Article Per Year (5 Year)
p-Index From 2021 - 2026
6.101
P-Index
This Author published in this journals
All Journal Cakrawala Pendidikan Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Harmonia: Journal of Research and Education SWARA - Jurnal Antologi Pendidikan Musik Rekayasa Mesin ANDHARUPA Jurnal Penelitian Pertanian Terapan Panggung PRISMA Jurnal Ilmiah Manajemen "E M O R" NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Komposisi: Jurnal Pendidikan Bahasa, Sastra, dan Seni FIBONACCI: Jurnal Pendidikan Matematika dan Matematika Musikolastika: Jurnal Pertunjukan dan Pendidikan Musik Virtuoso: Jurnal Pengkajian dan Penciptaan Musik JUDICIOUS: Journal of Management Mosharafa: Jurnal Pendidikan Matematika Jurnal Bingkai Ekonomi (JBE) Journal Of Khairun Community Services Automotive Experiences COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Vokasi Mekanika Jurnal Citizenship Virtues MASALIQ: Jurnal Pendidikan dan Sains IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA) International Review of Humanities Studies Research Horizon Jurnal Pendidik Indonesia Jurnal Pengabdian Tri Bhakti Journal of Innovative and Creativity KOLECER: Scientific Journal of Mechanical Engineering Jurnal Ilmu Kesehatan Immanuel
Iwan Gunawan
Jurusan Budidaya Tanaman Pangan Politeknik Negeri Lampung Jl. Soekarno Hatta No. 10 Rajabasa Bandar Lampung. Tel. (0721)703995 Faks. 787309
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Research Horizon

 1 
Enhancing Brand Awareness in TikTok: The Impact of Marketing Communication on Social Media Platforms Segarwati, Yulia; Rakhmaniar, Almadina; Azka, Zahrah; Gunawan, Iwan; Jamaludin, Maun
Research Horizon Vol. 3 No. 5 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.5.2023.168

Abstract

Market orientation is crucial for companies in the face of global competition and evolving customer demands, as companies realize the need for continuous adaptation. This research delves into the influence of "Bittersweet by Najla's" marketing communication on the TikTok social media platform on brand awareness. Using a quantitative approach, data was collected through surveys from a sample of 327 individuals among the 4.2 million followers of "Bittersweet by Najla" on TikTok, specifically in the city of Bandung. The results validate four hypotheses, affirming that Product, Price, Place, and Promotion significantly affect Brand Awareness. Promotion is found to exert the most substantial influence on brand awareness, highlighting its pivotal role in enhancing brand recognition. These findings underscore the importance of effective marketing communication on social media platforms and carry implications for businesses seeking to elevate their brand awareness in a competitive digital landscape.
Co-Authors ., Akram AA Sudharmawan, AA Abdul Gani Abizar Algifari Saiful Adi Soetopo, Antonius Adrianto, Rei Afdhal Zikri Zz Afifah, Nadhirah Nur Agus, Atma Aji Wibowo, FX. Catur Satria Alkatiri, Zeffry Almadina Rakmaniar Amali, Utdin F Amin Kuncoro, Amin Anita Permatasari Ari Siswanto, Ari Ariani, Cut Desy Az-Zahir, Habib Usman Azka, Zahrah Bambang Tjiroso, Bambang Bonse Aris Mandala Putra Simangunsong Budilestari, Puji Dana Budiman Daud, Sarbani Dewi S Budiwati, Dewi S Dody Mohammad Kholid, Dody Mohammad Endrayanto, Yana Eswanto, Eswanto Euis Eka Pramiarsih Fifiet Dwi Tresna Santana, Fifiet Dwi Tresna Firmansyah, Rifal G, Sailendra Bedantara Gunawan, Sailendra Bedantara Gurdani Yogisutanti Hafiz Aziz Ahmad Hamidi, Mohd Adnin Handoko, Sungging Hapidzin, Rivaldi Indra harbelubun, Moh. Muzni hardi, witono Hartono, Rudi Heri setiawan Herman Budi Harja, Herman Hi. Abbas, Muhammad Fadly Hikmawatty , Sitti Hotmaida, Linda Intan Deanida Pratiwi Irawan, Raihan Rizky Jamaludin, Maun Juju Masunah Kamila S, Azmalia Kankan Kasmana Khalilulah, Ilham Khartiono, Lady Diana Leonady, Wilky Lestari, Puji Budi Lisa Natalia Christy Pangalila, Lisa Natalia Christy Lismayawati, Dewi Maliki, Budi Ilham Maris, Salix Fini Maulana, Marsel Ridky Mohammad Syakir, Mohammad Mutalib, Yanti Nana Supriatna Nandang Rusmana Nandang, Asep Nopriyanti, Rani Nur Halimah Nurharyanto, Riyan Tri Nurhayati, Lina P, Ratih Hesty Pandoe Pudjiastuti, Sri Rahayu Rahman, Samsu Adi Rahmat Hadi, Faisal Rahmawati, Deasy Raida Kartina Regan, Christopher Reviandari Widyatiningtyas, Reviandari Rita Milyartini Rizki Amalia Rizki Taufik Rakhman Sampurnaningsih, Sri Retnaning sandie gunara, sandie Sangkia, Frederik Dony Sembadha, Rinomulat Sendy, Nydia Nur Setiawan Sabana Sinaga, Thessa Elisabeth Sofyan Lutfi, Angga Sri Sukari Agustina Sukanta Sukanta Sululing, Siswadi Sunaryo, Ayo Sutisna, Nana Suwarso, Iwan Suyono, Tri Syaban, Mumun Toni Setiawan Sutanto Trisaputra, Muh. Ikbal Umar, Kifli Umron, Amat Undang Ruslan Wahyudin Vania, Nirvana Wina Lerina, Wina Yasraf Amir Piliang Yudi Sukmayadi Yuhanifah, Yuyun Yulia Segarwati Yulianto, Akmal Budi Yusop, Ahmad Fitri Zainal Arifin Zulhalim, Zulhalim