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Audita Nuvriasari
Universitas Mercu Buana Yogyakarta
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THE EFFECT OF GREEN INVESTMENT, GOVERNMENT POLICY, AND RESOURCE MANAGEMENT ON THE FINANCIAL PERFORMANCE OF START-UPS IN CENTRAL JAWA Eva Yuniarti Utami; Risca Fitri Ayuni; Audita Nuvriasari; Nur Zarliani Uli; Rohmawan Adi Pratama
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1640

Abstract

Indonesia, has become a hub for such start-ups, aiming for both financial success and environmental consciousness. Green investments, which fund projects with environmental benefits, play a crucial role. These investments range from adopting energy-efficient technologies to implementing sustainable supply chains, leading to long-term cost savings and improved corporate reputation.Government policy is also vital, as supportive policies in Central Java include monetary rewards, tax breaks, and assistance programs that encourage start-ups to adopt sustainable practices. Effective resource management, which optimizes the use of human, financial, and material resources, is crucial for start-ups facing limited resources and intense competition. Efficient resource management can significantly impact a start-up’s operational efficiency and financial outcomes.This study examines how green investments, government policy, and resource management collectively influence the financial success of start-ups in Central Java. Data was collected from 40 start-ups across various industries using a quantitative approach, and multiple regression analysis was performed. The results show that higher financial performance is primarily due to green investments, supportive government policies, and efficient resource management, with a positive interaction between these factors leading to significant gains. The study provides factual proof that effective resource management, sustainable practices, and compliance with government regulations are essential for successful start-up operations. It highlights the complementary effects of these elements, suggesting that a comprehensive corporate strategy enhances financial results. This study offers insights for start-ups to enhance sustainability and performance and provides recommendations for policymakers to create a supportive entrepreneurial environment.
Pengaruh Customer Value, Kualitas Layanan, dan Persepsi Harga Terhadap Pembelian Ulang di Super Dazzle Gejayan Rosy Tabita; Audita Nuvriasari
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 1 (2025): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/6r5vf463

Abstract

This study aims to analyze the effect of Customer Value, Service Quality, and Price Perception on Re-Purchasing at Super Dazzle Gejayan. This research uses an explanatory research type with a quantitative approach. The sampling technique employed is nonprobability sampling, with a total sample of 100 respondents who have shopped at Super Dazzle Gejayan. Data were collected using a questionnaire. Data analysis was conducted using descriptive analysis and inferential analysis with multiple linear regression methods. The results of this study indicate that: (1) Customer Value has a significant positive effect on Re-Purchasing, (2) Service Quality has a significant positive effect on Re-Purchasing, (3) Price Perception has no significant effect on Re-Purchasing
Influencer Marketing, Parasocial Interaction, dan Kepercayaan di Media Sosial Konsumen: Sebuah Scoping Review Ginting, Ayu Rifqi Indah Br; Zahra, Alimatus; Susilo, Diaz Fahmi Zakiy; Isnaini, Nurul Lisa; Nuvriasari, Audita
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6686

Abstract

This study aims to map the development of literature on the relationship between influencer marketing, parasocial interaction/relationship (PSI/PSR), and consumer trust on social media through a scoping review approach. The study was conducted using the PRISMA-ScR guidelines on articles published between 2021 and 2026, and nine articles met the inclusion criteria. Data were analyzed descriptively through extraction, categorization, and thematic synthesis. The results indicate that influencer credibility, authenticity, expertise, and attractiveness play a significant role in forming parasocial relationships that enhance consumer trust. The study also identified that research is still dominated by the Asian context, focusing on purchase intention, while cross-cultural, longitudinal, and negative impact studies on parasocial relationships are still limited. These findings confirm that authentic emotional connections between influencers and followers are a key factor in building consumer trust in the digital marketing environment
Development of Education-Based Tourism and Expansion of Marketing Networks in Kampung Batik Giriloyo Audita Nuvriasari; Krisnita Candrawati; Gumirlang Wicaksono; Serlipuji Lestianengrum; Sucia Eka Ayunda
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13061

Abstract

Kampung Batik Giriloyo is one of the tourist villages and the center of the hand-drawn batik industry located in Kabupaten Bantul, DIY. The tourism village is managed by the Paguyuban Batik Tulis Giriloyo as a community service partner from the UMBY team. The management of the tourist village is good but there are still shortcomings, especially in the development of variants of educational tourism attractions and expansion of marketing networks. Partners have used information technology to market educational tours or batik products. However, partners are still limited in knowledge and skills to use on-line media as a means of promotion to expand their marketing network. The solution to these problems is to transfer science and technology to partners through outreach, training and advocacy or mentoring activities. The activities carried out are: (1). Educational Tourism Development Counselling, (2). Training on making accessories made of batik, (3) Training on creating a database of Cooperation partners, (4). Cooperation proposal making training, and (5). Online marketing training. The activity outputs are: (1). The addition of educational tourism variants through learning to make batik accessories and (2) Increasing the knowledge and skills of partners in the field of marketing and expanding the network of cooperation.
Development of Online Promotion to Increase the Marketing Attractiveness of Batik Products Eva Yuniarti Utami; Audita Nuvriasari
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.15867

Abstract

Purpose ­ This community service program aims to increase sales of WOU Batik through optimizing online marketing. Besides that, it is aimed at increasing the skills and knowledge of resellers in compiling and utilizing marketing calendars as a promotion support tool. Methods - The method used in this community service activity is through the transfer of knowledge and technology which is manifested in reseller training activities and preparation of marketing guidelines in the form of a marketing calendar. At the end of the activity, program evaluation and monitoring programs are carried out. Result and discussions - The result of this community service activity is an increase in partners' knowledge and skills in compiling and utilizing marketing calendars so that promotional materials become more attractive. It is hoped that this interesting marketing communication can improve marketing performance. Conclusion - Resellers play an important role in distributing products from producers to consumers. For this reason, companies need to properly manage relationships with resellers, one of which is through training and mentoring activities to package promotions attractively and complete promotional tools so that it is hoped that they can provide profitable benefits for both parties.
Adoption of Digital Marketing to Improve the Performance of SMEs in Kraftangan Malaysia Cawangan Selangor Audita Nuvriasari; Norlaile Binti Salleh Hudin; Hasim As’ari; Noraine Binti Salleh Hudin
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.16003

Abstract

Purpose ­ The objective of this international community service activity is to increase insight and ability of SMEs assisted by Kraftangan Malaysia Cawangan Selangor in managing and adopting digital marketing effectively to encourage increased SME business performance. Methods - The method used in this activity includes several stages, namely observation, implementation through counseling and training programs, and evaluation in the form of monitoring and mentoring. Result and discussions - The results of this international community service activity are: (1). increased insight from SMEs regarding the importance of digital marketing for business development and (2). increasing the skills of SMEs in designing marketing content on social media to attract consumer interest. Conclusion - Digital marketing, one of which is using social media as a marketing tool, plays an important role in promoting SMEs products so that they can be better known by consumers and can also strengthen the brand. For this reason, SMEs really need to be encouraged to improve their abilities and skills in utilizing digital marketing media so that it can have an impact on improving business performance.
Online Promotion, Packaging Innovation and Reseller Management at Hero Bakery Audita Nuvriasari; Frisca Octavia; Aditya Sunny; Bayu Agung Widyanto; Galih Wibowo; Nandito Limor
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.17164

Abstract

Purpose ­ This community service program objectives to improve the business performance of Hero Bakery MSMEs through mentoring activities in the fields of online promotions, packaging innovation and reseller management. Apart from that, it is also aimed at increasing the knowledge and skills of partners in developing marketing programs. Methods -The method used in this community service is counseling and mentoring partners so that it is hoped that partners' insight in the field of marketing will also increase. The work program implemented includes: developing online promotional media, updating packaging design by creating product labeling, and creating a reseller database. Result and discussions -This activity received a very positive response from partners because it helped partners in improving their business management. Initially, Hero Bakery's product packaging was considered less attractive and less informative, so the packaging and labeling updates became one of the product's attractions and became an informative promotional tool. The development of content in online marketing media causes online promotional materials to become more attractive, thus encouraging consumer buying interest. To manage resellers, it is necessary to design a reseller database so that it will make it easier for Hero Bakery to monitor reseller activity. Conclusion - Hero Bakery needs to adopt this online promotional media well. Apart from that, efforts to increase the attractiveness of consumers (resellers) can be done by designing attractive and informative product packaging and labeling. Considering that Hero Bakery operates in the B2B market, resellers need to be managed well.
Program for Improving Service Quality and Promotion at the "Ridhu Bathi" Fashion Business Audita Nuvriasari; Licu; Muchammad Prasetyo Wahyu Wiseso; Mahendra Manurung; Suci Ramayani Marbun; Dhiya Wahyuni Sarean
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.17456

Abstract

Purpose ­ This activity was carried out in the "Rindu Bathi" fashion business sector located in Yogyakarta. This activity program aims to increase partners' insight and skills in the field of marketing, especially improving service quality and developing promotional programs so that it is hoped that they can improve business performance. The programs implemented include creating product management and customer service standards, developing form to record the customer’s data and creating business cards as promotional tool. Methods - Activity methods include: (1). observing partner business locations and conducting interviews with business owners, (2). designing programs to improve services and promotions, and (3). program implementation Result and discussions - The result of this activity is the preparation of service standards which can be used as guidelines for product management and also as a basis for salespeople in providing services to consumers with the hope of improving service quality. Another result is the preparation of a questionnaire instrument that can be used by partners to measure consumer satisfaction and evaluate feedback from consumers. Effort to increase brand image is carried out by developing promotional programs in the form of creating business cards. All of these activities provide positive benefits for partners and are expected to be implemented well so that they can improve partner business performance Conclusion - Improving service quality and promotions are a number of important activities carried out by partners in order to encourage increased business performance so that the targets that have been set can be achieved. For this reason, partners need to continuously evaluate the activities that have been implemented and actively innovate, especially in marketing.
Co-Authors Ab Wahab, Nur Yuhainis Aditya Sunny Agung Prayitno Alimatus Sahrah Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Ardha Fiki Nikmatul Maula Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Awan Santosa Azwar Bayu Agung Widyanto Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Debrina Cecilia Syahwa Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dhiya Wahyuni Sarean Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Elsiningtyas, Dyan Eno Casmi Erika Martha Ayu Ningtyas Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Frisca Octavia Galih Wibowo Ginting, Ayu Rifqi Indah Br Gita Amalia, Gita Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Isnaini, Nurul Lisa Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani Karina, Carreyra Cucu Krisnita Candrawati Kurniawati Kurniawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Licu Lufty Syofaah Mahendra Manurung Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mohd Fadhil Harfiez Abdul Muttalib Mubarokah, Laelaty Muchammad Prasetyo Wahyu Wiseso Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Nandito Limor Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur R. Dezinta Wilis Widiyaningrum Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Rina Dwiarti Ringo, Vebyla Ronaria Br Siringo Risa Dias Wandari Risca Fitri Ayuni Riskiyansyah, Rahmad Rohmawan Adi Pratama Rokhimi, Restiana Rosita Rahayu Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Sari, Gentrin Mudiah Sella Oktiansyah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Simanjuntak, Doan Siti Ghoitsa Zahira Shofa Situngkir, Ober Stepanus Dwi Nugroho Adi Suci Ramayani Marbun Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Susilo, Diaz Fahmi Zakiy Swasti Pangestu, Brigitta Syarif, Mukhlis Naufal Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina Febri Dzulhiya Sisdi Valentina, Dinda Putri Varanova Libels Percinka Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zahra, Alimatus Zulfan Saputra Pratama Pegia