Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur R. Dezinta Wilis Widiyaningrum Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Rina Dwiarti Ringo, Vebyla Ronaria Br Siringo Risa Dias Wandari Risca Fitri Ayuni Riskiyansyah, Rahmad Rohmawan Adi Pratama Rokhimi, Restiana Rosita Rahayu Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Sella Oktiansyah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Simanjuntak, Doan Siti Ghoitsa Zahira Shofa Situngkir, Ober Stepanus Dwi Nugroho Adi Suci Ramayani Marbun Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Susilo, Diaz Fahmi Zakiy Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina Febri Dzulhiya Sisdi Valentina, Dinda Putri Varanova Libels Percinka Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zahra, Alimatus Zulfan Saputra Pratama Pegia