Article Per Year (5 Year)
p-Index From 2020 - 2025
10.055
P-Index
This Author published in this journals
All Journal Cakrawala Pendidikan KESMAS Jurnal Ilmu Lingkungan Teknotan: Jurnal Industri Teknologi Pertanian Sainstek Jurnal Sains dan Teknologi Nuklir Indonesia (Indonesian Journal of Nuclear Science and Technology) Dentika Dental Journal Gaung Informatika JURNAL FISIKA JEJAK Jurnal Pendidikan Teknik Mesin Lembaran Ilmu Kependidikan PROSIDING Jurnal Ilmu Kesehatan Masyarakat Juara: Jurnal Riset Akuntansi Interest : Jurnal Ilmu Kesehatan Holistic Journal Of Management Research Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Jurnal NERS Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Jurnal Manajemen Dayasaing Jurnal Varidika Jurnal Imejing Diagnostik Paradigma Prosiding Seminar Nasional Jurnal Penelitian dan Pengembangan Pendidikan Luar Biasa The Indonesian Journal of Public Health Dauliyah Journal of Islamic and International Affairs Management Analysis Journal Indonesian Journal of Guidance and Counseling: Theory and Application Indonesian Journal of Curriculum and Educational Technology Studies Jurnal Mirai Management Elektum : Jurnal Teknik Elektro Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Penelitian Kesehatan Suara Forikes Jurnal Wiyata : Penelitian Sains dan Kesehatan Jurnal Ekonomi dan Bisnis Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Islam Realitas: Journal of Islamic & Social Studies DE LEGA LATA: Jurnal Ilmu Hukum Jurnal Organisasi Dan Manajemen LENSA (Lentera Sains): Jurnal Pendidikan IPA Jurnal Analisis Bisnis Ekonomi Jurnal Media Agribisnis (MeA) JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI PROSIDING SEMINAR NASIONAL AGRIBISNIS Jurnal Keperawatan Muhammadiyah Syariah: Jurnal Hukum dan Pemikiran EMBRIO : Jurnal Kebidanan Jurnal Kolaboratif Sains Journal on Education Surya Abdimas Jurnal Kesehatan Saelmakers PERDANA (JKSP) JIA (Jurnal Ilmiah Akuntansi) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Dinamika Manajemen Pendidikan (JDMP) Journal of Economics, Business, and Government Challenges Jurnal Teknologi Dan Sistem Informasi Bisnis jurnal ilmiah hospitality Journal of Telenursing (JOTING) Nursing Arts Abdimasku : Jurnal Pengabdian Masyarakat EDUNursing Mahaguru: Jurnal Pendidikan Guru Sekolah Dasar Madaniya Jurnal Surya Masyarakat JURNAL FLYWHEEL Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research J-REMI : Jurnal Rekam Medik dan Informasi Kesehatan Jurnal Pengabdian kepada Masyarakat Jurnal Otoranpur Jurnal Ilmiah Kesehatan (JIKA) Jurnal Ilmiah Teknik Mesin Poros Jurnal Ipteks Terapan : research of applied science and education International Journal of Science and Society (IJSOC) METAL : Jurnal Sistem Mekanik dan Termal Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Makara Journal of Technology JOMLAI: Journal of Machine Learning and Artificial Intelligence Journal of Indonesian Economy and Business Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Electrician : Jurnal Rekayasa dan Teknologi Elektro Jurnal Keperawatan Community Service Seminar and Community Engagement (COSECANT) Journal for Quality in Public Health Journal of Animal Research and Applied Science VIJJACARIYA: Jurnal Pemikiran dan Pendidikan Buddhis
Ratna Wardani
IIK Strada Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 179 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Journal of Management and Entrepreneurship Research

 1 
The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra; Dian Yustika Rini
Journal of Management and Entrepreneurship Research Vol. 1 No. 2 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.12.01.2-12

Abstract

Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian Nuswantoro. The sample collecting technique is purposive sampling through questionnaires distributed personally using Likert scale. The technique of Analysis used is structural equation model. Findings:The finding results showed that 1) Electronic Word of mouth has a significant direct effect on purchasing, 2) price perception has a direct effect on purchasing decisions, 3) product quality has a direct effect on purchasing decisions, 4) brand awareness is able to mediate the influence of electronic word of mouth, price perception, and product quality on purchasing decisions.Implications & Recommendations:This research has managerial implications for the marketing policies implemented by the Pegipegi application in order to increase customer awareness, thereby increasing the desire to immediately make purchasing decisions when they need appropriate service products.Contribution & Value Added:This study provides a positive contribution to decision making on marketing policies in order to increase market share and company competitiveness in the industry.
Analysis of the Customer Satisfaction of Black Market’s Chinese Smartphone Liana Mangifera; Febrianur Ibnu Fitroh Sukono Putra
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-16

Abstract

Objective: This research aims to analyse the factors that influence customer satisfaction of black market’s Chinese smartphone. Research Design & Methods: The research uses quantitative approach to analyse the sample of 250 buyers of black market’s Chinese smartphone across Solo Raya. The sampling technique is purposive sampling through questionnaires with a Likert scale. The analytical technique is multiple regression. Findings: The findings showed that 1) black market has a significant direct effect on customer satisfaction, 2) price has a significant direct effect on customer satisfaction, 3) product quality has a significant direct effect on customer satisfaction. Implications & Recommendations: This research has practical implications for the marketing policies implemented by Chinese smartphone companies to increase customer awareness and product distribution policies to support increased sales at official stores and fight illegal trade in Chinese smartphone products. The social impact of the research is to contribute to changes in people's behavior in buying Chinese smartphones where there needs to be aware that the black market is an illegal store to buy products if people want to buy Chinese smartphones, then the right thing is at official stores or outlets that are already working—same with the company. Contribution & Value Added: This research provides added value to evaluating distribution policies implemented by Chinese smartphone companies, which are considered less able to compete with the black market. So to increase market share at official stores, Chinese smartphone companies must be more severe in managing the distribution of product sales so that industrial competition can run properly.
Rayu : A Competitive Strategy Model of Wood Craft Business in Soloraya Post Covid-19 Pandemic Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-19

Abstract

Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on marketing performance mediated by competitive strategy. Research Design & Methods: This study uses a quantitative method surveying 120 woodcraft businesses in Soloraya. The sample was obtained using a purposive sampling method with the business's criteria for more than 5 years and was analyzed using the Structural Equation Model (SEM) using PLS to obtain comprehensive results. Findings: The results show that market orientation and product innovation positively and significantly affect competitive strategy and business performance. Competitive strategy can also mediate the effect of market orientation and product innovation on marketing performance. Implications & Recommendations: Market orientation implements a marketing concept that can provide superior value to consumers. The competitive strategy is intended to maintain a level of gain and a sustainable position when facing competition. When increasing the competitive strategy, it needs to analyze the strengths and weaknesses of the business, so when determining the price, form, and quality as a competitive advantage, the competitors cannot be imitated perfectly. Contribution & Value Added: This competitive strategy model provides the enterprise with more significant opportunities to expand market share and rise from adversity due to the Covid-19 pandemic to continue to exist in the industry. In addition, this model can be applied to other areas so that this type of business does not experience a shortage of supplies.
Meet-Ex : The Exploratory Study of Sustainable Business Strategy Model Initiation in Improving MSMEs Capability to Meet Consumer Expectations Frendy Wibowo; Febrianur Ibnu Fitroh Sukono Putra; Izzudien; Sulastri
Journal of Management and Entrepreneurship Research Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2023.6.04.1-34

Abstract

Objective: Consumers expect MSMEs to adopt sustainable strategies but realizing there is a gap between business sustainability practices and consumer expectations. This research aims to identifies sustainable business strategies to be integrated into business practices. Research Design & Methods: This research uses exploratory qualitative methods. The data collection technique uses an interview method. The sampling design used non-probability sampling (snowball). The analysis technique is through data collection, data reduction, data presentation, and concluding because it can explain, assess, and visualize superior MSMEs empowerment modeling. Findings: The results of this study indicate the technology-based sustainable business strategy must be the primary role model to increasing the MSMEs competitiveness. A successful sustainable business strategy has four core dimensions: innovation, collaboration, communication, and commitment. Digital businesses can be used as a medium to achieve their vision of sustainable practices in competitive advantage, brand loyalty, risk mitigation, and cost reduction. Researchers prove that the sustainability can lead to an increase in the market value of MSMEs. Implications & Recommendations: MSMEs who proactively make the core of business strategy sustainability will encourage innovation and generate enthusiasm and loyalty from employees, customers, suppliers, communities, and investors. Implementation of integrated digital business strategy should include guidelines for understanding consumer behavior, accessing market data more easily, and using social media as a form of continuous communication that shows the proximity of MSMEs to customers. Contribution & Value Added: Empirical research to measure the relationship between proposed sustainable business practices and consumer expectations holds excellent opportunities for future research.
Co-Authors - Munaji A Halim A. A. A. WULANDIRA SAWITRI DJELANTIK A.A. Ketut Agung Cahyawan W Abiddin, Andi Hayyun Abral, Hairul Afifah Nur Millatina Agista Putri Agripina Alma Frida Paus Agung Adhitya Priahutama Agung Cahyono Agus Khoirul Anam, Agus Khoirul Agus Wahyudi Agus Zainal Abidin Agusta Dian Ellina Almira Santi Samasta amalianurzahra Andi Kurniawan Andreas Iyai Andrei Sakharov Maryen Andriano G. Suban Yunior Ari Wahono ARI WAHYUDI Ari Widiyantoro Asep Mulyana Asepma Hygi Prihastuti Asis, Asis Awanis Linati Haziroh Baharta, Edwin Bima Jon Nanda Budi Minarno Budi Purwoko Budi, Gunawan Setiyo Byba Melda Suhita Byba Melda Suhita Caturwangi, Desak Ketut Chairatul Umamah Charles Bay Koda Chasanah, Amalia Nur Cherie Dinah, Cherie Chrisleman Adi Putra Amalo Dendi Gusnadi Dendi Nur Ramadani Deri Yunifki Desma Legawa Devita Riafinola Dewi Ridhosari Dewi Ridhosari Dian Yustika Rini Diana Aqmala Diana Aqmala Didi Gayani Didit Setiawan Dimyati Ayatulloh Diyah Herowati Dwi Andi Numantris Dwi Widjanarko Dyah Ayu Yulyastuti Eka Ferawaty Eka Ferawaty Eka Satria Eko Darminto Eko Edy Susanto Eko Rahaman Kadir ELIHAMI, ELIHAMI Endah Pri Ariningsih Eni Rohma Wiyati Erlangga Mandala Sakti Ermilando Lobain Ernawatiningsih, Ni Putu Lisa Ery Olivianto Faisal Nays, Faisal Fanni Husnul Hanifa Farida Wahyu Utami Faris Azharuddin, Faris Fendy Suhariadi Firdhaus Hari Saputro Al Haris Firman Ridwan Fortunasari, Fortunasari Frafilius Don Bosko Manu Frendy Wibowo Gusti Ayu Agung Mas Mahadewi Hanny Krissanti Hargiani, Fransisca Xaveria Hari Prasetyo umar Hartono Budi Santoso Hendery Dahlan, Hendery Herry Subagyo Heru Tjaraka Herya Putra Dharma husen husen I Putu Mega Saputra I. G. N. Wisnu Sudewa Ifmalinda Iin Suwandari Ilham Nur Muhammad Imania Halwa El Kariema Imelda Imelda Indasah Indri Iswahyudi, Indri Irayani, Ni Made Devi Irene Yuliana Edowai Ismi Lutfinur Istyarini Istyarini, Istyarini Izzudien Jamilatul Munawarah Joko Prasetyo Kartika Rinakit Adhe, Kartika Rinakit Khaerotib Khairul Umam Khofidatur, Rofiah Kornelius Laga Waleng Kurnia Rakhman, Dedi Kusni Ingsih La Ode Geo Lede Adju Leman, Dedi Leonardus Rivaldiy Ganggut Liana Mangifera Maria Longa Pegan Mimiet Ismurdijahmitra Mochammad Eric Suryakencana Wibowo Muhammad Irfan Muhammad Putra Nahdlah Murni Murni Nanda Rahmad Ni Luh Putu widhiastuti, Ni Luh Putu Ni Made Rai Juniariani Novi Kurniasari Novriansyah Novriansyah, Novriansyah Nur Rahma Nurdina Nurdina Nurwijayanti Paulus Matius Perdana, Tito Aditya Philipus Sinay Pramono Pramono Praptini Yulianti, Praptini Prian Gagani Chamdareno, Prian Prian Gagani Chamdareno, Prian Gagani Purnasari, Irma R Mutya Rachim, Alfa Setya Rahmad Hakim Rahmania Ambarika Rahmat Alif A. Ratna Herawati Rattu, A. J.M. Resty Tallupadang Rifki Dermawan Rika Wijayani Ririt Ika Lestari Ririt Ika Lestari Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Riza Taufiq Rizki Maharani Rofi’ah, Jamilatur Rofiq Noorman Haryadi Rusdi Samsinar, Riza Sandu Siyoto Sandu Siyoto Sasti Ayu Anggraeni Sawqi Saad El Hasan Sentot Imam Suprapto Sentot Imam Suprapto Setyo Budi Susanto Shanty Chairani Silvia Anzhita Sinulingga, Anita Afriani Siti Aida Adha Taridala Siti Khotimah Sri Suhandiah Sri Wulan Handayani Stevanus SUGIYANTO Suhermin Suhermin Sujarwanto Sujarwanto, Sujarwanto Sulastri Sunardi, Dedi Sunaryadi Suratminingsih Suratminingsih Sutriyono Syamsul Arifin Syamsurizal - - Tasyarani Putri Wigdyaningsih Thamrin Usman Titin Ekowati Tri Hari Wahyuningtyas Tri Ratna Fauziah Tri Retnoningsih Tutus Fibri Ulfa Tarbiati Ulfa Tarbiati Ulrikus Jeferius Naya Umboh, J. M.L. Unang Sunarya Usman Rianse WA KUASA Wa Ode Yusria, Wa Ode Wahyu Rusmitawati Weka Gusmiarty Abdullah, Weka Gusmiarty Widya Sastika Winarsih Yaya Rayadin Yenni Marlita Yenny Puspitasari Yosefina Peni Bean Yulianti Yulianti Yuly Peristiowati Yuly Peristiowati Yurilla Endah Muliatie, Yurilla Endah