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Ana Fitriana
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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

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Pemanfaatan Media Sosial Instagram pada Akun @Leech_Store sebagai Media Promosi Distribution Outlet (Distro) Maharani, Berliana; Fitriana, Ana; Widya, Tri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.650

Abstract

Distribution Outlet (Distro) is currently an attraction for teenagers who like local products through social media promotions to support the growth of Small and Medium Industries (IKM). As time goes by, business people are required to be more innovative, especially when it comes to product promotion via social media. In this case, Leech Store Distro uses social media Instagram as a promotional medium. The formulation of the problem in this research is how to implement aspects Share, Optimize, Manage, and Engage on the use of social media Instagram as promotional media for Distro @leech_store?. The aim of this research is to determine the use of Instagram social media on the @leech_store Instagram account as a promotional medium with four aspects, namely Share, Optimize, Manage, and Engage. This research uses a qualitative method with a descriptive approach. The informants in this study consisted of 2 key informants (Instagram admin @leech_store) and 2 supporting informants (followers @leech_store). The results of this research show that at stage Share, Distro Leech Store has a background in using Instagram to open two-way communication between followers with Distro. On Stage Optimize, Leech Store Distro checks the features mention and tags manually. Level Manage covers media monitoring by checking insight regarding the development of numbers followers manually. At the level of Engage namely building cooperation with brand influencer and Automotive Community.
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Barkah Barkah, Barkah Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dwiputra, Wahyu Ediansyah, Ediansyah Eka Prastya Nugraha, Aryan Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fasius, Bony Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Hardayu, Audisty Prana Harry Setiawan Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Moh. Rasyid Ridho Muhammad Afif Mustaruddin Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Oktavianto, Angga Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadhianti, Risa Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Satria, Dimas Septiarni, Marsa Shandy, Jose Haris Syahbandi Titik Rosnani Trianto, Yohanes Adi Trisnawati, Ema Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Widyaningrum, Belinda Putri Yulyaningsih, Veronika Bella