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All Journal SPEKTRUM: Jurnal Pendidikan Luar Sekolah (PLS) E-Tech : Jurnal Ilmiah Teknologi Pendidikan Journal of Nonformal Education JURNAL PENDIDIKAN TAMBUSAI Bisma The Journal of Counseling Aulad : Journal on Early Childhood JETL (Journal Of Education, Teaching and Learning) Jurnal Dedikasi Pendidikan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Halaqah Ilmu Pendidikan Journal of Social, Humanity, and Education Jurnal Family Education Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Penelitian Pendidikan Indonesia Journal of Nonformal Education International Journal of Pedagogy and Learning Community (IJPLC)
Vevi Sunarti
Universitas Negeri Padang
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Journal : Journal of Nonformal Education

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Optimizing Entrepreneurship at the Community Learning Center (CLC) through E-Commerce Marketing Solfema Solfema; Wisroni Wisroni; Vevi Sunarti; Reza Gusmanti
Journal of Nonformal Education Vol. 11 No. 2 (2025): Adult education & Community empowerment
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v11i2.15098

Abstract

Community Learning  Center (CLC) as one of the government's partners in educating people's lives through non-formal education service programs, it is hoped that CLC is not only able to grow a learning society (learning society), but also can improve their abilities and skills in dealing with socio-economic progress through entrepreneurship assistance activities which are one of the focuses of the purpose of the presence of CLC in the midst of the community. The facts on the ground show that CLC, especially in West Sumatra Province, has not been able to optimally become a community education institution that accommodates entrepreneurship-based activities for the community. Entrepreneurial activities carried out by CLC have not been able to create an entrepreneurial spirit and have not been able to maximally facilitate the marketing of CLC business products widely, which is still only local so that CLC entrepreneurial activities are underdeveloped and have not produced significant results. This study aims to see the optimization of entrepreneurship at the Community Learning Activity Center (CLC) through E- Commerce marketing. The results of the study show in fact the main obstacles in the lack of utilization of e-commerce by entrepreneurship activities today are; 1) There is still a lack of understanding of partners regarding E-Commerce; 2) Lack of partner expertise in creating online stores as a means of marketing; 3) Lack of use of smartphones as a marketing medium 4. Lack of partner expertise in operating online stores as a marketing tool
Co-Authors Aaliyah Taufik, Hanifah Abna Hidayati Adriani, Siti Winda Afdila Santri Nurhalima Ahmanda, Ritno Aini, Wirdatul Aldilla Hidayati Alim Harun Pamungkas Ambiyar, Ambiyar Amelia, Rani Cantika Andhita, Luthfia Nur Andiski, Ilham Anggun Muliya Warni Angry Fortuna Suryani Lubis Anisa Nofriani Anisah Nur Anita Wati, Listia Annisa Eka Putri Annisak Wahid Apmilia Wenty, Dyka Arini, Fitri Dwi Asmita, Meri Ayuni, Suzila Aziz, Ishak Azwar Ananda Bella Puspita Sari Biru, Rembulan Catra Banyu Candradefi, Triassifa Chowdhury, Sabbir Ahmed Cici Sridestiva Andra Ciptro Handrianto, Ciptro Defi, Tri Assifa Candra Deni Putri Sartika Dewi, Raysita Dwi Fahira Utari Eldarni Elimendra, Romi Elinur Sakiyah Elsa Andriyani fatimah Fatimah Fitri Ayu Natasya Fitriana, Liza Fitriani, Nadya Frengki Candra Kusuma Gilang Ariesta Guchi Gusmanti, Reza Hadji Hasibuan, Zul Hafizah Hafizah Hafizah Hafizah Handayani, Yesi Hasibuan, Alfiana Silva Hermanto, Deri Heru Mardiansa Husni Ranti Husnul Hayati, Ridha Ikhsan Siregar Indah Ulthari Indah Yulianda Intan Permata Sari Irmawita Irmawita Ismaniar Ismaniar Ismi, Irvania Ivany Nabila Jalius Jalius Jalius Jalius Jamaris Jamaris Jefri Indra Pratama Jefri, M Jelita, Jaleswari Putri Juita, Dewi Khairiyah Widiya Kusuma Khairunnisa, Gisandha Khirani, Febi Nadia Khusuma, Panji Kirana, Sandra Kristopel, Woren Laras Sati Latifah Latifah Lidia Fitri Lili Dasa Putri Lusi Rahma Yanti Lusita, Meilisa M, Yusmaridi Marisa Marisa Martika Yunerti Mega Iswari MHD Natsir Mudjiran Mudjiran Muhammad Ikbal Muhammad Rizal Nabilla, Annisa Suci Nada Etana Naufita, Sawiti Netra, Zaiful Novita Syahli, Vivi Novita Yusdiyana Novra Arina Nurhalima, Afdila Santri Nurhayati Sari Nurhizrah Gistituati NURUL HAYATI Petal Hia, Sentri PRATIWI, HANA Putri, Riza Fitriani Rahmatul Syafitri Ramadani, Suci Ramadhan, Amanda Putri Ramadini, Suci Rasool, Shahid Reval, Diken Reza Gusmanti Reza Gusmanti Ridha Husnul Hayati Ringga Amla Rizka, Sherlin Wella Rozi, Muhamad Fahrur Rusdinal Rusdinal Rusdinal, Rusdinal Sakinah Hasti Sandra Novelisa Septia Landa, Klara Sepy Fadhillah Fadhillah Setiawati Setiawati Setiawati Setiawati Silvia Septriani Putri Solfema Sri Desy Sylvia Dinda Sri Wahyuni Suci Junianti Sufyarma Marsidin Susanti, Nengsi Syafruddin Wahid Syamsul Arifin Syur'aini, Syur'aini Syuraini, Syuraini Syur’aini Syur’aini Tasia Apriani Tasril Bartin Tio Ramadan Ulthari, Indah Vadila Putri, Vici Vivi Maylinda Wahyuni, Dinda Wati, Listia Anita Wati, Nadia Wendi Ahmad Wahyudi Wira Puspita Sari Wisroni Wisroni Wisroni, Wisroni Wulandari, Riska Putri Wulandari, Shintia Yani Andika Yanti, Vina Resti Yola Handani Yolanda Rismawati Yova Andre Yumia Mudi Sari Yusna Yusna Zahratul Azizah Zerli Fradila Zulhadrizal, Zulhadrizal