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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JURNAL MANAJEMEN IKRA-ITH EKONOMIKA Penentuan harga obligasi dan teori tingkat bunga PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Seminar Nasional Pengabdian Kepada Masyarakat NEAR: Jurnal Pengabdian kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Jurnal Manajemen dan Bisnis Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Seminar Nasional Hasil Penelitian LP2M UNM Indo-Fintech Intellectuals: Journal of Economics and Business Economos : Jurnal Ekonomi dan Bisnis Ininnawa: Jurnal Pengabdian Masyarakat Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Pengabdian Masyarakat Cross-Border Journal of Business Management Journal Of Sport Education, Coaching, And Health SMART: Jurnal Pengabdian Kepada Masyarakat Jurnal Bersama Ilmu Ekonomi KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen, Bisnis dan Kewirausahaan Harmoni Economics: International Journal of Economics and Accounting Optimal: Jurnal Ekonomi dan Manajemen
Anwar Anwar
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Influencer Endorsement dan Content Marketing terhadap Minat Beli Gen-Z Pengguna Tiktok pada Produk Antarestar di Kota Makassar Alvian Hijrah; Anwar Anwar; Rahmat Riwayat Abadi; Siti Hasbiah; IlmaWulansari Hasdiansa
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 1 (2026): Maret: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i1.4135

Abstract

The rapid development of social media, particularly TikTok, has transformed digital marketing strategies by emphasizing influencer endorsement and content marketing to reach Generation Z consumers. This generation is characterized by high social media usage and strong responsiveness to visual content and influencer recommendations. This study aims to analyze the effect of influencer endorsement and content marketing on the purchase intention of Generation Z TikTok users toward Antarestar products in Makassar City, both partially and simultaneously. This study employed a quantitative approach with an associative research method. The population consisted of Antarestar consumers residing in Makassar City, and the sample was determined using purposive sampling. A total of 140 respondents who met the research criteria were involved in this study. Data were collected through a questionnaire using a five-point Likert scale and analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics software. The results of this study indicate that (1) influencer endorsement has a positive and significant effect on the purchase intention of Generation Z TikTok users toward Antarestar products, (2) content marketing has a positive and significant effect on purchase intention, and (3) influencer endorsement and content marketing simultaneously have a positive and significant effect on the purchase intention of Generation Z TikTok users toward Antarestar products in Makassar City. The findings conclude that the effectiveness of Antarestar’s digital marketing on TikTok is strongly influenced by credible and attractive influencers as well as relevant, informative, and consistent marketing content. Therefore, optimizing influencer endorsement and content marketing strategies is essential to enhance purchase intention among Generation Z consumers.
Dinamika Work-Life Balance dan Kompensasi dalam Praktik Kerja Karyawan Social Media Agency: Studi pada CV. Sepanjang Masa di Makassar Siti Alifah Tzahdiah; M. Ikhwan Maulana Haeruddin; Chalid Imran Musa; Anwar Anwar; Tenri Sayu Puspitaningsih Dipoatmodjo
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 1 (2026): Maret: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i1.4140

Abstract

This study aims to explore employees’ work experiences related to work-life balance and compensation in shaping employee performance at CV. Sepanjang Masa (Masa Kreatif), a social media agency located in Makassar. A qualitative approach with a descriptive-analytical field design was employed. Data were collected through in-depth interviews, passive participant observation, and documentation involving 11 informants from both management and creative teams. Data analysis followed processes of data reduction, data display, and conclusion drawing, with trustworthiness ensured through triangulation techniques. The findings reveal that employees’ work-life balance experiences are dynamic and heterogeneous. Work flexibility provides opportunities for personal time management; however, rapid response demands and intensive content production blur the boundaries between work and personal life. A supportive, communicative, and collaborative work environment acts as a protective factor that mitigates work pressure and fosters creativity. Compensation is perceived not only as financial remuneration but also as a symbol of recognition, professional development opportunities, and organizational appreciation, although gaps remain between employee expectations and organizational capacity. Integratively, work-life balance, work environment, and compensation constitute interconnected work experiences influencing employee engagement and performance within the digital creative industry.
Analisis Penilaian Kinerja Keuangan Dengan Menggunakan Metode Economic Value Added Pada PT Sarimelati Kencana Tbk Di Bursa Efek Indonesia Muliana Agus; Nurman Nurman; Anwar Ramli; Anwar Anwar; Hety Budiyanti
Akuntansi Vol. 2 No. 4 (2023): Desember: Jurnal Riset Ilmu Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v2i4.1289

Abstract

This research aims to determine the financial performance of PT. Sarimelati Kencana Tbk when measured using Economic Value Added. The population in this study is all financial report data of PT. Sarimelati Kencana Tbk, while the samples in this research are financial position reports and profit/loss reports. The data collection technique used is documentation techniques. The data collected is analyzed using Economic Value Added calculations. The results in this research show that the financial performance of PT. Sarimelati Kencana Tbk, if measured using Economic Value Added (EVA), produces a positive value, meaning that PT. Sarimelati Kencana Tbk is able to create added economic value. and said PT. Sarimelati Kencana Tbk has good performance.
Co-Authors A. Nur Habibie Jannah Abadi, Rahmat Riwayat Abd. Muis Dilla Abd. Rahman Abdul Rahman Abdul Rahman Aditya Fajri Mustakim Agung Widhi Kurniawan Ahmad Raihan Al Bustani Ahmad Rum Aisyah Abidin Aldi Alwi Alvian Hijrah Amiruddin Tawe Amiruddin Tawe Andi Bintang Maulana A Andi Fadel Muhammad Andi Mustika Andi Mustika Amin Annisa Awaliyah Ridwan Anwar Ramli Arhan Tri Putra Aslam, Annisa Paramaswary Aulia Nurul Izmi Basri Bado Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dwi Anugerah Lestari Musa Fitriani Rahim Gufrana Gufrana Hardianti Hardianti Hety Budianty Hety Budiyanti Ilma Wulansari Hasdiansa IlmaWulansari Hasdiansa Inanna Inaz Zahrah Idris Irawati Irawati Khaidir Syahrul Khutbah Nur Rusman DH M. Ikhwan Maulana Haeruddin Marsena Limbong Moh. Alief Rezkiyah Putra Alwiwikh Muhammad Idris Muhammad Rijal Alim Rahmat Muhammad Syafri Muis Dilla Muliana Agus Munadhir Munadhir Musfirah Mustika Amin Nur Alya Nanda Nur Athifah Wahyuningsih Nur Fadilah Ayu Sandira Nur Haliza Nurbayani Nurbayani Nurjannah Nurlina Nurlina Nurman Nurman Putri Aliyah Natasya Rahim, Abd Rezki Amaliah Alim Rezky Amalia Hamka Ridfan Rifadly Abadi Riska Fauzia Riska Yuniarti Romansyah Sahabuddin Sahabuddin Sahabuddin Sastry Armelia Tokilos Serly Serly Siti Alifah Tzahdiah Siti Hasbiah Sitti Hasbiah Stefanie Inggried Gorap sulistiawaty sulis Sun Dewi Putri Syarif Hidayatullah Tenri S P Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Trisno Setiawan Usman Usman Wahyu Veriadi Ramadhan Wilda Wilda Windarsari, Wiwin Riski Windi Atriani Yunika Priscilla Yusri Karmila Zainal Ruma