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All Journal TINGKAP Pendidikan Ekonomi Ta´dib Journal of Consumer Science Al Ishlah Jurnal Pendidikan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat IRJE (Indonesian Research Journal in Education) JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI JETL (Journal Of Education, Teaching and Learning) AKURASI: Jurnal Riset Akuntansi dan Keuangan Jurnal Inovasi Pendidikan Ekonomi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat PAKAR Pendidikan Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Indonesian Journal of Innovation Studies Publicness: Journal of Public Administration Studies JURNAL MUARA PENDIDIKAN JS (Jurnal Sekolah) Jurnal Salingka Nagari Akurasi
Dessi Susanti
Universitas Negeri Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Journal of Consumer Science

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Halal Knowledge, Religiosity, and Halal Awareness: Determinants of Generation Z Consumers Purchase Decision Sari, Sefni Novita; Susanti, Dessi
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.317-342

Abstract

Background: Recently, the demand for halal cosmetic goods has significantly expanded, particularly among Generation Z customers in West Sumatera, Indonesia. Notwithstanding their robust religious base, the understanding of halal cosmetics is still fairly confined. Purpose: This study analyze the impact of halal knowledge and religiosity on consumer behavior, with halal awareness as a mediating variable. Method: This research used a quantitative research design with a survey approach. The sampling technique applied purposive sampling based on certain criteria in accordance with the research objectives. The number of respondents collected was 384 people. Data were analyzed using Structural Equation Modeling (SEM). Findings: Halal knowledge and religiosity positively influence halal awareness, significantly impacting consumer behavior. Additionally, halal awareness mediates the junction of halal knowledge, religiosity, and consumer behavior. Conclusions: The results highlight the need to educate Generation Z about halal certification and criteria to raise their knowledge and propensity toward halal cosmetics. Research implications: This study provides important information for halal cosmetics producers, marketers, and legislators to help them develop effective strategies to reach young Muslim customers. Price sensitivity, brand loyalty, and the impact of online marketing on halal consumer behavior are further topics that should be explored in future studies.
Co-Authors Aditya Hanum Widarsa Agus Irianto Agus Irianto Aldri Frinaldi Alstra, Dilla Andi Alatas, Andi Annisa Rahma Ilahi Anzani Siregar, Eva Arita, Sri Armiati Armiati Armiati Armiati*, Armiati Armida Armida Armida Armida Asma Ul Husna Avicena, Yusuf Cici Yulihendri Dian Laili Rahmawati Dina Aulia Efrina, Rika Eka sumanti Emriska, Miftahul Ramadhani Fadhilla, Muthia Fadliyah, Chairati Fadly Rudaniel Fakhrurrazi Fakhrurrazi Fatmawati Fatmawati Fermaisuri, Siti Finky’an Syafana Putri Friyatmi Friyatmi Friyatmi Gusana, Mairesa Gusrida Yenti Hanisa Hanisa Haryati, Resti Hasanah, Ulfah Yuziya Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Nurianti J Ika Parma Dewi Indra Irawan Irsan, Fachri Jelli Anggraini Kafyanti Nurmeli L. V, Yuhendri Latifannisa, Nuri Latifathul Rifda Nur Azizzah Lestari, Tuti LV, Yuhendri Maharani, Miranti Marsal, Jupri Meta Oktri Astuti Mirna Tanjung Mutamin, Nurul Mutiara Annisa Mutiara Annisa NABILLAH, SALSA Nenny Mahyuddin Nia Junaidi Nita Sofia Oktaviani, Wiltri Onelfa, Nelsa Puteri Prihatini Putri Burhami Putri, Rahayu Dwi Rada Sari Rahmayuni Alfajri Rahmi Sartika RAHMI, ELVI Rahmi, Yuri Rahmona, Fitria Restia Ayangsa Rimelvi Rimelvi Rini Sarianti Rini Sarianti Riska Gustia Rose Rahmidani Saputra, Febry Elbi Sari, Sefni Novita Sefni Novita Sari Siregar, Eva Anzani Sofya, Rani Sri Moniaga Putri Sulikah Sulikah Susi Lismen Syafril, Rizki Syams Murni Jaya Syamwil, Syamwil Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tara O Faroza Tika Junita Topit Hidayat, M Tullaili, Mufida V., Yuhendri L. Vivi Rizky Aulya Wan Lady Afrischa Wardiman, Jery Windy Safitri Wulandari Wulandari Wyanet Putri Alisha Yanni Eliza Yolanda Yolanda, Yolanda