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All Journal ETTISAL Journal of Communication Jurnal Pengabdian UntukMu NegeRI Empowerment : Jurnal Pengabdian Masyarakat JMM (Jurnal Masyarakat Mandiri) Scientific Journal of Reflection : Economic, Accounting, Management and Business Semiotika: Jurnal Komunikasi JURNAL KOMUNIKATIO Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ EQIEN - JURNAL EKONOMI DAN BISNIS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Audience Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Dinamika Sosial Jurnal Abdimas Mandiri Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Diseminasi : Jurnal Pengabdian kepada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Pengabdian kepada Masyarakat Nusantara Community Empowerment Jurnal ComunitA Servizio Jurnal Sinestesia Berajah Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan TIERS Information Technology Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Innovation Research and Knowledge Journal of General Education and Humanities Jurnal Ilmiah Multidisiplin (JUKIM) SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Jurnal Ilmiah Teknik Informatika dan Komunikasi Maqasiduna: Journal of Education, Humanities, and Social Sciences Qawwam Mediator: Jurnal Komunikasi Journal of Communication Studies and Society Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Dinamika: Jurnal Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Journal of Digital Media Communication Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah PESHUM
Nuning Indah Pratiwi
Universitas Pendidikan Nasional
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Pendekatan Komunikasi Pemasaran Digital oleh Komunitas Fandom SBT Enhypen di Platform X Widyaswari, Ni Kadek Wulan; Anggreswari, Ni Putu Yunita; Pratiwi, Nuning Indah; Ramadiansyah, Sahri Aflah
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4779

Abstract

This study aims to analyze the digital marketing communication strategies of the SBT Enhypen fandom community in promoting K-Pop merchandise through the X platform (formerly Twitter). As part of the global K-Pop culture, fandoms have become active agents of digital marketing, transforming fan participation into a form of collective consumption and brand advocacy. Using a theoretical study approach, this research explores how communication strategies on social media—particularly on X—serve to build awareness, engagement, and loyalty among fans. The analysis draws upon concepts of digital marketing communication, the promotion mix, and the AIDA model. The findings reveal that fandom-based digital marketing employs a combination of interactive communication, emotional attachment, and cultural identity narratives to drive consumption behavior. Moreover, the SBT Enhypen community illustrates how user-generated content, hashtags, and real-time interactions can function as powerful tools for product dissemination and fan mobilization. In conclusion, digital marketing communication within fandoms not only contributes to product promotion but also reinforces the cultural ecosystem of participatory media in contemporary pop culture.
Keterbukaan Diri dan Pembentukan Keakraban Generasi Z dalam Komunitas Thrifting Tabanan: Perspektif Teori Penetrasi Sosial I Putu Yoga Pratama; Irma Suryanti; Nuning Indah Pratiwi; Putu Suparna
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1704

Abstract

This study aims to analyze the process of self-disclosure and the formation of intimacy among Generation Z members in the thrifting community in Tabanan through the perspective of Social Penetration Theory. Generation Z, who grew up in the digital era, is known for open, expressive, and adaptive interpersonal communication styles within new social environments. The thrifting community, which focuses on buying and selling secondhand items and sharing interests in sustainable lifestyles, provides a social space that facilitates meaningful interactions among members. This research employs a qualitative approach using in-depth interviews with several active members of the community. The findings reveal that self-disclosure serves as the main foundation for building closeness and mutual trust among members. The process of social penetration occurs gradually, starting from light conversations about shared interests to more personal and emotional discussions. The intimacy developed strengthens solidarity, a sense of togetherness, and group identity. In addition to serving as a communication tool, self-disclosure also functions as a mechanism for fostering empathy and mutual understanding among members. These findings indicate that Social Penetration Theory is relevant in explaining the interpersonal communication dynamics of Generation Z in thrifting communities, where social relationships grow through openness, trust, and intimacy.
PERSONAL SELLING DALAM PENGGUNAAN SPEED BOAT DI PT. PUTRA ARTHA MAS GLOBAL BALI Sahri Aflah Ramadiansyah; Nuning Indah Pratiwi; Putri Ekaresty Haes
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8074

Abstract

Bali merupakan destinasi wisata kelas dunia dan memiliki beragam pilihan transportasi, termasuk speedboat. Namun dengan bertambahnya perusahaan speedboat menimbulkan persaingan dalam usaha. Dalam penelitian ini membahas tentang strategi komunikasi pemasaran personal selling yang diterapkan di PT. Putra Artha Mas Global dalam kegiatan promosi dan sebagai upaya untuk meningkatkan penggunaan speedboat di Sanur. Penelitian ini berfokus pada bagaimana PT. Putra Artha Mas Global mengimplementasikan personal selling untuk mempengaruhi tingkat penggunaan speedboat. Metode penelitian yang digunakan yaitu kualitatif dengan melaksanakan wawancara mendalam terhadap staf pemasaran, resepsionis, dan pelanggan PT. Putra Artha Mass Global. Berdasarkan hasil penelitian yang didapatkan oleh peneliti, tim pemasaran PT. Putra Artha Mas Global telah menerapkan beberapa strategi komunikasi pemasaran yang efektif yaitu dengan mengembangkan konsep diri yang dapat membantu dalam membangun citra positif, tujuan komunikasi untuk meningkatkan kesadaran calon costumer, dan pengaruh sosial dalam melaksanakan testimoni untuk kegiatan personal selling
IMPLEMENTATION OF THE ROLE OF RRI DENPASAR AS INFORMATION DISTRIBUTOR MEDIA IN FACING THE ERA OF MEDIA CONVERGENCE Ustana Ginanita Utami, Cokorda Istri; Indah Pratiwi, Nuning
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1366

Abstract

These community service activities are carried out to become a forum for students to understand the potential possessed by each student so, they will be able to prepare themselves for entering the world of work. Students are demand not just to know theoretical abilities but can also to be more flexible and have a broader insight so that they will be able to solve a problem. In the era of all digital and information disclosure, all institutions are asked to be able to provide information services that are fast, precise, transparent, and responsible to the community. People no longer use conventional media because most of them have accessed the internet. For this reason, there has been a decline in radio consumers. This is certainly a challenge for institutions that carry out their role as information distribution media, especially in conventional radio media. In the step of the advances in information and technology, there has appeared convergence in the media. By integrating conventional mass media with new media, it will be possible to expand the network, audience, and, an interaction that arises.
EDUCATION ON THE USE OF DIGITAL MEDIA IN DEVELOPING MSME BUSINESSES THROUGH BRANDING IN RIANGGEDE VILLAGE, TABANAN, BALI Pratiwi, Nuning Indah; Dwi Wahyu Sari, Desak Kade; Indra Satria, Wahyu; Lestara Permana, Gusi Putu
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.1653

Abstract

The impact of technological advances and globalization’s influence is strongly felt, especially by MSME players. Designing a branding of MSME products and understanding MSMEs in the use of digital as a medium in branding is one of the techniques in sustainable business development. This service program provides education and training on branding and marketing to utilize digital media through the preparation stage, implementation of activities, and evaluation as the final stage of activities. The desired result of this activity is the creation of product brands to increase and promote MSME products and branding recommendations to create trademarks that can increase citizen awareness of MSME products. As well as the skills and knowledge of MSME managers to carry out branding through the implementation of workshops. So that it can strengthen MSME products, which of course can help business actors expand market share, and introduce and promote products to the public and potential MSME customers in Riang Gede village.
WORKSHOP ON PROCESSING MUSTARD GREENS INTO SNACK PRODUCTS TO INCREASE MARKETING OF AGRICULTURAL PRODUCTS IN RIANGGEDE VILLAGE, TABANAN, BALI Pratiwi, Nuning Indah; Yuda Pratama, I Putu; Indra Satria, Wahyu
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1654

Abstract

Community service activities in the form of workshops on processing mustard hujai into snack products to improve the marketing of agricultural products aim to, improve the skills of PKK mothers starting from the selection of raw materials, processing, and packaging to the market level of PKK mothers in the use of agricultural products in Rianggede village, improving their welfare. This workshop aims to make every PKK mother additional income that can prosper her family. Training objectives are achieved through presentations, demonstrations, tutorials, and question-and-answer procedures. After the training, there is a follow-up or evaluation and the support of the committee (students) to see PKK mothers and help them prepare snacks (mustard sticks) and prepare products for sale. The results showed that the community service program training went well and successfully. This training program can equip mothers with plant-based snack production skills (mustard sticks) and improve their welfare through income from the sale of these processed products. Problems or obstacles that arise during the training phase can be overcome with mentoring methods. Regarding criticism and suggestions about the results of the work program, farmer group mothers are expected to be enthusiastic and motivated to further develop this business. It is hoped that education experts can always help women in Rianggede Village and Rianggede Village benefit from theoretical and practical contributions.
SOCIALIZATION OF DIGITAL MARKETING OF AGRICULTURAL PRODUCTS IN RIANGGEDE VILLAGE, TABANAN, BALI Pratiwi, Nuning Indah; Arimbi, Diah Putri; Satria, Wahyu Indra
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 2 (2024): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i2.1655

Abstract

Rianggede Village is located in Penebel District, Tabanan Regency, Bali Province. One of the goals in carrying out trading activities is to make a profit. Therefore, it takes a marketing effort that business actors must carry out to achieve goals. The application of the Internet network as a medium for promotion and transactions in marketing is one of the contributions to the development of information technology. Digital marketing is a term used to describe the process of using digital technology. Digital marketing promotes products and services using online digital media such as social networks. This service aims to introduce digital marketing through social media and marketplaces to the public, especially farmers. The 2023 University of National Education community service activity is a work program activity by conducting socialization activities related to digital marketing to farmers with the aim that the marketing of agricultural products from Rianggede Village will develop and be able to compete in the digital era.
PUBLIC SPEAKING TRAINING IN EARLY CHILDHOOD Pratiwi, Nuning Indah; Octavia, Vania Bellinda; Satria, Wahyu Indra
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.1659

Abstract

Rianggede Village is a village located in Penebel, Tabanan, Bali. Rianggede Village has 4 educational units, including SDN 1.2 Rianggede, SDN 3 Rianggede, TK Kumara Santhi, and Paud Kumara Santhi. They are related to the work program that I appointed and chose Paud Kumara Santhi to implement the work program. Public speaking needs to be instilled from an early age, where public speaking helps increase the self-confidence and also creativity of the nation's children. Speaking in public is not as easy as people imagine, some children don't have self-confidence, and there are also some children who have very high self-confidence. This must be honed and prepared as early as possible, namely by training children to speak in public. In children aged 3-5 years is a phase where children have a very high sense of curiosity, therefore from the family environment and schools must instill positive things and get used to being good so that children also imitate well. The impact of upbringing greatly affects the future of the child, where if the child has a shy attitude, does not dare to ask questions during class hours, as well as other negative impacts that are harmful to the child's future, resulting in a lack of initiative and also a lack of confidence in the child.
DIGITAL MARKETING SOCIALIZATION AND EDUCATION FOR MSMES IN CELUK VILLAGE, SUKAWATI DISTRICT GIANYAR REGENCY Suparna, Putu; Pratiwi, Nuning Indah; Satria, Wahyu Indra; Fitriani, Sri; Listya, Ni Made
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1845

Abstract

Digital marketing is a promotion activity and market search through digital media online by utilizing various means such as social media. This service program aims to improve knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SMEs) business people to increase sales and profits. Attended by silver craftsman MSME participants in Celuk Village, Sukawati District, Gianyar Regency. The methods used in service program activities, namely; socialization of social media use; sharing experiences and discussions; Next, the practice of creating social media accounts and how to make them attractive to buyers in the form of words, stories, images, and others. The results of service activities show that some business actors actively use social media as a promotional tool and have not separated personal accounts from online store accounts, some MSME participants use it occasionally and the rest of, the participants have never used social media marketing due to lack of technological skills. Overall, participants showed great interest in using social media marketing on an ongoing basis.
COUNSELING ON DIGITAL MARKETING OPTIMIZATION TO INCREASE THE PRODUCTIVITY OF MSME BUSINESS IN RIANGGEDE VILLAGE, TABANAN Satria, Wahyu Indra; Pratiwi, Nuning Indah; Dewi, Adeliya Puspita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1873

Abstract

Rianggede Village is a village located in Penebel District, Tabanan Regency, Bali Province. Small business is one of the sectors that supports the economy of residents in Rianggede Village, however, there are still many small business actors who still do not understand the importance of implementing digital marketing strategies for the products they produce. Digital marketing is the activity of marketing or promoting a brand or product using digital media or the internet to attract consumers or potential customers quickly. The existence of small businesses is expected to be able to boost the economy of the villagers. With the existence of community service activities where the work program activities by conducting socialization activities related to digital marketing to small businesses in Rianggede village, Penebel sub-district, Tabanan district. This socialization activity related to digital marketing aims to make small businesses in Rianggede Village more productive, thriving, and able to compete in the digital era.
Co-Authors AA Ayu Carnesya Cipta Resmi Bilton Abadiningtyas, Dinda Maisie Alisha Husaina Amanda, I Gusti Ayu Rachel Anak Agung Istri Agung Maheswari Anak Agung Istri Syawana Bargandini Anak Agung Sagung Mirah Pertiwi Andi Alif Lakipadada Norman Aprillia, Ni Ketut Kori Arimbi, Diah Putri Ariska Amanda Putri Arniti, Ni Ketut Bayu Nata Negara Budi, Ristiani Kharisma Dananjoyo, Elang Dewi, Adeliya Puspita Dewi, Anak Agung Istri Reginata diana rosita Dinda Maisie Abadiningtyas Dio Komang Ajisaka Dwi Wahyu Sari, Desak Kade Ekaresty, Putri faizar yuliansyah Farendika, I Nyoman Febry, Vanessa Gede Suardana Goldyron Erick Chandra Gusi Putu Lestara Permana Husaina, Alisha Hutabarat, Leonard Felix I Dewa Gede Rama Purnama Artha Dewa Rama I Gede Made Prastika Mahaputra I Gst. Ayu Wirati Adriati I Gusti Agung Ananda Putra I Gusti Ayu Bintang Dwijayanthi I Gusti Ayu Diandra Audina Putri I Gusti Ngurah Darma Paramatha I Ketut Made Permata Hadi Putra I Made Hendra Putra Yasa I Made Suyasa I Nyoman Indra Kumara I Nyoman Subanda I Putu Dharmawan Pradhana I Putu Yoga Pratama I Putu Yuda Pratama I Wayan Joniarta I Wayan Joniarta I Wayan Joniarta I Wayan Putu Suparta I.G.A.AG. Dewi Sucitawathi Pinatih Ilmi, Farwis Indra Satria, Wahyu Irma Suryanti Ivana, Abigail Yoka Jacob Paul Latupeirissa , Jonathan Jasmine Salsabila Maharani Juwita, Putu Ratna Kadek Adyatna Wedananta Kadek Amelia Devianti Kadek Ayu Putri Mahadewi Kadek Devi Kalfika Anggria Wardani Kartika, Putu Angga Bagus Komang Junita Widhipratiwi Latupeirissa, Jonathan Jacob Paul Lestari, Ni Kadek Devy Listya, Ni Made Maharani, Dian Putri Mardina, Yesa Marshelia Gloria Narida Martina Cahya Arista Melati Budi Srikandi Moch Edy Saputro Muliadi, Ade Ni Kadek Winda Yanti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Ayu Santika Putri Ni Komang Yuliani Ni Luh Putu Melyana Putri Ni Made Nila Widya Puspa Dewi Ni Made Octha Surya Rossitha Ni Made Pradnya Manik Wulandewi Ni Made Sri Novitjayani Kandel Ni Putu Bayu Widhi Antari Ni Putu Dewi Rahayu Ni Putu Sawitri Nandari Ni Putu Swari Febrianti Ni Putu Yunita Anggreswari Ni Wayan Efita Sriyanti Nyoman Panji Kesuma Octavia, Vania Bellinda Ohorella, Noviawan Rasyid Parasari, Nyoman Sri Manik Permatasari, Ni Putu Intan Pingky Dezar Zulkarnain Pramana, Ida Bagus Gde Agung Yoga Puspita Sari , Meilia Putra Adnyana, I Kadek Putri Ekaresty Putri Ekaresty Haes Putri, Ariska Amanda Putu Ratna Juwita Putu Ratna Juwita Sari Putu Suparna putu suparna, putu R. Abdul, Jalloud Ristiani Kharisma Budi Rizky Alfian Satria Sandhy Rosita, Diana Sahri Aflah Ramadiansyah Sari, Ni Luh Putu Ananda Sari, Ni Putu Intan Permata Sari, Putu Ratna Juwita Satria, Wahyu Indra Satrianingsih, Desak Putu Chandra Savitri, Ida Ayu Diah Widya Singgih Sasongko Soei Khim Soemitro, Bunga Ayu Retno Syafitri Sri Fitriani, Sri Sri Wisudawati Sudipta, I Nyoman Adi Sugiastari, Ni Wayan Yuni Tantira, Seligia Ayu Ustana Ginanita Utami, Cokorda Istri Wahyu Indra Satria Wahyu Indra Satria Wahyu Indra Satria Wahyu Indra Satria Wahyu Indra Satria Warta, Agustinus Bayu Widyastuti, Hari Sukma Widyaswari, Ni Kadek Wulan Wijata, Adrian Octavio Tirta wisudawati, sri Yuda Pratama, I Putu Yuliastari, Komang Novi